Comments for She-conomy

Comment on MARKETING TO WOMEN QUICK FACTS by Shopkick ‘Kicks’ Showrooming Effect in the Teeth; Drives $110 Million in Revenue to Partners | Social Commerce Today

Wed, 01 Feb 2012 18:52:09 +0000

[...] using the app, 64 percent of all Shopkick users are younger women, most of whom are moms. Since women are responsible for 85 percent of all purchases, that certainly bodes well for [...]

Comment on MARKETING TO WOMEN QUICK FACTS by WHY You Should Want to Solve the Pyramid Problem: The Business Case | Difference Works

Tue, 31 Jan 2012 16:40:27 +0000

[...] a diverse culture that mirrors its markets tends to do better than a homogeneous competitor. The women’s market is key to many businesses. Women influence more than 85% of retail decisions. Women are [...]

Comment on Work With Sheconomy by Dawn L Billings

Dawn L Billings — Mon, 23 Jan 2012 17:33:50 +0000

Hi Stephanie,
Love what you write about. I see we have a great deal in common. I am Dawn Billings, CEO and Founder of The Heart Link Women’s Network http://www.theheartlinknetwork.com and we serve thousands of small business women each month at our networking gatherings, as well as on line. I would love to talk with you and learn how I can help you serve women and the men who want to market to them.
Blessings, Dawn Billings

Comment on When Marketing to Women, Don’t Be A Man: Ask For Directions by seregonodassey

seregonodassey — Mon, 23 Jan 2012 15:32:09 +0000

And don’t be sexist!! I will NEVER buy any Dr. pepper product EVER again due to their sexist ad. Do not exclude women!!

Comment on MARKETING TO WOMEN QUICK FACTS by Women and salary negotiation. Do you know your own market-value? | Dorothy Dalton

Mon, 23 Jan 2012 12:25:55 +0000

[...] of most things from the cost of a business suit to a plumber or a baby sitter and account for 85% of consumer purchasing decisions. What most don’t bother to check out is the value of [...]

Comment on Male Marketers, Don’t Tell a Woman She Needs More Time… She Already KNOWS That. by When Marketing to Women, Don’t Be A Man: Ask For Directions « She-conomy

Thu, 19 Jan 2012 19:48:31 +0000

[...] before she can have fun, she has to find time. According to Women Want More, by Michael Silverstein and Kate Sayre, “Above all, women want [...]

Comment on WOMEN RULE THE INTERNET. As A Male Marketer, Do You View This As Competition or Opportunity? by When Marketing to Women, Don’t Be A Man: Ask For Directions « She-conomy

Thu, 19 Jan 2012 19:48:29 +0000

[...] Women rule the Internet. Comscore says women are the majority of users of social networking sites and spend 30% more time on these sites than men. On Facebook alone: [...]

Comment on Marketers: Are You Ignoring The Once, Highly Sought After, Female Baby Boomer? by When Marketing to Women, Don’t Be A Man: Ask For Directions « She-conomy

Thu, 19 Jan 2012 19:48:25 +0000

[...] Female boomers feel they have been dropped completely off the marketer’s or brand’s radar. They were vigorously pursued for so long, and yet at 55, they feel abandoned. Or worse, they feel targeted solely for retirement homes and adult diapers. The reality is, they have more money than anyone, they control the spending and they have a LOT of living left to do. [...]

Comment on Men, Today Marketing to Women is About Lifestages, Not Ages. by When Marketing to Women, Don’t Be A Man: Ask For Directions « She-conomy

Thu, 19 Jan 2012 19:48:21 +0000

[...] Demographics are dead. We can no longer look at them as by age but instead must consider their lifestage. The female is different than she was 10 years ago, they are different from each other and they change pending where they are in life. A 40-year old female might have a toddler at home, a child in college or may have never married or had children at all. What connects with the situation of the one with a toddler has little chance of speaking adequately with the needs of the other two. [...]

Comment on Men & Women Solve Problems Differently. Therefore, They Shop & Buy Differently by When Marketing to Women, Don’t Be A Man: Ask For Directions « She-conomy

Thu, 19 Jan 2012 19:48:19 +0000

[...] one thing, it’s scientific. We talk about it more here, but essentially women’s frontal lobe, the area in the brain responsible for problem-solving and [...]