Comments on: MARKETING TO WOMEN QUICK FACTS

By: Shopkick ‘Kicks’ Showrooming Effect in the Teeth; Drives $110 Million in Revenue to Partners | Social Commerce Today

Wed, 01 Feb 2012 18:52:09 +0000

[...] using the app, 64 percent of all Shopkick users are younger women, most of whom are moms. Since women are responsible for 85 percent of all purchases, that certainly bodes well for [...]

By: WHY You Should Want to Solve the Pyramid Problem: The Business Case | Difference Works

Tue, 31 Jan 2012 16:40:27 +0000

[...] a diverse culture that mirrors its markets tends to do better than a homogeneous competitor. The women’s market is key to many businesses. Women influence more than 85% of retail decisions. Women are [...]

By: Women and salary negotiation. Do you know your own market-value? | Dorothy Dalton

Mon, 23 Jan 2012 12:25:55 +0000

[...] of most things from the cost of a business suit to a plumber or a baby sitter and account for 85% of consumer purchasing decisions. What most don’t bother to check out is the value of [...]

By: Women’s Role in Fixing the “Pyramid Problem:” A New Approach » The Glass Hammer

Wed, 18 Jan 2012 18:56:27 +0000

[...] Diverse businesses are better able to tap diverse marketplaces, including the vast women’s market. (See Report by She-conomy). [...]

By: Women More Likely to Purchase Tablets, Laptops and Smartphones

Women More Likely to Purchase Tablets, Laptops and Smartphones — Thu, 12 Jan 2012 09:09:59 +0000

[...] shouldn’t be surprising for several reasons. First, it’s a well-publicized fact that women make 85 percent of purchasing decisions in American households. Secondly, the Pew Internet & American Life Project reported women are [...]

By: Puterea vulpilor argintii | Catchy

Puterea vulpilor argintii | Catchy — Thu, 29 Dec 2011 09:06:37 +0000

[...] entuziasm specific altor vârste, pentru că trăiesc cea mai bună viaţă din toate generaţiile. Aici veţi găsi şi mai multe informaţii despre puterea economică şi influenţa acestui segment [...]

By: Projection and violence by proxy | A Voice for Men

Projection and violence by proxy | A Voice for Men — Mon, 05 Dec 2011 03:02:50 +0000

[...] http://www.america.gov/st/elections08-english/2008/April/20080523105153WRybakcuH0.5036737.html [4] http://she-conomy.com/report/facts-on-women/ [5] http://www.trendsight.com/content/view/40/204/ [6] [...]

By: Huffington Post: Women and Whiskey Advertising « brooke carey

Huffington Post: Women and Whiskey Advertising « brooke carey — Thu, 01 Dec 2011 13:06:15 +0000

[...] Heineken tried to convince the Betty Drapers of America to buy the beer for their husbands.) Today, women account for 85% of all consumer purchases, yet the fairer sex does consume less alcohol, with only 58.3% of women identifying themselves as [...]

By: Argus Christmas ad shows aliens using smartphones to shop | The Mobile Web Design Blog

Wed, 30 Nov 2011 18:53:21 +0000

[...] Which, not coincidentally, is also the one that is in control of 80% of the money spent on gifts in … [...]

By: Pinterest For Brands: The Next Big Thing In Social Shopping? | Adam Schweigert

Mon, 21 Nov 2011 17:00:46 +0000

[...] those that are interested in reaching women, which is to say, nearly all of them (by some estimates women make or influence upwards of 85% of purchases made in the [...]