A Male Marketer Challenges She-conomy. Who’s Right? You Decide.

Posted on July 20, 2010 by sheconomy

I just love a good debate. Don’t you? Last week I received an email from a former male client in response to one of my recent blog posts – Men and Women Solve Problems Differently. Therefore, They Shop and Buy Differently. He and I worked together for quite a few years and during that time [...]

Filed under: Buying Power of Women, Connecting with Women, Marketing to Women, Targeting Women, Web 2.0 | Tagged: , , , , | 11 Comments »

Men, Are You Comfortably Numb? You Must LISTEN to Women to Connect with Women

Posted on August 27, 2009 by sheconomy

When I think about what women want and respond to versus what we see from most advertisers, I am reminded of the Pink Floyd song, “Comfortably Numb.” A line from the song states, “Your lips move, but I can’t hear what you are saying.” I speak with several male marketers who are very proud to [...]

Filed under: Buying Power of Women, Marketing 2.0, Targeting Women, Web 2.0, Women and the Internet | Tagged: , , , , , , , , , | 5 Comments »

Why Ad Agencies Are Not Getting Social Media

Posted on June 8, 2009 by sheconomy

If you have followed my blog for any length of time, you know I am a huge advocate for incorporating social media when marketing to women. But as I meet with potential clients daily, I am surprised by the number of times I am told that their ad agencies have still not gotten on board [...]

Filed under: Advertising during recession, Marketing 2.0, Social Media, Web 2.0 | Tagged: , , , , , , , | 2 Comments »

Motrin’s Misfire: Women up in Arms

Posted on November 18, 2008 by sheconomy

The marketing nightmare for Motrin this weekend could possibly serve as a summary lesson of things I have been discussing on the She-conomy blog for months. It is a perfect case study of what not to do. To review: Know the power of the female market Listen to the female market Understand the female market [...]

Filed under: Buying Power of Women, Examples of Bad/Good Advertising, Marketing 2.0, Marketing to Women, Marketing to Women Myths, Targeting Women, Women and the Internet | Tagged: , , , , , | 7 Comments »