As noted by FinancesOnline.com, social media is now the top Internet activity, according to Business Insider. Americans spend an average of thirty-seven minutes daily on social media, and more than half of them are women. So, if women are the driving force behind these billion-dollar social networking websites, it is safe to say that brands must figure out how to find and connect with the female market. They must learn to socialize, not simply market and sell. Six reasons why women are considered the real power behind the social media phenomenon: More women use the top social media including Facebook,
LITERALLY. Male marketers, a word of advice. If you are charged with effectively connecting with the female market, consider putting female marketers in charge – not short dresses. While this might be appealing to men, the majority of women will assume your car cannot stand on it’s own. That you need gimmicks to attain their attention. Quit trying to market to women through male lenses. According to Marketing Magazine, Nissan’s global marketing chief Andy Palmer said: “The rise of the ’empowered female’ is the biggest consumer trend affecting its worldwide marketing plans.” Palmer went on to say that Nissan is reshaping
Filed under: Buying Power of Women, Connecting with Women, Effects of recession, Examples of Bad/Good Advertising, Marketing to Single Women, Marketing to Women, Marketing to Women Myths, Targeting Women | 1 Comment »
Aside from the obvious fact that this video is simply incredible and may likely be the best ad of the year – if not the decade, it is also an excellent example of how to effectively market to women. I don’t exactly need a semi-truck, but Jean-Claude Van Damme makes me want to buy one – from Volvo. Actually, there are some pretty strong arguments for the trucking industry to target female drivers. For instance: There is a shortage of truck drivers. The number of female truck drivers has increased 50% since 2005 and continues to rise. Of the more than
I had never been to Poland, but I fell in love with the coastal city of Gdańsk when I had the honor to speak at the 2013 Mediarun Festival. Touted as the leading marketing event in Central Europe, other speakers included Peter Vesterbacka, founder of Angry Birds, Caroyn Everson, the VP of Global Marketing for Facebook and Faris Abouhamad, the IAA Chairman and World President. I had the pleasure of meeting and conversing with marketing colleagues from all over the world who spoke on topics from leading through innovation to brand valuation, corporate disruption in the digital era, creative leadership,
Filed under: Advertising to Women During Recession, Buying Power of Women, Connecting with Women, Marketing to Boomer Women, Marketing to Women, Sheconomy Speaks, Targeting Women, Women and the Internet | 1 Comment »
That’s a question that Nanda Sibol, Director of Brand Strategy in the San Francisco office of Anthem Worldwide poses in the article below titled, Pink or Blue Branding: Changing Gender Norms. The three-to-six years toy guide from ToyInfo.org, supports this thought process, noting: “After the age of three, children begin to play actively with each other. Preschoolers and kindergartners are masters of make-believe. They like to act out grown-up roles and enjoy costumes and props to help them bring their imaginations to life.” When I asked Ms. Sibol why this topic was of such strong interest to her, she responded:
I talk a great deal about how few women there are in certain professional roles and how this affects marketing. For instance only 3% of creative directors at US ad agencies are women, resulting in advertising that does not communicate effectively with the female audience. And with only 25% of IT jobs being held by women we can only assume that the digital world is heading down the same path. But Tara Mohr, author of “10 Rules for Brilliant Women,” suggests that women could be partly responsible for the low numbers, simply due to the way we talk. Mohr recently
As the world rapidly becomes more and more digital, the technology will continue to define products and services as well has how they are marketed. The low number of females being involved as leaders or during the conceptual and developmental processes will surely result in delivering less marketable products and services for women. And similar to the disproportionate number of female creative directors within the advertising industry, this will impair connecting effectively with the very powerful and viable female audience. Although 3 of the 10 best-paying jobs for women are in the tech sector, 56% of women who enter the
Filed under: Buying Power of Women, Connecting with Women, Female Business Owners, Marketing to Boomer Women, Marketing to Single Women, Marketing to Women, Targeting Women, Women and Customer Service, Women and social media, Women and the Internet | 8 Comments »
Kathy Oneto, Vice President of Brand Strategy at Anthem Worldwide will be speaking at the M2W (Marketing to Women) Conference in Chicago in late April. You do not want to miss it. She will be presenting findings from a study recently conducted by Anthem about: Marketing to the True Motivations of 3 Genrations of Women Below is one of the thought provoking papers she has drafted from the findings, titled “Who’s ‘Manning’ the House: Bridging the Gender Divide,” that she was willing to share exclusivly with us. In it Kathy explores the possibility that to solve the problem of marketing to women,
Pinterest, the incredibly popular online bulletin board/scrapbook/inspiration organizer now has more than 11 million unique monthly users. And according to recent numbers from Internet-monitoring firm comScore, it has more than doubled its audience over the past six months. So, who’s using it? You guessed it. WOMEN. Eighty percent of Pinterest users are female and they are spending more time on there than Twitter, LinkedIn and Google+ combined. The rapid growth can certainly be attributed somewhat to a higher acceptance of social networks now. But keep in mind, there are thousands of new startups in the social arena. What makes Pinterest different?
Filed under: Advertising during recession, Advertising to Women During Recession, Effects of recession, Female Business Owners, Marketing 2.0, Marketing to Boomer Women, Marketing to Women, Marketing-to-Moms, Targeting Women, Viral marketing, Women and Customer Service | 13 Comments »
Guys, Knowing That Women Are Your Market Is Only Half The Battle. Now, The Race Is On To Figure Out How To Connect With Her Effectively.
Video excerpt: Holland+Holland partnered with Porsche® to discuss marketing to women Female car buyers are making up a larger customer base for some of the top domestic auto brands, but none approach the gains that Porsche has made with women this past year. Of all automakers Porsche® has made the largest relative market share gains among women nationwide over the past year, according to an analysis from Edmunds.com, the premier online resource for automotive information. From January through August 2011 23 percent of Porsche buyers were female, compared to 19 percent during the same period last year. The growth accounts for a 21.1
Filed under: Buying Power of Women, Connecting with Women, Marketing to Boomer Women, Marketing to Single Women, Marketing to Women, Marketing-to-Moms, Targeting Women, Women and Customer Service | 5 Comments »