I just love a good debate. Don’t you? Last week I received an email from a former male client in response to one of my recent blog posts – Men and Women Solve Problems Differently. Therefore, They Shop and Buy Differently. He and I worked together for quite a few years and during that time [...]
Filed under: Buying Power of Women, Connecting with Women, Marketing to Women, Targeting Women, Web 2.0 | Tagged: Female Marketers, Holly Buchanan, Male marketers, Marketing women, Motrin | 9 Comments »
Holly Buchanan, author of The Soccer Mom Myth, posted an interesting article on her website Marketing to Women Online. It was an article written by a man, Aaron Traister, about What Men Love About Women. As she read through the article she noticed a very interesting point. One that I too found entertaining. Here is [...]
Filed under: Buying Power of Women, Connecting with Women, Marketing to Women, Targeting Women | 3 Comments »
We’ve talked about this before – when marketing to women, it is extremely important that male marketers realize that there are differences between men and women. Not only do they act differently, they think very differently. And according to Dr. Bob Deustch, a cognitive anthropologist, these differences are well represented by four words: “WOMEN CYCLE, [...]
Filed under: Buying Power of Women, Connecting with Women, Marketing to Women, Targeting Women | Tagged: Marketing to Women, Connect with Women, Differences men and women, Dr. Bob Deustch | 3 Comments »
I’ve said it before and I’ll say it again…This time in the words of FaceBook COO Sheryl Sandberg, “The world’s gone social. And women are more social than men.” In a Forbes article, “What Men and Women are Doing on Facebook,” by Jenna Goudreau, she discusses the different reasons men and women use Facebook and [...]
Filed under: Connecting with Women, Marketing to Women, Social Media, Targeting Women, Women and social media, Women and the Internet | Leave a Comment »
When times are tight, it only makes sense that we do things like taxes or home improvement ourselves, doesn’t it? Or, does it? A couple of years ago, many women may have agreed with you but times are changing and so is your average lady’s desire to pick up a paintbrush. According to a Vertis [...]
Filed under: Buying Power of Women, Connecting with Women, Marketing to Women, Targeting Women | Tagged: DIY, home improvement and women, Marketing to Women, Vertis Communications | 2 Comments »
T.V. is a part of most Americans life, especially for moms. Their children watch television, and consequently so do they. In a blog on MediaPost, writer Petra Arbutina, asks a very good question: “Are these moms really engaged in the programming when they’re watching television with their families?” I would think that the answer is…no. [...]
Filed under: Buying Power of Women, Connecting with Women, Marketing to Women, Marketing-to-Moms, Social Media, Targeting Women, Women and the Internet | Tagged: Marketing to Women, Engage, Moms, MediaPost, Petra Arbutina, multi-minders, tv, American Idol, Survivor, Hulu | 4 Comments »
For the first time ever, girls from around the world were asked to help Barbie ® select her next milestone career. Mattel used social media to solicit votes online and the winning career was unveiled at the New York Toy Fair on February 12th, 2010. Barbie is now a geek. Well, sort of. More than [...]
Filed under: Connecting with Women, Examples of Bad/Good Advertising, Marketing to Women, Social Media, Women and social media, Women and the Internet | Tagged: Marketing to Women, Women and social media, Mattel, Barbie, Computer Engineer Barbie, Society of Women Engineers, Click, Investors.com | 2 Comments »
Guys, if you are still not convinced that even more women are spending even more time on social networks, and you are even more baffled as to how that translates to your bottom line, then this one’s for you. SheSpeaks’ 2009 Social Media Study revealed dramatic increases in the number of women participating in social [...]
Filed under: Blogging, Buying Power of Women, Connecting with Women, Marketing to Women, Social Media, Targeting Women, Women and the Internet | Tagged: 2009 Social Media Study, Aliza Freud, facebook, Marketing to Women, SheSpeaks, Twitter, Women and social media | 5 Comments »
Women are continuing to flood to the online social networks. But some of you continue to ask: how does this affect her purchases? I believe for companies that not only participate in social media marketing, but strategically listen and respond, it means increased revenue even during recessionary times. Let’s take a look at three factors [...]
Filed under: Blogging, Connecting with Women, Marketing 2.0, Marketing to Women, Social Media, Targeting Women, Women and the Internet | Tagged: Convergence Theory, Online Social Channels, social networks, The Buying Process, The Conversation Prism, Women Want More, Womens wants | 5 Comments »
Aaron Baar, a writer for Media Post News’ Marketing Daily, called a couple of weeks ago to get my opinion on the newest Virgin Mobile TV spots. At the time, I had not yet seen them, so he gave me a link to the “Shopping” one shown above. At first glance I had very little [...]
Filed under: Advertising during recession, Advertising to Women During Recession, Connecting with Women, Examples of Bad/Good Advertising, Marketing to Women, Targeting Women | Tagged: Marketing to Women, Aaron Baar, Media Post, Virgin Mobile TV spots | 20 Comments »
Blog at WordPress.com. Theme: Digg 3 Column by WP Designer.
