Men, Social Media and Marketing to Women Explode. Are You Ready?

Ashton Kutcher beats CNN to reach 1,000,000 followers first Oprah has over 367,000 followers after just 3 days of Tweeting Domino’s learns the power of social media with a PR crisis Doctors begin tweeting during surgery Twitter users up 131% in March As Social Media and Twitter, specifically, become mainstream, one thing is certain— people [...]

The New Art of Networking

Excerpts From Lunch with Social Media Guru, Peter Shankman Yesterday, PRSA’s Birmingham chapter hosted Peter Shankman, social media marketing guru, founder of HARO and Twitter’s @skydiver. I was up front with pen to paper and I’m posting today to share a few nuggets I took away. Enjoy! LESSONS LEARNED: If you’re using social media correctly, [...]

Skittles Is Fully Committed to Social Media Marketing

I have read and heard many comments and opinions over the past week about Skittles’ edgy move with its new Web site that launched last Monday, but I have been most drawn to the debates from traditional marketers. Some still assume that Skittles plans to unveil its “real” site later. They think that this is [...]

Men Please Take Note, As Celebrities Begin to Tweet Women are Sure to Follow

As they say, the early bird gets the worm. So, if any of you male advertisers are serious about the female market finding you on the Internet, Twitter should be among your  goals as you build an online footprint. The Twitter nation, already made up of nearly 6 million users, is growing exponentially on a [...]

Successful viral marketing, but is it literally sick?

I, like most everyone on the Internet the last couple of days, as well as traditional media, seem to feel the need to rant about PETA’s most recent media blitz. You may or may not be aware that their ad for the Super Bowl has been banned. NBC’s explanation: NBC Universal vice president of advertising [...]

Great example: viral marketing, online video and marketing to women.

Online video has revolutionized the way businesses use the internet to advertise, educate and inform their prospects, customers and investors. And delivered properly with the correct message adds up to effective Web 2.0 marketing. I received this  J. C. Penny online video via email and Twitter several times before the holidays and sent it out [...]

Comprehensive Resource List for Online Promotion

Tamar Weinberg, a social media enthusiast with a passion for all things tech, has painstakingly put together a collection of posts that started in January 2008 and been collected for the past 12 months. This collection deserves to be bookmarked. The list will provide a great resource for your 2009 online promotional efforts. Best Internet [...]