Browse through the books and blogs I think are interesting and helpful to understanding how to market to women.
BLOGS
THE FEMALE BRAIN, by Louann Brizendine, MD. This is among the best Marketing-to-Women books I could recommend even though it is written by a doctor.
It makes a pretty compelling argument for why women are probably better at creating ads for women.
MARKETING TO WOMEN FOR THE COMMON MAN, by Andrea Learned. Marketing to women is a scary thing for a lot of men in business. By helping you rewind and revisit your very talented marketing brains, this book helps change all that.
Don’t Think Pink: What Really Makes Women Buy — and How to Increase Your Share of This Crucial Market, by Lisa Johnson and Andrea Learned. Harvard Business School calls the book: “rich in practical suggestions and interesting stories, with an easy-to-read style.”
