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	<title>She-conomy &#187; Marketing to Women Myths</title>
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	<description>A guys guide to marketing to women</description>
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		<title>She-conomy &#187; Marketing to Women Myths</title>
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		<item>
		<title>When Marketing to Women, Don&#8217;t Be A Man: Ask For Directions</title>
		<link>http://she-conomy.com/2012/01/19/when-marketing-to-women-dont-be-a-man-ask-for-directions/</link>
		<comments>http://she-conomy.com/2012/01/19/when-marketing-to-women-dont-be-a-man-ask-for-directions/#comments</comments>
		<pubDate>Thu, 19 Jan 2012 19:47:57 +0000</pubDate>
		<dc:creator>sheconomy</dc:creator>
				<category><![CDATA[Advertising to Women During Recession]]></category>
		<category><![CDATA[Connecting with Women]]></category>
		<category><![CDATA[Marketing to Women]]></category>
		<category><![CDATA[Marketing to Women Myths]]></category>
		<category><![CDATA[Targeting Women]]></category>
		<category><![CDATA[comScore]]></category>
		<category><![CDATA[Dawn Billings]]></category>
		<category><![CDATA[Dell Computers]]></category>
		<category><![CDATA[della]]></category>
		<category><![CDATA[Kate Syre]]></category>
		<category><![CDATA[Marti Barletta]]></category>
		<category><![CDATA[Michael Silverstein]]></category>
		<category><![CDATA[The Heart Link Women's Network]]></category>
		<category><![CDATA[TrendSight]]></category>
		<category><![CDATA[Women Want More]]></category>

		<guid isPermaLink="false">http://she-conomy.com/?p=3726</guid>
		<description><![CDATA[To know that brands must target women is great. But can you still mess up? Absolutely. Dawn Billings, founder of The Heart Link Women&#8217;s Network, polled women small business professionals from three countries to find mistakes made by businesses when marketing to women. We have actually discussed most all of these at one time or another, [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=she-conomy.com&amp;blog=3599164&amp;post=3726&amp;subd=sheconomy&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>1</slash:comments>
	
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		<title>Sheconomy is Speaking at the 2011 MIMA Summit</title>
		<link>http://she-conomy.com/2011/08/08/sheconomy-is-speaking-at-the-2011-mima-summit/</link>
		<comments>http://she-conomy.com/2011/08/08/sheconomy-is-speaking-at-the-2011-mima-summit/#comments</comments>
		<pubDate>Mon, 08 Aug 2011 23:05:30 +0000</pubDate>
		<dc:creator>sheconomy</dc:creator>
				<category><![CDATA[Buying Power of Women]]></category>
		<category><![CDATA[Marketing to "Green" Women]]></category>
		<category><![CDATA[Marketing to Boomer Women]]></category>
		<category><![CDATA[Marketing to Single Women]]></category>
		<category><![CDATA[Marketing to Women]]></category>
		<category><![CDATA[Marketing to Women Myths]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Targeting Women]]></category>
		<category><![CDATA[Viral marketing]]></category>
		<category><![CDATA[Web 2.0]]></category>
		<category><![CDATA[Women and social media]]></category>
		<category><![CDATA[Women and the Internet]]></category>
		<category><![CDATA[2011 MIMA Summit]]></category>
		<category><![CDATA[Avinash Kaushik]]></category>
		<category><![CDATA[Chris Anderson]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[Sheconomy 2011 MIMA Summit]]></category>
		<category><![CDATA[Wired Magazine]]></category>

		<guid isPermaLink="false">http://she-conomy.com/?p=3493</guid>
		<description><![CDATA[I am honored to have been asked to be a featured speaker at the 2011 Annual MIMA Summit. The theme is Celebrating the Digital Decade with a focus on consumer insights. Keynote speakers are Avinash Kaushik, the analytics evangelist for Google and Chris Anderson, editor-in-chief of Wired magazine. A complete line up of speakers can [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=she-conomy.com&amp;blog=3599164&amp;post=3493&amp;subd=sheconomy&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">sheconomy</media:title>
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			<media:title type="html">Share</media:title>
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		<title>Are Aunts the New Mom?</title>
		<link>http://she-conomy.com/2009/10/15/are-aunts-the-new-mom/</link>
		<comments>http://she-conomy.com/2009/10/15/are-aunts-the-new-mom/#comments</comments>
		<pubDate>Thu, 15 Oct 2009 19:34:45 +0000</pubDate>
		<dc:creator>sheconomy</dc:creator>
				<category><![CDATA[Advertising during recession]]></category>
		<category><![CDATA[Buying Power of Women]]></category>
		<category><![CDATA[Connecting with Women]]></category>
		<category><![CDATA[Marketing 2.0]]></category>
		<category><![CDATA[Marketing to Single Women]]></category>
		<category><![CDATA[Marketing to Women]]></category>
		<category><![CDATA[Marketing to Women Myths]]></category>
		<category><![CDATA[Marketing-to-Moms]]></category>
		<category><![CDATA[Targeting Women]]></category>
		<category><![CDATA[Women and the Internet]]></category>
		<category><![CDATA[aunties]]></category>
		<category><![CDATA[iVillage]]></category>
		<category><![CDATA[Melanie Notkin]]></category>
		<category><![CDATA[mom market]]></category>
		<category><![CDATA[NBC]]></category>
		<category><![CDATA[PANK]]></category>
		<category><![CDATA[Savvy Auntie]]></category>
		<category><![CDATA[Savvyauntie.com]]></category>
		<category><![CDATA[women’s buying power]]></category>

		<guid isPermaLink="false">http://she-conomy.com/?p=2008</guid>
		<description><![CDATA[Although not mentioned in this iVillage article, which is a preview of next weeks’ coverage on NBC’s report about women’s buying power, I still remain hopeful that they plan to address one of the most overused stereotypes about women. Many male marketers assume that all women are moms. However, while all moms are women, not [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=she-conomy.com&amp;blog=3599164&amp;post=2008&amp;subd=sheconomy&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>14</slash:comments>
	
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			<media:title type="html">sheconomy</media:title>
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		<item>
		<title>Is ATT Missing an Opportunity for an Alley-Oop?</title>
		<link>http://she-conomy.com/2009/10/03/is-att-missing-an-opportunity-for-an-alley-oop/</link>
		<comments>http://she-conomy.com/2009/10/03/is-att-missing-an-opportunity-for-an-alley-oop/#comments</comments>
		<pubDate>Sun, 04 Oct 2009 04:17:23 +0000</pubDate>
		<dc:creator>sheconomy</dc:creator>
				<category><![CDATA[Advertising to Women During Recession]]></category>
		<category><![CDATA[Connecting with Women]]></category>
		<category><![CDATA[Examples of Bad/Good Advertising]]></category>
		<category><![CDATA[Marketing 2.0]]></category>
		<category><![CDATA[Marketing to Women Myths]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Targeting Women]]></category>
		<category><![CDATA[Women and the Internet]]></category>
		<category><![CDATA[advertising to women]]></category>
		<category><![CDATA[Female media]]></category>
		<category><![CDATA[Marketing to Women]]></category>
		<category><![CDATA[North Carolina Tarhills]]></category>
		<category><![CDATA[social networking]]></category>
		<category><![CDATA[Tyler Hansbrough]]></category>
		<category><![CDATA[Women and social media]]></category>

		<guid isPermaLink="false">http://she-conomy.com/?p=1987</guid>
		<description><![CDATA[I love this AT&#38;T TV commercial! I have no idea what the media buy is, but I know that I have only seen it when I am watching sports. I am assuming that’s because of the focus on Tyler Hansbrough, the former North Carolina basketball hero who was recently drafted into the NBA by the [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=she-conomy.com&amp;blog=3599164&amp;post=1987&amp;subd=sheconomy&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>6</slash:comments>
	
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			<media:title type="html">sheconomy</media:title>
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			<media:title type="html">Share/Bookmark</media:title>
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		<title>Male Marketers, Don’t Tell a Woman She Needs More Time… She Already KNOWS That.</title>
		<link>http://she-conomy.com/2009/09/02/male-marketers-don%e2%80%99t-tell-a-woman-she-needs-more-time%e2%80%a6-she-already-knows-that/</link>
		<comments>http://she-conomy.com/2009/09/02/male-marketers-don%e2%80%99t-tell-a-woman-she-needs-more-time%e2%80%a6-she-already-knows-that/#comments</comments>
		<pubDate>Wed, 02 Sep 2009 14:00:38 +0000</pubDate>
		<dc:creator>sheconomy</dc:creator>
				<category><![CDATA[Advertising during recession]]></category>
		<category><![CDATA[Advertising to Women During Recession]]></category>
		<category><![CDATA[Buying Power of Women]]></category>
		<category><![CDATA[Connecting with Women]]></category>
		<category><![CDATA[Marketing to Single Women]]></category>
		<category><![CDATA[Marketing to Women]]></category>
		<category><![CDATA[Marketing to Women Myths]]></category>
		<category><![CDATA[Targeting Women]]></category>
		<category><![CDATA[adage]]></category>
		<category><![CDATA[Harvard Business Review]]></category>
		<category><![CDATA[Kate Sayre]]></category>
		<category><![CDATA[Marketing Week]]></category>
		<category><![CDATA[Marti Barletta]]></category>
		<category><![CDATA[Michael Silverstein]]></category>
		<category><![CDATA[Time]]></category>
		<category><![CDATA[what do women want]]></category>

		<guid isPermaLink="false">http://she-conomy.com/?p=1806</guid>
		<description><![CDATA[I love this book from Michael Silverstein and Kate Sayre. It’s titled Women Want More: How to Capture Your Share of the World’s Largest, Fastest-Growing Market. But I must warn you to be careful not to read it from a male perspective. I have highlighted some of the key findings below, and you can read [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=she-conomy.com&amp;blog=3599164&amp;post=1806&amp;subd=sheconomy&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://she-conomy.com/2009/09/02/male-marketers-don%e2%80%99t-tell-a-woman-she-needs-more-time%e2%80%a6-she-already-knows-that/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
	
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			<media:title type="html">sheconomy</media:title>
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			<media:title type="html">Women Want More</media:title>
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			<media:title type="html">Share/Save/Bookmark</media:title>
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		<title>Men, Do You Have Questions About Marketing To Women?</title>
		<link>http://she-conomy.com/2009/04/29/men-now-is-the-time-to-ask-your-questions-about-marketing-to-women/</link>
		<comments>http://she-conomy.com/2009/04/29/men-now-is-the-time-to-ask-your-questions-about-marketing-to-women/#comments</comments>
		<pubDate>Wed, 29 Apr 2009 12:03:46 +0000</pubDate>
		<dc:creator>sheconomy</dc:creator>
				<category><![CDATA[Advertising during recession]]></category>
		<category><![CDATA[Advertising to Women During Recession]]></category>
		<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Buying Power of Women]]></category>
		<category><![CDATA[Effects of recession]]></category>
		<category><![CDATA[Marketing to "Green" Women]]></category>
		<category><![CDATA[Marketing to Boomer Women]]></category>
		<category><![CDATA[Marketing to Single Women]]></category>
		<category><![CDATA[Marketing to Women]]></category>
		<category><![CDATA[Marketing to Women Myths]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Targeting Women]]></category>
		<category><![CDATA[Women and the Internet]]></category>
		<category><![CDATA[advertising to women]]></category>
		<category><![CDATA[M2W]]></category>
		<category><![CDATA[Trends]]></category>
		<category><![CDATA[Women and social media]]></category>

		<guid isPermaLink="false">http://she-conomy.com/?p=1385</guid>
		<description><![CDATA[Now is the time to ask. I am in Chicago and for the next 2 days will be listening to speakers or attending workshops with some of the top leaders and researchers in the world of marketing to women. They will be discussing the topics listed below. I plan to tweet during the convention, and [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=she-conomy.com&amp;blog=3599164&amp;post=1385&amp;subd=sheconomy&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">sheconomy</media:title>
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		<title>If You Want to Successfully Market to a Woman, Don&#8217;t Treat Her Like One</title>
		<link>http://she-conomy.com/2009/03/20/if-you-want-to-sucessfully-market-to-a-woman-dont-treat-her-like-one/</link>
		<comments>http://she-conomy.com/2009/03/20/if-you-want-to-sucessfully-market-to-a-woman-dont-treat-her-like-one/#comments</comments>
		<pubDate>Fri, 20 Mar 2009 15:03:00 +0000</pubDate>
		<dc:creator>sheconomy</dc:creator>
				<category><![CDATA[Buying Power of Women]]></category>
		<category><![CDATA[Examples of Bad/Good Advertising]]></category>
		<category><![CDATA[Marketing to Women]]></category>
		<category><![CDATA[Marketing to Women Myths]]></category>
		<category><![CDATA[Targeting Women]]></category>
		<category><![CDATA[Adweek]]></category>
		<category><![CDATA[After Party]]></category>
		<category><![CDATA[Barbara LiDeleteppert]]></category>
		<category><![CDATA[Clean Freaks Rejoice]]></category>
		<category><![CDATA[Hoover Vacuums]]></category>
		<category><![CDATA[Soul Mate]]></category>
		<category><![CDATA[Street Sweeper]]></category>
		<category><![CDATA[Wedding]]></category>

		<guid isPermaLink="false">http://she-conomy.com/?p=1208</guid>
		<description><![CDATA[&#8220;At last, a vacuum campaign that defies gender and every stereotypical demographic&#8221; states Barbara Lippert in her Creative Critique for Adweek. I absolutely agree. This ad is funny, touches familiar emotions and connects with women. One of the most important things to remember when marketing to women is, if executed appropriately, it will appeal to [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=she-conomy.com&amp;blog=3599164&amp;post=1208&amp;subd=sheconomy&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>6</slash:comments>
	
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			<media:title type="html">sheconomy</media:title>
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		<title>Advertisers Shouldn&#8217;t Abandon Women. Build Relationships Through Social Media</title>
		<link>http://she-conomy.com/2009/03/11/dont-abandon-women-build-relationships-through-social-media/</link>
		<comments>http://she-conomy.com/2009/03/11/dont-abandon-women-build-relationships-through-social-media/#comments</comments>
		<pubDate>Wed, 11 Mar 2009 14:25:57 +0000</pubDate>
		<dc:creator>sheconomy</dc:creator>
				<category><![CDATA[Advertising during recession]]></category>
		<category><![CDATA[Advertising to Women During Recession]]></category>
		<category><![CDATA[Effects of recession]]></category>
		<category><![CDATA[Marketing 2.0]]></category>
		<category><![CDATA[Marketing to "Green" Women]]></category>
		<category><![CDATA[Marketing to Boomer Women]]></category>
		<category><![CDATA[Marketing to Single Women]]></category>
		<category><![CDATA[Marketing to Women]]></category>
		<category><![CDATA[Marketing to Women Myths]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Targeting Women]]></category>
		<category><![CDATA[Women and the Internet]]></category>
		<category><![CDATA[Advertising during the Recession]]></category>
		<category><![CDATA[build relationships]]></category>
		<category><![CDATA[women and recession]]></category>
		<category><![CDATA[Women and social media]]></category>

		<guid isPermaLink="false">http://she-conomy.com/?p=1154</guid>
		<description><![CDATA[You&#8217;ve heard it before, and you will most likely hear it again and again throughout these rough economic times. Advertisers who continue their branding efforts during a recession will emerge as winners. But do you know why? Other than the obvious, continued name awareness, I believe one of the major reasons is&#8230; women don&#8217;t want [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=she-conomy.com&amp;blog=3599164&amp;post=1154&amp;subd=sheconomy&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>3</slash:comments>
	
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			<media:title type="html">women-relationships</media:title>
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		<title>Guys, Women Are Still Buying. Make Sure They Are Buying Your Brand.</title>
		<link>http://she-conomy.com/2009/03/03/guys-women-are-still-buying-make-sure-they-are-buying-your-brand/</link>
		<comments>http://she-conomy.com/2009/03/03/guys-women-are-still-buying-make-sure-they-are-buying-your-brand/#comments</comments>
		<pubDate>Tue, 03 Mar 2009 17:25:06 +0000</pubDate>
		<dc:creator>sheconomy</dc:creator>
				<category><![CDATA[Advertising during recession]]></category>
		<category><![CDATA[Advertising to Women During Recession]]></category>
		<category><![CDATA[Buying Power of Women]]></category>
		<category><![CDATA[Marketing 2.0]]></category>
		<category><![CDATA[Marketing to "Green" Women]]></category>
		<category><![CDATA[Marketing to Boomer Women]]></category>
		<category><![CDATA[Marketing to Single Women]]></category>
		<category><![CDATA[Marketing to Women]]></category>
		<category><![CDATA[Marketing to Women Myths]]></category>
		<category><![CDATA[Targeting Women]]></category>
		<category><![CDATA[Women and the Internet]]></category>
		<category><![CDATA[5th Annual M2W®-The Marketing To Women Conference]]></category>
		<category><![CDATA[Marketing Week]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://she-conomy.com/?p=1098</guid>
		<description><![CDATA[Studies reveal that even during tough economic times, 78% of women are willing to pay full price for items they want and need. But as noted a few days ago in Marketing Week, studies also show that women do not feel that advertising connects or appeals to their needs, especially during these recessionary times. This [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=she-conomy.com&amp;blog=3599164&amp;post=1098&amp;subd=sheconomy&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://she-conomy.com/2009/03/03/guys-women-are-still-buying-make-sure-they-are-buying-your-brand/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
	
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			<media:title type="html">sheconomy</media:title>
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			<media:title type="html">m2w_header_logo_home2</media:title>
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		<title>Myths About Marketing to Women</title>
		<link>http://she-conomy.com/2008/12/16/myths-about-marketing-to-women/</link>
		<comments>http://she-conomy.com/2008/12/16/myths-about-marketing-to-women/#comments</comments>
		<pubDate>Mon, 15 Dec 2008 21:37:33 +0000</pubDate>
		<dc:creator>sheconomy</dc:creator>
				<category><![CDATA[Buying Power of Women]]></category>
		<category><![CDATA[Marketing to Women]]></category>
		<category><![CDATA[Marketing to Women Myths]]></category>
		<category><![CDATA[Targeting Women]]></category>
		<category><![CDATA[gender-specific marketing]]></category>
		<category><![CDATA[myths about women]]></category>
		<category><![CDATA[target women]]></category>
		<category><![CDATA[women purchases]]></category>

		<guid isPermaLink="false">http://she-conomy.com/?p=673</guid>
		<description><![CDATA[A quick look back at some of the myths about marketing to women. MYTH #1: Why target women? Afterall, men average a higher income than women. TRUTH: Whether or not this is true, women are the ones making the purchases. Studies continue to vary somewhat on who makes more. And averages tend to throw things [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=she-conomy.com&amp;blog=3599164&amp;post=673&amp;subd=sheconomy&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://she-conomy.com/2008/12/16/myths-about-marketing-to-women/feed/</wfw:commentRss>
		<slash:comments>5</slash:comments>
	
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			<media:title type="html">sheconomy</media:title>
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			<media:title type="html">no-sale</media:title>
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