Posted on October 15, 2009 by sheconomy
Although not mentioned in this iVillage article, which is a preview of next weeks’ coverage on NBC’s report about women’s buying power, I still remain hopeful that they plan to address one of the most overused stereotypes about women. Many male marketers assume that all women are moms. However, while all moms are women, not [...]
Filed under: Advertising during recession, Buying Power of Women, Connecting with Women, Marketing 2.0, Marketing to Single Women, Marketing to Women, Marketing to Women Myths, Marketing-to-Moms, Targeting Women, Women and the Internet | Tagged: aunties, iVillage, Melanie Notkin, mom market, NBC, PANK, Savvy Auntie, Savvyauntie.com, women’s buying power | 12 Comments »
Posted on October 3, 2009 by sheconomy
I love this AT&T TV commercial! I have no idea what the media buy is, but I know that I have only seen it when I am watching sports. I am assuming that’s because of the focus on Tyler Hansbrough, the former North Carolina basketball hero who was recently drafted into the NBA by the [...]
Filed under: Advertising to Women During Recession, Connecting with Women, Examples of Bad/Good Advertising, Marketing 2.0, Marketing to Women Myths, Social Media, Targeting Women, Women and the Internet | Tagged: Marketing to Women, advertising to women, social networking, Women and social media, Female media, Tyler Hansbrough, North Carolina Tarhills | 6 Comments »
Posted on September 2, 2009 by sheconomy
There is much anticipation, including my own, about a new book due out this month, from Michael Silverstein and Kate Sayre. It’s titled Women Want More: How to Capture Your Share of the World’s Largest, Fastest-Growing Market. I have highlighted some of the key findings below, and you can read more at The Harvard Business [...]
Filed under: Advertising during recession, Advertising to Women During Recession, Buying Power of Women, Connecting with Women, Marketing to Single Women, Marketing to Women, Marketing to Women Myths, Targeting Women | Tagged: adage, Harvard Business Review, Kate Sayre, Marketing to Women, Marketing Week, Marti Barletta, Michael Silverstein, Time, what do women want | 3 Comments »
Posted on April 29, 2009 by sheconomy
Now is the time to ask. I am in Chicago and for the next 2 days will be listening to speakers or attending workshops with some of the top leaders and researchers in the world of marketing to women. They will be discussing the topics listed below. I plan to tweet during the convention, and [...]
Filed under: Advertising during recession, Advertising to Women During Recession, Blogging, Buying Power of Women, Effects of recession, Marketing to "Green" Women, Marketing to Boomer Women, Marketing to Single Women, Marketing to Women, Marketing to Women Myths, Social Media, Targeting Women, Women and the Internet | Tagged: advertising to women, M2W, Marketing to Women, Targeting Women, Trends, Women and social media | Leave a Comment »
Posted on March 20, 2009 by sheconomy
“At last, a vacuum campaign that defies gender and every stereotypical demographic” states Barbara Lippert in her Creative Critique for Adweek. I absolutely agree. This ad is funny, touches familiar emotions and connects with women. One of the most important things to remember when marketing to women is, if executed appropriately, it will appeal to [...]
Filed under: Buying Power of Women, Examples of Bad/Good Advertising, Marketing to Women, Marketing to Women Myths, Targeting Women | Tagged: Adweek, Soul Mate, Hoover Vacuums, Barbara LiDeleteppert, Clean Freaks Rejoice, After Party, Wedding, Street Sweeper | 5 Comments »
Posted on March 11, 2009 by sheconomy
You’ve heard it before, and you will most likely hear it again and again throughout these rough economic times. Advertisers who continue their branding efforts during a recession will emerge as winners. But do you know why? Other than the obvious, continued name awareness, I believe one of the major reasons is… women don’t want [...]
Filed under: Advertising during recession, Advertising to Women During Recession, Effects of recession, Marketing 2.0, Marketing to "Green" Women, Marketing to Boomer Women, Marketing to Single Women, Marketing to Women, Marketing to Women Myths, Social Media, Targeting Women, Women and the Internet | Tagged: women and recession, Women and social media, Advertising during the Recession, build relationships | 3 Comments »
Posted on March 3, 2009 by sheconomy
Studies reveal that even during tough economic times, 78% of women are willing to pay full price for items they want and need. But as noted a few days ago in Marketing Week, studies also show that women do not feel that advertising connects or appeals to their needs, especially during these recessionary times. This [...]
Filed under: Advertising during recession, Advertising to Women During Recession, Buying Power of Women, Marketing 2.0, Marketing to "Green" Women, Marketing to Boomer Women, Marketing to Single Women, Marketing to Women, Marketing to Women Myths, Targeting Women, Women and the Internet | Tagged: 5th Annual M2W®-The Marketing To Women Conference, Marketing Week, Twitter | 2 Comments »
Posted on December 16, 2008 by sheconomy
A quick look back at some of the myths about marketing to women. MYTH #1: Why target women? Afterall, men average a higher income than women. TRUTH: Whether or not this is true, women are the ones making the purchases. Studies continue to vary somewhat on who makes more. And averages tend to throw things [...]
Filed under: Buying Power of Women, Marketing to Women, Marketing to Women Myths, Targeting Women | Tagged: gender-specific marketing, myths about women, target women, women purchases | 4 Comments »
Posted on December 12, 2008 by sheconomy
The answer is clear: it has to. Plato set the precedent when he said, “Necessity is the mother of invention,” in his iconic Republic, and the logic still applies today. We are certainly in a time where consumers, their confidence at a shocking low, are necessitating change. These leaner times mean businesses who respond to [...]
Filed under: Advertising during recession, Advertising to Women During Recession, Buying Power of Women, Effects of recession, Marketing 2.0, Marketing to Boomer Women, Marketing to Single Women, Marketing to Women, Marketing to Women Myths, Targeting Women, Women and the Internet | Tagged: advertise to women, Advertising Age, Bradley Johnson, consumer driven advertising, Downtime Opportunity, Great Depression, Great Recession, Plato, Recession advertising | 6 Comments »
Posted on November 18, 2008 by sheconomy
The marketing nightmare for Motrin this weekend could possibly serve as a summary lesson of things I have been discussing on the She-conomy blog for months. It is a perfect case study of what not to do. To review: Know the power of the female market Listen to the female market Understand the female market [...]
Filed under: Buying Power of Women, Examples of Bad/Good Advertising, Marketing 2.0, Marketing to Women, Marketing to Women Myths, Targeting Women, Women and the Internet | Tagged: Marketing to Women, female creative directors, Motrin, Bad ads for women, Female marketing, male creative directors | 7 Comments »
