Posted on May 22nd, 2015 by sheconomy
All moms are not the same anymore than all women are the same. Yet, marketers not only continue to lump them all together as one segment, they tend to forget that moms are still women and have needs in addition to being a mom. Nicola Kemp puts it best in an article she authored in Marketing Magazine appropriately titled, “Marketing to Mums is Broken”, “In brands’ persistent, misguided belief that they can market to mothers as a homogeneous group, their characterization of women ranges from the idealized to the absurd.” The article also reveals the disappointing findings shown below from research conducted by
Read More…
Filed under: Buying Power of Women, Connecting with Women, Marketing to Women, Marketing to Women Myths, Marketing-to-Moms | Comments Off on Male Marketers: Not Listening to Moms, is Not Good for Business
Posted on March 26th, 2015 by sheconomy
With consumers using smartphones 80% of the time to search the Internet, brands must shift their focus as well. Consumers now expect their mobile experience to be everything they are used to finding on their computers. This makes it even more important to understand that there are distinct differences in how women and men use both social media and their smartphones. The following infographic from FinancesOnline.com reveals some of the interesting patterns emerging. Just a few of the highlights: Women outnumber men when using social media for staying in touch with others, sharing photos, entertainment and gathering how-to information. And
Read More…
Filed under: Connecting with Women, Marketing to Women, Social Media, Targeting Women, Women and Customer Service, Women and social media, Women and the Internet | Comments Off on Male Marketers: Are You Talking to Women Differently on Their Smartphones?
Posted on March 17th, 2015 by sheconomy
In June of this year, Cannes Lions will introduce a new Lion – the Glass Lion: The Lion for Change – which honors work that challenges gender bias and shatters stereotypical images of men and women which remain rooted in marketing messages. A jury headed by Cindy Gallop, Founder and CEO of IfWeRanTheWorld / MakeLoveNotPorn, will assess work entered into the new category. Gallop stated, “I couldn’t be more thrilled about the introduction of the Glass Lion, which demonstrates Cannes Lions’ commitment to ensuring that both our industry and the work we create not only more accurately reflects the world around us,
Read More…
Filed under: Blogging, Buying Power of Women, Connecting with Women, Marketing to Women, Targeting Women, Women and social media, Women and the Internet | 1 Comment »
Posted on May 13th, 2014 by sheconomy
tsu·na·mi – (t)so͞oˈnämē/ – a series of ocean waves generated by displacements in the sea floor, landslides, or volcanic activity. A tsunami wave may come gently ashore or may increase in height to become a fast moving wall of turbulent water several meters high. Not meaning to sound overly dramatic here, but a tsunami is the visual that came to my mind as I read Pamela Ryckman’s, book, Stiletto Network. I believe most male decision makers from CEO’s to marketers to owners would benefit from reading this book. Otherwise, they will not even feel the underlying shift now taking place which is
Read More…
Filed under: Buying Power of Women, Connecting with Women, Marketing to Women, Targeting Women, Women and social media, Women and the Internet | 1 Comment »
Posted on May 6th, 2014 by sheconomy
It is well known that technology is a male-dominated industry. Just take a look at a couple of statistics noted by Ryan Holmes, creator of Hootsuite, in an article titled, “Why the Tech Industry is (Still) Failing Women:” Only eight percent of startup founders are women, according to EZebis, a site that supports women in tech. Women comprise fewer than 30 percent of U.S. computer science and engineering programs at the undergraduate and graduate levels, according to the National Science Foundation. YET, WHO ACTUALLY PURCHASES TECH PRODUCTS? Let’s take a look at a few more numbers. Women in Western countries use the internet
Read More…
Filed under: Buying Power of Women, Connecting with Women, Marketing 2.0, Marketing to "Green" Women, Marketing to Boomer Women, Marketing to Single Women, Marketing to Women, Social Media, Targeting Women, Women and social media, Women and the Internet | 1 Comment »
Posted on April 11th, 2014 by sheconomy
Guys, are you serious about finding, reaching, understanding and connecting with the highly sought after diverse, female audience? My advice? Consider attending this worthwhile event. Oh…. and that doesn’t mean sending the little lady in the office. More and more, women are moving into CEO, CMO and entrepreneurial roles. And these women understand the importance of selling to the female customer. Do you? More importantly, they are learning how to do it. Are you? This year marks the 10th annual Marketing to Women Conference. Held in May, in Chicago, you [or your competition] will hear from it’s founder Marti Barletta, author of Marketing to
Read More…
Filed under: Advertising to Women During Recession, Buying Power of Women, Connecting with Women, Female Business Owners, Marketing to "Green" Women, Marketing to Boomer Women, Marketing to Single Women, Marketing to Women, Marketing-to-Moms, Targeting Women | Comments Off on Male Marketers: Are You Attending the 10th Annual Marketing to Women Conference?
Posted on April 8th, 2014 by sheconomy
How well do you know today’s Digital Mom? According toPunchbowl®, moms adopt new technologies faster than the average American. They keep their smartphones by their side at all times to look up information on-the-go, post photos of their kids and stay connected with friends and family. They quickly transition to their tablet to shop online, browse family dinner recipes, and search for birthday party ideas. They interact with bloggers, brands, and loved ones. They check email, watch videos, and read the news. They manage their family’s calendar and keep their photo memories. Mom is the ultimate Household CEO and many
Read More…
Filed under: Blogging, Buying Power of Women, Connecting with Women, Marketing 2.0, Marketing to Single Women, Marketing to Women, Marketing to Women Myths, Marketing-to-Moms, Targeting Women, Web 2.0, Women and social media, Women and the Internet | 3 Comments »
Posted on April 4th, 2014 by sheconomy
Although intended to be humorous, the video below from BuzzFeed that shows how foolish it would look if co-workers were to carry out assumed childhood gender roles in the workplace, is pretty spot on. It also reveals just a few of the stereotypical gender traits that are portrayed in advertising messages daily. All women must like pink, for everything Men should never like, wear or even consider the color pink, for anything Women cannot be mechanically-minded All men are mechanically-minded Only women like cooking, dolls, keeping house, fairytales, unicorns and rainbows Only guys like sports, fast cars, adventure and excitement,
Read More…
Filed under: Advertising during recession, Buying Power of Women, Marketing to Women, Marketing to Women Myths, Targeting Women | 6 Comments »
Posted on March 17th, 2014 by sheconomy
As noted by FinancesOnline.com, social media is now the top Internet activity, according to Business Insider. Americans spend an average of thirty-seven minutes daily on social media, and more than half of them are women. So, if women are the driving force behind these billion-dollar social networking websites, it is safe to say that brands must figure out how to find and connect with the female market. They must learn to socialize, not simply market and sell. Six reasons why women are considered the real power behind the social media phenomenon: More women use the top social media including Facebook,
Read More…
Filed under: Marketing 2.0, Marketing to Boomer Women, Marketing to Single Women, Marketing to Women, Social Media, Targeting Women, Women and social media, Women and the Internet | 1 Comment »
Posted on December 5th, 2013 by sheconomy
LITERALLY. Male marketers, a word of advice. If you are charged with effectively connecting with the female market, consider putting female marketers in charge – not short dresses. While this might be appealing to men, the majority of women will assume your car cannot stand on it’s own. That you need gimmicks to attain their attention. Quit trying to market to women through male lenses. According to Marketing Magazine, Nissan’s global marketing chief Andy Palmer said: “The rise of the ’empowered female’ is the biggest consumer trend affecting its worldwide marketing plans.” Palmer went on to say that Nissan is reshaping
Read More…
Filed under: Buying Power of Women, Connecting with Women, Effects of recession, Examples of Bad/Good Advertising, Marketing to Single Women, Marketing to Women, Marketing to Women Myths, Targeting Women | 1 Comment »
