How Brands Can Effectively Connect With Female Bloggers

According to a recent study conducted by BlogFrog and The Social Studies Group, female bloggers receive dozens of pitches from brands each year to work on projects ranging from affiliate programs and direct advertising to guest posts and Twitter parties. But about two-thirds  of female bloggers reject at least half of the pitches they receive. Why? Because some brands do a better job at connecting with them than others. The 2011 Brands and Women Bloggers Influencer Partnership Study reveals what the ideal brand partnership looks like from the female blogger perspective. A few of the key findings include: 58% of

Read More…

Is Social Media a Fad or a Revolution? If You Market to Women, You Need to Know.

Click here to watch the latest video reminding us that social media simply continues to be a major part of our everyday life. Will it ever slow down? I think so. But does that mean it will become less relevant? I DON’T think so. I actually believe we will have to just get used to this amazing pace of change. It makes me think of how it is when college players go to the NFL. All you hear is how they will be shocked with the “fast pace” of the game. That is typically confirmed when you hear the rookies

Read More…

Longer Experience With Social Media Turns Into More Time Spent And The Result Is, Well… RESULTS.

Share

Social Media Marketing Industry Report 2011 from Michael A. Stelzner on Vimeo. The newly released 2011 Social Media Marketing Industry Report is a must read. Michael Stelzner, of Social Media Examiner, has been providing this resource for three years now. But I feel this year’s report yields the most telling results because we now have history, indexes and baselines with social media and levels of participation. What I found most interesting is that the data reveals what early adopters have been saying all along. Social media marketing is effective and productive, but it takes time to nurture and mature. But

Read More…

Marketers: Are You Ignoring The Once, Highly Sought After, Female Baby Boomer?

According to eMarketer, boomers, whose median age is 55, spend more time and money online than any other demographic. Yet, this market is essentially neglected by most advertisers and marketers. It is estimated that 78.2% of this cohort, or nearly 60 million adults, is online. Even as their numbers decline, that penetration rate will remain high through 2015. And they control more than $2 trillion in annual spending. “The baby boomers grew up being chased by marketers and advertisers that tailored products and brands to appeal to them,” said Lisa E. Phillips, eMarketer senior analyst “Now the median age of

Read More…

Marketers, Will Women “+1” Your Product or Service?

Share

As if “good content” was not already becoming increasingly important in separating your site on the web, Google has just launched their +1 product for experimentation. In hopes of competing with Facebook’s “like” button, Google’s +1 will allow users to recommend sites and links to their friends and family. For now, Google says the amount of +1’s a link attains will not impact the search ranking, but according to Google rep, Jim Prosser, during an interview with Mashable, “that is something Google is “very interested” in incorporating in some form at some point.” When coupled with Google’s recent algorithm changes

Read More…

WOMEN RULE THE INTERNET. As A Male Marketer, Do You View This As Competition or Opportunity?

I recently read Why Women Rule The Internet on TechCrunch, by Aileen Lee, Partner at Kleiner Perkins Caufield & Byers. This is a GREAT article and chock full of statistics supporting the headline, some of which I have highlighted below. Aileen also made suggestions and asked some very poignant questions. More female users will likely help your company grow faster. Take a look at your product, your marketing, your customer base.  Maybe you would benefit from having a larger base of female customers. If so, what would you change to make your product/service more attractive to female customers? Do you do

Read More…

Marketers: Women Do Like to Talk, But They Also Want To Hear Back

A recent study conducted by Burson-Marsteller of the Global Fortune 100 companies, reveals that as brands are becoming more comfortable with social media marketing, they are also taking a more active role in the social networking concept. This is a great sign that companies are beginning to move in the right direction for marketing to women with social media. Findings showed that 25% of these companies worldwide are using all four of the major social media platforms: Facebook, Twitter, YouTube and blogs with 84% being on at least one platform. But more impressive than the continued explosion of companies “opening”

Read More…

Is It Necessary To REALLY Know Your Female Audience? The New Rules of SEO Say, YES.

OneUpWeb recently released a new report titled, “The New Rules of SEO.” Ironically, the findings reveal what social media strategists have been screaming the past few years – it is all about delivering user-driven content. This is called Whitehat-seo Search engine optimization has evolved over time and it is no longer simply about keywords, meta tags and web pages to get to the top of the page. According to the report, variety and diversification across channels can make all the difference in the race to a first page rank. And with the top five results being more likely to get

Read More…

Marketing To Women Is About Providing GOOD Content And Google Is Making Sure Of It

Good content continues to rule and there simply are no short cuts. Not only does it make sense to provide content relevant and helpful to your female audience, Google is actually rewarding you for doing so. According to their press release an update to Google’s algorithms, will provide better rankings for high-quality sites—sites with original content and information such as research, in-depth reports, thoughtful analysis and so on. Google depends on the high-quality content created by wonderful websites around the world, and we do have a responsibility to encourage a healthy web ecosystem. Therefore, it is important for high-quality sites

Read More…

Top 25 Consumer Brands Women Are Talking About – September 2010 Results

When I was comparing September’s “Women at NBCU’s Brand Power Index” with last month’s scores, it felt a bit like watching the BCS countdown last night. Even though I was trying to figure out which teams must win or lose so that my team can go on to win the National Championship, I know things will most likely change dramatically by next week. There’s a reason for that. Some teams will do things right this next week – and some teams won’t. The difference in college football is that there can only be one real winner at the end of

Read More…