Male Marketers, Don’t Forget to Target the Single Woman

Posted on July 14, 2010 by sheconomy

I was honored to be interviewed by Ashley Milne-Tyte for a story on American Public Radio’s™ Market Place® radio show. The focus was on the lack of attention and respect that advertisers show single women. Guys, simply knowing that women are your market is not enough. You must understand WHO she is to connect with [...]

Filed under: Connecting with Women, Examples of Bad/Good Advertising, Marketing to Single Women, Targeting Women | Tagged: , , , , , , , , , , | 4 Comments »

Web 2.0 in 2009

Posted on December 9, 2008 by sheconomy

It seems that as Web 2.0 becomes more mainstream, it is also becoming even more confusing for most. The possibilities appear endless for marketing professionals and their clients, but many have no idea how or where to start as others continue to debate its potential effectiveness. And as the economy worsens, marketers are scrambling. Further [...]

Filed under: Advertising to Women During Recession, Blogging, Marketing 2.0 | Tagged: , , , , , , , , , | 2 Comments »

The Real Skinny On The Skinny

Posted on August 28, 2008 by sheconomy

A couple of weeks ago AdAge reported on a study conducted by business professors at Villanova University and the College of New Jersey – inspired by Dove’s “Campaign for Real Beauty.” While an official written report is still in the works, the study initially revealed that ads featuring super-skinny models made women feel suddenly worse [...]

Filed under: Marketing to Women, Targeting Women | Tagged: , , , , , , , | Leave a Comment »

Understanding The Boomer Female Mindset

Posted on August 25, 2008 by sheconomy

Marketers must overcome the stereotype they hold of 40+ women as set in their ways, not open to new ideas (or brands) and operating in a position of “invisibility”. To the contrary, a boomer woman, is not a chronological clock watcher. In fact, she has an aversion to aging. She keeps growing, and even in [...]

Filed under: Marketing to Women, Targeting Women | Tagged: , , , | 3 Comments »

Use Social Networking Sites To Snag ‘Women’ Home Buyers

Posted on August 21, 2008 by sheconomy

The nature of real estate competition is changing — particularly if you’re interested in snagging women. 91% Of New Home Purchases Are Being Decided By Women.* Women represent the majority of the online market According to Kim T. Gordon in her article Ten Marketing Trends to Watch, on Entrepreneur.com, “Affluent working women with family incomes [...]

Filed under: Marketing to Women, Targeting Women | Tagged: , , , , | Leave a Comment »

When It Comes To Social Media, Women Are At The Forefront

Posted on August 19, 2008 by sheconomy

When it comes to social media, women are at the forefront,” said a Business Week article in May entitled The Social Media Gender Gap. The article reported on a study of 13.2 million people and how they’re using social media. “While the trends indicate both sexes are using social media in huge numbers, our findings [...]

Filed under: Marketing 2.0, Marketing to Women | Tagged: , , | 1 Comment »

Viewers Rate Dove Self-Esteem Efforts #1 of the 10 Most-Liked TV Spots

Posted on August 14, 2008 by sheconomy

And it all began with perfect timing and paying attention. A report came out yesterday in AdWeek.com stating that, according to Neilsen IAG, Dove’s TV ad ranked at the top of the “Most-Liked” list by viewers. The articles states, “Dove continues its conversation regarding beauty and self-esteem in the face of commercial exploitation. In this [...]

Filed under: Examples of Bad/Good Advertising, Marketing to Women, Targeting Women | Tagged: , , , | Leave a Comment »

The Way to a Woman’s Heart Is Through Her Mind

Posted on August 12, 2008 by sheconomy

It’s no big secret that men and women think differently, but the how and why is where it gets interesting. Especially when your marketing dollars are riding on it. A single word can make all the difference. Michele Miller, author of The Soccer Mom Myth, points out in a post on her Wonder Branding blog, [...]

Filed under: Marketing to Women, Targeting Women | Tagged: , , , , | 1 Comment »

Want to Speed Real Estate Sales in a Slow Market? Stop, Look and Listen to Women

Posted on July 29, 2008 by sheconomy

Stop what you are doing. Most real estate advertising is directed toward men or is gender neutral. There is a good chance that your advertising is missing the mark altogether because you are aiming at the wrong target. One survey revealed that 91% of women said advertisers don’t understand them. Other research reveals 91% of [...]

Filed under: Marketing to Women, Targeting Women | Tagged: , , , , | Leave a Comment »

Attention “Mad Men”: Marketing to Women is Not a Niche

Posted on July 29, 2008 by sheconomy

In a July 28th article in Advertising Age, marketers awakening to the importance of women as the primary purchaser is described in great detail. “Unlike the “Who cares?” attitude toward female consumers depicted in the TV series “Mad Men,” todays advertisers are starting to wake up to the importance of appealing to women. They are [...]

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