I was honored to be interviewed by Ashley Milne-Tyte for a story on American Public Radio’s™ Market Place® radio show. The focus was on the lack of attention and respect that advertisers show single women. Guys, simply knowing that women are your market is not enough. You must understand WHO she is to connect with [...]
Filed under: Connecting with Women, Examples of Bad/Good Advertising, Marketing to Single Women, Targeting Women | Tagged: American Public Radio, Ashley Milne-Tyte, Chevrolet, holland and holland advertising, Kai Ryssdal, Lowes, Marketing to Single Women, Marketplace, Melanie Notkin, Stephanie Holland, Tracy Chapman | 4 Comments »
