The gender gap does appear to be shrinking somewhat for women in STEM. And while some states appear to have a smaller gap than others, the state with the smallest gap still shows more than twice as many men than women, in Maryland. We still have a long way to go. I would like to thank Hazel Garcia, writer and designer for Investment Zen, for drafting the following post. It provides great insight into exactly where the gender gaps in STEM are located. STEM jobs, involving Science, Technology, Engineering, and Math, have traditionally been held by men, but over the

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Filed under: Connecting with Women, Sheconomy, Targeting Women, Women in STEM | Comments Off on The Gender Gap in STEM Careers Exists, But is Beginning to Shrink. Where Does Your State Rank?

Contrary to what most advertisers and marketers still tend to focus on, all women are NOT moms. A couple of years ago, Melanie Notkin, founder of SavvyAuntie.com published the book, “Otherhood: Modern Women Finding a New Kind of Happiness.” In it she reveals her own story as well as the honest, poignant, humorous, and occasionally heartbreaking stories of women in her generation—women who expected love, marriage, and parenthood, but instead found themselves facing a different reality. She addresses the reasons for this shift, the social and emotional impact it has on our collective culture, and how the “new normal” will affect our society in

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Filed under: Buying Power of Women, Marketing to Non-Moms, Marketing to Women, Marketing-to-Moms, Sheconomy | Comments Off on Male Marketers: 38% of US Women, Ages 22-44, Are NOT Moms Either by Choice or Chance