Posted on July 26th, 2018 by sheconomy
The first thing men tend to do when marketing to women is think “pink.” But is that wise? The simple answer is ….no. For one, as we have mentioned time and again all women are not alike. That could not be more true than when it comes to color preferences. To draw general stereotypes about color can be dangerous. For instance, as the infographic reveals below, one study reveals both male and female like the color blue more than any other color. Don’t paint it PINK! Source: How Colors Affect Conversions – Infographic In men, the blue color may be
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Filed under: Marketing to "Green" Women, Marketing to Boomer Women, Marketing to Millennial Women, Marketing to Non-Moms, Marketing to Single Women, Marketing to Women | Comments Off on When Marketing to Women, How Important is Color?
Posted on September 16th, 2016 by GoDaddy Migration Tool
Contrary to what most advertisers and marketers still tend to focus on, all women are NOT moms. A couple of years ago, Melanie Notkin, founder of SavvyAuntie.com published the book, “Otherhood: Modern Women Finding a New Kind of Happiness.” In it she reveals her own story as well as the honest, poignant, humorous, and occasionally heartbreaking stories of women in her generation—women who expected love, marriage, and parenthood, but instead found themselves facing a different reality. She addresses the reasons for this shift, the social and emotional impact it has on our collective culture, and how the “new normal” will affect our society in
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Filed under: Buying Power of Women, Marketing to Non-Moms, Marketing to Women, Marketing-to-Moms, Sheconomy | Comments Off on Male Marketers: 38% of US Women, Ages 22-44, Are NOT Moms Either by Choice or Chance
