Male Marketers, Don’t Forget to Target the Single Woman

Posted on July 14, 2010 by sheconomy

I was honored to be interviewed by Ashley Milne-Tyte for a story on American Public Radio’s™ Market Place® radio show. The focus was on the lack of attention and respect that advertisers show single women. Guys, simply knowing that women are your market is not enough. You must understand WHO she is to connect with [...]

Filed under: Connecting with Women, Examples of Bad/Good Advertising, Marketing to Single Women, Targeting Women | Tagged: , , , , , , , , , , | 4 Comments »

Understanding The Boomer Female Mindset

Posted on August 25, 2008 by sheconomy

Marketers must overcome the stereotype they hold of 40+ women as set in their ways, not open to new ideas (or brands) and operating in a position of “invisibility”. To the contrary, a boomer woman, is not a chronological clock watcher. In fact, she has an aversion to aging. She keeps growing, and even in [...]

Filed under: Marketing to Women, Targeting Women | Tagged: , , , | 3 Comments »

Attention “Mad Men”: Marketing to Women is Not a Niche

Posted on July 29, 2008 by sheconomy

In a July 28th article in Advertising Age, marketers awakening to the importance of women as the primary purchaser is described in great detail. “Unlike the “Who cares?” attitude toward female consumers depicted in the TV series “Mad Men,” todays advertisers are starting to wake up to the importance of appealing to women. They are [...]

Filed under: Marketing to Women, Targeting Women | Tagged: , , , , | Leave a Comment »

Men Shop As Hunters, Women As Gatherers

Posted on June 19, 2008 by sheconomy

According to recent research from the Wharton School of Business at the University of Pennsylvania, “the differences in shopping styles of men and women are as primitive as hunter vs. gatherer,” said Paula Courtney, president of the Verde Group, which conducted the random study of 1,205 telephone interviews with Wharton’s J.H. Baker Retail Initiative. When [...]

Filed under: Marketing to Women | Tagged: , , , , , , | Leave a Comment »

Boomer Women ARE the Ultimate Consumer

Posted on June 17, 2008 by sheconomy

Marketers Beware! Ignoring Boomer women could be detrimental to your bottom line.  Times of patronizing ads and ignorance has long gone. These are huge and costly mistakes, especially in categories where the male buyer is less influential than conventional wisdom suggests. In particular, the 40+ female, warrants your attention. There are 80 million Boomers working [...]

Filed under: Marketing to Boomer Women, Marketing to Women, Targeting Women | Tagged: , , , , , , | Leave a Comment »

It’s As Easy As Just Asking…

Posted on June 15, 2008 by sheconomy

What do you do when you need/want to know what someone else wants? If you’re smart, you just ask and listen. In regards to the female consumer, it’s a question that doesn’t get asked nearly enough. When you do get around to asking, “What do women want?” listening to the the answer can help you [...]

Filed under: Marketing to Women, Targeting Women | Tagged: , , , , , , | Leave a Comment »

Women Buy Houses, Yes They Do!

Posted on June 14, 2008 by sheconomy

Its a fact, single women buy houses. As a matter if face, more single-women buy homes than their male counterparts. According to the National Association of Realtors, single-women purchase 21% of of homes while single-men purchase only 9%. The rise of single-women homeowners is part of a greater social and economic shift that is reshaping [...]

Filed under: Marketing to Single Women | Tagged: , , , , , , | Leave a Comment »

Marketing to Women Doesn’t Mean ‘Color Her Female’

Posted on June 14, 2008 by sheconomy

Men and women think differently. In a post at her WonderBranding blog, Michele Miller points to scientific research that shows marketing to women isn’t as simple as softening your approach. “While we’ve only scratched the surface of brain study,” she writes, “here’s one fact we do know: a woman’s brain has four times as many [...]

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A Recession Proof Shopper

Posted on June 11, 2008 by sheconomy

A new online survey, commissioned by Elle magazine, reveals that 8% (approximately 5.4 million) women shoppers are recession proof.  Researchers from Survey Sample International identified what they have termed “recession-proof shopper.” “She” is at the median age of 29 and she is affluent. The RPS has a median household income of $62,000: 65% were in [...]

Filed under: Advertising to Women During Recession, Marketing to Women, Targeting Women | Tagged: , , , , , , , , | Leave a Comment »

Recession Advertising

Posted on June 7, 2008 by sheconomy

In this video report, Ad Age Digital Editor Abbey Klaassen states that online advertising is less vulnerable to recession than traditional advertising. Marketing analysis agree that when marketing budgets come under pressure in a stressed economy, those sectors that can best document their connection to ROI, such as search-engine advertising, are far more attractive to corporate [...]

Filed under: Advertising to Women During Recession, Marketing 2.0, Marketing to Women, Women and the Internet | Tagged: , , , , , , , | Leave a Comment »

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