Auburn University Is Getting An Education in Social Media

Posted on November 30, 2011 by sheconomy

As social networks continue to grow on a daily basis, one thing remains constant: Expectations for transparency and honesty are on the rise. Marketers, please keep in mind: Apologies and/or explanations are more forgiving than cover-ups. Auburn University and Gus Malzahn, Auburn’s Offensive Coordinator are likely going to find this out – the hard way.  [...]

Filed under: Connecting with Women, Social Media, Viral marketing, Web 2.0, Women and the Internet | Tagged: , , , , , , , , , , | 1 Comment »

Sheconomy is Speaking at the 2011 MIMA Summit

Posted on August 8, 2011 by sheconomy

I am honored to have been asked to be a featured speaker at the 2011 Annual MIMA Summit. The theme is Celebrating the Digital Decade with a focus on consumer insights. Keynote speakers are Avinash Kaushik, the analytics evangelist for Google and Chris Anderson, editor-in-chief of Wired magazine. A complete line up of speakers can [...]

Filed under: Buying Power of Women, Marketing to "Green" Women, Marketing to Boomer Women, Marketing to Single Women, Marketing to Women, Marketing to Women Myths, Social Media, Targeting Women, Viral marketing, Web 2.0, Women and social media, Women and the Internet | Tagged: , , , , , | Leave a Comment »

Men, Social Media and Marketing to Women Explode. Are You Ready?

Posted on April 20, 2009 by sheconomy

Ashton Kutcher beats CNN to reach 1,000,000 followers first Oprah has over 367,000 followers after just 3 days of Tweeting Domino’s learns the power of social media with a PR crisis Doctors begin tweeting during surgery Twitter users up 131% in March As Social Media and Twitter, specifically, become mainstream, one thing is certain— people [...]

Filed under: Marketing 2.0, Marketing to Women, Social Media, Viral marketing, Web 2.0, Women and the Internet | Tagged: , , , , , , , , , , , | 4 Comments »

The New Art of Networking

Posted on April 15, 2009 by sheconomy

Excerpts From Lunch with Social Media Guru, Peter Shankman Yesterday, PRSA’s Birmingham chapter hosted Peter Shankman, social media marketing guru, founder of HARO and Twitter’s @skydiver. I was up front with pen to paper and I’m posting today to share a few nuggets I took away. Enjoy! LESSONS LEARNED: If you’re using social media correctly, [...]

Filed under: Marketing 2.0, Social Media, Viral marketing, Web 2.0 | Tagged: , , , , , , , , , , , | 8 Comments »

Skittles Is Fully Committed to Social Media Marketing

Posted on March 10, 2009 by sheconomy

I have read and heard many comments and opinions over the past week about Skittles’ edgy move with its new Web site that launched last Monday, but I have been most drawn to the debates from traditional marketers. Some still assume that Skittles plans to unveil its “real” site later. They think that this is [...]

Filed under: Examples of Bad/Good Advertising, Marketing 2.0, Social Media, Viral marketing, Web 2.0 | Tagged: , , , , , , , , , , | 4 Comments »

Men Please Take Note, As Celebrities Begin to Tweet Women are Sure to Follow

Posted on February 20, 2009 by sheconomy

As they say, the early bird gets the worm. So, if any of you male advertisers are serious about the female market finding you on the Internet, Twitter should be among your  goals as you build an online footprint. The Twitter nation, already made up of nearly 6 million users, is growing exponentially on a [...]

Filed under: Marketing 2.0, Social Media, Viral marketing, Web 2.0 | Tagged: , , , , , , , , , | 1 Comment »

Successful viral marketing, but is it literally sick?

Posted on January 31, 2009 by sheconomy

I, like most everyone on the Internet the last couple of days, as well as traditional media, seem to feel the need to rant about PETA’s most recent media blitz. You may or may not be aware that their ad for the Super Bowl has been banned. NBC’s explanation: NBC Universal vice president of advertising [...]

Filed under: Buying Power of Women, Examples of Bad/Good Advertising, Marketing 2.0, Marketing to Single Women, Marketing to Women, Targeting Women, Viral marketing, Web 2.0 | Tagged: , , , , | 4 Comments »

Great example: viral marketing, online video and marketing to women.

Posted on January 14, 2009 by sheconomy

Online video has revolutionized the way businesses use the internet to advertise, educate and inform their prospects, customers and investors. And delivered properly with the correct message adds up to effective Web 2.0 marketing. I received this  J. C. Penny online video via email and Twitter several times before the holidays and sent it out [...]

Filed under: Buying Power of Women, Marketing 2.0, Marketing to Women, Viral marketing | Tagged: , , , , | 4 Comments »

Comprehensive Resource List for Online Promotion

Posted on January 6, 2009 by sheconomy

Tamar Weinberg, a social media enthusiast with a passion for all things tech, has painstakingly put together a collection of posts that started in January 2008 and been collected for the past 12 months. This collection deserves to be bookmarked. The list will provide a great resource for your 2009 online promotional efforts. Best Internet [...]

Filed under: Blogging, Marketing 2.0, Viral marketing | Tagged: , , , , , | 1 Comment »