I just love a good debate. Don’t you? Last week I received an email from a former male client in response to one of my recent blog posts – Men and Women Solve Problems Differently. Therefore, They Shop and Buy Differently. He and I worked together for quite a few years and during that time [...]
Filed under: Buying Power of Women, Connecting with Women, Marketing to Women, Targeting Women, Web 2.0 | Tagged: Female Marketers, Holly Buchanan, Male marketers, Marketing women, Motrin | 9 Comments »
“Consumers are turning to mobile, online and social media during their entire holiday shopping experience,” said Stacy Janiak, Deloitte vice chairman. And what will they be looking for? Deals, gift ideas and wish lists. This is a great opportunity for brands to engage with women. Make sure you are on her wish lists and implement [...]
Filed under: Advertising during recession, Advertising to Women During Recession, Social Media, Web 2.0, Women and the Internet | Tagged: Deloitte, e-Marketer, Holiday shopping with social media, Marketing to Women, Mobile Holiday shopping | 2 Comments »
Last week Google launched SideWiki, which allows people to contribute their thoughts or comments on any webpage. That’s right. ANY webpage on the Internet. Google SideWiki appears as a browser sidebar, where anyone who has subscribed to it for free, can read and write entries along the side of the page. Women communicate, connect and [...]
Filed under: Marketing 2.0, Social Media, Web 2.0, Women and the Internet | Tagged: Chrome, FireFox, google, Google Sidewiki, Internet Explorer, Jeremiah Owyang, Socail Strategy, Social Media Marketing, The Altimeter Group | 2 Comments »
“As a result of the Digital Revolution, traditional media are in a stage of dire retrenchment as prelude to complete collapse. Newspapers, magazines and especially TV as we currently know them are fundamentally doomed,” according to Bob Garfield in his new book, The Chaos Scenario. Garfield authors the “Ad Review” TV-commercial criticism feature in Advertising [...]
Filed under: Buying Power of Women, Connecting with Women, Marketing 2.0, Marketing to Women, Social Media, Targeting Women, Web 2.0, Women and the Internet | Tagged: adage, Bob Garfield, The Chaos Scenario, Listenomics Age, Consumer-driven marketing | 1 Comment »
No matter how many times I go to The Home Depot’s Twitter page to use it as an example of a company using Twitter to address poor customer service, I have never been disappointed. Unfortunately for them, there is always a sample of them responding to a dissatisfied customer. But the good news is they ARE [...]
Filed under: Connecting with Women, Examples of Bad/Good Advertising, Social Media, Web 2.0, Women and the Internet | Tagged: Twitter, build trust, build relationships, Customer Service, The Home Depot, improve, oportunities, problem solving, engage people, serving, resource | 1 Comment »
When I think about what women want and respond to versus what we see from most advertisers, I am reminded of the Pink Floyd song, “Comfortably Numb.” A line from the song states, “Your lips move, but I can’t hear what you are saying.” I speak with several male marketers who are very proud to [...]
Filed under: Buying Power of Women, Marketing 2.0, Targeting Women, Web 2.0, Women and the Internet | Tagged: The Soccer Mom Myth, women demographic, Motrin, della, Study, Listen, Connect, Pink Floyd, Holly Buchanan, Dell | 5 Comments »
Today’s women are dramatically different. And their shift cannot be categorized by a simple comparison to their predecessors of the 50s, or the 90s or even the people they were at the turn of the millennium. Today’s women have changed from the consumers we recognized as recently as just one year ago. The economic crisis [...]
Filed under: Advertising during recession, Advertising to Women During Recession, Effects of recession, Marketing to Women, Social Media, Targeting Women, Web 2.0 | Tagged: female consumer, Laura Zalaznick, M2W Conference, Marketing to Women, NBC Universal | 3 Comments »
There are several reasons that marketers have yet to get involved in Social Media. Some are still completely unaware of it, some are fearful of it, some feel it is only for national brands and some say they just don’t get it. As the Social Web has become even more popular, now some question if [...]
Filed under: Buying Power of Women, Marketing 2.0, Social Media, Targeting Women, Web 2.0, Women and the Internet | Tagged: advertising to women, Five Eras, Forrester Research, Jeremiah Owyang, Josh Bernoff, Marketing 2.0, Marketing to Women Effectively, Social Media, social networking, social networks, Social Technographics Ladder, Web 2.0, Women and social media | 2 Comments »
“The scale of social media usage among U.S. women continues to grow, and blogs remain the go-to resource for those who want to gather information, share ideas and get reliable advice,” said Elisa Camahort Page, COO of BlogHer. And where is this time spent coming from? According to The “2009 Social Media Study” from BlogHer, [...]
Filed under: Blogging, Social Media, Targeting Women, Web 2.0, Women and the Internet | Tagged: blogher, compass partners, Elisa Camahort, eMarketer, Female marketing, iVillage, Marketing to Women, Traditional Media vs. Social Media, women bloggers | 5 Comments »
Earlier this week I spoke in Atlanta at the New Business from Social Media workshop. As I mentioned in a previous post about Why Ad Agencies Are Not Getting Social Media, there are several reasons agencies have yet to buy-in to learning and participating in social media, including: too time intensive do not understand how they [...]
Filed under: Marketing 2.0, Social Media, Web 2.0 | Tagged: Catapult New Business, Dave Currie, New Buisness from Social Media | Leave a Comment »
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