When Marketing to Women, Don’t Be A Man: Ask For Directions

Posted on January 19, 2012 by sheconomy

To know that brands must target women is great. But can you still mess up? Absolutely. Dawn Billings, founder of The Heart Link Women’s Network, polled women small business professionals from three countries to find mistakes made by businesses when marketing to women. We have actually discussed most all of these at one time or another, [...]

Filed under: Advertising to Women During Recession, Connecting with Women, Marketing to Women, Marketing to Women Myths, Targeting Women | Tagged: , , , , , , , , , , | 1 Comment »

Sheconomy is Speaking at the 2011 MIMA Summit

Posted on August 8, 2011 by sheconomy

I am honored to have been asked to be a featured speaker at the 2011 Annual MIMA Summit. The theme is Celebrating the Digital Decade with a focus on consumer insights. Keynote speakers are Avinash Kaushik, the analytics evangelist for Google and Chris Anderson, editor-in-chief of Wired magazine. A complete line up of speakers can [...]

Filed under: Buying Power of Women, Marketing to "Green" Women, Marketing to Boomer Women, Marketing to Single Women, Marketing to Women, Marketing to Women Myths, Social Media, Targeting Women, Viral marketing, Web 2.0, Women and social media, Women and the Internet | Tagged: , , , , , | Leave a Comment »

Are Aunts the New Mom?

Posted on October 15, 2009 by sheconomy

Although not mentioned in this iVillage article, which is a preview of next weeks’ coverage on NBC’s report about women’s buying power, I still remain hopeful that they plan to address one of the most overused stereotypes about women. Many male marketers assume that all women are moms. However, while all moms are women, not [...]

Filed under: Advertising during recession, Buying Power of Women, Connecting with Women, Marketing 2.0, Marketing to Single Women, Marketing to Women, Marketing to Women Myths, Marketing-to-Moms, Targeting Women, Women and the Internet | Tagged: , , , , , , , , | 14 Comments »

Is ATT Missing an Opportunity for an Alley-Oop?

Posted on October 3, 2009 by sheconomy

I love this AT&T TV commercial! I have no idea what the media buy is, but I know that I have only seen it when I am watching sports. I am assuming that’s because of the focus on Tyler Hansbrough, the former North Carolina basketball hero who was recently drafted into the NBA by the [...]

Filed under: Advertising to Women During Recession, Connecting with Women, Examples of Bad/Good Advertising, Marketing 2.0, Marketing to Women Myths, Social Media, Targeting Women, Women and the Internet | Tagged: , , , , , , | 6 Comments »

Male Marketers, Don’t Tell a Woman She Needs More Time… She Already KNOWS That.

Posted on September 2, 2009 by sheconomy

I love this book from Michael Silverstein and Kate Sayre. It’s titled Women Want More: How to Capture Your Share of the World’s Largest, Fastest-Growing Market. But I must warn you to be careful not to read it from a male perspective. I have highlighted some of the key findings below, and you can read [...]

Filed under: Advertising during recession, Advertising to Women During Recession, Buying Power of Women, Connecting with Women, Marketing to Single Women, Marketing to Women, Marketing to Women Myths, Targeting Women | Tagged: , , , , , , , , | 4 Comments »

Men, Do You Have Questions About Marketing To Women?

Posted on April 29, 2009 by sheconomy

Now is the time to ask. I am in Chicago and for the next 2 days will be listening to speakers or attending workshops with some of the top leaders and researchers in the world of marketing to women. They will be discussing the topics listed below. I plan to tweet during the convention, and [...]

Filed under: Advertising during recession, Advertising to Women During Recession, Blogging, Buying Power of Women, Effects of recession, Marketing to "Green" Women, Marketing to Boomer Women, Marketing to Single Women, Marketing to Women, Marketing to Women Myths, Social Media, Targeting Women, Women and the Internet | Tagged: , , , , , | Leave a Comment »

If You Want to Successfully Market to a Woman, Don’t Treat Her Like One

Posted on March 20, 2009 by sheconomy

“At last, a vacuum campaign that defies gender and every stereotypical demographic” states Barbara Lippert in her Creative Critique for Adweek. I absolutely agree. This ad is funny, touches familiar emotions and connects with women. One of the most important things to remember when marketing to women is, if executed appropriately, it will appeal to [...]

Filed under: Buying Power of Women, Examples of Bad/Good Advertising, Marketing to Women, Marketing to Women Myths, Targeting Women | Tagged: , , , , , , , | 6 Comments »

Advertisers Shouldn’t Abandon Women. Build Relationships Through Social Media

Posted on March 11, 2009 by sheconomy

You’ve heard it before, and you will most likely hear it again and again throughout these rough economic times. Advertisers who continue their branding efforts during a recession will emerge as winners. But do you know why? Other than the obvious, continued name awareness, I believe one of the major reasons is… women don’t want [...]

Filed under: Advertising during recession, Advertising to Women During Recession, Effects of recession, Marketing 2.0, Marketing to "Green" Women, Marketing to Boomer Women, Marketing to Single Women, Marketing to Women, Marketing to Women Myths, Social Media, Targeting Women, Women and the Internet | Tagged: , , , | 3 Comments »

Guys, Women Are Still Buying. Make Sure They Are Buying Your Brand.

Posted on March 3, 2009 by sheconomy

Studies reveal that even during tough economic times, 78% of women are willing to pay full price for items they want and need. But as noted a few days ago in Marketing Week, studies also show that women do not feel that advertising connects or appeals to their needs, especially during these recessionary times. This [...]

Filed under: Advertising during recession, Advertising to Women During Recession, Buying Power of Women, Marketing 2.0, Marketing to "Green" Women, Marketing to Boomer Women, Marketing to Single Women, Marketing to Women, Marketing to Women Myths, Targeting Women, Women and the Internet | Tagged: , , | 2 Comments »

Myths About Marketing to Women

Posted on December 16, 2008 by sheconomy

A quick look back at some of the myths about marketing to women. MYTH #1: Why target women? Afterall, men average a higher income than women. TRUTH: Whether or not this is true, women are the ones making the purchases. Studies continue to vary somewhat on who makes more. And averages tend to throw things [...]

Filed under: Buying Power of Women, Marketing to Women, Marketing to Women Myths, Targeting Women | Tagged: , , , | 5 Comments »

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