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	<title>She-conomy &#187; Web 2.0</title>
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	<description>A guys guide to marketing to women</description>
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		<title>She-conomy &#187; Web 2.0</title>
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		<item>
		<title>Is Marketing To Women All Fun and Games?</title>
		<link>http://she-conomy.com/2012/01/17/marketing-to-women-is-all-fun-and-games/</link>
		<comments>http://she-conomy.com/2012/01/17/marketing-to-women-is-all-fun-and-games/#comments</comments>
		<pubDate>Tue, 17 Jan 2012 14:08:38 +0000</pubDate>
		<dc:creator>sheconomy</dc:creator>
				<category><![CDATA[Buying Power of Women]]></category>
		<category><![CDATA[Marketing to Boomer Women]]></category>
		<category><![CDATA[Marketing to Single Women]]></category>
		<category><![CDATA[Marketing to Women]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Web 2.0]]></category>
		<category><![CDATA[Women and social media]]></category>
		<category><![CDATA[Women and the Internet]]></category>
		<category><![CDATA[female social gamers]]></category>
		<category><![CDATA[Flowtown]]></category>
		<category><![CDATA[Inc.]]></category>
		<category><![CDATA[Interpret]]></category>
		<category><![CDATA[RockYou]]></category>
		<category><![CDATA[social gamers]]></category>
		<category><![CDATA[social games]]></category>
		<category><![CDATA[women and social games]]></category>

		<guid isPermaLink="false">http://sheconomy.wordpress.com/?p=3713</guid>
		<description><![CDATA[Social games have become serious business. In 2011, the total market in North America increased from $1 billion to $1.4 billion, an overall growth of 35%. And of the 13 hours each week that gamers spend on social networks, they play social games for an average of 9.5 hours (study conducted by RockYou® and Interpret, [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=she-conomy.com&amp;blog=3599164&amp;post=3713&amp;subd=sheconomy&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Who Are Social Gamers?</media:title>
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	</item>
		<item>
		<title>Auburn University Is Getting An Education in Social Media</title>
		<link>http://she-conomy.com/2011/11/30/auburn-university-is-getting-an-education-in-social-media/</link>
		<comments>http://she-conomy.com/2011/11/30/auburn-university-is-getting-an-education-in-social-media/#comments</comments>
		<pubDate>Wed, 30 Nov 2011 20:09:42 +0000</pubDate>
		<dc:creator>sheconomy</dc:creator>
				<category><![CDATA[Connecting with Women]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Viral marketing]]></category>
		<category><![CDATA[Web 2.0]]></category>
		<category><![CDATA[Women and the Internet]]></category>
		<category><![CDATA[Auburn University]]></category>
		<category><![CDATA[Cam Newton]]></category>
		<category><![CDATA[Gene Chizik]]></category>
		<category><![CDATA[Gus Malzahn]]></category>
		<category><![CDATA[Kristi Malzahn]]></category>
		<category><![CDATA[Lou Holtz]]></category>
		<category><![CDATA[SI.com]]></category>
		<category><![CDATA[Sports Illustrated]]></category>
		<category><![CDATA[The Summit Cross Church]]></category>
		<category><![CDATA[Vimeo]]></category>
		<category><![CDATA[YouTube Kristi Malzahn]]></category>

		<guid isPermaLink="false">http://she-conomy.com/?p=3612</guid>
		<description><![CDATA[As social networks continue to grow on a daily basis, one thing remains constant: Expectations for transparency and honesty are on the rise. Marketers, please keep in mind: Apologies and/or explanations are more forgiving than cover-ups. Auburn University and Gus Malzahn, Auburn&#8217;s Offensive Coordinator are likely going to find this out – the hard way.  [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=she-conomy.com&amp;blog=3599164&amp;post=3612&amp;subd=sheconomy&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>1</slash:comments>
	
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			<media:title type="html">sheconomy</media:title>
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			<media:title type="html">Church site down</media:title>
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			<media:title type="html">Vimeo down</media:title>
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			<media:title type="html">Twitter KM</media:title>
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			<media:title type="html">Facebook</media:title>
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			<media:title type="html">Video down</media:title>
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			<media:title type="html">YouTube Malzahn</media:title>
		</media:content>

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			<media:title type="html">Screen Shot 2011-11-30 at 12.55.39 PM</media:title>
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	</item>
		<item>
		<title>Sheconomy is Speaking at the 2011 MIMA Summit</title>
		<link>http://she-conomy.com/2011/08/08/sheconomy-is-speaking-at-the-2011-mima-summit/</link>
		<comments>http://she-conomy.com/2011/08/08/sheconomy-is-speaking-at-the-2011-mima-summit/#comments</comments>
		<pubDate>Mon, 08 Aug 2011 23:05:30 +0000</pubDate>
		<dc:creator>sheconomy</dc:creator>
				<category><![CDATA[Buying Power of Women]]></category>
		<category><![CDATA[Marketing to "Green" Women]]></category>
		<category><![CDATA[Marketing to Boomer Women]]></category>
		<category><![CDATA[Marketing to Single Women]]></category>
		<category><![CDATA[Marketing to Women]]></category>
		<category><![CDATA[Marketing to Women Myths]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Targeting Women]]></category>
		<category><![CDATA[Viral marketing]]></category>
		<category><![CDATA[Web 2.0]]></category>
		<category><![CDATA[Women and social media]]></category>
		<category><![CDATA[Women and the Internet]]></category>
		<category><![CDATA[2011 MIMA Summit]]></category>
		<category><![CDATA[Avinash Kaushik]]></category>
		<category><![CDATA[Chris Anderson]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[Sheconomy 2011 MIMA Summit]]></category>
		<category><![CDATA[Wired Magazine]]></category>

		<guid isPermaLink="false">http://she-conomy.com/?p=3493</guid>
		<description><![CDATA[I am honored to have been asked to be a featured speaker at the 2011 Annual MIMA Summit. The theme is Celebrating the Digital Decade with a focus on consumer insights. Keynote speakers are Avinash Kaushik, the analytics evangelist for Google and Chris Anderson, editor-in-chief of Wired magazine. A complete line up of speakers can [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=she-conomy.com&amp;blog=3599164&amp;post=3493&amp;subd=sheconomy&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Screen Shot 2011-08-08 at 4.20.10 PM</media:title>
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		<title>Is Facebook vs. Google+ Similar to Microsoft vs. Apple?</title>
		<link>http://she-conomy.com/2011/07/11/is-facebook-vs-google-similar-to-microsoft-vs-apple/</link>
		<comments>http://she-conomy.com/2011/07/11/is-facebook-vs-google-similar-to-microsoft-vs-apple/#comments</comments>
		<pubDate>Mon, 11 Jul 2011 18:02:27 +0000</pubDate>
		<dc:creator>sheconomy</dc:creator>
				<category><![CDATA[Buying Power of Women]]></category>
		<category><![CDATA[Connecting with Women]]></category>
		<category><![CDATA[Marketing 2.0]]></category>
		<category><![CDATA[Marketing to Single Women]]></category>
		<category><![CDATA[Marketing to Women]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Targeting Women]]></category>
		<category><![CDATA[Web 2.0]]></category>
		<category><![CDATA[Women and social media]]></category>
		<category><![CDATA[Women and the Internet]]></category>
		<category><![CDATA[apple]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[Google Plus]]></category>
		<category><![CDATA[Microsoft]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://she-conomy.com/?p=3470</guid>
		<description><![CDATA[The radical impact Google is making within the social space has reminded me a bit of the early days with Microsoft vs. Apple. Today it’s Facebook vs Google Plus. Much like Microsoft, Facebook captured the bulk of the market early on and rapidly grew on a worldwide basis. And even though Facebook, much like Microsoft [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=she-conomy.com&amp;blog=3599164&amp;post=3470&amp;subd=sheconomy&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>6</slash:comments>
	
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			<media:title type="html">sheconomy</media:title>
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			<media:title type="html">Apple-vs-microsoft-1</media:title>
		</media:content>

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			<media:title type="html">Picture 14</media:title>
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		<title>How Brands Can Effectively Connect With Female Bloggers</title>
		<link>http://she-conomy.com/2011/05/17/how-brands-can-effectively-connect-with-female-bloggers/</link>
		<comments>http://she-conomy.com/2011/05/17/how-brands-can-effectively-connect-with-female-bloggers/#comments</comments>
		<pubDate>Tue, 17 May 2011 23:00:33 +0000</pubDate>
		<dc:creator>sheconomy</dc:creator>
				<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Buying Power of Women]]></category>
		<category><![CDATA[Connecting with Women]]></category>
		<category><![CDATA[Marketing to Women]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Targeting Women]]></category>
		<category><![CDATA[Web 2.0]]></category>
		<category><![CDATA[Women and social media]]></category>
		<category><![CDATA[Women and the Internet]]></category>
		<category><![CDATA[2011 Brands and Women Bloggers Influencer Partnership Study]]></category>
		<category><![CDATA[BlogFrog]]></category>
		<category><![CDATA[Female Bloggers]]></category>
		<category><![CDATA[Marketing to women through bloggers]]></category>
		<category><![CDATA[The Social Studies Group]]></category>

		<guid isPermaLink="false">http://she-conomy.com/?p=3356</guid>
		<description><![CDATA[According to a recent study conducted by BlogFrog and The Social Studies Group, female bloggers receive dozens of pitches from brands each year to work on projects ranging from affiliate programs and direct advertising to guest posts and Twitter parties. But about two-thirds  of female bloggers reject at least half of the pitches they receive. [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=she-conomy.com&amp;blog=3599164&amp;post=3356&amp;subd=sheconomy&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>3</slash:comments>
	
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			<media:title type="html">Picture 53</media:title>
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		<title>Longer Experience With Social Media Turns Into More Time Spent And The Result Is, Well… RESULTS.</title>
		<link>http://she-conomy.com/2011/04/08/longer-experience-with-social-media-turns-into-more-time-spent-and-the-result-is-well%e2%80%a6-results/</link>
		<comments>http://she-conomy.com/2011/04/08/longer-experience-with-social-media-turns-into-more-time-spent-and-the-result-is-well%e2%80%a6-results/#comments</comments>
		<pubDate>Fri, 08 Apr 2011 15:46:59 +0000</pubDate>
		<dc:creator>sheconomy</dc:creator>
				<category><![CDATA[Advertising to Women During Recession]]></category>
		<category><![CDATA[Buying Power of Women]]></category>
		<category><![CDATA[Connecting with Women]]></category>
		<category><![CDATA[Marketing to Women]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Web 2.0]]></category>
		<category><![CDATA[Women and social media]]></category>
		<category><![CDATA[Women and the Internet]]></category>
		<category><![CDATA[2011 Social Media Marketing Industry Report]]></category>
		<category><![CDATA[Experience with social media]]></category>
		<category><![CDATA[Marketing to women with social media]]></category>
		<category><![CDATA[Michael Stelzner]]></category>
		<category><![CDATA[Social Media Examiner]]></category>

		<guid isPermaLink="false">http://she-conomy.com/?p=3275</guid>
		<description><![CDATA[Social Media Marketing Industry Report 2011 from Michael A. Stelzner on Vimeo. The newly released 2011 Social Media Marketing Industry Report is a must read. Michael Stelzner, of Social Media Examiner, has been providing this resource for three years now. But I feel this year’s report yields the most telling results because we now have [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=she-conomy.com&amp;blog=3599164&amp;post=3275&amp;subd=sheconomy&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>2</slash:comments>
	
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		<title>Marketers, Will Women &#8220;+1&#8243; Your Product or Service?</title>
		<link>http://she-conomy.com/2011/03/31/will-women-1-your-product-or-service/</link>
		<comments>http://she-conomy.com/2011/03/31/will-women-1-your-product-or-service/#comments</comments>
		<pubDate>Thu, 31 Mar 2011 11:22:39 +0000</pubDate>
		<dc:creator>sheconomy</dc:creator>
				<category><![CDATA[Buying Power of Women]]></category>
		<category><![CDATA[Connecting with Women]]></category>
		<category><![CDATA[Marketing 2.0]]></category>
		<category><![CDATA[Marketing to Women]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Targeting Women]]></category>
		<category><![CDATA[Web 2.0]]></category>
		<category><![CDATA[Women and social media]]></category>
		<category><![CDATA[Women and the Internet]]></category>
		<category><![CDATA[advertising to women]]></category>
		<category><![CDATA[connecting wth female audience]]></category>
		<category><![CDATA[Google +1 and women]]></category>
		<category><![CDATA[Google's +1]]></category>
		<category><![CDATA[Jim Prosser]]></category>
		<category><![CDATA[mashable]]></category>

		<guid isPermaLink="false">http://she-conomy.com/?p=3235</guid>
		<description><![CDATA[As if “good content” was not already becoming increasingly important in separating your site on the web, Google has just launched their +1 product for experimentation. In hopes of competing with Facebook’s “like” button, Google’s +1 will allow users to recommend sites and links to their friends and family. For now, Google says the amount [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=she-conomy.com&amp;blog=3599164&amp;post=3235&amp;subd=sheconomy&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>1</slash:comments>
	
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		<title>WOMEN RULE THE INTERNET. As A Male Marketer, Do You View This As Competition or Opportunity?</title>
		<link>http://she-conomy.com/2011/03/23/women-rule-the-internet-as-a-male-marketer-do-you-view-this-as-competition-or-opportunity/</link>
		<comments>http://she-conomy.com/2011/03/23/women-rule-the-internet-as-a-male-marketer-do-you-view-this-as-competition-or-opportunity/#comments</comments>
		<pubDate>Wed, 23 Mar 2011 14:46:34 +0000</pubDate>
		<dc:creator>sheconomy</dc:creator>
				<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Buying Power of Women]]></category>
		<category><![CDATA[Connecting with Women]]></category>
		<category><![CDATA[Marketing 2.0]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Targeting Women]]></category>
		<category><![CDATA[Web 2.0]]></category>
		<category><![CDATA[Women and social media]]></category>
		<category><![CDATA[Women and the Internet]]></category>
		<category><![CDATA[Aileen Lee]]></category>
		<category><![CDATA[Brian Solis]]></category>
		<category><![CDATA[comScore]]></category>
		<category><![CDATA[Digg]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[flickr]]></category>
		<category><![CDATA[Groupon]]></category>
		<category><![CDATA[Kleiner]]></category>
		<category><![CDATA[Male marketers female market]]></category>
		<category><![CDATA[Marketing to Women on the Internet]]></category>
		<category><![CDATA[Nielsen]]></category>
		<category><![CDATA[Perkins Caufield & Byers]]></category>
		<category><![CDATA[Quantcast]]></category>
		<category><![CDATA[TechCrunch]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[Why Women Rule the Internet]]></category>

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		<description><![CDATA[I recently read Why Women Rule The Internet on TechCrunch, by Aileen Lee, Partner at Kleiner Perkins Caufield &#38; Byers. This is a GREAT article and chock full of statistics supporting the headline, some of which I have highlighted below. Aileen also made suggestions and asked some very poignant questions. More female users will likely help [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=she-conomy.com&amp;blog=3599164&amp;post=3221&amp;subd=sheconomy&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<title>Is It Necessary To REALLY Know Your Female Audience? The New Rules of SEO Say, YES.</title>
		<link>http://she-conomy.com/2011/03/09/is-it-necessary-to-really-know-your-female-audience-the-new-rules-of-seo-say-yes/</link>
		<comments>http://she-conomy.com/2011/03/09/is-it-necessary-to-really-know-your-female-audience-the-new-rules-of-seo-say-yes/#comments</comments>
		<pubDate>Wed, 09 Mar 2011 17:12:53 +0000</pubDate>
		<dc:creator>sheconomy</dc:creator>
				<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Connecting with Women]]></category>
		<category><![CDATA[Marketing to Women]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Web 2.0]]></category>
		<category><![CDATA[Women and social media]]></category>
		<category><![CDATA[Women and the Internet]]></category>
		<category><![CDATA[Blogs affect SEO]]></category>
		<category><![CDATA[Marketing to women with SEO]]></category>
		<category><![CDATA[New rules of seo]]></category>
		<category><![CDATA[One up web]]></category>
		<category><![CDATA[OneUpWeb]]></category>
		<category><![CDATA[SEO means delivering good content]]></category>

		<guid isPermaLink="false">http://she-conomy.com/?p=3180</guid>
		<description><![CDATA[OneUpWeb recently released a new report titled, “The New Rules of SEO.” Ironically, the findings reveal what social media strategists have been screaming the past few years – it is all about delivering user-driven content. Search engine optimization has evolved over time and it is no longer simply about keywords, meta tags and web pages [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=she-conomy.com&amp;blog=3599164&amp;post=3180&amp;subd=sheconomy&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<title>Top 25 Consumer Brands Women Are Talking About – September 2010 Results</title>
		<link>http://she-conomy.com/2010/10/25/top-25-consumer-brands-women-are-talking-about-%e2%80%93-september-2010-results/</link>
		<comments>http://she-conomy.com/2010/10/25/top-25-consumer-brands-women-are-talking-about-%e2%80%93-september-2010-results/#comments</comments>
		<pubDate>Mon, 25 Oct 2010 20:49:06 +0000</pubDate>
		<dc:creator>sheconomy</dc:creator>
				<category><![CDATA[Advertising to Women During Recession]]></category>
		<category><![CDATA[Buying Power of Women]]></category>
		<category><![CDATA[Connecting with Women]]></category>
		<category><![CDATA[Marketing to Women]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Web 2.0]]></category>
		<category><![CDATA[Women and social media]]></category>
		<category><![CDATA[Women and the Internet]]></category>
		<category><![CDATA[BCS]]></category>
		<category><![CDATA[Brand Power Index]]></category>
		<category><![CDATA[NBCU Women & Lifestyle Entertainment Networks]]></category>
		<category><![CDATA[Tony Cardinale]]></category>
		<category><![CDATA[whatmatterstoyou.com]]></category>
		<category><![CDATA[Women at NBCU's Brand Power Index]]></category>

		<guid isPermaLink="false">http://she-conomy.com/?p=3097</guid>
		<description><![CDATA[When I was comparing September&#8217;s “Women at NBCU’s Brand Power Index” with last month&#8217;s scores, it felt a bit like watching the BCS countdown last night. Even though I was trying to figure out which teams must win or lose so that my team can go on to win the National Championship, I know things [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=she-conomy.com&amp;blog=3599164&amp;post=3097&amp;subd=sheconomy&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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