MARKETING TO WOMEN QUICK FACTS

• Boomer Women and Affluence – One huge, affluent segment wields more spending clout than any other: Baby-Boomer women. Born between 1946 and 1964, these women represent a portion of the buying public no marketer can afford to ignore. With successful careers, investments made during the “boom” years, and inheritances from parents or husbands, they are more financially empowered than any previous generation of women. – Mary Brown, Carol Orsborn, Ph.D., Marketing to the Ultimate Power Consumer—The Baby-Boomer Woman

• Senior women age 50 and older control net worth of $19 trillion and own more than three-fourths of the Denmark’s financial wealth. – Eksperten–2007

• Fifty-plus American women are the healthiest, wealthiest and most active generation of women in history. – Demographics by Mark Miller

• Of the 743 women of wealth interviewed with at least $3 million in investable assets, 61.2% accumulated their fortunes through corporate employment, their own or a family business or a professional practice. Only 38.8% of the women had married into or inherited their money. – Women of Wealth, 2004, by Russ Alan Prince and Hannah Shaw Grove

• High-net-worth women account for 39% of the country’s top wealth earners; 2.5 million of them have combined assets of $4.2 trillion. More than 1.3 million women professionals and executives earn in excess of $100,000 annually. 43% of Americans with more than $500,000 in assets are female – Sambla Financial –2007

• Over the next decade, women will control two thirds of consumer wealth in the United States and be the beneficiaries of the largest transference of wealth in our country’s history. Estimates range from $12 to $40 trillion. Many Boomer women will experience a double inheritance windfall, from both parents and husband. The Boomer woman is a consumer that luxury brands want to resonate with. – Claire Behar, Senior Partner and Director, New Business Development, Fleishman-Hillard New York

• The more mature luxury consumer places the highest priority in making memories and experiences. They don’t buy things to have more things; they want the experience to go along with it. Luxury consumers expect superior quality and are extremely discerning. – Pam Danziger, president of Unity Marketing

Generation of baby boomers buy Viagra and have sex until 80 – 90 years old.

• The 55 to 75 year-old female has seen her role change from homemaker to purchaser of security, convenience and luxury items. – Barbara Kleger, president of 55+ Consulting

• Wealthy boomer women are the marquee players in our country’s culture and commerce. They are educated, have a high income, and make 95 percent of the purchase decisions for their households. – Karen Vogel, The Women’s Congress and co-founder and president of New Generation Event Solutions

• Once the college bills are out of the way and children launch their own households, the discretionary spending power of 50-plus women soars. They spend 2.5 times what the average person spends. Women are the primary buyers for computers, cars, banking, financial services and a lot of other big-ticket categories. – Marti Barletta, Primetime Women

• The Baby Boomer Generation has more money, leisure time and technology than any other generation in history. They can not only stay in touch with family and friends but actually continue to pursue their careers while traveling. Thanks to Wi-Fi, satellite Internet hookups, e-mail and cell phones, baby boomers can continue running businesses from RV’s from just about anywhere in the United States. – Baby-Boomer Magazine.com

• Affluent women juggle demands of career and family, are concerned about the environment and are discriminating shoppers. – The Affluent Market in the U.S., Dr. Robert Brown and Ms. Ruth Washton

• The number of wealthy women investors in the U.S. is growing at a faster rate than that of men. In a two-year period, the number of wealthy women in the U.S. grew 68%, while the number of men grew only 36%. – The Spectrem Group

• Affluent working women with family incomes of $75,000 or more are growing in number, and 94.3 percent access the Internet during an average month. About half are now considered heavy users of the Internet, while heavy use of radio, television, newspapers and direct mail has declined within this group. – Ten Marketing Trends to Watch, Kim T. Gordon, Entrepreneur.com

STATISTICS

Women account for 85% of all consumer purchases including everything from autos to health care:

• 91% of New Homes
• 66% PCs
• 92% Vacations
• 80% Healthcare
• 65% New Cars
• 89% Bank Accounts
• 93% Food
• 93 % OTC Pharmaceuticals
  • Gold Bee, a women-run wellness company, notes that this spending can be primarily broken down into three major categories: nutraceuticals, supplements, and other wellness products

• American women spend about $5 trillion annually…
  Over half the U.S. GDP

  Women represent the majority of the online market

  Digital Divas By The Numbers
  • 22% shop online at least once a day
  • 92% pass along information about deals or finds to others
  • 171: average number of contacts in their e-mail or mobile lists
  • 76% want to be part of a special or select panel
  • 58% would toss a TV if they had to get rid of one digital device (only 11% would ditch their laptops)
  • 51% are moms
  Source: Mindshare/Ogilvy & Mather
  
  
  Women process information and make purchasing decisions differently than men:

• 59% of women feel misunderstood by food marketers;
• 66% feel misunderstood by health care marketers;
• 74% feel misunderstood by automotive marketers;
• 84% feel misunderstood by investment marketers
• 91% of women in one survey said that advertisers don’t understand them
• 70% of new businesses are started by women
• The average black woman spends 3 times as much on beauty products compared with the average woman
• Women influence $90 billion dollars worth of consumer electronic purchases in 2007
• 61% of women influence household consumer electronic buying decisions
• Nearly 50% of women say they want more green choices
  
• 37% are more likely to pay attention to brands that are committed to environmental causes.
• 25% of all products in a woman’s shopping cart nowadays are environmentally friendly.When women are aware you support women owned businesses
  
• 79% would try your product or service
• 80% would solidify their brand loyalty
• 51% would give a company a second chance if a product or service missed the mark the first time
• Women make more than 80% of all consumer purchasing decisions
• Consulting firm A.T. Kearney estimates that women determine 80% of consumption, purchase 60% of all cars and own 40% of all stocks
• 57% of women gardened within the last year
• 55% of women spent time reading literature within the last year
• Single women are becoming a more influential category versus 10 years ago
• In 1998, only 69% of women between 18 and 24 were involved in home electronics purchases. By 2008, that number has grown to 91%, in part driven by the prevalence of personal electronics such as cell phones and computers
• Over the past 10 years, the number of women 25-34 who were single or living with a significant other increased 8% to 38%
• And they are more educated: the percentage of women who had an undergraduate or graduate degree increased, from 28% to 41%, over those 10 years.
• She’s Got Game! Women And Sports: WOMEN MAKE UP:

• 47.2 % of major league soccer fans
• 46.5% of MLB fans
• 43.2% of NFL fans
• 40.8% of fans at NHL games
• 37% of NBA fans
• Women purchase 46% of official NFL merchandise
• Women spent 80% of all sport apparel dollars and controlled 60% of all money spent on men’s clothing
• Women comprise about one-third (34%) of the adult audience for ESPN sport event programs

In older groups, women make up a larger percentage of the audience:

• 31% are women 18-34
• 32 % are women 35-54
• 40% are women 55+

Women in Motorsports

• 74% of male respondents and 62% of female respondents agreed that “women racers bring fans out to the games.”
• 40% of female respondents and 21% of male respondents stated that they would be “more” or “much more” likely to follow motorsport races if more females were involved.
• 40% of the 6.6 million people attending Winston Cup races each year are women

 

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332 Responses to “MARKETING TO WOMEN QUICK FACTS”

1. Women make over 85% of the consumer purchases in the United States. « Don’t Marry, on April 26th, 2009 at 9:30 pm Said:

   […] Over the next decade, women will control two thirds of consumer wealth in the United States and be the beneficiaries of the largest transference of wealth in our country’s history. Estimates range from $12 to $40 trillion. Many Boomer women will experience a double inheritance windfall, from both parents and husband. – MARKETING TO WOMEN QUICK FACTS […]

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   […] et  de nombreuses analyses montrent leur pouvoir de décision en matière d’achats ( Marketing to women ) . Donc, à moins que votre site ne soit une niche, faites plutôt un design destiné aux femmes. […]

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   […] on June 4, 2009 by sheconomy One of the most frequented areas of the She-conomy blog is the Marketing to Women Quick Facts, so I thought we would highlight a few of them in a short and fun video. […]

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   […] of data: she-conomy The theory that women shop for clothes and beauty products while men for electronic products is […]

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   […] There is no denying that women are important to the sale of a brand but how easy is it to satisfy their needs? According to a survey, 91% of the women feel that the advertisers don’t understand them. Source of data: she-conomy […]

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   […] in consumer electronics comes from women, says the NPD group. Other estimates are much higher. Women account for about 85 percent of all consumer purchases and represent the majority of shoppers […]

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   […] in consumer electronics comes from women, says the NPD group. Other estimates are much higher. Women account for about 85 percent of all consumer purchases and represent the majority of shoppers […]

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   […] in consumer electronics comes from women, says the NPD group. Other estimates are much higher. Women account for about 85 percent of all consumer purchases and represent the majority of shoppers […]

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    […] are women and girls. We make up 52% of society, and according to Stephanie Holland’s site, SheConomy.com, Women account for 85% of all consumer purchases including everything from autos to health […]

77. Marketing Green and the Rise of Greenwashing, on May 26th, 2011 at 2:55 am Said:

    […] Light green consumers do not prioritize the environmental benefits of the products that they buy whereas dark green consumers put a premium on this criteria. Consumers buy green products for a variety of reasons – environmental concerns, health concerns, toxicity, money savings etc. Of all of these reasons, health concerns especially with chemicals are the foremost reason that people make the switch. When it comes to household purchasing, marketing to women is said to work more effectively because they make 95% of all purchasing decisions. […]

78. Marketing Green and the Rise of Greenwashing | How to Business, on May 26th, 2011 at 4:27 am Said:

    […] Light green consumers do not prioritize the environmental benefits of the products that they buy whereas dark green consumers put a premium on this criteria. Consumers buy green products for a variety of reasons – environmental concerns, health concerns, toxicity, money savings etc. Of all of these reasons, health concerns especially with chemicals are the foremost reason that people make the switch. When it comes to household purchasing, marketing to women is said to work more effectively because they make 95% of all purchasing decisions. […]

79. Brittany K, on May 29th, 2011 at 8:51 pm Said:

    […] as a marketing device–and for a man’s product. Moral of the story: Women account for approximately 80% of consumer purchases (except when it comes to virtual goods.) If you are going to play up stereotypes, at least make […]

80. It Cost Me A Lot: Gender Roles and Consumerism in a Digital Era - film315, on June 9th, 2011 at 11:44 pm Said:

    […] shows that women account for 58 per cent of all total online spending. She-conomy.com reports that 22% of women shop online at least once a day, with some of the most common types of […]

81. Understanding Women: An age old question. | L&S Unscripted, on June 16th, 2011 at 7:10 am Said:

    […] account for 80% of healthcare decisions and 85% of all consumer purchases, a.k.a. women are in control of the purse […]

82. Welcome to No Longer Relevant! « No Longer Relevant, on June 28th, 2011 at 10:25 pm Said:

    […] one-time male “power” has been stripped of us, see Stephanie Holland’s blog — She-Conomy.com – The Facts on Women.  Once relegated to keeping the house and deferring big purchase decisions to the husband, these […]

83. The New Agenda » Blog Archive » Independence Day for Women, on July 4th, 2011 at 5:02 am Said:

    […] foremost consumers in our society. According to Claire Behar, featured in Stephanie Holland’s SheConomy, women “control two thirds of consumer wealth in the United States and [are] the […]

84. A personal blog post: Why I’m apparently always wearing my pink colored glasses, on July 6th, 2011 at 4:14 am Said:

    […] of women are involved in home electronics […]

85. Marketing to Women | Small Biz Blog for Women, on July 9th, 2011 at 10:41 pm Said:

    […] Advertising and marketing campaigns for everything including businesses usually thought to be male directed such as automobiles and sports better be thinking about how to get these women to spend their money with them. This is one reason for the huge influx in businesses using female bloggers to help get the word out about their business by doing product reviews or giveaways to other female readers. Check out some of the quick facts and all the great articles on the subject of marketing to women over at She-conomy. […]

86. Vital Perspectives, on July 20th, 2011 at 10:56 am Said:

    […] do we spend all this money on?  According to research compiled by She-economy.com, we were influencers or purchasers of 91% of new homes, 66% of personal […]

87. #6 Pink Jerseys | Double Coverage, on July 26th, 2011 at 3:03 pm Said:

    […] recognize that women make up over 40% of NFL fans and purchase 46% of NFL merchandise according to this article and several […]

88. Blog - Ladies, get your money right: How Learnvest can help. - Fueled, on July 28th, 2011 at 10:07 am Said:

    […] culture preys predominantly upon women, who account for 85% of all brand purchases according to She-conomy. These aren’t just “girly” buys either. Apparently, women purchase more homes, vacations, […]

89. Marketing to Women, on August 1st, 2011 at 2:28 pm Said:

    […] There is no denying that women are important to the sale of a brand but how easy is it to satisfy their needs? According to a survey, 91% of the women feel that the advertisers don’t understand them. Source of data: she-conomy […]

90. Pay Attention to Mom's – They Make 85% of All Purchasing Decision | Sales Tip A Day, on August 4th, 2011 at 8:58 pm Said:

    […] with moms, the search engine is king.So why is this important?  Women (moms) account for 85% of all consumer purchases.  If you have a website that you use for attracting clients, then you better cater to […]

91. Gender and Ethics in Advertising: The New CSR Frontier? | Apricot Consulting, on August 8th, 2011 at 5:55 am Said:

    […] a world with a shifting social consciousness and women accounting for 85% of all consumer purchases, it is astounding that such blatant sexism still abounds in the marketplace. GoDaddy.com sends a […]

92. Gender and Ethics in Advertising: The New CSR Frontier? | Euro RSCG Prosumer Reports, on August 8th, 2011 at 8:01 am Said:

    […] a world with a shifting social consciousness and women accounting for 85% of all consumer purchases, it is astounding that such blatant sexism still abounds in the marketplace. GoDaddy.com sends a […]

93. Calling All Men: Join the Movement Against the Sexualization of Women and Girls |, on August 15th, 2011 at 6:53 am Said:

    […] saying, “In a world with a shifting social consciousness and women accounting for 85% of all consumer purchases, it is astounding that such blatant sexism still abounds in the […]

94. Talking back to corporate marketing: What brilliant women are doing « FeministBeats, on August 16th, 2011 at 12:05 pm Said:

    […] that constantly invade our lives and tell us how to be and what to buy.  Because women are the biggest consumer group, and consequently also the main audience for commercials, even the most obscure products are […]

95. Four tips to reach the 85% buying power of women | MyPRCoach, on August 16th, 2011 at 11:03 pm Said:

    […] status all need to be considered. According to one source, women feel anywhere from 59-91% misunderstood by the marketers, depending on products from health care to financial […]

96. Sports Marketers Should Target Female Audience | IMRE Sports IQ, on August 22nd, 2011 at 8:22 am Said:

    […] in a single week than I did in an entire year before I was married. And I’m not alone –women comprise about one-third of the adult audience for ESPN sports programming, and nearly half of Super Bowl […]

97. “Too Pretty To Do Homework” T-Shirt -TOO STUPID To Know Better! | Maria Lucé's "The Empowered Mom", on September 2nd, 2011 at 3:14 pm Said:

    […] ones, you know,  BUYING your clothes.  The market that controls 8o % of the household purchases , 85% of brand purchases online and spend more than $3.7 trillion annually on consumer goods and […]

98. Market to Women » She is the most profitable opportunity in marketing today. » She influences 91% of new home purchases., on September 9th, 2011 at 1:39 pm Said:

    […] Article Link ] « […]

99. Women Are a Hot Topic, But It’s Access to Capital That Counts : Women and Work, on October 18th, 2011 at 3:33 pm Said:

    […] 85% of household purchases. Women are the “Chief Household Officers.” Women are the power consumers…you know the […]

100. Over Two Thirds of U.S. Moms are on Facebook : Third Path Media | Small Business Marketing Solutions, on October 26th, 2011 at 7:45 pm Said:

     […] pass along deals they find to others Lots of other really great women statistics in this article on she-conomy.com. Posted in Online Marketing, Social […]

101. Communicating to Moms « Jenna Wendell, on November 14th, 2011 at 4:02 pm Said:

     […] communicate with moms, ages 35 and older, is becoming more important every day. According to she-conomy.com, women account for 85% of all consumer purchases including everything from autos to health care. Out […]

102. Why do women shy away from being investors? | Linda Bernardi - DISRUPT | INNOVATE | LEAD, on November 15th, 2011 at 4:25 pm Said:

     […] that ‘women’ are the larger demographic ‘purchasers’ globally. Women are constantly making purchase decisions and very involved in making global ‘buy’ decisions. I was recently quite taken with the […]

103. Observations from the fight deck « The Sin City Siren, on November 15th, 2011 at 9:50 pm Said:

     […] in our society that the world of sports is considered a man’s domain — regardless of the fact that women make up nearly half of the fan base of all major sports. So, as a woman, a mother, and a feminist going into this rally and campaign, I was expecting a lot […]

104. Pinterest For Brands: The Next Big Thing In Social Shopping? | Adam Schweigert, on November 21st, 2011 at 11:00 am Said:

     […] those that are interested in reaching women, which is to say, nearly all of them (by some estimates women make or influence upwards of 85% of purchases made in the […]

105. Argus Christmas ad shows aliens using smartphones to shop | The Mobile Web Design Blog, on November 30th, 2011 at 12:53 pm Said:

     […] Which, not coincidentally, is also the one that is in control of 80% of the money spent on gifts in … […]

106. Huffington Post: Women and Whiskey Advertising « brooke carey, on December 1st, 2011 at 7:06 am Said:

     […] Heineken tried to convince the Betty Drapers of America to buy the beer for their husbands.) Today, women account for 85% of all consumer purchases, yet the fairer sex does consume less alcohol, with only 58.3% of women identifying themselves as […]

107. Projection and violence by proxy | A Voice for Men, on December 4th, 2011 at 9:02 pm Said:

     […] http://www.america.gov/st/elections08-english/2008/April/20080523105153WRybakcuH0.5036737.html [4] http://she-conomy.com/report/facts-on-women/ [5] http://www.trendsight.com/content/view/40/204/ [6] […]

108. Puterea vulpilor argintii | Catchy, on December 29th, 2011 at 3:06 am Said:

     […] entuziasm specific altor vârste, pentru că trăiesc cea mai bună viaţă din toate generaţiile. Aici veţi găsi şi mai multe informaţii despre puterea economică şi influenţa acestui segment […]

109. Women More Likely to Purchase Tablets, Laptops and Smartphones, on January 12th, 2012 at 3:09 am Said:

     […] shouldn’t be surprising for several reasons. First, it’s a well-publicized fact that women make 85 percent of purchasing decisions in American households. Secondly, the Pew Internet & American Life Project reported women are […]

110. Women’s Role in Fixing the “Pyramid Problem:” A New Approach » The Glass Hammer, on January 18th, 2012 at 12:56 pm Said:

     […] Diverse businesses are better able to tap diverse marketplaces, including the vast women’s market. (See Report by She-conomy). […]

111. Women and salary negotiation. Do you know your own market-value? | Dorothy Dalton, on January 23rd, 2012 at 6:25 am Said:

     […] of most things from the cost of a business suit to a plumber or a baby sitter and account for 85% of consumer purchasing decisions. What most don’t bother to check out is the value of […]

112. WHY You Should Want to Solve the Pyramid Problem: The Business Case | Difference Works, on January 31st, 2012 at 10:40 am Said:

     […] a diverse culture that mirrors its markets tends to do better than a homogeneous competitor. The women’s market is key to many businesses. Women influence more than 85% of retail decisions. Women are […]

113. Shopkick ‘Kicks’ Showrooming Effect in the Teeth; Drives $110 Million in Revenue to Partners | Social Commerce Today, on February 1st, 2012 at 12:52 pm Said:

     […] using the app, 64 percent of all Shopkick users are younger women, most of whom are moms. Since women are responsible for 85 percent of all purchases, that certainly bodes well for […]

114. Shopkick ‘Kicks’ Showrooming Effect in the Teeth; Drives $110 Million in Revenue to Retail Partners « Digital Pricepoints, on February 6th, 2012 at 8:29 pm Said:

     […] using the app, 64 percent of all Shopkick users are younger women, most of whom are moms. Since women are responsible for 85 percent of all purchases, that certainly bodes well for […]

115. Meaningful Mondays: Women Helping Women | Zolani Organics Blog, on February 7th, 2012 at 1:06 pm Said:

     […] “MARKETING TO WOMEN QUICK FACTS « She-conomy.” She-conomy. N.p., n.d. Web. 5 Feb. 2012. http://she-conomy.com/report/facts-on-women/. […]

116. Top 14 Sexist Super Bowl Ads and the #NotBuyingIt Campaign | The Opinioness of the World, on February 7th, 2012 at 3:03 pm Said:

     […] white, straight men. Men comprise 94% of the creative directors for Super Bowl ads. And it shows. 91% of women say advertisers don’t understand them even though women make 85% of consumer purchases in the U.S. and influence 95% of all total […]

117. NFL Superbowl: an event for all to watch? « XimenaPR378, on February 7th, 2012 at 6:56 pm Said:

     […] This in my opinion, is a lack of usage of an opportunity to target and sell to a very powerful market. The only women characters served as a sexist image to promote a “guys product”.  Emma Gray, Assistant Editor of HuffPost Women, clearly explains the negative effect that this aspect induces, when she says that “given how many women watch the Super Bowl, the really innovative thing to do at this point would be to run ads that target women — the people who make nearly 85 percent of all brand purchases …” […]

118. Top 14 Sexist Super Bowl Ads and the #NotBuyingIt Campaign at Fem2pt0, on February 8th, 2012 at 11:58 am Said:

     […] white, straight men. Men comprise 94% of the creative directors for Super Bowl ads. And it shows. 91% of women say advertisers don’t understand them even though women make 85% of consumer purchases in the U.S. and influence 95% of all total […]

119. WHY You Need to Retain Women: The Business Case for Gender Diversity | US Daily Review, on February 9th, 2012 at 2:19 am Said:

     […] diverse culture that mirrors its markets tends to do better than its homogeneous competitors. The women’s market is key to many industries as women are important decision-makers, customers and potential […]

120. Why Small Businesses Should Fall in Love with Pinterest | OrangeSoda Blog, on February 9th, 2012 at 12:29 pm Said:

     […] tend to be “social extroverts” who like to talk about brands online. Together they represent incredible buying power (many are moms who make buying decision for their families).  They have special enthusiasm for […]

121. Super Bowl Advertisements and the Female Sports Fans | IMRE Sports IQ, on February 9th, 2012 at 2:19 pm Said:

     […] Surely, all those car, food and electronics manufacturers must know something about what makes us tick. I suspect some are married to a woman, have parented one, maybe have a few female friends. I’ll even go so far as to say some actually are women. You know, we loyal consumers who make 85% of all brand purchases. […]

122. Why Small Businesses Should Fall in Love with Pinterest … | The Small Business Tips Blog, on February 9th, 2012 at 3:43 pm Said:

     […] tend to be “social extroverts” who like to talk about brands online. Together they represent incredible buying power (many are moms who make buying decision for their families).  They have special enthusiasm for […]

123. The Launch and Growth of TOTSY « Totsy Talk, on February 10th, 2012 at 8:54 am Said:

     […] That’s trillions of dollars and a significant portion of the US GDP. Some studies suggest nearly a quarter of moms shop online at least once a day so it was clear there was tremendous opportunity and need for our […]

124. Advertisers out of step with women | Women's Views on News, on February 20th, 2012 at 10:30 am Said:

     […] to She-conomy.com, US women account for 85% of all consumer purchases including homes, PCs and […]

125. The Sincerest Form of Flattery – February 10th, 2012 | In The Loop, on February 25th, 2012 at 7:04 pm Said:

     […] it to them because it’s a marketers demographic dream. In a consumer society like ours, the role of women in making household purchasing decisions is a well-established fact. Indeed, the entire web 2.0 economy may turn out to be the most […]

126. How Pinterest’s Female Audience Is Changing Social Marketing « Fronteira sem Limites, on February 28th, 2012 at 9:02 pm Said:

     […] a general trend, women engage more on most social sites, including on Facebook and Twitter. Comscore says women are the majority of […]

127. How Pinterest’s Female Audience Is Changing Social Marketing, on February 28th, 2012 at 9:03 pm Said:

     […] a general trend, women engage more on most social sites, including on Facebook and Twitter. Comscore says women are the majority of […]

128. How Pinterest's Female Audience Is Changing Social Marketing, on February 28th, 2012 at 9:04 pm Said:

     […] a general trend, women engage more on most social sites, including on Facebook and Twitter. Comscore says women are the majority of […]

129. How Pinterest’s Female Audience Is Changing Social Marketing | cloudy.ie, on February 28th, 2012 at 9:05 pm Said:

     […] a general trend, women engage more on most social sites, including on Facebook and Twitter. Comscore says women are the majority of […]

130. How Pinterest’s Female Audience Is Changing Social Marketing « Go Digital Apps, on February 28th, 2012 at 9:15 pm Said:

     […] a general trend, women engage more on most social sites, including on Facebook and Twitter. Comscore says women are the majority of […]

131. How Pinterest’s Female Audience Is Changing Social Marketing - Slate Asset Blog Network, on February 28th, 2012 at 10:00 pm Said:

     […] a general trend, women engage more on most social sites, including on Facebook and Twitter. Comscore says women are the majority of […]

132. How Pinterest’s Female Audience Is Changing Social Marketing | bursst.com, on February 28th, 2012 at 10:06 pm Said:

     […] a general trend, women engage more on most social sites, including on Facebook and Twitter. Comscore says women are the majority of […]

133. How Pinterest’s Female Audience Is Changing Social Marketing – - TechNewsX - Technology News AggregatorTechNewsX – Technology News Aggregator, on February 28th, 2012 at 10:19 pm Said:

     […] a general trend, women engage more on most social sites, including on Facebook and Twitter. Comscore says women are the majority of […]

134. How Pinterest’s Female Audience Is Changing Social Marketing - mTweet, on February 28th, 2012 at 10:48 pm Said:

     […] a general trend, women engage more on most social sites, including on Facebook and Twitter. Comscore says women are the majority of […]

135. How Pinterest’s Female Audience Is Changing Social Marketing | Move to Goolge Plus, on February 29th, 2012 at 12:05 am Said:

     […] a general trend, women engage more on most social sites, including on Facebook and Twitter. Comscore says women are the majority of […]

136. How Pinterest’s Female Audience Is Changing Social Marketing - SocialEnterprise.com Beta, on February 29th, 2012 at 12:46 am Said:

     […] a general trend, women engage more on most social sites, including on Facebook and Twitter. Comscore says women are the majority of […]

137. How Pinterest’s Female Audience Is Changing Social Marketing | Social Networking Blog – SocialSweetner.com, on February 29th, 2012 at 3:11 am Said:

     […] a general trend, women engage more on most social sites, including on Facebook and Twitter. Comscore says women are the majority of […]

138. How Pinterest’s Female Audience Is Changing Social Marketing Down With A.P.P., on February 29th, 2012 at 4:23 am Said:

     […] a general trend, women engage more on most social sites, including on Facebook and Twitter. Comscore says women are the majority of […]

139. How Pinterest’s Female Audience Is Changing Social Marketing | Jo Shaer Social Media Solutions, on February 29th, 2012 at 4:46 am Said:

     […] a general trend, women engage more on most social sites, including on Facebook and Twitter. Comscore says women are the majority of […]

140. How Pinterest’s Female Audience Is Changing Social Marketing | Brian's Blog Site, on February 29th, 2012 at 5:19 am Said:

     […] a general trend, women engage more on most social sites, including on Facebook and Twitter. Comscore says women are the majority of […]

141. How Pinterest’s Female Audience Is Changing Social Marketing « Mark Davies, on February 29th, 2012 at 5:33 am Said:

     […] a general trend, women engage more on most social sites, including on Facebook and Twitter. Comscore says women are the majority of […]

142. iPhoneNation.com: Apple News and Technology Insiders – How Pinterest’s Female Audience Is Changing Social Marketing, on February 29th, 2012 at 7:56 am Said:

     […] a general trend, women engage more on most social sites, including on Facebook and Twitter. Comscore says women are the majority of […]

143. How Pinterest’s Female Audience Is Changing Social Marketing | World Of The News, on February 29th, 2012 at 8:32 am Said:

     […] a general trend, women engage more on most social sites, including on Facebook and Twitter. Comscore says women are the majority of […]

144. How #Pinterest’s Female Audience Is Changing #SocialMarketing « AIRS Training Blog, on February 29th, 2012 at 9:33 am Said:

     […] a general trend, women engage more on most social sites, including on Facebook and Twitter. Comscore says women are the majority of […]

145. How Pinterest’s Female Audience Is Changing Social Marketing (Mashable) How Pinterest’s Female Audience Is Changing Social Marketing (Mashable) How Pinterest’s Female Audience Is Changing Social Marketing (Mashable) – Conceptual Revolution, on February 29th, 2012 at 11:37 am Said:

     […] a general trend, women engage more on most social sites, including on Facebook and Twitter. Comscoresays women are the majority of […]

146. Ce vor femeile de la gadgeturi? | Blogu' lu' Matilda, on March 1st, 2012 at 5:54 am Said:

     […] ca influentam semnificativ si deciziile de cumparare a bunurilor achizitionate de barbati. [via] A promova un produs catre femei nu este usor. Dar reprezentam cu siguranta o piata cu potential […]

147. Joi Gordon: This Women’s History Month, Change A Woman’s Life | 1230 KQUE – Talk Radio that has Houston …. Talking!, on March 1st, 2012 at 11:02 am Said:

     […] parent-run, it is predominately women who make household decisions; in fact statistics show that 85 percent of all purchasing decisions are made by women. We feed our families, increasingly doing so on limited budgets. We clothe our children, take care […]

148. Untitled Document, on March 3rd, 2012 at 10:56 am Said:

     […] majority of users on most social media sites. If you add to this the fact that women control over 85% of consumer purchases you can see that this is changing the order of […]

149. The Importance in Women Going Green in Celebration of Women’s History Month. — US Green Chamber of Commerce, on March 6th, 2012 at 1:50 pm Said:

     […] Women process information and  purchase making decisions differently than men here are some interesting statistics from she-conomy.com/ […]

150. Nguyễn Thượng Chánh – NGÀY QUỐC TẾ PHỤ NỮ 8 THÁNG 3: HÃY TƯỞNG TƯỢNG MỘT THẾ GIỚI KHÔNG ĐÀN BÀ « khoahocnet, on March 7th, 2012 at 1:55 pm Said:

     […] http://she-conomy.com/report/facts-on-women/ […]

151. I’m still a magazine reader; the paper kind. [Post #6] « Noodle on the Wall, on March 9th, 2012 at 9:14 pm Said:

     […] to the website she*conomy, 85% of the all consumer purchases are made by women. I think it’s fair to assume that a large […]

152. Boycott the Boycotters: the Culture War | whiskeysplace, on March 13th, 2012 at 4:30 pm Said:

     […] and advertising are aimed at the female consumer, of whom it is believed that 85% of all consumer purchases are directed/influence by women. Women like gays, very much. Bravo, Logo, and the rest of the gay networks don’t survive on […]

153. Post #6: I’m still a magazine reader; the paper kind. « Noodle on the Wall, on March 15th, 2012 at 8:21 pm Said:

     […] to the website she*conomy, 85% of the all consumer purchases are made by women. I think it’s fair to assume that a large […]

154. Understanding The Female Sports Fan... | CampusNow, on March 26th, 2012 at 1:15 pm Said:

     […] Women comprise about one-third (34%) of the adult audience for ESPN sport event programs  (Source: http://she-conomy.com/report/facts-on-women/) […]

155. Pinterest hype: moet ik er iets mee? - MarketingMonday, on April 2nd, 2012 at 5:51 am Said:

     […] is vrouw, dus is Pinterest een krachtige tool om te communiceren met vrouwelijke kopers en beslissers op het internet. Deze doelgroep is vooral geinteresseerd in mode, interieur, design, lifestyle en […]

156. Do moms matter? What of this “war”? : NO QUARTER, on April 13th, 2012 at 4:04 pm Said:

     […] Ann Romney knows what she’s talking about. So does that bumper sticker. Here’s how Ann Romney — all women — are vital to the U.S. economy: […]

157. Do moms matter? What of this “war”? | TeaBaggers Of America, on April 13th, 2012 at 6:26 pm Said:

     […] Ann Romney knows what she’s talking about. So does that bumper sticker. Women matter. Here’s how Ann Romney — all women — are vital to the U.S. economy: […]

158. What is the Best Group to Market to on Facebook… | I Do Facebook!, on April 24th, 2012 at 9:17 am Said:

     […] Making this data even more powerful is the finding that 85% of all purchases are made by women. (She-Economy)  This is a demographic business owners can’t […]

159. Coincidence of Womans Sufferage and Inflation - Page 3 - Christian Forums, on May 3rd, 2012 at 12:30 am Said:

     […] […]

160. How Pinterest Can Help Brands Target Female Sports Fans | IMRE Sports IQ, on May 3rd, 2012 at 2:08 pm Said:

     […] Because Pinterest is still relatively new, and continues to gain consumer traction with each passing month, the time is now for apparel brands to capitalize on a huge opportunity to engage with women – who also happen to spend a whopping 80 percent of sports apparel dollars. […]

161. Going Viral with Images and Pinterest, on May 8th, 2012 at 10:44 am Said:

     […] back the the misogynistic tone I see in some of the commentary in SEO and IM circles, women make 85% of the buying decisions. So unless you operate solely in porn, it might be a good idea to grasp the concept that those in […]

162. Can Tech Companies Continue To Innovate With No Women At The Table? VIA @ Fast Company, on May 8th, 2012 at 5:43 pm Said:

     […] of $ 19 trillion and own more than three-fourths of the nation’s financial wealth, according to MassMutual Financial Group. Simply put, women are influential and drive the […]

163. Can Tech Companies Continue To Innovate With No Women At The Table?, on May 8th, 2012 at 7:05 pm Said:

     […] of $19 trillion and own more than three-fourths of the nation’s financial wealth, according to MassMutual Financial Group. Simply put, women are influential and drive the […]

164. Can Tech Companies Continue To Innovate With No Women At The Table? | Fast Company | Andragy, on May 10th, 2012 at 11:41 am Said:

     […] of $19 trillion and own more than three-fourths of the nation’s financial wealth, according to MassMutual Financial Group. Simply put, women are influential and drive the economy. via fastcompany.com Like this:LikeBe […]

165. Heller Votes Against Paycheck Fairness Act | Desert Beacon, on June 5th, 2012 at 3:13 pm Said:

     […] marketing gurus haven’t been ignoring the accumulation of spending power, even if the Republicans in the […]

166. Women Constraints In Business, on June 16th, 2012 at 1:20 am Said:

     […] Women make a total of 85% of consumer purchases, according to she-conomy.com/facts-on-women. […]

167. Design Bridge blog, on June 18th, 2012 at 4:26 am Said:

     […] She-conomy Comscore report on Women on the Web AFAR Red Luxury – the Chinese Luxury […]

168. Guest Blog Post: Women In Collecting | SportsCardBlog.net – Sports Card Blog – Your Source for Sports Card Info, on June 24th, 2012 at 12:51 pm Said:

     […] (Data from: http://she-conomy.com/facts-on-women) […]

169. Why Is Apple Embracing the Community of People with Disabilities? | Debra Ruh Global, on June 26th, 2012 at 3:27 pm Said:

     […] according to She-conomy, an online guide for marketing to women, women account for 85% of all consumer purchases, including […]

170. A pretentious blog — Recap on Women in Tech discussion at @NZGather #changetheratio, on July 1st, 2012 at 2:40 am Said:

     […] give a personal perspective on. Also we know that women spend more time of social networks, make 85% of online purchases and are more likely to play online games. If the internet is made up of women and cats, then why […]

171. PROADVERTISER.NET - Forbes 100 Most “Powerful Celebrities” List Can Help Your Small Business, on July 22nd, 2012 at 11:09 pm Said:

     […] are not a niche market. According to figures from She-conomy.com, women make 85% of all brand […]

172. 5 consejos para Suzuki, on July 23rd, 2012 at 6:45 am Said:

     […] mujeres como compradoras: impactamos en el 65% de la compra de un coche. Por si Suzuki no lo sabe, las mujeres incidimos en el 65% de la compra  de un coche, aunque el coche no vaya a ser para nosotras. Una empresa que lo tiene muy claro es […]

173. Home Decor Industry Accord | TRANSPARENCY: WHY IT COUNTS, on July 26th, 2012 at 11:41 am Said:

     […] she’ll talk: According to She-Conomy, 92% of women pass along information about deals or finds to others – which means that whether […]

174. Home Decor Industry Accord | SHE’S SHOPPING ONLINE, on July 26th, 2012 at 11:46 am Said:

     […] are our primary customers and women are shopping online. According to She-Conomy.com, women account for 85% of all consumer purchases, and 22% of women shop online at least once a day. […]

175. 9 Reasons You Need a Female Copywriter for Your Natural Health Website, on July 26th, 2012 at 1:27 pm Said:

     […] See: http://she-conomy.com/facts-on-women […]

176. Marketing to Women? Keep These 3 Facts in Mind, on August 1st, 2012 at 8:09 am Said:

     […] history, women have strongly impacted buying habits — they control 85% of purchasing in the U.S. And so, brands have tapped their influence by creating strategic marketing campaigns […]

177. Marketing to Women? Keep These 3 Facts in Mind, on August 1st, 2012 at 8:17 am Said:

     […] history, women have strongly impacted buying habits — they control 85% of purchasing in the U.S. And so, brands have tapped their influence by creating strategic marketing campaigns […]

178. Marketing to Women? Keep These 3 Facts in Mind | Tech News, on August 1st, 2012 at 8:20 am Said:

     […] history, women have strongly impacted buying habits — they control 85% of purchasing in the U.S. And so, brands have tapped their influence by creating strategic marketing campaigns […]

179. Marketing to Women? Keep These 3 Facts in Mind - mTweet, on August 1st, 2012 at 8:26 am Said:

     […] history, women have strongly impacted buying habits — they control 85% of purchasing in the U.S. And so, brands have tapped their influence by creating strategic marketing campaigns […]

180. Marketing to Women? Keep These 3 Facts in Mind | Stu Haugen, on August 1st, 2012 at 8:36 am Said:

     […] history, women have strongly impacted buying habits — they control 85% of purchasing in the U.S. And so, brands have tapped their influence by creating strategic marketing campaigns […]

181. Marketing to Women? Keep These 3 Facts in Mind | Best SEO UK, on August 1st, 2012 at 8:41 am Said:

     […] history, women have strongly impacted buying habits — they control 85% of purchasing in the U.S. And so, brands have tapped their influence by creating strategic marketing campaigns […]

182. Marketing to Women? Keep These 3 Facts in Mind | Web Guide, on August 1st, 2012 at 8:45 am Said:

     […] history, women have strongly impacted buying habits — they control 85% of purchasing in the U.S. And so, brands have tapped their influence by creating strategic marketing campaigns […]

183. Marketing to Women? Keep These 3 Facts in Mind | Great Tips on How to Make Social Network Site, on August 1st, 2012 at 9:38 am Said:

     […] history, women have strongly impacted buying habits — they control 85% of purchasing in the U.S. And so, brands have tapped their influence by creating strategic marketing campaigns […]

184. Marketing to Women? Keep These 3 Facts in Mind | How to Social Network Tips, on August 1st, 2012 at 10:00 am Said:

     […] history, women have strongly impacted buying habits — they control 85% of purchasing in the U.S. And so, brands have tapped their influence by creating strategic marketing campaigns […]

185. Marketing to Women? Keep These 3 Facts in Mind | The Social Network Guru Guide, on August 1st, 2012 at 10:09 am Said:

     […] history, women have strongly impacted buying habits — they control 85% of purchasing in the U.S. And so, brands have tapped their influence by creating strategic marketing campaigns […]

186. Marketing to Women? Keep These 3 Facts in Mind | Tech-News, on August 1st, 2012 at 10:13 am Said:

     […] history, women have strongly impacted buying habits — they control 85% of purchasing in the U.S. And so, brands have tapped their influence by creating strategic marketing campaigns […]

187. Marketing to Women? Keep These 3 Facts in Mind | Second Income Education, on August 1st, 2012 at 1:42 pm Said:

     […] history, women have strongly impacted buying habits — they control 85% of purchasing in the U.S. And so, brands have tapped their influence by creating strategic marketing campaigns […]

188. Marketing to Women? Keep These 3 Facts in Mind | ResidualRx.com, on August 1st, 2012 at 2:07 pm Said:

     […] history, women have strongly impacted buying habits — they control 85% of purchasing in the U.S. And so, brands have tapped their influence by creating strategic marketing campaigns […]

189. Every1LetsTalk – Marketing to Women? Keep These 3 Facts in Mind, on August 1st, 2012 at 11:31 pm Said:

     […] history, women have strongly impacted buying habits—they control 85 percent of purchasing in the U.S. As a result, brands have tapped their influence by creating strategic marketing […]

190. Marketing to Women? Keep These 3 Facts in Mind | Marketing, on August 2nd, 2012 at 7:40 am Said:

     […] shopping habits — they control 85% of purchasing in the U.S. And so, brands have tapped […]

191. Marketing to Women? Keep These 3 Facts in Mind | Welcome to My World!, on August 2nd, 2012 at 9:34 am Said:

     […] history, women have strongly impacted buying habits — they control 85% of purchasing in the U.S. And so, brands have tapped their influence by creating strategic marketing campaigns […]

192. Marketing to Women? Keep These 3 Facts in Mind | Top-Hotels-in-the-World.com, on August 2nd, 2012 at 4:24 pm Said:

     […] history, women have strongly impacted buying habits—they control 85 percent of purchasing in the U.S. As a result, brands have tapped their influence by creating strategic marketing […]

193. YOUR MOM SUCKS: WARNER BROS FAIL | MeandMy1000Girlfriends.com, on August 7th, 2012 at 4:48 pm Said:

     […] account for 85% of all consumer purchases says the She-conomy. We’ll see where The Campaign does this weekend. If its tweets are any indication of the […]

194. Women, the War Against Them, Wealth, the Sky is Falling | National Coalition For Men (NCFM), on August 12th, 2012 at 4:04 pm Said:

     […] MARKETING TO WOMEN QUICK FACTS […]

195. Women, the War Against Them, on August 13th, 2012 at 10:32 pm Said:

     […] […]

196. When Wage Gaps Are Fair, on August 14th, 2012 at 12:30 pm Said:

     […] labor. Households appear to do just that, since women spend much of the nation’s income, and account for most consumer purchases. (I am the principal wage earner in my family, but I never spend money on luxuries for me, and I […]

197. Sexism towards men. - Page 20, on August 15th, 2012 at 2:30 pm Said:

     […] […]

198. The market segment you can’t ignore! | Trade Secrets, on August 19th, 2012 at 6:43 pm Said:

     […] The hit television show “Mad Men” depicts the lives of New York City ad executives during a time in American history when women had little clout in the workplace, the economy, the home—you name it. Those times have changed, but it might be interesting, surprising and even shocking to know how much clout women wield in the marketplace today. On Stephanie Holland’s website Sheconomy, she lists some amazing facts about women and their money: […]

199. Blogueras juntas… y no difuntas, on August 20th, 2012 at 6:16 am Said:

     […] en esta gran conversación digital. Más allá del reconocimiento al hecho de que las mujeres incidimos en un 85% en promedio en las decisiones de consumo, las mujeres pueden, y deberían, tener claro que son un componente […]

200. Women In and About Hollywood - Movie Mom, on August 20th, 2012 at 7:00 am Said:

     […] seriously. It does not cater to or produce nearly enough content for women, who make upwards of 80 percent of all consumer-spending decisions. Forget trying to find movies if you are in your 40s and female. It’s like you don’t even […]

201. Infuriating Radio Commercial, on August 27th, 2012 at 12:22 pm Said:

     […] […]

202. Mis-managed marketing to women » StraightGoods.ca, on January 3rd, 2013 at 5:51 pm Said:

     […] problem is, as the SheConomy: A guy’s guide to marketing to women website says, only three percent of all advertising agency creative directors are women.  The […]

203. Happy 2013: Why Women Must Change Our Narrative to Break Through to Leadership | Gloria FeldtGloria Feldt, on January 7th, 2013 at 7:31 am Said:

     […] all, women have the purchasing clout of 85 percent of consumer goods sold, constitute half the workplace and 54 percent of the voters, and earn 57 percent of college […]

204. Why Women Must Change Our Narrative to Break Through to Leadership | A Woman's Place, on January 13th, 2013 at 12:07 am Said:

     […] all, women have the purchasing clout of 85 percent of consumer goods sold, constitute half the workplace and 54 percent of the voters, and earn 57 percent of college […]

205. Think Your Product Isn’t For Moms? Think Again, on January 23rd, 2013 at 1:03 pm Said:

     […] next marketing campaign. Women make, or at least direct, the purchasing decision in the buying of over 90% of new homes. While not all of those women are moms, deciding to bring kids into a growing family is, of course, […]

206. Why Women in Leadership Must Change Our Narrative, on January 30th, 2013 at 3:02 am Said:

     […] all, women have the purchasing clout of 85 percent of consumer goods sold, constitute half the workplace and 54 percent of the voters, and earn 57 percent of college […]

207. 11 things women want in a home - DC Metro, on January 31st, 2013 at 10:02 pm Said:

     […] says Stephanie Holland, creative director atHolland+Holland Advertising. She blogs atShe-conomy: A Guy’s Guide to Marketing to Women. “There’s really nothing more emotional than a home for a female.” Women account […]

208. Obama Renews Call For Paycheck Fairness Act, on February 13th, 2013 at 10:57 am Said:

     […] labor. Households appear to do just that, since women spend much of the nation’s income, and account for most consumer purchases.Misconceptions about the wage gap between men and women are driving support for the Paycheck […]

209. Obama’s Misleading Push for the Paycheck Fairness Act | Liberty Unyielding, on February 14th, 2013 at 9:16 am Said:

     […] Instead, it’s up to households to compensate women for the greater work they do on average around the house, since it is households, not employers, who reap the benefits of this household labor. Households appear to do just that, since women spend much of the nation’s income, and account for most consumer purchases. […]

210. Online Video Ad Strategy May Be Missing the Mark on Women | Green Buzz Agency, on February 19th, 2013 at 10:03 am Said:

     […] is interesting because women account for 85% of all consumer good purchases, according to She-conomy.com. And 87% of women watch online videos, according to research conducted by Total Beauty Media […]

211. Half of the Population, Most of the Income: Baby Boomers, on February 19th, 2013 at 2:16 pm Said:

     […] control huge spending power and have the fewest obligations out of any age group of women. She-conomy’s “Facts on Women” page has a special focus on baby boomer women, and offers the following […]

212. Danica Patrick makes racing history | Knightly News, on February 20th, 2013 at 1:17 pm Said:

     […] She-conomy.com, which analyzes how to properly market to women based on surveys and collected data, reports ”40% of female respondents and 21% of male respondents stated that they would be “more” or “much more” likely to follow motorsport races if more females were involved.” […]

213. Target Marketing: Women Customers – TMG Blog, on February 25th, 2013 at 5:59 pm Said:

     […] to statistics offered by She-conomy, including that women make 89 percent of their families’ banking decisions, the female population […]

214. Take The Lead » Why Women Must Change Our Narrative to Break Through to Leadership Parity, on March 4th, 2013 at 10:58 pm Said:

     […] all, women have the purchasing clout of 85 percent of consumer goods sold, constitute half the workplace and 54 percent of the voters, and earn 57 percent of college […]

215. Kirsten Bischoff: Tech Investors Should Take Note – The Female Consumer Is Changing Her Online Behavior | Hot News, on March 14th, 2013 at 4:52 am Said:

     […] female consumer is the decision maker behind a whopping 85% of all brand purchases. In fact, her spending habits propelled Pinterest to deploy an analytics platform this week meant […]

216. Clermont Woman's Club Hosts Expo to Raise Scholarship Money for Female Students | Meiguogirl, on March 24th, 2013 at 8:36 am Said:

     […] thus, has been held at various locations to accommodate the evolution of the event. According to She-conomy, a marketing firm dedicated to helping men market to the female demographic, women account for 85% […]

217. Why You Should Target Moms When Marketing Content, on March 25th, 2013 at 10:00 am Said:

     […] one other little mom statistic that certainly should not be ignored: Women, many of them moms, make upwards of 80% of purchase […]

218. Why You must Target Moms When Marketing Content | Million Dollar Business Blog, on March 25th, 2013 at 10:15 am Said:

     […] one more little mom statistic that certainly shouldn’t be ignored: Women, lots of them moms, make upwards of 80% of […]

219. Why You Should Target Moms When Marketing Content » eHow TO..., on March 26th, 2013 at 3:05 am Said:

     […] one other little mom statistic that certainly should not be ignored: Women, many of them moms, make upwards of 80% of purchase […]

220. Women, Online Purchasing Power » Social Media Spanish Blog, on April 1st, 2013 at 6:49 am Said:

     […] According to a recent study by Pew, 71 percent of women are users of social networking sites, compared with 62 percent of men, for which a similar trend was observed with regard to mobile use. Furthermore, women are more social than men when it comes to engaging with brands, buying products that they have seen ads for and making recommendations online. An interesting statistic also shows that women are leading in the online space commonly known to be dominated by men: […]

221. Only 3% of creative directors are women. Here’s why. | A closer look at advertising, on April 10th, 2013 at 3:12 pm Said:

     […] women have an overdue and increasingly greater voice in the marketplace. The question is, can the advertising industry keep pace with reality? This […]

222. Our Moms Know How To Talk About Money at Bunch Family, on May 8th, 2013 at 7:39 am Said:

     […] came of age (if they were lucky enough to access a post secondary education in the first place) are kicking butt financially as a generation and, often, are the ones who know how to talk about money in the […]

223. 10 Best Mobile Apps for Women in 2013 - Recess, on May 8th, 2013 at 4:34 pm Said:

     […] it, we women are flooded with new “techie” gadgets now more than ever.  According to She-conomy, 85% of brand purchases are made by women.  However, we also have some new hurdles to overcome, like […]

224. 3 reasons why your niche shouldn't focus on gender | CPA Business Development and Consulting - The Micro-Niche Method, on May 13th, 2013 at 9:28 am Said:

     […] Lots of marketers fall into the trap of thinking women can be the main focus of their niche marketing. They think they’re tapping into an underserved buying power based on stats like these: […]

225. Using Pinterest to grow your brand, on May 16th, 2013 at 8:53 am Said:

     […] With less than 30 million unique monthly users, Pinterest definitely has the smallest audience. Despite its youth, Pinterest delivers targeted traffic that brands desire because 83 percent of Pinterest users are women, who decide upon nearly 90 percent of household purchases! […]

226. women are disempowered? | the evolving ultrasaurus, on May 16th, 2013 at 7:02 pm Said:

     […] are responsible for 85 cents of every dollar spent in the United States [8]. Comscore, Nielsen, MediaMetrix and Quantcast studies all show women are the driving force of the […]

227. The Best Most Simple Way To Make Money Online Ethically, Consistenly, Month After Month | mommy mojo, on May 24th, 2013 at 10:02 am Said:

     […] (Source http://she-conomy.com/facts-on-women) […]

228. 7 Things This Boomer Wants to Tell Shoe Companies | The Succulent Wife, on June 4th, 2013 at 12:29 pm Said:

     […] and own more than three-fourths of the nation’s financial wealth”. So there’s that (See other great She-conomy-pro stats here). We got a lot of dollars for stuff like […]

229. Kickstarter Needs a Few Good Women. Quirky, too. | Hazz Design, on June 5th, 2013 at 7:30 pm Said:

     […] Your Product for Men or How to Kill Your Company published in the Huffington Post citing the She-Economy, they state that women account for 85% of all consumer purchases. Retailers beware – a […]

230. Bauerhaus Design, Inc. | Web design for women, on June 27th, 2013 at 8:23 pm Said:

     […] to She-conomy, while over 85% of all brand purchases are made by women, amazingly only 3% of advertising agency […]

231. This week on The Real Estate Hour…Women in the Real Estate Market « The Real Estate Hour's Official Blog, on June 30th, 2013 at 1:08 pm Said:

     […] says Stephanie Holland, creative director at Holland+Holland Advertising. She blogs at She-conomy: A Guy’s Guide to Marketing to Women. “There’s really nothing more emotional than a home for a female.” Women account […]

232. How Mobile Marketers Can Use Perfect Timing To Win Droves Of Female Customers | Business Insider Australia, on July 7th, 2013 at 8:51 am Said:

     […] a fact that women are now responsible for 85 per cent of all purchasing decisions in the United States and recent research shows that they overwhelmingly […]

233. How Mobile Marketers Can Use Perfect Timing To Win Droves Of Female …, on July 7th, 2013 at 9:03 pm Said:

     […] a fact that women are now responsible for 85 percent of all purchasing decisions in the United States and recent research shows that they overwhelmingly […]

234. Marketers Can use Mobile Technology to Attract Female Shoppers, on July 8th, 2013 at 3:33 am Said:

     […] to this post on […]

235. Biz-zoom Blog | How Mobile Marketers Can Use Perfect Timing To Win Droves Of Female Customers, on July 8th, 2013 at 9:46 am Said:

     […] a fact that women are now responsible for 85 per cent of all purchasing decisions in the United States and recent research shows that they overwhelmingly […]

236. How Mobile Marketers Can Use Perfect Timing To Win Droves Of Female…, on July 8th, 2013 at 5:04 pm Said:

     […] a fact that women are now responsible for 85 percent of all purchasing decisions in the United States and recent research shows that they overwhelmingly […]

237. How Mobile Marketers Can Use Perfect Timing To Win Droves Of Female Customers - ConnectQuest, LLC., on July 9th, 2013 at 2:57 pm Said:

     […] a fact that women are now responsible for 85 percent of all purchasing decisions in the United States and recent research shows that they […]

238. Fashion after 50 | Dr. Alexis Abramson - expert advice for seniors, baby boomers, caregivers, 50+ market, on July 11th, 2013 at 9:39 am Said:

     […] I have no idea why designers and retailers don’t care that women age 50 and older control a net worth of $19 trillion and own/control between two-thirds and three-fourths of the nation’s […]

239. Fashion for older people - Defining your personal style, on July 11th, 2013 at 10:58 am Said:

     […] I have no idea why designers and retailers don’t care that women age 50 and older control a net worth of $19 trillion and own/control between two-thirds and three-fourths of the nation’s […]

240. The Eve of Something Great | Karen Zeigler, on July 20th, 2013 at 1:15 pm Said:

     […] gathered from the following links: She-conomy, The Next Web, Barna Group and Center for […]

241. Pinterest Marketing Tips for Businesses and Blogs, on July 22nd, 2013 at 5:54 am Said:

     […] The above are excerpts. I encourage you to read the rest of the detailed information in Marketing to Women Quick Facts […]

242. Showrooming Might Actually Be Good for Brick-and-Mortar Stores, on July 22nd, 2013 at 2:55 pm Said:

     […] a fact that women are now responsible for 85 percent of all purchasing decisions in the United States and recent research shows that they […]

243. Connecting With the Female Shopper: The Disconnect and What to Do | Collective Bias Blog, on August 8th, 2013 at 1:20 pm Said:

     […] http://she-conomy.com/facts-on-women […]

244. Lascivious Assumptions | Lora Wrote, on August 9th, 2013 at 10:34 am Said:

     […] what the” modern woman” wants. They’ve seen statistics like these from “A Guy’s Guide to Marketing to Women” and decided we’re well worth courting. Except, of course, why ask women what they […]

245. MarketingMonday – Pinterest-hype: moet ik er iets mee?, on August 17th, 2013 at 8:02 am Said:

     […] is vrouw, dus is Pinterest een krachtige tool om te communiceren met vrouwelijke kopers en beslissers op het internet. Deze doelgroep is vooral geinteresseerd in mode, interieur, design, lifestyle en […]

246. Girls…in San Francisco | Suddenly Single... Minded, on August 26th, 2013 at 7:41 am Said:

     […] Dames Rule. […]

247. Social Media Web Sites you … http://is.gd/Zc3kRq | creatinemarketing, on August 29th, 2013 at 2:39 pm Said:

     […] a day, and 92%pass along information about deals or finds to others. (Read more of these statistics here).Luckily, there are many digital spaces that women gather—where they meet to discuss products, […]

248. Why affirmative action has failed black families |, on September 4th, 2013 at 10:19 am Said:

     […] “Over the next decade, women will control two thirds of consumer wealth in the United States and be the beneficiaries of the largest transference of wealth in our country’s history. Estimates range from $12 to $40 trillion. Many Boomer women will experience a double inheritance windfall, from both parents and husband.” – Claire Behar, Senior Partner and Director, New Business Development, Fleishman-Hillard New York (She-conomy.com) […]

249. An in-depth look at women’s “pay equity” |, on September 4th, 2013 at 10:26 am Said:

     […] “Over the next decade, women will control two thirds of consumer wealth in the United States and be the beneficiaries of the largest transference of wealth in our country’s history. Estimates range from $12 to $40 trillion. Many Boomer women will experience a double inheritance windfall, from both parents and husband. The Boomer woman is a consumer that luxury brands want to resonate with.” – Claire Behar, Senior Partner and Director, New Business Development, Fleishman-Hillard New York (She-conomy.com)  […]

250. Cincity26, on September 15th, 2013 at 9:44 am Said:

     […] are planning to shop online and that number is growing. Among those consumers in the online market 22% of them are women who are using search engines like Google or Bing at least once a day to find a range of products to […]

251. The Geek Initiative, on September 20th, 2013 at 8:43 pm Said:

     […] versus the amount of females who consume said media, it’s clearly not representational. Even the number of women marketing to women is grossly […]

252. Will the Ledbetter Fair Pay Act Help Women? (What President Obama and feminist activists don’t want you to know.) |, on September 22nd, 2013 at 5:46 pm Said:

     […] 1. In the United States, women control most of the wealth. […]

253. Toaster Strudel, Millennials, and the Female Creative Director - The Marketing Stylist™, on September 29th, 2013 at 2:27 pm Said:

     […] to She-conomy, women account for 85 percent of all consumer purchases. That’s everything from new homes to […]

254. Toaster Strudel, Millennials, and the Female Creative Director | Total Web Design, on October 8th, 2013 at 6:46 am Said:

     […] to She-conomy, women account for 85 percent of all consumer purchases. That’s everything from new homes to […]

255. Why Community Property in the Twenty-First Century? - Page 15, on October 19th, 2013 at 1:07 pm Said:

     […] Re: Why Community Property in the Twenty-First Century? Women account for 85% of all consumer purchases including everything from autos to health care: 91% of New Homes 66% PCs 92% Vacations 80% Healthcare 65% New Cars 89% Bank Accounts 93% Food 93 % OTC PharmaceuticalsAmerican women spend about $5 trillion annually… Over half the U.S. GDP She-conomy » MARKETING TO WOMEN QUICK FACTS […]

256. Trip Hawkins: Women have taken over tech purchasing, and video games are next | GamesBeat, on October 29th, 2013 at 6:00 pm Said:

     […] men). But that’s changed, starting with the advent of the iPhone and iPad, Hawkins said. Now moms are the primary purchasers of electronics for their families, and they’re also the ones who manage their families’ media. (Women also spend more […]

257. Trip Hawkins: Women have taken over tech purchasing, and video games are next | Washare, on October 29th, 2013 at 6:19 pm Said:

     […] men). But that’s changed, starting with the advent of the iPhone and iPad, Hawkins said. Now moms are the primary purchasers of electronics for their families, and they’re also the ones who manage their families’ media. (Women also spend more […]

258. Trip Hawkins: Women have taken over tech purchasing, and video games are next | ShadeCorp, on October 29th, 2013 at 6:31 pm Said:

     […] men). But that’s changed, starting with the advent of the iPhone and iPad, Hawkins said. Now moms are the primary purchasers of electronics for their families, and they’re also the ones who manage their families’ media. (Women also spend more […]

259. 4 Questions to ask for Targeting Healthcare Consumers on Social Media, on November 2nd, 2013 at 9:07 am Said:

     […] Women account for 80% of all healthcare consumer purchases, according to She-comony. […]

260. Target Healthcare Consumers on Social Media | Free Online Marketing Lessons, on November 20th, 2013 at 8:15 pm Said:

     […] Women account for 80% of all healthcare consumer purchases, according to She-comony. […]

261. 7 Statistics that Should Drive Your Digital Marketing | MediBeauty TodayMediBeauty Today, on November 27th, 2013 at 12:00 pm Said:

     […] Women account for 80% of all healthcare consumer purchases. […]

262. Elitism of the Left | CONCERNED WOMEN FOR AMERICA, on December 4th, 2013 at 11:13 am Said:

     […] every week with a calculator and checkbook and make really tough budget cuts. In fact, women make 85 percent of the purchasing decisions in this […]

263. Sleeping Giant Awakes During Debate | CONCERNED WOMEN FOR AMERICA, on December 4th, 2013 at 11:22 am Said:

     […] failed to woo all other women when he was unable to articulate his economic policies. Women make 80 percent of all consumer purchasing decisions and needed to hear how the president will overhaul the […]

264. Marketing Your Plastic Surgery Procedures To Women The Right Way, on December 20th, 2013 at 2:01 pm Said:

     […] If you want to really see how powerful this market is, and the potential for your practice, a great site with tons of statistics is She-Economy. […]

265. Pinterest-hype: moet ik er iets mee? - RichardvanHooijdonk, on January 8th, 2014 at 4:57 am Said:

     […] is vrouw, dus is Pinterest een krachtige tool om te communiceren met vrouwelijke kopers en beslissers op het internet. Deze doelgroep is vooral geinteresseerd in mode, interieur, design, lifestyle en […]

266. 2:13 Female-targeted Marketing | Rosie Glow Wellness, on January 13th, 2014 at 10:07 pm Said:

     […] they finally realized that ladies make up more than half of the world’s population and about 85% of consumers. But you all know how I feel about being talked down […]

267. Tenacity and Drive: The Road to Success - SMCEO.org Blog, on February 16th, 2014 at 5:44 pm Said:

     […] or sponsor’s investment. Her brand inspires young girls and women. And with stats showing that women are a highly important target market, sponsors should be very attracted to this tenacious young woman’s story and racing career. […]

268. What Owning 85% of The U.S. Economy Means #sheownsit | She Owns It, on February 20th, 2014 at 5:37 pm Said:

     […] to She-conomy.com, “Women account for 85% of all consumer purchases including everything from autos to health […]

269. Van welke reclame hebben jullie genoeg? | Charlie, on February 24th, 2014 at 7:09 am Said:

     […] dat 91% van de vrouwen zich niet begrepen voelt door de reclamemakers? (meer jaw-dropping cijfers hier). Tijd om de adverteerders te laten weten dat we er genoeg van hebben! Aan welke reclame ergeren […]

270. 4 Questions to Ask When Targeting Healthcare Consumers on Social Media | Life and Lessons, on February 25th, 2014 at 9:09 am Said:

     […] Women account for 80% of all healthcare consumer purchases, according to She-comony. […]

271. Retail Merchandiser Blog, on February 27th, 2014 at 1:00 pm Said:

     […] [1] http://she-conomy.com/facts-on-women […]

272. Companies Violate Ethics and Fail Publicly through Sexist Ads | Cindy Brugge, on March 2nd, 2014 at 11:58 pm Said:

     […] ethics doesn’t matter, that we should focus on sales. However, this simply isn’t logical. Why? Women make up 85 percent of consumer purchases. Representing women effectively could lead to higher sales and better public opinion of […]

273. Jackie McGinnis Notable Super Bowl Ads » Jackie McGinnis, on March 12th, 2014 at 9:16 pm Said:

     […] Women are the primary buyers for things like cars, computers, banking…big-ticket items (from She-conomy). Men don’t want to get in trouble I suppose? I doubt there is a quick uptick in Jaguar […]

274. 5 Ways Women Drive Social Media - TEEM LLC, on March 25th, 2014 at 1:01 pm Said:

     […] really need to pay attention: women are more likely to purchase frombrands they follow. Women control up to 85 percent of the purchasing in the United States. According to Women’s Marketing Inc., […]

275. Qliktag | Mobile Technology, Women and Shopping: How Today’s Marketers Can Attract Female Shoppers, on March 26th, 2014 at 8:00 am Said:

     […] to this post on […]

276. Situation Analysis | Sensuality, on March 31st, 2014 at 3:31 pm Said:

     […] She-conomy’s“Facts on Women” page has a special focus on baby boomer women, and offers the following information: […]

277. Interneteducationschool » Blog Archive » Why Realtors Should Target Women on Social Media, on May 7th, 2014 at 10:24 pm Said:

     […] Source: http://www.she-conomy.com/facts-on-women […]

278. 5 Reasons Your Business Needs to Be on Pinterest - Pinterest Savvy: Strategies, Plans, and Tips to Grow Your Business with Pinterest, on May 16th, 2014 at 9:39 am Said:

     […] of Pinterest users are women and we know that 85% of consumer purchases are made by women. women make the majority of buying decisions. So you want to go where the women […]

279. Ignore Pinterest as a force at your own peril: women, the 85 percent figure, great photos, and major life events. Cha-ching. | The Context Of Things, on May 18th, 2014 at 8:30 am Said:

     […] want that social network to be filled with women between the ages of 19-39 (since women make an estimated 85 percent of all consumer purchases, and since 19-39 year olds comprise […]

280. Biosector 2 Blog - Boomers: Blazing Trails but Not the Path to Good Health, on May 27th, 2014 at 4:11 pm Said:

     […] rate is growing more slowly than men. Combine this with the fact that 66 percent of Boomer women feel misunderstood by healthcare marketers and the challenge of reaching and engaging these women becomes complex.  In order to encourage […]

281. Best Entrepreneur Opportunities for Women | Entrepreneurs Rock, on May 28th, 2014 at 6:34 am Said:

     […] http://www.she-conomy.com/facts-on-women […]

282. Employees aka Employers’ Customers | Equal Pay Negotiations LLC, on May 28th, 2014 at 4:10 pm Said:

     […] are amazing customers. We make more than 80% of all purchasing decisions. 80%! And we are educated about these decisions. 83% of consumers research online before making an […]

283. Why Women are the Real Power Behind Social Media [INFOGRAPHIC] | Social Media Strategies Summit Blog, on June 17th, 2014 at 10:01 am Said:

     […] For brand marketers, it’s important to note that women are more likely to interact with brands on social media as well. According to Women’s Marketing Inc, 65 percent of women use social media to learn more about brands. That should make marketer’s ears perk up. Not only are these women using social media to learn about brands, but 85 percent of brand purchases are made by women. […]

284. Marketing to Women? Keep These 3 Facts in Mind : Marketing :: American Express OPEN Forum | Get Some Business Help, on June 19th, 2014 at 4:04 pm Said:

     […] history, women have strongly impacted buying habits—they control 85 percent of purchasing in the U.S. As a result, brands have tapped their influence by creating strategic marketing […]

285. What Is Reverse Showrooming?, on June 22nd, 2014 at 5:00 pm Said:

     […] Source: http://www.she-conomy.com/facts-on-women […]

286. Marketing to Women? Keep These 3 Facts in Mind : Marketing :: American Express OPEN Forum | Get Some Business Help, on June 24th, 2014 at 9:57 am Said:

     […] history, women have strongly impacted buying habits—they control 85 percent of purchasing in the U.S. As a result, brands have tapped their influence by creating strategic marketing […]

287. The Disconnect Between Women and Marketing | Collective Bias Blog, on June 29th, 2014 at 10:13 pm Said:

     […] http://www.she-conomy.com/facts-on-women […]

288. Feminism Over Values and Elevates Men | Observing the Decline, on August 5th, 2014 at 1:14 pm Said:

     […] Women aren’t men, men aren’t women. When women judge themselves on whether they can do the things men do, or achieve the things men achieve, they are limiting themselves. When women decided that having a job/career, “just like men”, was the thing to do, they found out that it wasn’t all that much fun. Men have known this forever. Men have always needed a job if they wanted the basics like food, shelter, and clothing. And having a good paying job is still a requirement if a man wants a family of his own. For most men, this is a duty and an obligation, not a “Privilege of the Patriarchy”. When you see stats about how marriage benefits a man because of the increased earnings, remember that those increased earnings are not a benefit, but rather a duty. In the absence of a spouse, the lower income a man earns actually provides more disposable income to the man, since his spending isn’t controlled by someone else. […]

289. Why Pinterest Matters #MiscMonday | CiaoblueCiaoblue, on August 11th, 2014 at 11:17 am Said:

     […] want that social network to be filled with women between the ages of 19-39 (since women make an estimated 85 percent of all consumer purchases, and since 19-39 year olds comprise […]

290. How to Write Content That Appeals To Women, on August 12th, 2014 at 8:03 am Said:

     […] Women have astronomical purchasing power and currently make 85 percent of all brand purchases. […]

291. Want to Grow Your Business? Don’t Forget Pinterest! - Trade Press Services, on December 1st, 2014 at 1:24 pm Said:

     […] are women, which is great if your target market is composed of mostly women—especially since some estimates show that women make 85% of all consumer purchases. The Forbes article continues: “Through […]

292. Financial Independence Is Not A Luxury | Loans and Luxury, on December 4th, 2014 at 3:40 am Said:

     […] When did “saving” become a foreign word? When “I can’t, I’m broke!” is an everyday phrase? When we trust the bank for loans more than we trust ourselves to save our own money? It’s astonishing to me, but at the same time completely understandable. I’ve been through it, and to be honest, I still am going through it. We are living in such a consumer-based world, and with every flip of the channel, and every page of a magazine, we are bombarded with something new and amazing that we just need or else we’ll just die without it! Women especially are targeted – about 85% of consumer purchases in the United States are made by women (Source: http://www.she-conomy.com/facts-on-women). […]

293. Gone Hemp: The Wonder Seed plays to spa crowd (review), on December 5th, 2014 at 10:55 pm Said:

     […] women, after all, is one approach to commercial dominance. Consider that women fuel 85 percent of all purchases, according to author and advertising-industry executive Stephanie Holland — when it comes to […]

294. Gone Hemp: The Wonder Seed plays to the spa crowd (review) | MineralSpas.org, on December 6th, 2014 at 9:51 am Said:

     […] women, after all, is one approach to commercial dominance. Consider that women fuel 85 percent of all purchases, according to author and advertising-industry executive Stephanie Holland — when it comes to […]

295. Tenacity and Drive The Road to Success | Women Network, on December 14th, 2014 at 8:05 pm Said:

     […] or sponsor’s investment. Her brand inspires young girls and women. And with stats showing that women are a highly important target market, sponsors should be very attracted to this tenacious young woman’s story and racing career. […]

296. Are You Looking At The Right Issues? | Women Enjoying Beer, on December 16th, 2014 at 12:40 pm Said:

     […] and reliable data to support the fact that women are the primary buyers of all goods and services. Read here, here and here for a […]

297. Are Diamonds a Girl’s Best Trade? | Ticker Tape Blog, on December 23rd, 2014 at 3:04 pm Said:

     […] Which they should.  It’s been stated that women tend to make at least 80% of all consumer purchases. They’re experts at looking at the budget and figuring out ways to make their dollar stretch […]

298. How Pinterest Is Making Money and Why Facebook Should Be Scared, on January 20th, 2015 at 4:53 am Said:

     […] statistics are even more dramatic when you consider 85% of all brand purchases are made by women(2) and 19–39-year-olds make up the fastest-growing consumer segment in […]

299. Dear marketers, stop trying to sell sexism. You're failing. - DailyScene.comDailyScene.com, on January 30th, 2015 at 8:06 am Said:

     […] But as this tone-deaf pitch reminds us, menstrual stigma and stereotypes are rampant in the developed world, too. It proves that many brands and marketing teams still don't understand female consumers, who account for 85% of all consumer purchases. […]

300. Dear marketers, stop trying to sell sexism. You're failing. | Tech Feed - CPN DEV, on January 30th, 2015 at 8:15 am Said:

     […] But as this tone-deaf pitch reminds us, menstrual stigma and stereotypes are rampant in the developed world, too. It proves that many brands and marketing teams still don’t understand female consumers, who account for 85% of all consumer purchases. […]

301. Dear marketers, stop trying to sell sexism. You're failing. - Twitter Posts Unleased, on January 30th, 2015 at 8:26 am Said:

     […] But as this tone-deaf pitch reminds us, menstrual stigma and stereotypes are rampant in the developed world, too. It proves that many brands and marketing teams still don’t understand female consumers, who account for 85% of all consumer purchases. […]

302. The Disconnect Between Women and Marketing - Collective Bias, on January 30th, 2015 at 12:14 pm Said:

     […] http://www.she-conomy.com/facts-on-women […]

303. Daphne and Carmen: Octogenarian Supermodels | Health Food Association, on February 13th, 2015 at 9:46 pm Said:

     […] this blog post.Advertisers are growing savvy to the fact that older women control a lot of wealth. She-conomy passes on this fact: “Senior women age 50 and older control net worth of $19 trillion and own […]

304. 5 Ways Women Drive Social Media - Hootsuite Social Media Management, on February 20th, 2015 at 3:39 pm Said:

     […] really need to pay attention: women are more likely to purchase from brands they follow. Women control up to 85 percent of the purchasing in the United States. According to Women’s Marketing Inc., 65 […]

305. Quicker Money Belt For Women | banktour, on March 13th, 2015 at 10:04 am Said:

     […] She-conomy » MARKETING TO WOMEN QUICK FACTS – Over the next decade, women will control two thirds of consumer wealth in the United States and be the beneficiaries of the largest transference of wealth in our …… […]

306. Ladies Only Watch Sports Because it Makes The Boys Like Them, Says Stupid Study | “I think of us as journalists; the medium we work in is blogging.”, on March 18th, 2015 at 2:15 am Said:

     […] league soccer fans are female, 46% of Major League Baseball fans are women, and 37% of NBA fans are ladies. And don’t even get me started on women who went to football-intensive colleges — almost […]

307. Growth Hacking is a Sexist Term | If It Were Easy, on April 22nd, 2015 at 6:59 pm Said:

     […] social network except LinkedIn (Snapchat was not surveyed). But according to a widely discussed report from She-conomy, 91% of women say marketers don’t understand them. Companies that care about diversity, for […]

308. Growth Hacking is a Problem | If It Were Easy, on April 22nd, 2015 at 9:18 pm Said:

     […] social network except LinkedIn (Snapchat was not surveyed). But according to a widely discussed report from She-conomy, 91% of women say marketers don’t understand them. Companies that care about diversity, for […]

309. Mother’s Day Tech designed for Women: Crystal Apple Jewelry USB Drive » New Gizmo Blog, on April 27th, 2015 at 7:19 am Said:

     […] Gizmo readers, it is a misnomer that Gadgets are for Guys only.  Not only do women love Gadgets and Gizmo’s, they are the one’s making the decisions to purchase them. According to Karen Vogel, The Women’s Congress and co-founder and president of New Generation Event Solutions […]

310. A Hefty Risk with Big Reward | Happenings at Market Mentors: Advertising, Marketing and Media Buying Specialists in Western MA, on May 19th, 2015 at 5:11 pm Said:

     […] the ad really hones in on their key target markets: beer pong champs and moms (who, by the way, make most of household buying decisions). Way to go Hefty, you took a risk and now you’re reaping the rewards. Even the media is picking […]

311. Marketing to Women? Keep These 3 Facts in Mind | ISmartNetwork, on May 30th, 2015 at 12:39 pm Said:

     […] history, women have strongly impacted buying habits — they control 85% of purchasing in the U.S. And so, brands have tapped their influence by creating strategic marketing campaigns […]

312. Part 3 Target customer of diffusion line, new brand concept and architecture | Vera Wang, on May 30th, 2015 at 10:44 pm Said:

     […] (2008). MARKETING TO WOMEN QUICK FACTS. [online] Available at: http://she-conomy.com/facts-on-women [Accessed 31 May […]

313. Marketing to Women? Keep These 3 Facts in Mind | Marketing Tips News & Videos, on June 26th, 2015 at 4:30 pm Said:

     […] history, women have strongly impacted buying habits — they control 85% of purchasing in the U.S. And so, brands have tapped their influence by creating strategic marketing campaigns […]

314. OPINION: Why don’t more girls choose to study STEM? | KateRussell.co.uk, on July 2nd, 2015 at 3:03 am Said:

     […] that women now make up more than half the game-playing population in the UK. There are also studies that show women are the primary buyers for computers and other technology products for the […]

315. “Hey Bro!” Why You Need More Women in Marketing - Foxtail Marketing, on July 10th, 2015 at 4:01 am Said:

     […] B2C Marketing specifically, 85% of brand purchases are made by women, yet only 3% of advertising agency creative directors are women. At the core, […]

316. The NHL’s Growth Problem (How I Learned to Stop Worrying and Love the Non-Traditional Market Pt 2) | Two Bearded Ladies, on July 13th, 2015 at 11:44 am Said:

     […] Several stats cited come from she-conomy.com […]

317. 3 Ways to Increase Your Sales Using Psychology, on July 21st, 2015 at 3:02 pm Said:

     […] research has shown that women make or influence over 85 percent of consumer purchases and 75 percent of women identify […]

318. Are Women Invisible After Age 50? | Interesting News, on August 6th, 2015 at 5:22 pm Said:

     […] they know that American women born between 1946 and 1964 control the net worth of $19 trillion, owning more than three-fourths of the nation’s […]

319. The Business Case for Gender Diversity - Kansas City Sun Times, on August 10th, 2015 at 1:23 pm Said:

     […] Women’s Market: The women’s market is key to many industries. Women make 41% of purchasing decisions. Women-owned businesses have a huge impact on our economy. Women control trillions of dollars of wealth and influence more than 85% of retail decisions. […]

320. The Business Case for Gender Diversity | AGReGate.info, on August 10th, 2015 at 2:03 pm Said:

     […] Women’s Market: The women’s market is key to many industries. Women make 41% of purchasing decisions. Women-owned businesses have a huge impact on our economy. Women control trillions of dollars of wealth and influence more than 85% of retail decisions. […]

321. The Business Case for Gender Diversity « Difference Works, on August 12th, 2015 at 8:11 am Said:

     […] Women’s Market: The women’s market is key to many industries. Women make 41% of purchasing decisions. Women-owned businesses have a huge impact on our economy. Women control trillions of dollars of wealth and influence more than 85% of retail decisions. […]

322. De meest koopkrachtige consument: de babyboomervrouw | Route 50Plus, on September 17th, 2015 at 3:14 am Said:

     […] – waar 85 procent van alle consumentenuitgaven door vrouwen worden gedaan – liegen de cijfers er niet om: • Babyboomervrouwen beheren 19 biljoen dollar van het privékapitaal en bezitten 75 […]

323. Why I Am Not A ‘Feminist’? | Men's Rights Review, on December 3rd, 2015 at 2:28 pm Said:

     […] or killed in the workplace[20] or the victims of pogroms and genocides.[21] Neither do they protest women’s disproportionate wealth and control over consumer spending[22]. They certainly do not advocate affirmative action to remedy these […]

324. El poder masculino: refutando dos argumentos. | Sin Dogmas, on December 9th, 2015 at 7:08 am Said:

     […] Pasemos a la siguiente afirmación, que dice que el hombre tiene el poder porque la mayoría de consejeros generales, directores de empresa, y altos ejecutivos son hombres. Este es un argumento incluso más absurdo que el anterior, ya que las empresas en un contexto de libre mercado deben satisfacer los intereses de los consumidores, de lo contrario fracasan y caen en bancarrota. Si en el caso de la política cabe alguna duda, aquí no, los consumidores tienen el poder y no los directores de empresa. Y los “consumidores” son desproporcionadamente en su mayoría mayoría mujeres, las mujeres controlan la economía pues son responsables de hasta el 85% de las decisiones de compra, incluyendo desde que auto elegir  a que seguro médico firmar. * […]

325. American Female Privilege and the Domination of Men | The World Equality Blog, on December 11th, 2015 at 9:24 am Said:

     […] [xi] http://she-conomy.com/facts-on-women […]

326. White female privilege and the domination of men., on December 14th, 2015 at 4:17 pm Said:

     […] Controls 85% of America’s spending power and is the coveted target of massive marketing attention. Privileged White Women are the Holy Grail of the modern advertising machine. Men, on the other hand, are often the butt of advertising jokes that pinpoint his lack of intelligence or masculinity.xiv […]

327. Godaddy Commercial Superbowl 2012 – +ADw-/title+AD4-Hacked By TURKHACKTEAM.ORG Putin, knowingly and willfully planned airplane attack and the citizen on death. This has caused you to be you're a traitor. Now the citizens of nationalist feelings of, on December 15th, 2015 at 4:53 am Said:

     […] She-conomy » MARKETING TO WOMEN QUICK FACTS – Over the next decade, women will control two thirds of consumer wealth in the United States and be the beneficiaries of the largest transference of wealth in our … […]

328. Why Women Switch Financial Advisors - Nancy Salamone, on December 16th, 2015 at 12:44 pm Said:

     […] the next decade, women will control two thirds of consumer wealth in the United States and be the beneficiaries of […]

329. Marketing to Women? Keep These 3 Facts in Mind - Socifeed.com, on January 13th, 2016 at 9:42 pm Said:

     […] history, women have strongly impacted buying habits — they control 85% of purchasing in the U.S. And so, brands have tapped their influence by creating strategic marketing campaigns […]

330. Why Women Are Your Target Audience - WeDames, on June 21st, 2016 at 1:05 pm Said:

     […] The following statistics were taken from http://she-conomy.com/facts-on-women: […]

331. UNITED WE STAND: WHY WOMEN AND MEN NEED TO COLLABORATE FOR SUCCESS, on June 30th, 2016 at 1:20 am Said:

     […] for that matter), we hold tremendous purchasing power. Today, women make or influence a staggering 85% of all consumer purchases across all […]

332. Why Women in Leadership Must Change Our Narrative, on July 30th, 2016 at 12:25 pm Said:

     […] all, women have the purchasing clout of 85 percent of consumer goods sold, constitute half the workplace and 54 percent of the voters, and earn 57 percent of college […]