WOMEN AND SPENDING Women account for 85% of all consumer purchases including everything from autos to health care:* 91% of New Homes 66% PCs 92% Vacations 80% Healthcare 65% New Cars 89% Bank Accounts 93% Food 93 % OTC Pharmaceuticals 58% of Total Online Spending (Source: Greenfield Online for Arnold’s Women’s Insight Team) Women control over $20 Trillion in world-wide spending. (Source: Muhtar Kent, Chairman of the Board and Chief Executive Officer, The Coca-Cola Company, October 2010) Women have tremendous spending power in America today—and it’s growing. Market estimates about their total purchasing prowess varies, ranging anywhere from $5 trillion … Continue reading MARKETING TO WOMEN QUICK FACTS