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	<title>She-conomy</title>
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	<link>http://she-conomy.com</link>
	<description>A guys guide to marketing to women</description>
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		<item>
		<title>When Marketing to Women, Don&#8217;t Be A Man: Ask For Directions</title>
		<link>http://she-conomy.com/2012/01/19/when-marketing-to-women-dont-be-a-man-ask-for-directions/</link>
		<comments>http://she-conomy.com/2012/01/19/when-marketing-to-women-dont-be-a-man-ask-for-directions/#comments</comments>
		<pubDate>Thu, 19 Jan 2012 19:47:57 +0000</pubDate>
		<dc:creator>sheconomy</dc:creator>
				<category><![CDATA[Advertising to Women During Recession]]></category>
		<category><![CDATA[Connecting with Women]]></category>
		<category><![CDATA[Marketing to Women]]></category>
		<category><![CDATA[Marketing to Women Myths]]></category>
		<category><![CDATA[Targeting Women]]></category>
		<category><![CDATA[comScore]]></category>
		<category><![CDATA[Dawn Billings]]></category>
		<category><![CDATA[Dell Computers]]></category>
		<category><![CDATA[della]]></category>
		<category><![CDATA[Kate Syre]]></category>
		<category><![CDATA[Marti Barletta]]></category>
		<category><![CDATA[Michael Silverstein]]></category>
		<category><![CDATA[The Heart Link Women's Network]]></category>
		<category><![CDATA[TrendSight]]></category>
		<category><![CDATA[Women Want More]]></category>

		<guid isPermaLink="false">http://she-conomy.com/?p=3726</guid>
		<description><![CDATA[To know that brands must target women is great. But can you still mess up? Absolutely. Dawn Billings, founder of The Heart Link Women&#8217;s Network, polled women small business professionals from three countries to find mistakes made by businesses when marketing to women. We have actually discussed most all of these at one time or another, [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=she-conomy.com&amp;blog=3599164&amp;post=3726&amp;subd=sheconomy&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>1</slash:comments>
	
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	</item>
		<item>
		<title>Is Marketing To Women All Fun and Games?</title>
		<link>http://she-conomy.com/2012/01/17/marketing-to-women-is-all-fun-and-games/</link>
		<comments>http://she-conomy.com/2012/01/17/marketing-to-women-is-all-fun-and-games/#comments</comments>
		<pubDate>Tue, 17 Jan 2012 14:08:38 +0000</pubDate>
		<dc:creator>sheconomy</dc:creator>
				<category><![CDATA[Marketing to Women]]></category>
		<category><![CDATA[Women and the Internet]]></category>
		<category><![CDATA[Marketing to Boomer Women]]></category>
		<category><![CDATA[Marketing to Single Women]]></category>
		<category><![CDATA[Buying Power of Women]]></category>
		<category><![CDATA[Web 2.0]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Women and social media]]></category>
		<category><![CDATA[Flowtown]]></category>
		<category><![CDATA[RockYou]]></category>
		<category><![CDATA[Interpret]]></category>
		<category><![CDATA[Inc.]]></category>
		<category><![CDATA[social games]]></category>
		<category><![CDATA[women and social games]]></category>
		<category><![CDATA[social gamers]]></category>
		<category><![CDATA[female social gamers]]></category>

		<guid isPermaLink="false">http://sheconomy.wordpress.com/?p=3713</guid>
		<description><![CDATA[Social games have become serious business. In 2011, the total market in North America increased from $1 billion to $1.4 billion, an overall growth of 35%. And of the 13 hours each week that gamers spend on social networks, they play social games for an average of 9.5 hours (study conducted by RockYou® and Interpret, [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=she-conomy.com&amp;blog=3599164&amp;post=3713&amp;subd=sheconomy&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">sheconomy</media:title>
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			<media:title type="html">Who Are Social Gamers?</media:title>
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	</item>
		<item>
		<title>Auburn University Is Getting An Education in Social Media</title>
		<link>http://she-conomy.com/2011/11/30/auburn-university-is-getting-an-education-in-social-media/</link>
		<comments>http://she-conomy.com/2011/11/30/auburn-university-is-getting-an-education-in-social-media/#comments</comments>
		<pubDate>Wed, 30 Nov 2011 20:09:42 +0000</pubDate>
		<dc:creator>sheconomy</dc:creator>
				<category><![CDATA[Connecting with Women]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Viral marketing]]></category>
		<category><![CDATA[Web 2.0]]></category>
		<category><![CDATA[Women and the Internet]]></category>
		<category><![CDATA[Auburn University]]></category>
		<category><![CDATA[Cam Newton]]></category>
		<category><![CDATA[Gene Chizik]]></category>
		<category><![CDATA[Gus Malzahn]]></category>
		<category><![CDATA[Kristi Malzahn]]></category>
		<category><![CDATA[Lou Holtz]]></category>
		<category><![CDATA[SI.com]]></category>
		<category><![CDATA[Sports Illustrated]]></category>
		<category><![CDATA[The Summit Cross Church]]></category>
		<category><![CDATA[Vimeo]]></category>
		<category><![CDATA[YouTube Kristi Malzahn]]></category>

		<guid isPermaLink="false">http://she-conomy.com/?p=3612</guid>
		<description><![CDATA[As social networks continue to grow on a daily basis, one thing remains constant: Expectations for transparency and honesty are on the rise. Marketers, please keep in mind: Apologies and/or explanations are more forgiving than cover-ups. Auburn University and Gus Malzahn, Auburn&#8217;s Offensive Coordinator are likely going to find this out – the hard way.  [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=she-conomy.com&amp;blog=3599164&amp;post=3612&amp;subd=sheconomy&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://she-conomy.com/2011/11/30/auburn-university-is-getting-an-education-in-social-media/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	
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			<media:title type="html">sheconomy</media:title>
		</media:content>

		<media:content url="http://sheconomy.files.wordpress.com/2011/11/church-site-down.png" medium="image">
			<media:title type="html">Church site down</media:title>
		</media:content>

		<media:content url="http://sheconomy.files.wordpress.com/2011/11/vimeo-down.png" medium="image">
			<media:title type="html">Vimeo down</media:title>
		</media:content>

		<media:content url="http://sheconomy.files.wordpress.com/2011/11/twitter-km.png" medium="image">
			<media:title type="html">Twitter KM</media:title>
		</media:content>

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			<media:title type="html">Facebook</media:title>
		</media:content>

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			<media:title type="html">Video down</media:title>
		</media:content>

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			<media:title type="html">YouTube Malzahn</media:title>
		</media:content>

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			<media:title type="html">Screen Shot 2011-11-30 at 12.55.39 PM</media:title>
		</media:content>
	</item>
		<item>
		<title>@aplusk Has Lost His Voice</title>
		<link>http://she-conomy.com/2011/11/11/aplusk-has-lost-his-voice/</link>
		<comments>http://she-conomy.com/2011/11/11/aplusk-has-lost-his-voice/#comments</comments>
		<pubDate>Fri, 11 Nov 2011 20:15:24 +0000</pubDate>
		<dc:creator>sheconomy</dc:creator>
				<category><![CDATA[Connecting with Women]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Women and social media]]></category>
		<category><![CDATA[@aplusk]]></category>
		<category><![CDATA[Ashton Kutcher]]></category>
		<category><![CDATA[Jerry Sandusky]]></category>
		<category><![CDATA[joe Paterno]]></category>
		<category><![CDATA[Penn State]]></category>

		<guid isPermaLink="false">http://she-conomy.com/?p=3574</guid>
		<description><![CDATA[I believe this could possibly be the biggest faux pas or sell out in social media to date.  Below is @aplusk’s first “fake” tweet. I say &#8220;fake&#8221; because we have no way of knowing if it is really him or not. He has officially handed the management of his Twitter account over to his media [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=she-conomy.com&amp;blog=3599164&amp;post=3574&amp;subd=sheconomy&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">sheconomy</media:title>
		</media:content>

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			<media:title type="html">AP Twitter page</media:title>
		</media:content>

		<media:content url="http://sheconomy.files.wordpress.com/2011/11/fake-tweet.png" medium="image">
			<media:title type="html">Fake Tweet</media:title>
		</media:content>

		<media:content url="http://sheconomy.files.wordpress.com/2011/11/ap-trafficking.png" medium="image">
			<media:title type="html">AP trafficking</media:title>
		</media:content>

		<media:content url="http://sheconomy.files.wordpress.com/2011/11/ap-humility.png" medium="image">
			<media:title type="html">AP humility</media:title>
		</media:content>

		<media:content url="http://sheconomy.files.wordpress.com/2011/11/ap-animal.png" medium="image">
			<media:title type="html">AP Animal</media:title>
		</media:content>

		<media:content url="http://sheconomy.files.wordpress.com/2011/11/ap-sell-out.png" medium="image">
			<media:title type="html">AP Sell out</media:title>
		</media:content>

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			<media:title type="html">Screen Shot 2011-11-11 at 8.39.46 AM</media:title>
		</media:content>
	</item>
		<item>
		<title>On A Painting It&#8217;s Art. For A Car Commercial It&#8217;s CREEPY.</title>
		<link>http://she-conomy.com/2011/10/04/on-a-painting-its-art-for-a-car-its-creepy/</link>
		<comments>http://she-conomy.com/2011/10/04/on-a-painting-its-art-for-a-car-its-creepy/#comments</comments>
		<pubDate>Tue, 04 Oct 2011 18:41:56 +0000</pubDate>
		<dc:creator>sheconomy</dc:creator>
				<category><![CDATA[Connecting with Women]]></category>
		<category><![CDATA[Examples of Bad/Good Advertising]]></category>
		<category><![CDATA[Andre Martins de Barros]]></category>
		<category><![CDATA[Creepy Prius spot]]></category>
		<category><![CDATA[People Person Prius spot]]></category>
		<category><![CDATA[Saatchi & Saatchi]]></category>
		<category><![CDATA[Toyota Prius Family]]></category>

		<guid isPermaLink="false">http://she-conomy.com/?p=3544</guid>
		<description><![CDATA[CREEPY was the first word that came to mind as I watched Toyota&#8216;s new &#8220;Family People Person&#8221; Prius commercial. Next was &#8220;disturbing&#8221; and then &#8220;I don&#8217;t get it.&#8221; (I actually do &#8220;get it&#8221; now or rather, I get what they are &#8220;trying&#8221; to say after it was explained to me in the &#8220;Making of Toyota [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=she-conomy.com&amp;blog=3599164&amp;post=3544&amp;subd=sheconomy&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://she-conomy.com/2011/10/04/on-a-painting-its-art-for-a-car-its-creepy/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
	
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			<media:title type="html">sheconomy</media:title>
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		<title>Sheconomy is Speaking at the 2011 MIMA Summit</title>
		<link>http://she-conomy.com/2011/08/08/sheconomy-is-speaking-at-the-2011-mima-summit/</link>
		<comments>http://she-conomy.com/2011/08/08/sheconomy-is-speaking-at-the-2011-mima-summit/#comments</comments>
		<pubDate>Mon, 08 Aug 2011 23:05:30 +0000</pubDate>
		<dc:creator>sheconomy</dc:creator>
				<category><![CDATA[Buying Power of Women]]></category>
		<category><![CDATA[Marketing to "Green" Women]]></category>
		<category><![CDATA[Marketing to Boomer Women]]></category>
		<category><![CDATA[Marketing to Single Women]]></category>
		<category><![CDATA[Marketing to Women]]></category>
		<category><![CDATA[Marketing to Women Myths]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Targeting Women]]></category>
		<category><![CDATA[Viral marketing]]></category>
		<category><![CDATA[Web 2.0]]></category>
		<category><![CDATA[Women and social media]]></category>
		<category><![CDATA[Women and the Internet]]></category>
		<category><![CDATA[2011 MIMA Summit]]></category>
		<category><![CDATA[Avinash Kaushik]]></category>
		<category><![CDATA[Chris Anderson]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[Sheconomy 2011 MIMA Summit]]></category>
		<category><![CDATA[Wired Magazine]]></category>

		<guid isPermaLink="false">http://she-conomy.com/?p=3493</guid>
		<description><![CDATA[I am honored to have been asked to be a featured speaker at the 2011 Annual MIMA Summit. The theme is Celebrating the Digital Decade with a focus on consumer insights. Keynote speakers are Avinash Kaushik, the analytics evangelist for Google and Chris Anderson, editor-in-chief of Wired magazine. A complete line up of speakers can [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=she-conomy.com&amp;blog=3599164&amp;post=3493&amp;subd=sheconomy&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://she-conomy.com/2011/08/08/sheconomy-is-speaking-at-the-2011-mima-summit/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">sheconomy</media:title>
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			<media:title type="html">Screen Shot 2011-08-08 at 4.20.10 PM</media:title>
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		<title>Is Facebook vs. Google+ Similar to Microsoft vs. Apple?</title>
		<link>http://she-conomy.com/2011/07/11/is-facebook-vs-google-similar-to-microsoft-vs-apple/</link>
		<comments>http://she-conomy.com/2011/07/11/is-facebook-vs-google-similar-to-microsoft-vs-apple/#comments</comments>
		<pubDate>Mon, 11 Jul 2011 18:02:27 +0000</pubDate>
		<dc:creator>sheconomy</dc:creator>
				<category><![CDATA[Buying Power of Women]]></category>
		<category><![CDATA[Connecting with Women]]></category>
		<category><![CDATA[Marketing 2.0]]></category>
		<category><![CDATA[Marketing to Single Women]]></category>
		<category><![CDATA[Marketing to Women]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Targeting Women]]></category>
		<category><![CDATA[Web 2.0]]></category>
		<category><![CDATA[Women and social media]]></category>
		<category><![CDATA[Women and the Internet]]></category>
		<category><![CDATA[apple]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[Google Plus]]></category>
		<category><![CDATA[Microsoft]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://she-conomy.com/?p=3470</guid>
		<description><![CDATA[The radical impact Google is making within the social space has reminded me a bit of the early days with Microsoft vs. Apple. Today it’s Facebook vs Google Plus. Much like Microsoft, Facebook captured the bulk of the market early on and rapidly grew on a worldwide basis. And even though Facebook, much like Microsoft [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=she-conomy.com&amp;blog=3599164&amp;post=3470&amp;subd=sheconomy&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>6</slash:comments>
	
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			<media:title type="html">sheconomy</media:title>
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			<media:title type="html">Apple-vs-microsoft-1</media:title>
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			<media:title type="html">Picture 14</media:title>
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		<title>What Did Google Learn That Male Marketers Need to Know? It&#8217;s Not Just About The Numbers.</title>
		<link>http://she-conomy.com/2011/07/06/what-did-google-learn-that-male-marketers-need-to-know-its-not-just-about-the-numbers/</link>
		<comments>http://she-conomy.com/2011/07/06/what-did-google-learn-that-male-marketers-need-to-know-its-not-just-about-the-numbers/#comments</comments>
		<pubDate>Wed, 06 Jul 2011 21:09:23 +0000</pubDate>
		<dc:creator>sheconomy</dc:creator>
				<category><![CDATA[Buying Power of Women]]></category>
		<category><![CDATA[Connecting with Women]]></category>
		<category><![CDATA[Female Business Owners]]></category>
		<category><![CDATA[Marketing to Women]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Targeting Women]]></category>
		<category><![CDATA[Women and social media]]></category>
		<category><![CDATA[Women and the Internet]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[Google Plus]]></category>
		<category><![CDATA[Jay Baer]]></category>
		<category><![CDATA[Mark Zuckerberg]]></category>
		<category><![CDATA[The Next Web]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://she-conomy.com/?p=3438</guid>
		<description><![CDATA[Watching the progression of Google’s newest social attempt with Google+  (also referred to as Google Plus), I have noticed a strong similarity with male marketers attempting to get on board with marketing to women. There are two main stages that both must go through to be successful. Acceptance and understanding. STEP I: ACCEPTANCE Google had [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=she-conomy.com&amp;blog=3599164&amp;post=3438&amp;subd=sheconomy&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://she-conomy.com/2011/07/06/what-did-google-learn-that-male-marketers-need-to-know-its-not-just-about-the-numbers/feed/</wfw:commentRss>
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		<title>How Brands Can Effectively Connect With Female Bloggers</title>
		<link>http://she-conomy.com/2011/05/17/how-brands-can-effectively-connect-with-female-bloggers/</link>
		<comments>http://she-conomy.com/2011/05/17/how-brands-can-effectively-connect-with-female-bloggers/#comments</comments>
		<pubDate>Tue, 17 May 2011 23:00:33 +0000</pubDate>
		<dc:creator>sheconomy</dc:creator>
				<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Buying Power of Women]]></category>
		<category><![CDATA[Connecting with Women]]></category>
		<category><![CDATA[Marketing to Women]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Targeting Women]]></category>
		<category><![CDATA[Web 2.0]]></category>
		<category><![CDATA[Women and social media]]></category>
		<category><![CDATA[Women and the Internet]]></category>
		<category><![CDATA[2011 Brands and Women Bloggers Influencer Partnership Study]]></category>
		<category><![CDATA[BlogFrog]]></category>
		<category><![CDATA[Female Bloggers]]></category>
		<category><![CDATA[Marketing to women through bloggers]]></category>
		<category><![CDATA[The Social Studies Group]]></category>

		<guid isPermaLink="false">http://she-conomy.com/?p=3356</guid>
		<description><![CDATA[According to a recent study conducted by BlogFrog and The Social Studies Group, female bloggers receive dozens of pitches from brands each year to work on projects ranging from affiliate programs and direct advertising to guest posts and Twitter parties. But about two-thirds  of female bloggers reject at least half of the pitches they receive. [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=she-conomy.com&amp;blog=3599164&amp;post=3356&amp;subd=sheconomy&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://she-conomy.com/2011/05/17/how-brands-can-effectively-connect-with-female-bloggers/feed/</wfw:commentRss>
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		<title>Pink Done Right Equals PANK® And Male Marketers Should Pay Attention</title>
		<link>http://she-conomy.com/2011/04/25/pink-done-right-equals-pank%c2%ae-and-marketers-should-pay-attention/</link>
		<comments>http://she-conomy.com/2011/04/25/pink-done-right-equals-pank%c2%ae-and-marketers-should-pay-attention/#comments</comments>
		<pubDate>Mon, 25 Apr 2011 14:40:51 +0000</pubDate>
		<dc:creator>sheconomy</dc:creator>
				<category><![CDATA[Buying Power of Women]]></category>
		<category><![CDATA[Connecting with Women]]></category>
		<category><![CDATA[Examples of Bad/Good Advertising]]></category>
		<category><![CDATA[Marketing to Single Women]]></category>
		<category><![CDATA[Marketing to Women]]></category>
		<category><![CDATA[Targeting Women]]></category>
		<category><![CDATA[Disney]]></category>
		<category><![CDATA[Hallmark]]></category>
		<category><![CDATA[marketing to aunts]]></category>
		<category><![CDATA[Melanie Notkin]]></category>
		<category><![CDATA[Mother's Day]]></category>
		<category><![CDATA[PANK]]></category>
		<category><![CDATA[Panks]]></category>
		<category><![CDATA[Pepsi]]></category>
		<category><![CDATA[Robert Raible]]></category>
		<category><![CDATA[Savvy Auntie]]></category>
		<category><![CDATA[Sears]]></category>
		<category><![CDATA[The White House Report: Women in America]]></category>

		<guid isPermaLink="false">http://she-conomy.com/?p=3321</guid>
		<description><![CDATA[The segment of women who do not have children is growing and so too is their voice thanks to Melanie Notkin, founder and CEO of SavvyAuntie.com. Notkin has coined the name PANKs® (Professional Aunts No Kids) as well as created this online community to provide a place for aunts to share their passion and love [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=she-conomy.com&amp;blog=3599164&amp;post=3321&amp;subd=sheconomy&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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