The Top 6 Reasons That Businesses Must Embrace The Design Process To Effectively Market To Women.

I just watched the recently released documentary titled, Design the New Business. A big thanks, by the way, to BI watercooler for this great find! Seven months in the making, Design the New Business,  is a collection of interviews with business and design strategists from around the world. In it, they deliberate the role that DESIGN will, or should play, as companies address today’s ever-changing and complex issues. Want To Market To Women? This Video Is A Must See.  Interestingly, what you won’t find in it, is the specific mention of women. But, what you will find are creative discussions and propositions that

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When Marketing to Women, Please Note: Digital Marketing Isn’t a Fad – It’s The Future.

It’s difficult to think anyone would still believe that digital or more specifically social and mobile are fads, but this Infographic by @ROI_Media certainly helps clear it up. And since women rule the Internet, marketers would be wise to take heed. Are you connecting with women online? Infographic by the social media marketing team @ROI_Media Stephanie Holland is President and Executive Creative Director for Holland + Holland Advertising,Birmingham, Alabama. Working in an industry that is dominated by men, she is one of only 3% of the female creative directors in the country. Stephanie works mostly with male advertisers, helping them successfully market to

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The Purchasing Power of Women [Infographic]

Women continue to gain control of wealth and purchasing power. Check out the infographic below from an article by @DawnLBillings in the Business Insider.    

Is Marketing To Women All Fun and Games?

Social games have become serious business. In 2011, the total market in North America increased from $1 billion to $1.4 billion, an overall growth of 35%. And of the 13 hours each week that gamers spend on social networks, they play social games for an average of 9.5 hours (study conducted by RockYou® and Interpret, LLC) That is more than one full work day. So who is the average social gamer? According to this recent Infographic created by Flowtown it is 43-year old females. A few other facts: 54% of social gamers are women 43% are college graduates 43% make

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Auburn University Is Getting An Education in Social Media

As social networks continue to grow on a daily basis, one thing remains constant: Expectations for transparency and honesty are on the rise. Marketers, please keep in mind: Apologies and/or explanations are more forgiving than cover-ups. Auburn University and Gus Malzahn, Auburn’s Offensive Coordinator are likely going to find this out – the hard way.  Kristi Malzahn, wife of Gus Malzahn, is the subject of a video that went viral a few days ago. Kristi Malzahn spoke at the Summit, a Christian conference, on Oct. 6. and was promoted to speak about “her passion for Christ, through authentic and intentional

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@aplusk Has Lost His Voice

I believe this could possibly be the biggest faux pas or sell out in social media to date.  Below is @aplusk’s first “fake” tweet. I say “fake” because we have no way of knowing if it is really him or not. He has officially handed the management of his Twitter account over to his media team at Katalyst Media to edit and monitor his tweets from now on. So, why did this happen? Ashton Kutcher simply made a mistake. He tweeted based on an assumption. He assumed that Joe Paterno, former Head Coach of the Penn State Nittany Lions, was

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Sheconomy is Speaking at the 2011 MIMA Summit

I am honored to have been asked to be a featured speaker at the 2011 Annual MIMA Summit. The theme is Celebrating the Digital Decade with a focus on consumer insights. Keynote speakers are Avinash Kaushik, the analytics evangelist for Google and Chris Anderson, editor-in-chief of Wired magazine. A complete line up of speakers can be found here. I will be presenting on the power of the female consumer in a session titled: Why and How to Effectively Market to Women in Today’s Economic Climate. Are there any topics or questions you feel should be addressed? Also, I would love

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Is Facebook vs. Google+ Similar to Microsoft vs. Apple?

The radical impact Google is making within the social space has reminded me a bit of the early days with Microsoft vs. Apple. Today it’s Facebook vs Google Plus. Much like Microsoft, Facebook captured the bulk of the market early on and rapidly grew on a worldwide basis. And even though Facebook, much like Microsoft has been somewhat discombobulated, they both fulfilled an untapped need. Microsoft redefined productivity in the business world. Facebook revolutionized the way we communicate with each other. Both achieved what needed to be done on a functional level. Apple on the other hand offered equal functionality

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What Did Google Learn That Male Marketers Need to Know? It’s Not Just About The Numbers.

Watching the progression of Google’s newest social attempt with Google+  (also referred to as Google Plus), I have noticed a strong similarity with male marketers attempting to get on board with marketing to women. There are two main stages that both must go through to be successful. Acceptance and understanding. STEP I: ACCEPTANCE Google had to first accept that “social” was going to ultimately dictate “search.” The best assessment I have read about this can be found in one of Jay Baer’s recent posts titled: Why Google Has the Hammer to Make Businesses Use Google Plus. It is a must

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How Brands Can Effectively Connect With Female Bloggers

According to a recent study conducted by BlogFrog and The Social Studies Group, female bloggers receive dozens of pitches from brands each year to work on projects ranging from affiliate programs and direct advertising to guest posts and Twitter parties. But about two-thirds  of female bloggers reject at least half of the pitches they receive. Why? Because some brands do a better job at connecting with them than others. The 2011 Brands and Women Bloggers Influencer Partnership Study reveals what the ideal brand partnership looks like from the female blogger perspective. A few of the key findings include: 58% of

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