Work With Sheconomy®
SHECONOMY® SPEAKS AND CONSULTS
Do you have questions about marketing to women or social media marketing or marketing to women with social media marketing?
Stephanie Holland, author of the She-conomy® blog, is available on a consultant basis or can speak to your group at your next conference.
Topics include, but are not limited to:
- Why market to women?
- Marketing to women post-recession
- Understanding and connecting to women
- Marketing to women with social media
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ONE-DAY DISCOVERY WORKSHOP
Social media marketing and women go hand in hand. But you must know how to make them work together effectively. Stephanie Holland, the voice behind Sheconomy®, conducts a one-day workshop to get your social media marketing initiatives directed toward women up and going in a day.
Whether you are just beginning your social media efforts or feel your existing strategies are not generating organic and effective engagement with your female audience, this discovery process will help get you on track.
The day-long workshop is held on-site with your company’s marketing decision makers. Stephanie offers insight into effectively marketing to women with social media as well as helps you define your company’s goals for marketing to women with social media.
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If you are interested in working with Stephanie Holland, please fill out the form below and we will be in touch with you as soon as possible!
Stephanie –
I love what you share! If you are ever presenting at a company in the Detroit area, I’d love to connect with you. I am the newly appointed Executive Director of the National Association of Women Business Owners – Greater Detroit Chapter and we have a very limited budget (right now) but would love to have you address us somehow….Thank you, Jill
Your site was very helpful in putting together some stats for a presentation to our management. Interestingly enough the previous post from is from my friend and colleague Jill . . . . maybe we could share the expense of bringing you in as a speaker.
Do you know Fara Warner, author of The Power of the Purse?
Hi I love your articles … are there any for Chinese women on their 25-50s?
Hi I love your articles … are there any for Chinese women on their 25-50s? What is it that they really want?
Liked your articles.
As a great fan and student of marketing to women, stumbling upon your blog just this week is huge! Thank you for the content, the layout, the information. You are correct (men, I am one) have no clue about how to sell, design, or present to women.
Thank you for the great presentation.
@leftyjack
Hello, i would like to get some information on how to market to women to write an essay for my school, are you able to give me some information.
Many thanks,
Roshini
hi,
I liked your article, it was very interesting and informative, actually I want to do business, it can be on-line or any thing of that sort. Pl. help me.
Hello,
like you I am a Creative Director (your quote from your Home page made me smile), it’s so true! Anyway, I read your website regularly and I can find myself in some of your comments 🙂
Would you be interested to have a look at my website http://www.womenlovetech.com ? It’s about connecting women to support them to be techno-savvy in one website where they can find news, stuff, last apps, etc…
Please let me know your thoughts as I would like to share your blog’s link on mine.
Talk to you soon 🙂
Frederique
Your site looks great. Please feel free to link to She-conomy.
Hi Stephanie,
Love what you write about. I see we have a great deal in common. I am Dawn Billings, CEO and Founder of The Heart Link Women’s Network http://www.theheartlinknetwork.com and we serve thousands of small business women each month at our networking gatherings, as well as on line. I would love to talk with you and learn how I can help you serve women and the men who want to market to them.
Blessings, Dawn Billings
Hi Stephanie,
I’m a past director of a multi-national consumer marketing multi; ad agency and design company, embarking on a new project with emphasis on photographic art for healthcare and other facilities.
The selection, traditionally, has been in the hands of ‘Art Consultants’, a vested interest group, and is based on research that is really unprofessional and which wouldn’t withstand a minute of scrutiny by a consumer marketing man/woman. I’d like to have a chat with you and can call at your convenience (I live in Germany).
Kind regards,
Michael
P.S. Years ago, I worked with Fermina Platon, an exemplary marketing expert, at JWT, New York. Would you, by chance, happen to know her?
The amazing thing is that women are typically considered a specialty market. Women are special, for sure… but women are the primary market for many goods and services.
Michael,
I used to work with Fermina Platon back in the 90’s when we were both at UniWorld. I believe she is in NJ and has her own import/export business now.
Love to see this page updated with some fresh articles. Great website.
http://she-conomy.com/article
Hi Stephanie…love your site!
My dilemma is a little different. I create online entertainment geared toward the Baby Boomer Woman and I’m having a terrible time developing that audience. The BBW is online, but it seems to shop and do research (online dating, etc.) but not to view web series, or other YouTube/ TV shows. I think I’m a head of the curve here. My comedy web series, http://datinginthemiddleages.com features celebrities (John Schneider, Season One) and Deidre Hall is in Season Two launching next Tuesday, July 30th on the website. I believe I might actually have to educate the BBW that she can get her entertainment for free online, she just doesn’t know it yet. A slow agonizing process. I’m reaching out to BBW outlets, as well as Soap Opera, and romance novel reader outlets. A lot of work! Any suggestions you might have to get the Baby Boomer Woman to my site would be greatly appreciated. If I get the views, I can get sponsors for Season Three. Thanks so much!
Oops. my name is Devin not Dein on post above. Sorry!
I just found this site while doing research for enterprise architecture for a woman-targeted business. I think this is a really excellent resource and I’m interested to see more posts. I work for a major electronics retailer in the US (you can probably guess which one) and we’ve done a lot of usability testing and research around marketing toward women. I also find it odd to think that women are a “specialty” market considering the numbers.
@Dein Mills – I think you need to rethink your strategy. As someone who works in usability, one of the things we learn is that to reach the largest audience, the key is to reach them in the ways *they* are used to. Don’t teach them something new. People are resistant to having to learn a complex task just to perform a simple function like watching a show. Statistics show that 47% of baby boomers use social media, and the number is rising yearly, but for a critical launch that’s going to take place immediately, you should also use something like email marketing, “Click here to view the latest episode.” Even traditional marketing like a radio spot. Consider making a mobile app so people can watch it on their phones and tablets, and put it in the Android and Apple app marketplaces. And for heaven’s sake…redo that website.
Dear @Jessica Thomas. Not sure who you are or what big company you work for (and no, I’m not going to guess).
I’ve already been using MailChimp, and have been interviewed on shows, online and written up in newspapers. Boston Globe said my show was one of the best web series to watch (and that was before I redid the website) Radio, unfortunately is not in my budget. The show is gaining momentum by Soap Opera Networks embracing it, and many of the baby boomer bloggers are now getting behind it as well. Because of this, In the past week alone I’ve seen over a hundred new views on the site. As for your comment, “And for heaven’s sake..redo that website” The videos on are the home page and easy to click on…others view them easily. if you can’t click on the video button (one button) to watch I’m not sure how much more easy I can make it for you! And btw people already view the show on their mobile devices.
I’m not that much of a internet reader to be honest but your sites really
nice, keep it up! I’ll go ahead and bookmark
your site to come back later. Many thanks