Guys, Women Are Not Inspired by Bathroom Humor

Posted on July 13, 2010 by sheconomy

Yes… that “is” a shot of a rhinoceros peeing. But wait, there’s more! For everyone to watch, Mohawk® Flooring subjected a piece of their carpet to two weeks of being walked on, peed on and yes… crapped on by Ricko, a 2,800 lb. African rhinoceros. All in an effort to prove how stain resistant and [...]

Filed under: Buying Power of Women, Connecting with Women, Examples of Bad/Good Advertising, Marketing-to-Moms, Targeting Women | Tagged: , , , , , , | 11 Comments »

Hey Guys, “Name Some More Stuff I Generically Relate To….”

Posted on November 10, 2009 by sheconomy

That is one of my favorite lines in this hysterical video, narrated by Sarah Haskins. A clever montage of six dreadful ads, it’s easy to get lost in the absurdity and hilarity of it all, but you would be wise to take note. Her observations of poor marketing to women are dead on. Special thanks [...]

Filed under: Buying Power of Women, Connecting with Women, Examples of Bad/Good Advertising, Marketing to Women, Targeting Women | Tagged: , , , , , | 4 Comments »

Misguided Rules of Engagement

Posted on September 23, 2008 by sheconomy

I received an email from a female co-worker with the following message: “Is it just me, or is this pretty horrible?” http://www.guaranteed-yes.com/ (site is down… and that’s a good thing) This is a Web site sponsored by a high-end jeweler and appears to be designed to aid guys in first making sure they really want [...]

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