Happy Women’s Day! Now…Go Think Like a Man. #BicFail

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  GUYS, if you are considering a popular (albeit somewhat over-used) empowerment message for women in your next marketing campaign, please take note: Women do not aspire to be a man, act like a man or think like a man, but merely to be respected as a human.  Bic found this out after posting the above ad to their Facebook page on National Women’s Day in South Africa. In response to the immediate backlash from hundreds on social media, the ad was quickly removed along with all of the irate comments and replaced with an apology. Or rather, their “first” attempt at an apology: We would like

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Big Food & Women Go Together Like Oil & Water

Grocery store produce

Women control 93% of the $1 trillion spent on food purchases in the U.S. annually, and they are chomping away at Big Foods. These are the women who as early as 2008 were saying they wanted healthy attributes, guarantees of freshness, safety and pure ingredients, according to a comprehensive study fielded by Boston Consulting Group and published in the book, Women Want More by Michael J. Silverstein and Kate Sayre. It was revealed that women also wanted to make connections with food producers who ensure social responsibility and encourage philanthropy. And women across all of the lifestages and demographic segments studied, said they would trade up

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Male Marketers: Are You Talking to Women Differently on Their Smartphones?

Woman and Man [Converted]

With consumers using smartphones 80% of the time to search the Internet, brands must shift their focus as well. Consumers now expect their mobile experience to be everything they are used to finding on their computers. This makes it even more important to understand that there are distinct differences in how women and men use both social media and their smartphones. The following infographic from FinancesOnline.com reveals some of the interesting patterns emerging. Just a few of the highlights: Women outnumber men when using social media for staying in touch with others, sharing photos, entertainment and gathering how-to information. And they continue to dominate Facebook

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Male Marketers Marketing to Women: Cannes Is Now Rewarding Creativity That Challenges Gender Bias

Cannes award copy

In June of this year, Cannes Lions will introduce a new Lion – the Glass Lion: The Lion for Change – which honors work that challenges gender bias and shatters stereotypical images of men and women which remain rooted in marketing messages. A jury headed by Cindy Gallop, Founder and CEO of IfWeRanTheWorld / MakeLoveNotPorn, will assess work entered into the new category. Gallop stated, “I couldn’t be more thrilled about the introduction of the Glass Lion, which demonstrates Cannes Lions’ commitment to ensuring that both our industry and the work we create not only more accurately reflects the world around us,

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Male Marketers: When The Tsunami Of Female Power Peaks, Most Will Not Know Where The Crack Began

Tsunami

tsu·na·mi – (t)so͞oˈnämē/ –  a series of ocean waves generated by  displacements in the sea floor, landslides, or volcanic activity.  A tsunami wave may come gently ashore or may increase in height to become a fast moving wall of turbulent water several meters high. Not meaning to sound overly dramatic here, but a tsunami is the visual that came to my mind as I read Pamela Ryckman’s, book, Stiletto Network. I believe most male decision makers from CEO’s to marketers to owners would benefit from reading this book. Otherwise, they will not even feel the underlying shift now taking place which is

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4 Ways to Market Technology to Women

Women in Tech small

It is well known that technology is a male-dominated industry. Just take a look at a couple of statistics noted by Ryan Holmes, creator of Hootsuite, in an article titled, “Why the Tech Industry is (Still) Failing Women:” Only eight percent of startup founders are women, according to EZebis, a site that supports women in tech. Women comprise fewer than 30 percent of U.S. computer science and engineering programs at the undergraduate and graduate levels, according to the National Science Foundation. YET, WHO ACTUALLY PURCHASES TECH PRODUCTS? Let’s take a look at a few more numbers. Women in Western countries use the internet

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Male Marketers: Are You Attending the 10th Annual Marketing to Women Conference?

Diverse Women

Guys, are you serious about finding, reaching, understanding and connecting with the highly sought after diverse, female audience? My advice? Consider attending this worthwhile event. Oh…. and that doesn’t mean sending the little lady in the office. More and more, women are moving into CEO, CMO and entrepreneurial roles. And these women understand the importance of selling to the female customer. Do you? More importantly, they are learning how to do it. Are you? This year marks the 10th annual Marketing to Women Conference. Held in May, in Chicago, you [or your competition] will hear from it’s founder Marti Barletta, author of Marketing to

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101 Stats About Digital Moms And Their Shopping Behavior

Digital Shopping Carts

How well do you know today’s Digital Mom? According toPunchbowl®, moms adopt new technologies faster than the average American. They keep their smartphones by their side at all times to look up information on-the-go, post photos of their kids and stay connected with friends and family. They quickly transition to their tablet to shop online, browse family dinner recipes, and search for birthday party ideas. They interact with bloggers, brands, and loved ones. They check email, watch videos, and read the news. They manage their family’s calendar and keep their photo memories. Mom is the ultimate Household CEO and many of her actions take place online with

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Male Marketers, It’s Time to Grow Up. Marketing to Women is Not Childs Play

Blue vs Pink

Although intended to be humorous, the video below from BuzzFeed that shows how foolish it would look if co-workers were to carry out assumed childhood gender roles in the workplace, is pretty spot on. It also reveals just a few of the stereotypical gender traits that are portrayed in advertising messages daily. All women must like pink, for everything Men should never like, wear or even consider the color pink, for anything Women cannot be mechanically-minded All men are mechanically-minded Only women like cooking, dolls, keeping house, fairytales, unicorns and rainbows Only guys like sports, fast cars, adventure and excitement,

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Male Marketers: 6 Reasons Why Women Are The Real Power Behind Social Media

Women Power Social Media

As noted by FinancesOnline.com, social media is now the top Internet activity, according to Business Insider. Americans spend an average of thirty-seven minutes daily on social media, and more than half of them are women. So, if women are the driving force behind these billion-dollar social networking websites, it is safe to say that brands must figure out how to find and connect with the female market. They must learn to socialize, not simply market and sell. Six reasons why women are considered the real power behind the social media phenomenon: More women use the top social media including Facebook,

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