When Marketing to Women, Remember: Moms Are Not JUST Moms

We talk a good bit about how all women are not moms. But it would also be wise for marketers to remember that moms are not just moms. They have other interests, and that is true for mom bloggers as well as mom blog readers. Yes, moms who blog are very influential and according to eMarketer, that trend is expected to steadily increase from 3.9 million today to 4.4 million in 2014. And yes, moms who blog have become important partners for many companies selling their products and services to the nearly 33 million moms who go online in the

Read More…

Guys, Is Opening a Facebook Fan Page Your Only Social Media Strategy?

If so, I hate to be the bearer of bad news but you most likely have no strategy. You are not alone. A recent survey conducted by Digital Brand Expressions revealed that nearly 60% of companies using social media have entered the space with NO game plan. Yet, of those same companies that entered the space without a strategy, 88% agree that a plan is important. These findings confirm so much of what we are witnessing with online marketing. Companies “know” they must incorporate social media, because “everyone” is doing it. So they do what they “think” everyone is doing.

Read More…

Male Marketers: When Women Talk, Other Women Listen.

How important is word of mouth to your brand? If you are selling to women, it’s everything. According to Lauren Zalaznick, President of NBC Universal’s Women & Lifestyle Entertainment Networks, “Women talk about brands incessantly — about 92 times in the course of a week and research shows that 96% of women will recommend a product to a friend if she likes it.” But how does this translate to the bottom line? Studies conducted by The Keller Faye Group, word of mouth specialists, reveal that 62% of women felt what they heard from others was credible and believable, and 51%

Read More…

Men: Don’t forget, men and women socialize differently, even online

I’ve said it before and I’ll say it again…This time in the words of FaceBook COO Sheryl Sandberg, “The world’s gone social. And women are more social than men.” In a Forbes article, “What Men and Women are Doing on Facebook,” by Jenna Goudreau, she discusses the different reasons men and women use Facebook and other social sites, as well as, the different reasons that men and women use social media. First of all, women rule Facebook…no doubt about it. The 400-million member site, which is the largest social networking tool in the world, is 57% female*. Also, Facebook attracts

Read More…

Men, When Marketing to Women, Social Media Rules…Literally

In past blogs, I have talked about the importance of using social media when marketing to women. And while it is important to use social media when marketing to women, it is just as important to use it correctly. Marketing and social media does go hand in hand. Once you know how to navigate your way around it, this part of developing your brand won’t seem as difficult, especially with the help of companies like Buzzoid, who can help you create a positive online presence. There’s no harm in asking for a bit of help. With this being said, this

Read More…

Marketers, Using Social Marketing Halfway Can Be Harmful

For the first time ever, girls from around the world were asked to help Barbie ® select her next milestone career. Mattel used social media to solicit votes online and the winning career was unveiled at the New York Toy Fair on February 12th, 2010. Barbie is now a geek. Well, sort of. More than half a million voters weighed in and Mattel listened. According to Investor.com, they added Computer Engineer to Barbie’s® existing list of 124 careers. But it’s too bad Mattel didn’t optimize the same “social” opportunity to take a vote on how to dress her. They did

Read More…