When Marketing to Women, Don’t Be A Man: Ask For Directions

Posted on January 19, 2012 by sheconomy

To know that brands must target women is great. But can you still mess up? Absolutely. Dawn Billings, founder of The Heart Link Women’s Network, polled women small business professionals from three countries to find mistakes made by businesses when marketing to women. We have actually discussed most all of these at one time or another, [...]

Filed under: Advertising to Women During Recession, Connecting with Women, Marketing to Women, Marketing to Women Myths, Targeting Women | Tagged: , , , , , , , , , , | 1 Comment »

Sheconomy is Speaking at the 2011 MIMA Summit

Posted on August 8, 2011 by sheconomy

I am honored to have been asked to be a featured speaker at the 2011 Annual MIMA Summit. The theme is Celebrating the Digital Decade with a focus on consumer insights. Keynote speakers are Avinash Kaushik, the analytics evangelist for Google and Chris Anderson, editor-in-chief of Wired magazine. A complete line up of speakers can [...]

Filed under: Buying Power of Women, Marketing to "Green" Women, Marketing to Boomer Women, Marketing to Single Women, Marketing to Women, Marketing to Women Myths, Social Media, Targeting Women, Viral marketing, Web 2.0, Women and social media, Women and the Internet | Tagged: , , , , , | Leave a Comment »

Is Facebook vs. Google+ Similar to Microsoft vs. Apple?

Posted on July 11, 2011 by sheconomy

The radical impact Google is making within the social space has reminded me a bit of the early days with Microsoft vs. Apple. Today it’s Facebook vs Google Plus. Much like Microsoft, Facebook captured the bulk of the market early on and rapidly grew on a worldwide basis. And even though Facebook, much like Microsoft [...]

Filed under: Buying Power of Women, Connecting with Women, Marketing 2.0, Marketing to Single Women, Marketing to Women, Social Media, Targeting Women, Web 2.0, Women and social media, Women and the Internet | Tagged: , , , , , , | 6 Comments »

What Did Google Learn That Male Marketers Need to Know? It’s Not Just About The Numbers.

Posted on July 6, 2011 by sheconomy

Watching the progression of Google’s newest social attempt with Google+  (also referred to as Google Plus), I have noticed a strong similarity with male marketers attempting to get on board with marketing to women. There are two main stages that both must go through to be successful. Acceptance and understanding. STEP I: ACCEPTANCE Google had [...]

Filed under: Buying Power of Women, Connecting with Women, Female Business Owners, Marketing to Women, Social Media, Targeting Women, Women and social media, Women and the Internet | Tagged: , , , , , , , | 2 Comments »

How Brands Can Effectively Connect With Female Bloggers

Posted on May 17, 2011 by sheconomy

According to a recent study conducted by BlogFrog and The Social Studies Group, female bloggers receive dozens of pitches from brands each year to work on projects ranging from affiliate programs and direct advertising to guest posts and Twitter parties. But about two-thirds  of female bloggers reject at least half of the pitches they receive. [...]

Filed under: Blogging, Buying Power of Women, Connecting with Women, Marketing to Women, Social Media, Targeting Women, Web 2.0, Women and social media, Women and the Internet | Tagged: , , , , , | 3 Comments »

Pink Done Right Equals PANK® And Male Marketers Should Pay Attention

Posted on April 25, 2011 by sheconomy

The segment of women who do not have children is growing and so too is their voice thanks to Melanie Notkin, founder and CEO of SavvyAuntie.com. Notkin has coined the name PANKs® (Professional Aunts No Kids) as well as created this online community to provide a place for aunts to share their passion and love [...]

Filed under: Buying Power of Women, Connecting with Women, Examples of Bad/Good Advertising, Marketing to Single Women, Marketing to Women, Targeting Women | Tagged: , , , , , , , , , , , , , | 1 Comment »

Who Makes The Final Marketing/Creative Decision at Your Company/Agency? Male or Female.

Posted on April 14, 2011 by sheconomy

While several opinions typically go into strategies and ads created, it most always comes down to ONE  final decision maker. Who in your company decides if a concept or ad ever sees the light of day? Male or female? Stephanie Holland is President and Executive Creative Director for Holland + Holland Advertising, Birmingham, Alabama. Working [...]

Filed under: Buying Power of Women, Connecting with Women, Targeting Women, Women and the Internet | Tagged: , , , | Leave a Comment »

Marketers: Are You Ignoring The Once, Highly Sought After, Female Baby Boomer?

Posted on April 6, 2011 by sheconomy

According to eMarketer, boomers, whose median age is 55, spend more time and money online than any other demographic. Yet, this market is essentially neglected by most advertisers and marketers. It is estimated that 78.2% of this cohort, or nearly 60 million adults, is online. Even as their numbers decline, that penetration rate will remain [...]

Filed under: Advertising to Women During Recession, Buying Power of Women, Connecting with Women, Marketing to Boomer Women, Targeting Women, Women and social media, Women and the Internet | Tagged: , , , , , , , , , , | 8 Comments »

Marketers, Will Women “+1″ Your Product or Service?

Posted on March 31, 2011 by sheconomy

As if “good content” was not already becoming increasingly important in separating your site on the web, Google has just launched their +1 product for experimentation. In hopes of competing with Facebook’s “like” button, Google’s +1 will allow users to recommend sites and links to their friends and family. For now, Google says the amount [...]

Filed under: Buying Power of Women, Connecting with Women, Marketing 2.0, Marketing to Women, Social Media, Targeting Women, Web 2.0, Women and social media, Women and the Internet | Tagged: , , , , , , | 1 Comment »

WOMEN RULE THE INTERNET. As A Male Marketer, Do You View This As Competition or Opportunity?

Posted on March 23, 2011 by sheconomy

I recently read Why Women Rule The Internet on TechCrunch, by Aileen Lee, Partner at Kleiner Perkins Caufield & Byers. This is a GREAT article and chock full of statistics supporting the headline, some of which I have highlighted below. Aileen also made suggestions and asked some very poignant questions. More female users will likely help [...]

Filed under: Blogging, Buying Power of Women, Connecting with Women, Marketing 2.0, Social Media, Targeting Women, Web 2.0, Women and social media, Women and the Internet | Tagged: , , , , , , , , , , , , , , , | 3 Comments »

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