Is Marketing To Women All Fun and Games?

Posted on January 17, 2012 by sheconomy

Social games have become serious business. In 2011, the total market in North America increased from $1 billion to $1.4 billion, an overall growth of 35%. And of the 13 hours each week that gamers spend on social networks, they play social games for an average of 9.5 hours (study conducted by RockYou® and Interpret, [...]

Filed under: Buying Power of Women, Marketing to Boomer Women, Marketing to Single Women, Marketing to Women, Social Media, Web 2.0, Women and social media, Women and the Internet | Tagged: , , , , , , , , | Leave a Comment »

Auburn University Is Getting An Education in Social Media

Posted on November 30, 2011 by sheconomy

As social networks continue to grow on a daily basis, one thing remains constant: Expectations for transparency and honesty are on the rise. Marketers, please keep in mind: Apologies and/or explanations are more forgiving than cover-ups. Auburn University and Gus Malzahn, Auburn’s Offensive Coordinator are likely going to find this out – the hard way.  [...]

Filed under: Connecting with Women, Social Media, Viral marketing, Web 2.0, Women and the Internet | Tagged: , , , , , , , , , , | 1 Comment »

Sheconomy is Speaking at the 2011 MIMA Summit

Posted on August 8, 2011 by sheconomy

I am honored to have been asked to be a featured speaker at the 2011 Annual MIMA Summit. The theme is Celebrating the Digital Decade with a focus on consumer insights. Keynote speakers are Avinash Kaushik, the analytics evangelist for Google and Chris Anderson, editor-in-chief of Wired magazine. A complete line up of speakers can [...]

Filed under: Buying Power of Women, Marketing to "Green" Women, Marketing to Boomer Women, Marketing to Single Women, Marketing to Women, Marketing to Women Myths, Social Media, Targeting Women, Viral marketing, Web 2.0, Women and social media, Women and the Internet | Tagged: , , , , , | Leave a Comment »

Is Facebook vs. Google+ Similar to Microsoft vs. Apple?

Posted on July 11, 2011 by sheconomy

The radical impact Google is making within the social space has reminded me a bit of the early days with Microsoft vs. Apple. Today it’s Facebook vs Google Plus. Much like Microsoft, Facebook captured the bulk of the market early on and rapidly grew on a worldwide basis. And even though Facebook, much like Microsoft [...]

Filed under: Buying Power of Women, Connecting with Women, Marketing 2.0, Marketing to Single Women, Marketing to Women, Social Media, Targeting Women, Web 2.0, Women and social media, Women and the Internet | Tagged: , , , , , , | 6 Comments »

What Did Google Learn That Male Marketers Need to Know? It’s Not Just About The Numbers.

Posted on July 6, 2011 by sheconomy

Watching the progression of Google’s newest social attempt with Google+  (also referred to as Google Plus), I have noticed a strong similarity with male marketers attempting to get on board with marketing to women. There are two main stages that both must go through to be successful. Acceptance and understanding. STEP I: ACCEPTANCE Google had [...]

Filed under: Buying Power of Women, Connecting with Women, Female Business Owners, Marketing to Women, Social Media, Targeting Women, Women and social media, Women and the Internet | Tagged: , , , , , , , | 2 Comments »

How Brands Can Effectively Connect With Female Bloggers

Posted on May 17, 2011 by sheconomy

According to a recent study conducted by BlogFrog and The Social Studies Group, female bloggers receive dozens of pitches from brands each year to work on projects ranging from affiliate programs and direct advertising to guest posts and Twitter parties. But about two-thirds  of female bloggers reject at least half of the pitches they receive. [...]

Filed under: Blogging, Buying Power of Women, Connecting with Women, Marketing to Women, Social Media, Targeting Women, Web 2.0, Women and social media, Women and the Internet | Tagged: , , , , , | 3 Comments »

Who Makes The Final Marketing/Creative Decision at Your Company/Agency? Male or Female.

Posted on April 14, 2011 by sheconomy

While several opinions typically go into strategies and ads created, it most always comes down to ONE  final decision maker. Who in your company decides if a concept or ad ever sees the light of day? Male or female? Stephanie Holland is President and Executive Creative Director for Holland + Holland Advertising, Birmingham, Alabama. Working [...]

Filed under: Buying Power of Women, Connecting with Women, Targeting Women, Women and the Internet | Tagged: , , , | Leave a Comment »

Is Social Media a Fad or a Revolution? If You Market to Women, You Need to Know.

Posted on April 12, 2011 by sheconomy

Click here to watch the latest video reminding us that social media simply continues to be a major part of our everyday life. Will it ever slow down? I think so. But does that mean it will become less relevant? I DON’T think so. I actually believe we will have to just get used to [...]

Filed under: Marketing to Women, Women and the Internet, Social Media, Connecting with Women, Women and social media | Tagged: , , , | 3 Comments »

Longer Experience With Social Media Turns Into More Time Spent And The Result Is, Well… RESULTS.

Posted on April 8, 2011 by sheconomy

Social Media Marketing Industry Report 2011 from Michael A. Stelzner on Vimeo. The newly released 2011 Social Media Marketing Industry Report is a must read. Michael Stelzner, of Social Media Examiner, has been providing this resource for three years now. But I feel this year’s report yields the most telling results because we now have [...]

Filed under: Advertising to Women During Recession, Buying Power of Women, Connecting with Women, Marketing to Women, Social Media, Web 2.0, Women and social media, Women and the Internet | Tagged: , , , , , , | 2 Comments »

Marketers: Are You Ignoring The Once, Highly Sought After, Female Baby Boomer?

Posted on April 6, 2011 by sheconomy

According to eMarketer, boomers, whose median age is 55, spend more time and money online than any other demographic. Yet, this market is essentially neglected by most advertisers and marketers. It is estimated that 78.2% of this cohort, or nearly 60 million adults, is online. Even as their numbers decline, that penetration rate will remain [...]

Filed under: Advertising to Women During Recession, Buying Power of Women, Connecting with Women, Marketing to Boomer Women, Targeting Women, Women and social media, Women and the Internet | Tagged: , , , , , , , , , , | 8 Comments »

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