To know that brands must target women is great. But can you still mess up? Absolutely. Dawn Billings, founder of The Heart Link Women’s Network, polled women small business professionals from three countries to find mistakes made by businesses when marketing to women. We have actually discussed most all of these at one time or another, [...]
Filed under: Advertising to Women During Recession, Connecting with Women, Marketing to Women, Marketing to Women Myths, Targeting Women | Tagged: comScore, Dawn Billings, Dell Computers, della, Kate Syre, Marketing to Women, Marti Barletta, Michael Silverstein, The Heart Link Women's Network, TrendSight, Women Want More | 1 Comment »
