Marketers, Will Women “+1” Your Product or Service?

Share

As if “good content” was not already becoming increasingly important in separating your site on the web, Google has just launched their +1 product for experimentation. In hopes of competing with Facebook’s “like” button, Google’s +1 will allow users to recommend sites and links to their friends and family. For now, Google says the amount of +1’s a link attains will not impact the search ranking, but according to Google rep, Jim Prosser, during an interview with Mashable, “that is something Google is “very interested” in incorporating in some form at some point.” When coupled with Google’s recent algorithm changes

Read More…

WOMEN RULE THE INTERNET. As A Male Marketer, Do You View This As Competition or Opportunity?

I recently read Why Women Rule The Internet on TechCrunch, by Aileen Lee, Partner at Kleiner Perkins Caufield & Byers. This is a GREAT article and chock full of statistics supporting the headline, some of which I have highlighted below. Aileen also made suggestions and asked some very poignant questions. More female users will likely help your company grow faster. Take a look at your product, your marketing, your customer base.  Maybe you would benefit from having a larger base of female customers. If so, what would you change to make your product/service more attractive to female customers? Do you do

Read More…

Is It Necessary To REALLY Know Your Female Audience? The New Rules of SEO Say, YES.

OneUpWeb recently released a new report titled, “The New Rules of SEO.” Ironically, the findings reveal what social media strategists have been screaming the past few years – it is all about delivering user-driven content. Search engine optimization has evolved over time and it is no longer simply about keywords, meta tags and web pages to get to the top of the page. According to the report, variety and diversification across channels can make all the difference in the race to a first page rank. And with the top five results being more likely to get a click before the

Read More…

Top 25 Consumer Brands Women Are Talking About – September 2010 Results

When I was comparing September’s “Women at NBCU’s Brand Power Index” with last month’s scores, it felt a bit like watching the BCS countdown last night. Even though I was trying to figure out which teams must win or lose so that my team can go on to win the National Championship, I know things will most likely change dramatically by next week. There’s a reason for that. Some teams will do things right this next week – and some teams won’t. The difference in college football is that there can only be one real winner at the end of

Read More…

When Marketing to Women, Remember: Moms Are Not JUST Moms

We talk a good bit about how all women are not moms. But it would also be wise for marketers to remember that moms are not just moms. They have other interests, and that is true for mom bloggers as well as mom blog readers. Yes, moms who blog are very influential and according to eMarketer, that trend is expected to steadily increase from 3.9 million today to 4.4 million in 2014. And yes, moms who blog have become important partners for many companies selling their products and services to the nearly 33 million moms who go online in the

Read More…

Guys, Is Opening a Facebook Fan Page Your Only Social Media Strategy?

If so, I hate to be the bearer of bad news but you most likely have no strategy. You are not alone. A recent survey conducted by Digital Brand Expressions revealed that nearly 60% of companies using social media have entered the space with NO game plan. Yet, of those same companies that entered the space without a strategy, 88% agree that a plan is important. These findings confirm so much of what we are witnessing with online marketing. Companies “know” they must incorporate social media, because “everyone” is doing it. So they do what they “think” everyone is doing.

Read More…

A Male Marketer Challenges She-conomy. Who’s Right? You Decide.

I just love a good debate. Don’t you? Last week I received an email from a former male client in response to one of my recent blog posts – Men and Women Solve Problems Differently. Therefore, They Shop and Buy Differently. He and I worked together for quite a few years and during that time we were always honest with each other – rarely holding back on our differing viewpoints. So, less his name (we’ll call him Bob), but with his blessings, I’d like to share his opinions as well as my rebuttal. And you decide. Who’s right? Oh, and

Read More…

Web Shoppers Plan to Use Social Media and Mobile This Holiday Season

“Consumers are turning to mobile, online and social media during their entire holiday shopping experience,” said Stacy Janiak, Deloitte vice chairman. And what will they be looking for? Deals, gift ideas and wish lists. This is a great opportunity for brands to engage with women. Make sure you are on her wish lists and implement clever ways to have her share your coupons. According to e-Marketer, Deloitte found that, overall, 17% of consumers would use social media during their holiday shopping this year. And just over one-half of that group was ages 18 to 29. Deloitte found even more consumers—19%—plan

Read More…

Still Wondering How Your Customer is in Control of Your Marketing? Check Out Google’s New SideWiki.

Share/Bookmark

Last week Google launched SideWiki, which allows people to contribute their thoughts or comments on any webpage. That’s right. ANY webpage on the Internet. Google SideWiki appears as a browser sidebar, where anyone who has subscribed to it for free, can read and write entries along the side of the page. Women communicate, connect and share. They are going to simply LOVE this. I think Jeremiah Owyang of Altimeter summed it up pretty well on his blog when he said, “Google is turning the whole web into a social network.” This means anyone will be able to comment on YOUR

Read More…

Men, The Female Consumer is in Control. Listen or Perish.

TheChaosScenario

“As a result of the Digital Revolution, traditional media are in a stage of dire retrenchment as prelude to complete collapse. Newspapers, magazines and especially TV as we currently know them are fundamentally doomed,” according to Bob Garfield in his new book, The Chaos Scenario. Garfield authors the “Ad Review” TV-commercial criticism feature in Advertising Age and is the advertising analyst for ABC News. Whether you agree or not to the extent that Garfield feels the Digital Revolution will impact the advertising’s traditional media in his new book, the one thing that caught my attention is his compelling argument for

Read More…