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	<title>She-conomy &#187; Marketing to Single Women</title>
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	<link>http://she-conomy.com</link>
	<description>A guys guide to marketing to women</description>
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		<title>She-conomy &#187; Marketing to Single Women</title>
		<link>http://she-conomy.com</link>
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		<item>
		<title>Is Marketing To Women All Fun and Games?</title>
		<link>http://she-conomy.com/2012/01/17/marketing-to-women-is-all-fun-and-games/</link>
		<comments>http://she-conomy.com/2012/01/17/marketing-to-women-is-all-fun-and-games/#comments</comments>
		<pubDate>Tue, 17 Jan 2012 14:08:38 +0000</pubDate>
		<dc:creator>sheconomy</dc:creator>
				<category><![CDATA[Buying Power of Women]]></category>
		<category><![CDATA[Marketing to Boomer Women]]></category>
		<category><![CDATA[Marketing to Single Women]]></category>
		<category><![CDATA[Marketing to Women]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Web 2.0]]></category>
		<category><![CDATA[Women and social media]]></category>
		<category><![CDATA[Women and the Internet]]></category>
		<category><![CDATA[female social gamers]]></category>
		<category><![CDATA[Flowtown]]></category>
		<category><![CDATA[Inc.]]></category>
		<category><![CDATA[Interpret]]></category>
		<category><![CDATA[RockYou]]></category>
		<category><![CDATA[social gamers]]></category>
		<category><![CDATA[social games]]></category>
		<category><![CDATA[women and social games]]></category>

		<guid isPermaLink="false">http://sheconomy.wordpress.com/?p=3713</guid>
		<description><![CDATA[Social games have become serious business. In 2011, the total market in North America increased from $1 billion to $1.4 billion, an overall growth of 35%. And of the 13 hours each week that gamers spend on social networks, they play social games for an average of 9.5 hours (study conducted by RockYou® and Interpret, [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=she-conomy.com&amp;blog=3599164&amp;post=3713&amp;subd=sheconomy&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Who Are Social Gamers?</media:title>
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	</item>
		<item>
		<title>Sheconomy is Speaking at the 2011 MIMA Summit</title>
		<link>http://she-conomy.com/2011/08/08/sheconomy-is-speaking-at-the-2011-mima-summit/</link>
		<comments>http://she-conomy.com/2011/08/08/sheconomy-is-speaking-at-the-2011-mima-summit/#comments</comments>
		<pubDate>Mon, 08 Aug 2011 23:05:30 +0000</pubDate>
		<dc:creator>sheconomy</dc:creator>
				<category><![CDATA[Buying Power of Women]]></category>
		<category><![CDATA[Marketing to "Green" Women]]></category>
		<category><![CDATA[Marketing to Boomer Women]]></category>
		<category><![CDATA[Marketing to Single Women]]></category>
		<category><![CDATA[Marketing to Women]]></category>
		<category><![CDATA[Marketing to Women Myths]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Targeting Women]]></category>
		<category><![CDATA[Viral marketing]]></category>
		<category><![CDATA[Web 2.0]]></category>
		<category><![CDATA[Women and social media]]></category>
		<category><![CDATA[Women and the Internet]]></category>
		<category><![CDATA[2011 MIMA Summit]]></category>
		<category><![CDATA[Avinash Kaushik]]></category>
		<category><![CDATA[Chris Anderson]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[Sheconomy 2011 MIMA Summit]]></category>
		<category><![CDATA[Wired Magazine]]></category>

		<guid isPermaLink="false">http://she-conomy.com/?p=3493</guid>
		<description><![CDATA[I am honored to have been asked to be a featured speaker at the 2011 Annual MIMA Summit. The theme is Celebrating the Digital Decade with a focus on consumer insights. Keynote speakers are Avinash Kaushik, the analytics evangelist for Google and Chris Anderson, editor-in-chief of Wired magazine. A complete line up of speakers can [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=she-conomy.com&amp;blog=3599164&amp;post=3493&amp;subd=sheconomy&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Screen Shot 2011-08-08 at 4.20.10 PM</media:title>
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		<title>Is Facebook vs. Google+ Similar to Microsoft vs. Apple?</title>
		<link>http://she-conomy.com/2011/07/11/is-facebook-vs-google-similar-to-microsoft-vs-apple/</link>
		<comments>http://she-conomy.com/2011/07/11/is-facebook-vs-google-similar-to-microsoft-vs-apple/#comments</comments>
		<pubDate>Mon, 11 Jul 2011 18:02:27 +0000</pubDate>
		<dc:creator>sheconomy</dc:creator>
				<category><![CDATA[Buying Power of Women]]></category>
		<category><![CDATA[Connecting with Women]]></category>
		<category><![CDATA[Marketing 2.0]]></category>
		<category><![CDATA[Marketing to Single Women]]></category>
		<category><![CDATA[Marketing to Women]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Targeting Women]]></category>
		<category><![CDATA[Web 2.0]]></category>
		<category><![CDATA[Women and social media]]></category>
		<category><![CDATA[Women and the Internet]]></category>
		<category><![CDATA[apple]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[Google Plus]]></category>
		<category><![CDATA[Microsoft]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://she-conomy.com/?p=3470</guid>
		<description><![CDATA[The radical impact Google is making within the social space has reminded me a bit of the early days with Microsoft vs. Apple. Today it’s Facebook vs Google Plus. Much like Microsoft, Facebook captured the bulk of the market early on and rapidly grew on a worldwide basis. And even though Facebook, much like Microsoft [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=she-conomy.com&amp;blog=3599164&amp;post=3470&amp;subd=sheconomy&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>6</slash:comments>
	
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			<media:title type="html">sheconomy</media:title>
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			<media:title type="html">Apple-vs-microsoft-1</media:title>
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			<media:title type="html">Picture 14</media:title>
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		<item>
		<title>Pink Done Right Equals PANK® And Male Marketers Should Pay Attention</title>
		<link>http://she-conomy.com/2011/04/25/pink-done-right-equals-pank%c2%ae-and-marketers-should-pay-attention/</link>
		<comments>http://she-conomy.com/2011/04/25/pink-done-right-equals-pank%c2%ae-and-marketers-should-pay-attention/#comments</comments>
		<pubDate>Mon, 25 Apr 2011 14:40:51 +0000</pubDate>
		<dc:creator>sheconomy</dc:creator>
				<category><![CDATA[Buying Power of Women]]></category>
		<category><![CDATA[Connecting with Women]]></category>
		<category><![CDATA[Examples of Bad/Good Advertising]]></category>
		<category><![CDATA[Marketing to Single Women]]></category>
		<category><![CDATA[Marketing to Women]]></category>
		<category><![CDATA[Targeting Women]]></category>
		<category><![CDATA[Disney]]></category>
		<category><![CDATA[Hallmark]]></category>
		<category><![CDATA[marketing to aunts]]></category>
		<category><![CDATA[Melanie Notkin]]></category>
		<category><![CDATA[Mother's Day]]></category>
		<category><![CDATA[PANK]]></category>
		<category><![CDATA[Panks]]></category>
		<category><![CDATA[Pepsi]]></category>
		<category><![CDATA[Robert Raible]]></category>
		<category><![CDATA[Savvy Auntie]]></category>
		<category><![CDATA[Sears]]></category>
		<category><![CDATA[The White House Report: Women in America]]></category>

		<guid isPermaLink="false">http://she-conomy.com/?p=3321</guid>
		<description><![CDATA[The segment of women who do not have children is growing and so too is their voice thanks to Melanie Notkin, founder and CEO of SavvyAuntie.com. Notkin has coined the name PANKs® (Professional Aunts No Kids) as well as created this online community to provide a place for aunts to share their passion and love [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=she-conomy.com&amp;blog=3599164&amp;post=3321&amp;subd=sheconomy&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>1</slash:comments>
	
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			<media:title type="html">sheconomy</media:title>
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			<media:title type="html">Savvy Auntie Facebook Photo 1</media:title>
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			<media:title type="html">SavvyAuntie HC Book Cover</media:title>
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	</item>
		<item>
		<title>Male Marketers, Don&#8217;t Forget to Target the Single Woman</title>
		<link>http://she-conomy.com/2010/07/14/male-marketers-dont-forget-to-target-the-single-woman/</link>
		<comments>http://she-conomy.com/2010/07/14/male-marketers-dont-forget-to-target-the-single-woman/#comments</comments>
		<pubDate>Wed, 14 Jul 2010 12:33:38 +0000</pubDate>
		<dc:creator>sheconomy</dc:creator>
				<category><![CDATA[Connecting with Women]]></category>
		<category><![CDATA[Examples of Bad/Good Advertising]]></category>
		<category><![CDATA[Marketing to Single Women]]></category>
		<category><![CDATA[Targeting Women]]></category>
		<category><![CDATA[American Public Radio]]></category>
		<category><![CDATA[Ashley Milne-Tyte]]></category>
		<category><![CDATA[Chevrolet]]></category>
		<category><![CDATA[holland and holland advertising]]></category>
		<category><![CDATA[Kai Ryssdal]]></category>
		<category><![CDATA[Lowes]]></category>
		<category><![CDATA[Marketplace]]></category>
		<category><![CDATA[Melanie Notkin]]></category>
		<category><![CDATA[Stephanie Holland]]></category>
		<category><![CDATA[Tracy Chapman]]></category>

		<guid isPermaLink="false">http://she-conomy.com/?p=2797</guid>
		<description><![CDATA[I was honored to be interviewed by Ashley Milne-Tyte for a story on American Public Radio&#8217;s™ Market Place® radio show. The focus was on the lack of attention and respect that advertisers show single women. Guys, simply knowing that women are your market is not enough. You must understand WHO she is to connect with [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=she-conomy.com&amp;blog=3599164&amp;post=2797&amp;subd=sheconomy&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>4</slash:comments>
	
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			<media:title type="html">sheconomy</media:title>
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			<media:title type="html">Single Women</media:title>
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		<item>
		<title>Brand vs. Discounts &#8211; Guys, For Women, It Is NOT All About Price</title>
		<link>http://she-conomy.com/2009/11/13/brand-vs-discounts-guys-for-women-it-is-not-all-about-price/</link>
		<comments>http://she-conomy.com/2009/11/13/brand-vs-discounts-guys-for-women-it-is-not-all-about-price/#comments</comments>
		<pubDate>Fri, 13 Nov 2009 14:59:41 +0000</pubDate>
		<dc:creator>sheconomy</dc:creator>
				<category><![CDATA[Advertising during recession]]></category>
		<category><![CDATA[Advertising to Women During Recession]]></category>
		<category><![CDATA[Buying Power of Women]]></category>
		<category><![CDATA[Connecting with Women]]></category>
		<category><![CDATA[Effects of recession]]></category>
		<category><![CDATA[Marketing to Single Women]]></category>
		<category><![CDATA[Marketing to Women]]></category>
		<category><![CDATA[Targeting Women]]></category>
		<category><![CDATA[adage]]></category>
		<category><![CDATA[Brand vs Discounts]]></category>
		<category><![CDATA[Chris Dickey]]></category>
		<category><![CDATA[Discounts for women]]></category>
		<category><![CDATA[HPI]]></category>
		<category><![CDATA[Marketing to Women in Recession]]></category>
		<category><![CDATA[Marketing Week]]></category>
		<category><![CDATA[Not about Price]]></category>
		<category><![CDATA[Women and Price]]></category>

		<guid isPermaLink="false">http://she-conomy.com/?p=2184</guid>
		<description><![CDATA[According to Chris Dickey, in a recent AdAge article, 2010 is the year for retailers to rethink pricing, discounts strategy and start rebuilding their brand value. He states: “Today many retailers find that their most immediate issue is working their way back out of discount-driven brand-price erosion.” This really shouldn’t be a surprise to anyone. [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=she-conomy.com&amp;blog=3599164&amp;post=2184&amp;subd=sheconomy&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>2</slash:comments>
	
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			<media:title type="html">sheconomy</media:title>
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			<media:title type="html">she-discount</media:title>
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		<title>Guys, Could Marketing To Women Be As Simple As Playing A Game? Just Might Be.</title>
		<link>http://she-conomy.com/2009/11/11/is-marketing-to-women-with-social-media-as-simple-as-playing-a-game-just-might-be/</link>
		<comments>http://she-conomy.com/2009/11/11/is-marketing-to-women-with-social-media-as-simple-as-playing-a-game-just-might-be/#comments</comments>
		<pubDate>Wed, 11 Nov 2009 10:54:45 +0000</pubDate>
		<dc:creator>sheconomy</dc:creator>
				<category><![CDATA[Marketing to Women]]></category>
		<category><![CDATA[Targeting Women]]></category>
		<category><![CDATA[Women and the Internet]]></category>
		<category><![CDATA[Marketing to Boomer Women]]></category>
		<category><![CDATA[Marketing to Single Women]]></category>
		<category><![CDATA[Advertising to Women During Recession]]></category>
		<category><![CDATA[Female Business Owners]]></category>
		<category><![CDATA[Connecting with Women]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[Farmville]]></category>
		<category><![CDATA[Online games and apps]]></category>
		<category><![CDATA[Q Interactive]]></category>
		<category><![CDATA[Social Media World Forum]]></category>
		<category><![CDATA[Think Equity]]></category>
		<category><![CDATA[Women and Games]]></category>
		<category><![CDATA[Brands and Women]]></category>

		<guid isPermaLink="false">http://she-conomy.com/?p=2134</guid>
		<description><![CDATA[A new study released this week from Q Interactive and Social Media World Forum reveals that women are actively engaging with brands as they play some of their favorite online games. FarmVille has nearly 64,00,000 active monthly users on Facebook alone. And according to market research firm, Think Equity, the $720 million online social-gaming market [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=she-conomy.com&amp;blog=3599164&amp;post=2134&amp;subd=sheconomy&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>6</slash:comments>
	
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		<title>Are Aunts the New Mom?</title>
		<link>http://she-conomy.com/2009/10/15/are-aunts-the-new-mom/</link>
		<comments>http://she-conomy.com/2009/10/15/are-aunts-the-new-mom/#comments</comments>
		<pubDate>Thu, 15 Oct 2009 19:34:45 +0000</pubDate>
		<dc:creator>sheconomy</dc:creator>
				<category><![CDATA[Advertising during recession]]></category>
		<category><![CDATA[Buying Power of Women]]></category>
		<category><![CDATA[Connecting with Women]]></category>
		<category><![CDATA[Marketing 2.0]]></category>
		<category><![CDATA[Marketing to Single Women]]></category>
		<category><![CDATA[Marketing to Women]]></category>
		<category><![CDATA[Marketing to Women Myths]]></category>
		<category><![CDATA[Marketing-to-Moms]]></category>
		<category><![CDATA[Targeting Women]]></category>
		<category><![CDATA[Women and the Internet]]></category>
		<category><![CDATA[aunties]]></category>
		<category><![CDATA[iVillage]]></category>
		<category><![CDATA[Melanie Notkin]]></category>
		<category><![CDATA[mom market]]></category>
		<category><![CDATA[NBC]]></category>
		<category><![CDATA[PANK]]></category>
		<category><![CDATA[Savvy Auntie]]></category>
		<category><![CDATA[Savvyauntie.com]]></category>
		<category><![CDATA[women’s buying power]]></category>

		<guid isPermaLink="false">http://she-conomy.com/?p=2008</guid>
		<description><![CDATA[Although not mentioned in this iVillage article, which is a preview of next weeks’ coverage on NBC’s report about women’s buying power, I still remain hopeful that they plan to address one of the most overused stereotypes about women. Many male marketers assume that all women are moms. However, while all moms are women, not [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=she-conomy.com&amp;blog=3599164&amp;post=2008&amp;subd=sheconomy&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>14</slash:comments>
	
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		<title>Male Marketers, Don’t Tell a Woman She Needs More Time… She Already KNOWS That.</title>
		<link>http://she-conomy.com/2009/09/02/male-marketers-don%e2%80%99t-tell-a-woman-she-needs-more-time%e2%80%a6-she-already-knows-that/</link>
		<comments>http://she-conomy.com/2009/09/02/male-marketers-don%e2%80%99t-tell-a-woman-she-needs-more-time%e2%80%a6-she-already-knows-that/#comments</comments>
		<pubDate>Wed, 02 Sep 2009 14:00:38 +0000</pubDate>
		<dc:creator>sheconomy</dc:creator>
				<category><![CDATA[Advertising during recession]]></category>
		<category><![CDATA[Advertising to Women During Recession]]></category>
		<category><![CDATA[Buying Power of Women]]></category>
		<category><![CDATA[Connecting with Women]]></category>
		<category><![CDATA[Marketing to Single Women]]></category>
		<category><![CDATA[Marketing to Women]]></category>
		<category><![CDATA[Marketing to Women Myths]]></category>
		<category><![CDATA[Targeting Women]]></category>
		<category><![CDATA[adage]]></category>
		<category><![CDATA[Harvard Business Review]]></category>
		<category><![CDATA[Kate Sayre]]></category>
		<category><![CDATA[Marketing Week]]></category>
		<category><![CDATA[Marti Barletta]]></category>
		<category><![CDATA[Michael Silverstein]]></category>
		<category><![CDATA[Time]]></category>
		<category><![CDATA[what do women want]]></category>

		<guid isPermaLink="false">http://she-conomy.com/?p=1806</guid>
		<description><![CDATA[I love this book from Michael Silverstein and Kate Sayre. It’s titled Women Want More: How to Capture Your Share of the World’s Largest, Fastest-Growing Market. But I must warn you to be careful not to read it from a male perspective. I have highlighted some of the key findings below, and you can read [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=she-conomy.com&amp;blog=3599164&amp;post=1806&amp;subd=sheconomy&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>4</slash:comments>
	
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		<title>Men, Do You Have Questions About Marketing To Women?</title>
		<link>http://she-conomy.com/2009/04/29/men-now-is-the-time-to-ask-your-questions-about-marketing-to-women/</link>
		<comments>http://she-conomy.com/2009/04/29/men-now-is-the-time-to-ask-your-questions-about-marketing-to-women/#comments</comments>
		<pubDate>Wed, 29 Apr 2009 12:03:46 +0000</pubDate>
		<dc:creator>sheconomy</dc:creator>
				<category><![CDATA[Advertising during recession]]></category>
		<category><![CDATA[Advertising to Women During Recession]]></category>
		<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Buying Power of Women]]></category>
		<category><![CDATA[Effects of recession]]></category>
		<category><![CDATA[Marketing to "Green" Women]]></category>
		<category><![CDATA[Marketing to Boomer Women]]></category>
		<category><![CDATA[Marketing to Single Women]]></category>
		<category><![CDATA[Marketing to Women]]></category>
		<category><![CDATA[Marketing to Women Myths]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Targeting Women]]></category>
		<category><![CDATA[Women and the Internet]]></category>
		<category><![CDATA[advertising to women]]></category>
		<category><![CDATA[M2W]]></category>
		<category><![CDATA[Trends]]></category>
		<category><![CDATA[Women and social media]]></category>

		<guid isPermaLink="false">http://she-conomy.com/?p=1385</guid>
		<description><![CDATA[Now is the time to ask. I am in Chicago and for the next 2 days will be listening to speakers or attending workshops with some of the top leaders and researchers in the world of marketing to women. They will be discussing the topics listed below. I plan to tweet during the convention, and [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=she-conomy.com&amp;blog=3599164&amp;post=1385&amp;subd=sheconomy&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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