Pink Done Right Equals PANK® And Male Marketers Should Pay Attention

Posted on April 25, 2011 by sheconomy

The segment of women who do not have children is growing and so too is their voice thanks to Melanie Notkin, founder and CEO of SavvyAuntie.com. Notkin has coined the name PANKs® (Professional Aunts No Kids) as well as created this online community to provide a place for aunts to share their passion and love [...]

Filed under: Buying Power of Women, Connecting with Women, Examples of Bad/Good Advertising, Marketing to Single Women, Marketing to Women, Targeting Women | Tagged: , , , , , , , , , , , , , | 1 Comment »

Male Marketers, Don’t Forget to Target the Single Woman

Posted on July 14, 2010 by sheconomy

I was honored to be interviewed by Ashley Milne-Tyte for a story on American Public Radio’s™ Market Place® radio show. The focus was on the lack of attention and respect that advertisers show single women. Guys, simply knowing that women are your market is not enough. You must understand WHO she is to connect with [...]

Filed under: Connecting with Women, Examples of Bad/Good Advertising, Marketing to Single Women, Targeting Women | Tagged: , , , , , , , , , , | 4 Comments »

Single Women are Moving Up and Moving In

Posted on May 8, 2008 by sheconomy

Women are no longer waiting for a ring before purchasing a starter home. According to the National Association of Realtors, single women make up one-fifth of home buyers and one-third of all condominium purchases. Single women make up 1/5th of home buyers and 1/3rd of condo purchases A study conducted by Mathew Greenwald & Associates [...]

Filed under: Marketing to Single Women | Tagged: , , , , , | 1 Comment »