Posted on July 28th, 2015 by sheconomy
There is no denying that women are rapidly becoming a force to be reckoned with if you are in the business of selling cars. In fact, there are a lot of businesses who have become more open with employment and recruitment, looking for the best employee by using skills tests and pre-employment assessments (Click here to Learn More) and it seems as if the car industry is no different when it comes to this type of involvement. Just a few of the reasons could be that women now hold more driver’s licenses than men – 105 million women, compared with
Read More…
Filed under: Buying Power of Women, Connecting with Women, Female Business Owners, Marketing to Boomer Women, Marketing to Single Women, Marketing to Women, Women and Customer Service | Comments Off on Women In Automotive Are Re-Paving The Industry That Has Only 17% Female Employees
Posted on June 4th, 2015 by sheconomy
Women control 93% of the $1 trillion spent on food purchases in the U.S. annually, and they are chomping away at Big Foods. These are the women who as early as 2008 were saying they wanted healthy attributes, guarantees of freshness, safety and pure ingredients, according to a comprehensive study fielded by Boston Consulting Group and published in the book, Women Want More by Michael J. Silverstein and Kate Sayre. It was revealed that women also wanted to make connections with food producers who ensure social responsibility and encourage philanthropy. And women across all of the lifestages and demographic segments studied, said they would trade up
Read More…
Filed under: Examples of Bad/Good Advertising, Marketing to "Green" Women, Marketing to Single Women, Marketing to Women, Marketing-to-Moms, Targeting Women, Women and Customer Service, Women and social media | Comments Off on Big Food & Women Go Together Like Oil & Water
Posted on March 26th, 2015 by sheconomy
With consumers using smartphones 80% of the time to search the Internet, brands must shift their focus as well. Consumers now expect their mobile experience to be everything they are used to finding on their computers. This makes it even more important to understand that there are distinct differences in how women and men use both social media and their smartphones. The following infographic from FinancesOnline.com reveals some of the interesting patterns emerging. Just a few of the highlights: Women outnumber men when using social media for staying in touch with others, sharing photos, entertainment and gathering how-to information. And
Read More…
Filed under: Connecting with Women, Marketing to Women, Social Media, Targeting Women, Women and Customer Service, Women and social media, Women and the Internet | Comments Off on Male Marketers: Are You Talking to Women Differently on Their Smartphones?
Posted on April 6th, 2012 by sheconomy
As the world rapidly becomes more and more digital, the technology will continue to define products and services as well has how they are marketed. The low number of females being involved as leaders or during the conceptual and developmental processes will surely result in delivering less marketable products and services for women. And similar to the disproportionate number of female creative directors within the advertising industry, this will impair connecting effectively with the very powerful and viable female audience. Although 3 of the 10 best-paying jobs for women are in the tech sector, 56% of women who enter the
Read More…
Filed under: Buying Power of Women, Connecting with Women, Female Business Owners, Marketing to Boomer Women, Marketing to Single Women, Marketing to Women, Targeting Women, Women and Customer Service, Women and social media, Women and the Internet | 8 Comments »
Posted on March 20th, 2012 by sheconomy
Kathy Oneto, Vice President of Brand Strategy at Anthem Worldwide will be speaking at the M2W (Marketing to Women) Conference in Chicago in late April. You do not want to miss it. She will be presenting findings from a study recently conducted by Anthem about: Marketing to the True Motivations of 3 Genrations of Women Below is one of the thought provoking papers she has drafted from the findings, titled “Who’s ‘Manning’ the House: Bridging the Gender Divide,” that she was willing to share exclusivly with us. In it Kathy explores the possibility that to solve the problem of marketing
Read More…
Filed under: Advertising during recession, Examples of Bad/Good Advertising, Marketing to Women, Marketing-to-Moms, Targeting Women, Women and Customer Service | 3 Comments »
Posted on March 15th, 2012 by sheconomy
Pinterest, the incredibly popular online bulletin board/scrapbook/inspiration organizer now has more than 11 million unique monthly users. And according to recent numbers from Internet-monitoring firm comScore, it has more than doubled its audience over the past six months. So, who’s using it? You guessed it. WOMEN. Eighty percent of Pinterest users are female and they are spending more time on there than Twitter, LinkedIn and Google+ combined. The rapid growth can certainly be attributed somewhat to a higher acceptance of social networks now. But keep in mind, there are thousands of new startups in the social arena. What makes Pinterest different?
Read More…
Filed under: Advertising during recession, Advertising to Women During Recession, Effects of recession, Female Business Owners, Marketing 2.0, Marketing to Boomer Women, Marketing to Women, Marketing-to-Moms, Targeting Women, Viral marketing, Women and Customer Service | 13 Comments »
Posted on March 13th, 2012 by sheconomy
Video excerpt: Holland+Holland partnered with Porsche® to discuss marketing to women Female car buyers are making up a larger customer base for some of the top domestic auto brands, but none approach the gains that Porsche has made with women this past year. Of all automakers Porsche® has made the largest relative market share gains among women nationwide over the past year, according to an analysis from Edmunds.com, the premier online resource for automotive information. From January through August 2011 23 percent of Porsche buyers were female, compared to 19 percent during the same period last year. The growth accounts for a 21.1
Read More…
Filed under: Buying Power of Women, Connecting with Women, Marketing to Boomer Women, Marketing to Single Women, Marketing to Women, Marketing-to-Moms, Targeting Women, Women and Customer Service | 5 Comments »
Posted on March 8th, 2011 by sheconomy
Nearly a year ago, I was chatting with the owner of a retail flooring store. He shared that one of the national flooring industry associations had conducted research which revealed “women were their market.” He went on to say that the findings suggested flooring retailers need to better understand and cater to the female audience. I thought to myself, “This guy gets it.” I questioned how he planned to appeal to women. “Simple,” he answered. He would require all of his salesmen (yes, his sales staff is all male) to wear a shirt and tie – preferably a suit. Why,
Read More…
Filed under: Advertising during recession, Advertising to Women During Recession, Buying Power of Women, Effects of recession, Marketing to Women, Women and Customer Service | 7 Comments »
