A Male Marketer Challenges She-conomy. Who’s Right? You Decide.

Posted on July 20, 2010 by sheconomy

I just love a good debate. Don’t you? Last week I received an email from a former male client in response to one of my recent blog posts – Men and Women Solve Problems Differently. Therefore, They Shop and Buy Differently. He and I worked together for quite a few years and during that time [...]

Filed under: Buying Power of Women, Connecting with Women, Marketing to Women, Targeting Women, Web 2.0 | Tagged: , , , , | 11 Comments »

Men, Are You Comfortably Numb? You Must LISTEN to Women to Connect with Women

Posted on August 27, 2009 by sheconomy

When I think about what women want and respond to versus what we see from most advertisers, I am reminded of the Pink Floyd song, “Comfortably Numb.” A line from the song states, “Your lips move, but I can’t hear what you are saying.” I speak with several male marketers who are very proud to [...]

Filed under: Buying Power of Women, Marketing 2.0, Targeting Women, Web 2.0, Women and the Internet | Tagged: , , , , , , , , , | 5 Comments »