Marketing To Women Is About Providing GOOD Content And Google Is Making Sure Of It

Good content continues to rule and there simply are no short cuts. Not only does it make sense to provide content relevant and helpful to your female audience, Google is actually rewarding you for doing so. According to their press release an update to Google’s algorithms, will provide better rankings for high-quality sites—sites with original content and information such as research, in-depth reports, thoughtful analysis and so on. Google depends on the high-quality content created by wonderful websites around the world, and we do have a responsibility to encourage a healthy web ecosystem. Therefore, it is important for high-quality sites

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When Marketing to Women, Remember: Moms Are Not JUST Moms

We talk a good bit about how all women are not moms. But it would also be wise for marketers to remember that moms are not just moms. They have other interests, and that is true for mom bloggers as well as mom blog readers. Yes, moms who blog are very influential and according to eMarketer, that trend is expected to steadily increase from 3.9 million today to 4.4 million in 2014. And yes, moms who blog have become important partners for many companies selling their products and services to the nearly 33 million moms who go online in the

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Guys, Women Are Not Inspired by Bathroom Humor

Yes… that “is” a shot of a rhinoceros peeing. But wait, there’s more! For everyone to watch, Mohawk® Flooring subjected a piece of their carpet to two weeks of being walked on, peed on and yes… crapped on by Ricko, a 2,800 lb. African rhinoceros. All in an effort to prove how stain resistant and durable their new SmartStrand® product actually is. Seriously? I saw this campaign for the first time last week. Even though it is about a year old, I think it’s a great example of taking a boyish obsession with bathroom humor to the next unfortunate level.

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Men: Want to Engage Moms? Go Online

T.V. is a part of most Americans life, especially for moms. Their children watch television, and consequently so do they.  In a blog on MediaPost, writer Petra Arbutina, asks a very good question: “Are these moms really engaged in the programming when they’re watching television with their families?” I would think that the answer is…no. As I mentioned in an earlier post, women are “multi-minders.” Though there may be something on the tv, it doesn’t mean that mom is paying the least bit of attention. More than likely, there are a million and one things running through her head and

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Is the Auto Industry a Woman’s Nation?


As you know, I closely followed Maria Shriver’s special report: A Woman’s Nation Changes Everything, on NBC this past week. Among other topics related to females, Shriver discussed how women’s purchasing power affects bottom line. Sounds like She-conomy, right? Jody DeVere, who I met on Twitter and got to know even better at the 2009 Marketing to Women Conference in Chicago, created, a safe environment for women to get automotive advice tailored to their needs. She’s been following California’s first lady too. In fact, Jody was invited to be on the panel of a live blogger podcast for the

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Are Aunts the New Mom?


Although not mentioned in this iVillage article, which is a preview of next weeks’ coverage on NBC’s report about women’s buying power, I still remain hopeful that they plan to address one of the most overused stereotypes about women. Many male marketers assume that all women are moms. However, while all moms are women, not all women are moms. And there is no one more in tune to that than Melanie Notkin, CEO and founder of the very successful online community, I met my friend Melanie on Twitter nearly a year ago and since then she’s been featured in

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Women With Children At Home Are More Likely To Use Social Media


A recent study conducted by BIGresearch for the Retail Advertising and Marketing Association (RAMA), a division of the National Retail Federation, confirms there is advantage to connecting with women through social media and shows this advantage to be especially true for those longing to reach the “mom” market. The study also noted that in an economy where price means everything, retailers who already have a presence on social networking sites like Facebook and Twitter are one step ahead of getting in front of these women. Women with children at home are more likely to use Facebook (60.3%),  MySpace (42.4%) and Twitter (16.5%)

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