I am honored, humbled and excited to be speaking at the Mediarun Festival in Gdansk, Poland next week on “Why and How to Market to Women.” Touted as the leading business and marketing event in Central Europe, the keynote speaker will be Carolyn Everson, Vice-President of Global Marketing Solutions at Facebook. Everson, defined as a “Women to Watch” by Bloomberg TV, and honored by AWNY (Advertising Women in New York City) as “Changing the Game,” is a marketer who understands women. She was recently referred to as the second “First Lady “of Facebook in a Huffington Post article. Much like Sheryl Sandberg, the
That’s a question that Nanda Sibol, Director of Brand Strategy in the San Francisco office of Anthem Worldwide poses in the article below titled, Pink or Blue Branding: Changing Gender Norms. The three-to-six years toy guide from ToyInfo.org, supports this thought process, noting: “After the age of three, children begin to play actively with each other. Preschoolers and kindergartners are masters of make-believe. They like to act out grown-up roles and enjoy costumes and props to help them bring their imaginations to life.” When I asked Ms. Sibol why this topic was of such strong interest to her, she responded:
I talk a great deal about how few women there are in certain professional roles and how this affects marketing. For instance only 3% of creative directors at US ad agencies are women, resulting in advertising that does not communicate effectively with the female audience. And with only 25% of IT jobs being held by women we can only assume that the digital world is heading down the same path. But Tara Mohr, author of “10 Rules for Brilliant Women,” suggests that women could be partly responsible for the low numbers, simply due to the way we talk. Mohr recently
As the world rapidly becomes more and more digital, the technology will continue to define products and services as well has how they are marketed. The low number of females being involved as leaders or during the conceptual and developmental processes will surely result in delivering less marketable products and services for women. And similar to the disproportionate number of female creative directors within the advertising industry, this will impair connecting effectively with the very powerful and viable female audience. Although 3 of the 10 best-paying jobs for women are in the tech sector, 56% of women who enter the
Filed under: Buying Power of Women, Connecting with Women, Female Business Owners, Marketing to Boomer Women, Marketing to Single Women, Marketing to Women, Targeting Women, Women and Customer Service, Women and social media, Women and the Internet | 8 Comments »
I love this rock climbing Citibank commercial! But every time I watched it, I kept wondering: Is it REAL?, and WHO in the world is singing that song? So, I finally looked it up. Yes, it is real. It’s filmed on a rock called “Ancient Art.” Located just outside of Moab, Utah, the single rock formation is shaped from hundreds of years of wind blowing sand across and around the spire in the desert. The commercial features two real-life professional climbers: Katie Brown and Alex Honnold. They are not “actors” nor “stunt” people. They’re both accomplished in the sport of
Kathy Oneto, Vice President of Brand Strategy at Anthem Worldwide will be speaking at the M2W (Marketing to Women) Conference in Chicago in late April. You do not want to miss it. She will be presenting findings from a study recently conducted by Anthem about: Marketing to the True Motivations of 3 Genrations of Women Below is one of the thought provoking papers she has drafted from the findings, titled “Who’s ‘Manning’ the House: Bridging the Gender Divide,” that she was willing to share exclusivly with us. In it Kathy explores the possibility that to solve the problem of marketing to women,
Pinterest, the incredibly popular online bulletin board/scrapbook/inspiration organizer now has more than 11 million unique monthly users. And according to recent numbers from Internet-monitoring firm comScore, it has more than doubled its audience over the past six months. So, who’s using it? You guessed it. WOMEN. Eighty percent of Pinterest users are female and they are spending more time on there than Twitter, LinkedIn and Google+ combined. The rapid growth can certainly be attributed somewhat to a higher acceptance of social networks now. But keep in mind, there are thousands of new startups in the social arena. What makes Pinterest different?
Filed under: Advertising during recession, Advertising to Women During Recession, Effects of recession, Female Business Owners, Marketing 2.0, Marketing to Boomer Women, Marketing to Women, Marketing-to-Moms, Targeting Women, Viral marketing, Women and Customer Service | 13 Comments »
Guys, Knowing That Women Are Your Market Is Only Half The Battle. Now, The Race Is On To Figure Out How To Connect With Her Effectively.
Video excerpt: Holland+Holland partnered with Porsche® to discuss marketing to women Female car buyers are making up a larger customer base for some of the top domestic auto brands, but none approach the gains that Porsche has made with women this past year. Of all automakers Porsche® has made the largest relative market share gains among women nationwide over the past year, according to an analysis from Edmunds.com, the premier online resource for automotive information. From January through August 2011 23 percent of Porsche buyers were female, compared to 19 percent during the same period last year. The growth accounts for a 21.1
Filed under: Buying Power of Women, Connecting with Women, Marketing to Boomer Women, Marketing to Single Women, Marketing to Women, Marketing-to-Moms, Targeting Women, Women and Customer Service | 5 Comments »
As I review the explosive stats on the MBAonline INFOGRAPHIC shown below, I am amazed at the number of male marketers who still question the validity of using social media to connect with women. But they do, and I hear from them daily. After many discussions, I have noticed several common mistakes marketers continue to make when attempting to reach the female audience which keeps them from realizing success with social media. 12 Mistakes Male Marketers Continue to Make When Marketing to Women With Social Media They are still trying to tell women what they want They are not listening to what
Filed under: Advertising during recession, Blogging, Buying Power of Women, Connecting with Women, Marketing 2.0, Marketing to Women, Social Media, Targeting Women, Web 2.0, Women and social media, Women and the Internet | 2 Comments »
I just watched the recently released documentary titled, Design the New Business. A big thanks, by the way, to BI watercooler for this great find! Seven months in the making, Design the New Business, is a collection of interviews with business and design strategists from around the world. In it, they deliberate the role that DESIGN will, or should play, as companies address today’s ever-changing and complex issues. Want To Market To Women? This Video Is A Must See. Interestingly, what you won’t find in it, is the specific mention of women. But, what you will find are creative discussions and propositions that
Filed under: Advertising during recession, Buying Power of Women, Connecting with Women, Effects of recession, Marketing 2.0, Marketing to Women, Social Media, Targeting Women, Web 2.0, Women and social media, Women and the Internet | 2 Comments »