Posted on July 14, 2010 by sheconomy
I was honored to be interviewed by Ashley Milne-Tyte for a story on American Public Radio’s™ Market Place® radio show. The focus was on the lack of attention and respect that advertisers show single women. Guys, simply knowing that women are your market is not enough. You must understand WHO she is to connect with [...]
Filed under: Connecting with Women, Examples of Bad/Good Advertising, Marketing to Single Women, Targeting Women | Tagged: Stephanie Holland, Marketing to Single Women, holland and holland advertising, Melanie Notkin, American Public Radio, Marketplace, Lowes, Ashley Milne-Tyte, Kai Ryssdal, Chevrolet, Tracy Chapman | Leave a Comment »
Posted on November 13, 2009 by sheconomy
According to Chris Dickey, in a recent AdAge article, 2010 is the year for retailers to rethink pricing, discounts strategy and start rebuilding their brand value. He states: “Today many retailers find that their most immediate issue is working their way back out of discount-driven brand-price erosion.” This really shouldn’t be a surprise to anyone. [...]
Filed under: Advertising during recession, Advertising to Women During Recession, Buying Power of Women, Connecting with Women, Effects of recession, Marketing to Single Women, Marketing to Women, Targeting Women | Tagged: Marketing to Women, adage, Marketing Week, Marketing to Women in Recession, Not about Price, Discounts for women, Chris Dickey, HPI, Brand vs Discounts, Women and Price | 2 Comments »
Posted on November 11, 2009 by sheconomy
A new study released this week from Q Interactive and Social Media World Forum reveals that women are actively engaging with brands as they play some of their favorite online games. FarmVille has nearly 64,00,000 active monthly users on Facebook alone. And according to market research firm, Think Equity, the $720 million online social-gaming market [...]
Filed under: Advertising to Women During Recession, Connecting with Women, Female Business Owners, Marketing to Boomer Women, Marketing to Single Women, Marketing to Women, Targeting Women, Women and the Internet | Tagged: Marketing to Women, facebook, Farmville, Online games and apps, Q Interactive, Social Media World Forum, Think Equity, Women and Games, Brands and Women | 5 Comments »
Posted on October 15, 2009 by sheconomy
Although not mentioned in this iVillage article, which is a preview of next weeks’ coverage on NBC’s report about women’s buying power, I still remain hopeful that they plan to address one of the most overused stereotypes about women. Many male marketers assume that all women are moms. However, while all moms are women, not [...]
Filed under: Advertising during recession, Buying Power of Women, Connecting with Women, Marketing 2.0, Marketing to Single Women, Marketing to Women, Marketing to Women Myths, Marketing-to-Moms, Targeting Women, Women and the Internet | Tagged: aunties, iVillage, Melanie Notkin, mom market, NBC, PANK, Savvy Auntie, Savvyauntie.com, women’s buying power | 12 Comments »
Posted on September 2, 2009 by sheconomy
There is much anticipation, including my own, about a new book due out this month, from Michael Silverstein and Kate Sayre. It’s titled Women Want More: How to Capture Your Share of the World’s Largest, Fastest-Growing Market. I have highlighted some of the key findings below, and you can read more at The Harvard Business [...]
Filed under: Advertising during recession, Advertising to Women During Recession, Buying Power of Women, Connecting with Women, Marketing to Single Women, Marketing to Women, Marketing to Women Myths, Targeting Women | Tagged: adage, Harvard Business Review, Kate Sayre, Marketing to Women, Marketing Week, Marti Barletta, Michael Silverstein, Time, what do women want | 3 Comments »
Posted on April 29, 2009 by sheconomy
Now is the time to ask. I am in Chicago and for the next 2 days will be listening to speakers or attending workshops with some of the top leaders and researchers in the world of marketing to women. They will be discussing the topics listed below. I plan to tweet during the convention, and [...]
Filed under: Advertising during recession, Advertising to Women During Recession, Blogging, Buying Power of Women, Effects of recession, Marketing to "Green" Women, Marketing to Boomer Women, Marketing to Single Women, Marketing to Women, Marketing to Women Myths, Social Media, Targeting Women, Women and the Internet | Tagged: advertising to women, M2W, Marketing to Women, Targeting Women, Trends, Women and social media | Leave a Comment »
Posted on March 17, 2009 by sheconomy
Social media and social networking become Social Media Marketing success stories only if developed, implemented, monitored and managed with clear cut strategies. Women are your market, and social media is the way to reach them. But you must connect effectively. Costs associated with social media and networking tools are very appealing. But it will cost [...]
Filed under: Advertising during recession, Advertising to Women During Recession, Buying Power of Women, Marketing 2.0, Marketing to Single Women, Social Media, Web 2.0, Women and the Internet | Tagged: female audience, Joe Burton, Social Media, Social Media Marketing, social networking, Understanding the Economics of Digital Compared to Traditional Advertising and Media Services | 1 Comment »
Posted on March 11, 2009 by sheconomy
You’ve heard it before, and you will most likely hear it again and again throughout these rough economic times. Advertisers who continue their branding efforts during a recession will emerge as winners. But do you know why? Other than the obvious, continued name awareness, I believe one of the major reasons is… women don’t want [...]
Filed under: Advertising during recession, Advertising to Women During Recession, Effects of recession, Marketing 2.0, Marketing to "Green" Women, Marketing to Boomer Women, Marketing to Single Women, Marketing to Women, Marketing to Women Myths, Social Media, Targeting Women, Women and the Internet | Tagged: women and recession, Women and social media, Advertising during the Recession, build relationships | 3 Comments »
Posted on March 3, 2009 by sheconomy
Studies reveal that even during tough economic times, 78% of women are willing to pay full price for items they want and need. But as noted a few days ago in Marketing Week, studies also show that women do not feel that advertising connects or appeals to their needs, especially during these recessionary times. This [...]
Filed under: Advertising during recession, Advertising to Women During Recession, Buying Power of Women, Marketing 2.0, Marketing to "Green" Women, Marketing to Boomer Women, Marketing to Single Women, Marketing to Women, Marketing to Women Myths, Targeting Women, Women and the Internet | Tagged: 5th Annual M2W®-The Marketing To Women Conference, Marketing Week, Twitter | 2 Comments »
Posted on February 10, 2009 by sheconomy
You may recall we posted a poll a couple of weeks ago asking that you vote on whether or not you found this Veet hair removal ad offensive. I found the results interesting. 33% – As a woman, yes, I am offended by this ad. 36% – As a woman, no, I am not offended [...]
Filed under: Buying Power of Women, Examples of Bad/Good Advertising, Marketing to Boomer Women, Marketing to Single Women, Marketing to Women, Targeting Women | Tagged: Offending women, Offensive ads, Veet, Targeting to Women | 1 Comment »
