“Advertisers all over the world are putting their business up for review,” according to Nick Manning, Chief Strategy Officer of Ebiquity, “They recognize that the world has changed, and they’re looking for agency partners who can unlock the new communications landscape in all its manifestations while being responsible, professional business partners.” THE PATH FORWARD: Marketing’s Outlook Into the Digital Future is a whitepaper published in July 2015 by the CMO Council and Ebiquity. They researched the effect that the digital shift is having on CMOs and their agency relationships. While the complete findings can be found here, a few of

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Filed under: Effects of recession, Social Media, Web 2.0 | Comments Off on Because Digital Has Put the Customer in Charge, Brands Are Now Redefining Ad Agencies

And The Hunter Becomes The Hunted If for any reason you still question the power of social media and it’s impact on business, just ask Walter Palmer, the dentist from Minnesota …well, that is if you can find him. Palmer, who earlier this month killed Cecil, one of Africa’s most famous and beloved residents of the Hwange national park in Zimbabwe was exposed on Tuesday, July 28th. Before the day was out, he was forced to remove all of his social networking sites including Facebook and Twitter, take down his River Bluff Dental website and close his doors after an onslaught of massive attacks from around the

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Filed under: Social Media, Uncategorized | Comments Off on Thanks to Social Media, #CecilTheLion Has A Voice

Just days away, this will be a BIG year for marketing to women at the Cannes International Festival of Creativity. As we have mentioned, this year Cannes is introducing the Glass Lion award for the first time and Jury Head, Cindy Gallop is charged with honoring work that challenges gender bias and shatters stereotypical images of men and women still very much rooted in today’s marketing messages. CAN’T BE THERE? NO PROBLEM! Thanks to social media and Image Brief, you can use the Infographic shown below to keep up with everything going down at Cannes. They analyzed hundreds of advertising agencies, Cannes Lions judges and news

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Filed under: Marketing to Women, Social Media | 1 Comment »

While it seems that social media happened overnight, the technology has actually been evolving over the past three decades as you can see in the Infographic from Simplify360 below. Even, Six Degrees, considered the first modern social network, was launched as early as 1997 allowing users to create profiles and become friends with other users. Yet, although it attracted as many as 3.5 million members at one point, Six Degrees of Kevin Bacon appears to have had much longer staying power. Perhaps just a bit before it’s time, Six Degrees shut down in 2001, just three years before “The Facebook”

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Filed under: Buying Power of Women, Connecting with Women, Marketing 2.0, Marketing to Women, Social Media, Women and social media, Women and the Internet | Comments Off on Social Media May Have a 30 Year History, But The Impact on Marketing to Women Took Place in the Last Five Or So

With consumers using smartphones 80% of the time to search the Internet, brands must shift their focus as well. Consumers now expect their mobile experience to be everything they are used to finding on their computers. This makes it even more important to understand that there are distinct differences in how women and men use both social media and their smartphones. The following infographic from FinancesOnline.com reveals some of the interesting patterns emerging. Just a few of the highlights: Women outnumber men when using social media for staying in touch with others, sharing photos, entertainment and gathering how-to information. And

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Filed under: Connecting with Women, Marketing to Women, Social Media, Targeting Women, Women and Customer Service, Women and social media, Women and the Internet | Comments Off on Male Marketers: Are You Talking to Women Differently on Their Smartphones?

It is well known that technology is a male-dominated industry. Just take a look at a couple of statistics noted by Ryan Holmes, creator of Hootsuite, in an article titled, “Why the Tech Industry is (Still) Failing Women:” Only eight percent of startup founders are women, according to EZebis, a site that supports women in tech. Women comprise fewer than 30 percent of U.S. computer science and engineering programs at the undergraduate and graduate levels, according to the National Science Foundation. YET, WHO ACTUALLY PURCHASES TECH PRODUCTS? Let’s take a look at a few more numbers. Women in Western countries use the internet

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Filed under: Buying Power of Women, Connecting with Women, Marketing 2.0, Marketing to "Green" Women, Marketing to Boomer Women, Marketing to Single Women, Marketing to Women, Social Media, Targeting Women, Women and social media, Women and the Internet | 1 Comment »

As noted by FinancesOnline.com, social media is now the top Internet activity, according to Business Insider. Americans spend an average of thirty-seven minutes daily on social media, and more than half of them are women. So, if women are the driving force behind these billion-dollar social networking websites, it is safe to say that brands must figure out how to find and connect with the female market. They must learn to socialize, not simply market and sell. Six reasons why women are considered the real power behind the social media phenomenon: More women use the top social media including Facebook,

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Filed under: Marketing 2.0, Marketing to Boomer Women, Marketing to Single Women, Marketing to Women, Social Media, Targeting Women, Women and social media, Women and the Internet | 1 Comment »

The Infographic below from TopWebDesignSchools.org highlights just a few of the findings in Social Examiner’s 2013 Social Media Marketing Industry Report showing how marketers both use and feel about social media. For the third year in a row, at 69%, marketers plan to increase their use of YouTube (male dominated platform) more than any other platform. But, even as new as it is more than half of marketers plan to increase their usage of Pinterest. Interestingly, the report also noted that female marketers (54%) are also more likely to increase their use of Pinterest than male marketers (47%).

Filed under: Buying Power of Women, Connecting with Women, Marketing to Women, Social Media, Women and social media, Women and the Internet | 2 Comments »

I am honored, humbled and excited to be speaking at the Mediarun Festival in Gdansk, Poland next week on “Why and How to Market to Women.” Touted as the leading business and marketing event in Central Europe, the keynote speaker will be Carolyn Everson, Vice-President of Global Marketing Solutions at Facebook. Everson, defined as a “Women to Watch” by Bloomberg TV, and honored by AWNY (Advertising Women in New York City) as “Changing the Game,” is a marketer who understands women. She was recently referred to as the second “First Lady “of Facebook in a Huffington Post article. Much like Sheryl Sandberg, the

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Filed under: Buying Power of Women, Connecting with Women, Marketing to Women, Social Media, Women and social media | 3 Comments »

As I review the explosive stats on the MBAonline INFOGRAPHIC shown below, I am amazed at the number of male marketers who still question the validity of using social media to connect with women. But they do, and I hear from them daily. After many discussions, I have noticed several common mistakes marketers continue to make when attempting to reach the female audience which keeps them from realizing success with social media. 12 Mistakes Male Marketers Continue to Make When Marketing to Women With Social Media They are still trying to tell women what they want They are not listening to what

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Filed under: Advertising during recession, Blogging, Buying Power of Women, Connecting with Women, Marketing 2.0, Marketing to Women, Social Media, Targeting Women, Web 2.0, Women and social media, Women and the Internet | 3 Comments »