I’ve said it before and I’ll say it again…This time in the words of FaceBook COO Sheryl Sandberg, “The world’s gone social. And women are more social than men.” In a Forbes article, “What Men and Women are Doing on Facebook,” by Jenna Goudreau, she discusses the different reasons men and women use Facebook and [...]
Filed under: Connecting with Women, Marketing to Women, Social Media, Targeting Women, Women and social media, Women and the Internet | Leave a Comment »
T.V. is a part of most Americans life, especially for moms. Their children watch television, and consequently so do they. In a blog on MediaPost, writer Petra Arbutina, asks a very good question: “Are these moms really engaged in the programming when they’re watching television with their families?” I would think that the answer is…no. [...]
Filed under: Buying Power of Women, Connecting with Women, Marketing to Women, Marketing-to-Moms, Social Media, Targeting Women, Women and the Internet | Tagged: Marketing to Women, Engage, Moms, MediaPost, Petra Arbutina, multi-minders, tv, American Idol, Survivor, Hulu | 4 Comments »
For the first time ever, girls from around the world were asked to help Barbie ® select her next milestone career. Mattel used social media to solicit votes online and the winning career was unveiled at the New York Toy Fair on February 12th, 2010. Barbie is now a geek. Well, sort of. More than [...]
Filed under: Connecting with Women, Examples of Bad/Good Advertising, Marketing to Women, Social Media, Women and social media, Women and the Internet | Tagged: Marketing to Women, Women and social media, Mattel, Barbie, Computer Engineer Barbie, Society of Women Engineers, Click, Investors.com | 2 Comments »
Guys, if you are still not convinced that even more women are spending even more time on social networks, and you are even more baffled as to how that translates to your bottom line, then this one’s for you. SheSpeaks’ 2009 Social Media Study revealed dramatic increases in the number of women participating in social [...]
Filed under: Blogging, Buying Power of Women, Connecting with Women, Marketing to Women, Social Media, Targeting Women, Women and the Internet | Tagged: 2009 Social Media Study, Aliza Freud, facebook, Marketing to Women, SheSpeaks, Twitter, Women and social media | 5 Comments »
Women are continuing to flood to the online social networks. But some of you continue to ask: how does this affect her purchases? I believe for companies that not only participate in social media marketing, but strategically listen and respond, it means increased revenue even during recessionary times. Let’s take a look at three factors [...]
Filed under: Blogging, Connecting with Women, Marketing 2.0, Marketing to Women, Social Media, Targeting Women, Women and the Internet | Tagged: Convergence Theory, Online Social Channels, social networks, The Buying Process, The Conversation Prism, Women Want More, Womens wants | 5 Comments »
“Consumers are turning to mobile, online and social media during their entire holiday shopping experience,” said Stacy Janiak, Deloitte vice chairman. And what will they be looking for? Deals, gift ideas and wish lists. This is a great opportunity for brands to engage with women. Make sure you are on her wish lists and implement [...]
Filed under: Advertising during recession, Advertising to Women During Recession, Social Media, Web 2.0, Women and the Internet | Tagged: Deloitte, e-Marketer, Holiday shopping with social media, Marketing to Women, Mobile Holiday shopping | 2 Comments »
A new study released this week from Q Interactive and Social Media World Forum reveals that women are actively engaging with brands as they play some of their favorite online games. FarmVille has nearly 64,00,000 active monthly users on Facebook alone. And according to market research firm, Think Equity, the $720 million online social-gaming market [...]
Filed under: Advertising to Women During Recession, Connecting with Women, Female Business Owners, Marketing to Boomer Women, Marketing to Single Women, Marketing to Women, Targeting Women, Women and the Internet | Tagged: Marketing to Women, facebook, Farmville, Online games and apps, Q Interactive, Social Media World Forum, Think Equity, Women and Games, Brands and Women | 5 Comments »
I love this video! It’s actually a couple of years old, but it very cleverly shows how disconnected male advertisers are when it comes to understanding the female consumer and where to connect with her. As a matter of fact, I think it rings more true today than ever before. Although it’s humorous format is [...]
Filed under: Advertising during recession, Advertising to Women During Recession, Buying Power of Women, Connecting with Women, Marketing to Women, Social Media, Targeting Women, Women and the Internet | Tagged: Marketing to Women, Marketing to Women Effectively, men marketing to women, Social Media Marketing, Targeting Women, Women and social media, women consumers, women demographic, women spending | 4 Comments »
Although not mentioned in this iVillage article, which is a preview of next weeks’ coverage on NBC’s report about women’s buying power, I still remain hopeful that they plan to address one of the most overused stereotypes about women. Many male marketers assume that all women are moms. However, while all moms are women, not [...]
Filed under: Advertising during recession, Buying Power of Women, Connecting with Women, Marketing 2.0, Marketing to Single Women, Marketing to Women, Marketing to Women Myths, Marketing-to-Moms, Targeting Women, Women and the Internet | Tagged: aunties, iVillage, Melanie Notkin, mom market, NBC, PANK, Savvy Auntie, Savvyauntie.com, women’s buying power | 12 Comments »
I love this AT&T TV commercial! I have no idea what the media buy is, but I know that I have only seen it when I am watching sports. I am assuming that’s because of the focus on Tyler Hansbrough, the former North Carolina basketball hero who was recently drafted into the NBA by the [...]
Filed under: Advertising to Women During Recession, Connecting with Women, Examples of Bad/Good Advertising, Marketing 2.0, Marketing to Women Myths, Social Media, Targeting Women, Women and the Internet | Tagged: Marketing to Women, advertising to women, social networking, Women and social media, Female media, Tyler Hansbrough, North Carolina Tarhills | 6 Comments »
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