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	<title>She-conomy &#187; Marketing-to-Moms</title>
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	<link>http://she-conomy.com</link>
	<description>A guys guide to marketing to women</description>
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		<title>She-conomy &#187; Marketing-to-Moms</title>
		<link>http://she-conomy.com</link>
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		<title>Marketing To Women Is About Providing GOOD Content And Google Is Making Sure Of It</title>
		<link>http://she-conomy.com/2011/03/02/marketing-to-women-is-about-providing-good-content-and-google-is-making-sure-of-it/</link>
		<comments>http://she-conomy.com/2011/03/02/marketing-to-women-is-about-providing-good-content-and-google-is-making-sure-of-it/#comments</comments>
		<pubDate>Wed, 02 Mar 2011 10:04:45 +0000</pubDate>
		<dc:creator>sheconomy</dc:creator>
				<category><![CDATA[Marketing to Women]]></category>
		<category><![CDATA[Marketing-to-Moms]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Targeting Women]]></category>
		<category><![CDATA[Women and social media]]></category>
		<category><![CDATA[Women and the Internet]]></category>
		<category><![CDATA[bad SEO]]></category>
		<category><![CDATA[Good SEO]]></category>
		<category><![CDATA[Google algorithm update]]></category>
		<category><![CDATA[Relevant content]]></category>

		<guid isPermaLink="false">http://she-conomy.com/?p=3120</guid>
		<description><![CDATA[Good content continues to rule and there simply are no short cuts. Not only does it make sense to provide content relevant and helpful to your female audience, Google is actually rewarding you for doing so. According to their press release an update to Google&#8217;s algorithms, will provide better rankings for high-quality sites—sites with original [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=she-conomy.com&amp;blog=3599164&amp;post=3120&amp;subd=sheconomy&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>7</slash:comments>
	
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		<title>When Marketing to Women, Remember: Moms Are Not JUST Moms</title>
		<link>http://she-conomy.com/2010/10/25/when-marketing-to-women-remember-moms-are-not-just-moms/</link>
		<comments>http://she-conomy.com/2010/10/25/when-marketing-to-women-remember-moms-are-not-just-moms/#comments</comments>
		<pubDate>Mon, 25 Oct 2010 15:46:39 +0000</pubDate>
		<dc:creator>sheconomy</dc:creator>
				<category><![CDATA[Advertising during recession]]></category>
		<category><![CDATA[Advertising to Women During Recession]]></category>
		<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Buying Power of Women]]></category>
		<category><![CDATA[Connecting with Women]]></category>
		<category><![CDATA[Marketing to Women]]></category>
		<category><![CDATA[Marketing-to-Moms]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Targeting Women]]></category>
		<category><![CDATA[Web 2.0]]></category>
		<category><![CDATA[Women and social media]]></category>
		<category><![CDATA[Women and the Internet]]></category>
		<category><![CDATA[Debra Williamson]]></category>
		<category><![CDATA[eMarketer]]></category>
		<category><![CDATA[mom bloggers]]></category>
		<category><![CDATA[online moms]]></category>
		<category><![CDATA[partnering with mom bloggers]]></category>

		<guid isPermaLink="false">http://she-conomy.com/?p=2939</guid>
		<description><![CDATA[We talk a good bit about how all women are not moms. But it would also be wise for marketers to remember that moms are not just moms. They have other interests, and that is true for mom bloggers as well as mom blog readers. Yes, moms who blog are very influential and according to [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=she-conomy.com&amp;blog=3599164&amp;post=2939&amp;subd=sheconomy&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://she-conomy.com/2010/10/25/when-marketing-to-women-remember-moms-are-not-just-moms/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
	
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			<media:title type="html">sheconomy</media:title>
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		<title>Guys, Women Are Not Inspired by Bathroom Humor</title>
		<link>http://she-conomy.com/2010/07/13/guys-women-are-not-inspired-by-bathroom-humor/</link>
		<comments>http://she-conomy.com/2010/07/13/guys-women-are-not-inspired-by-bathroom-humor/#comments</comments>
		<pubDate>Tue, 13 Jul 2010 12:32:27 +0000</pubDate>
		<dc:creator>sheconomy</dc:creator>
				<category><![CDATA[Buying Power of Women]]></category>
		<category><![CDATA[Connecting with Women]]></category>
		<category><![CDATA[Examples of Bad/Good Advertising]]></category>
		<category><![CDATA[Marketing-to-Moms]]></category>
		<category><![CDATA[Targeting Women]]></category>
		<category><![CDATA[bad advertising]]></category>
		<category><![CDATA[Bad marketing to women]]></category>
		<category><![CDATA[Chip Wade]]></category>
		<category><![CDATA[HGTV]]></category>
		<category><![CDATA[Marketing to Women]]></category>
		<category><![CDATA[Mohawk® Flooring]]></category>
		<category><![CDATA[SmartStrand® Carpet]]></category>

		<guid isPermaLink="false">http://she-conomy.com/?p=2758</guid>
		<description><![CDATA[Yes&#8230; that &#8220;is&#8221; a shot of a rhinoceros peeing. But wait, there&#8217;s more! For everyone to watch, Mohawk® Flooring subjected a piece of their carpet to two weeks of being walked on, peed on and yes&#8230; crapped on by Ricko, a 2,800 lb. African rhinoceros. All in an effort to prove how stain resistant and [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=she-conomy.com&amp;blog=3599164&amp;post=2758&amp;subd=sheconomy&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://she-conomy.com/2010/07/13/guys-women-are-not-inspired-by-bathroom-humor/feed/</wfw:commentRss>
		<slash:comments>11</slash:comments>
	
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			<media:title type="html">sheconomy</media:title>
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			<media:title type="html">Picture 28</media:title>
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		<title>Men: Want to Engage Moms? Go Online</title>
		<link>http://she-conomy.com/2010/04/30/men-want-to-engage-moms-go-online/</link>
		<comments>http://she-conomy.com/2010/04/30/men-want-to-engage-moms-go-online/#comments</comments>
		<pubDate>Fri, 30 Apr 2010 16:40:37 +0000</pubDate>
		<dc:creator>sheconomy</dc:creator>
				<category><![CDATA[Buying Power of Women]]></category>
		<category><![CDATA[Connecting with Women]]></category>
		<category><![CDATA[Marketing to Women]]></category>
		<category><![CDATA[Marketing-to-Moms]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Targeting Women]]></category>
		<category><![CDATA[Women and the Internet]]></category>
		<category><![CDATA[American Idol]]></category>
		<category><![CDATA[Engage]]></category>
		<category><![CDATA[Hulu]]></category>
		<category><![CDATA[MediaPost]]></category>
		<category><![CDATA[Moms]]></category>
		<category><![CDATA[multi-minders]]></category>
		<category><![CDATA[Petra Arbutina]]></category>
		<category><![CDATA[Survivor]]></category>
		<category><![CDATA[tv]]></category>

		<guid isPermaLink="false">http://she-conomy.com/?p=2681</guid>
		<description><![CDATA[T.V. is a part of most Americans life, especially for moms. Their children watch television, and consequently so do they.  In a blog on MediaPost, writer Petra Arbutina, asks a very good question: “Are these moms really engaged in the programming when they&#8217;re watching television with their families?” I would think that the answer is&#8230;no. [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=she-conomy.com&amp;blog=3599164&amp;post=2681&amp;subd=sheconomy&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://she-conomy.com/2010/04/30/men-want-to-engage-moms-go-online/feed/</wfw:commentRss>
		<slash:comments>6</slash:comments>
	
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			<media:title type="html">sheconomy</media:title>
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			<media:title type="html">want to engage women?</media:title>
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		<item>
		<title>Is the Auto Industry a Woman&#8217;s Nation?</title>
		<link>http://she-conomy.com/2009/10/26/is-the-auto-industry-a-womans-nation/</link>
		<comments>http://she-conomy.com/2009/10/26/is-the-auto-industry-a-womans-nation/#comments</comments>
		<pubDate>Mon, 26 Oct 2009 17:09:19 +0000</pubDate>
		<dc:creator>sheconomy</dc:creator>
				<category><![CDATA[Buying Power of Women]]></category>
		<category><![CDATA[Connecting with Women]]></category>
		<category><![CDATA[Marketing 2.0]]></category>
		<category><![CDATA[Marketing to Women]]></category>
		<category><![CDATA[Marketing-to-Moms]]></category>
		<category><![CDATA[Targeting Women]]></category>
		<category><![CDATA[A Women's Nation]]></category>
		<category><![CDATA[AskPatty.com]]></category>
		<category><![CDATA[Fritz Henderson]]></category>
		<category><![CDATA[General Motors]]></category>
		<category><![CDATA[Jody DeVere]]></category>
		<category><![CDATA[Maria Shriver]]></category>
		<category><![CDATA[Marketing to Women Conference]]></category>
		<category><![CDATA[NBC]]></category>
		<category><![CDATA[Susan Docherty]]></category>
		<category><![CDATA[women executives]]></category>
		<category><![CDATA[Yankelovich Monitor]]></category>

		<guid isPermaLink="false">http://she-conomy.com/?p=2037</guid>
		<description><![CDATA[As you know, I closely followed Maria Shriver’s special report: A Woman’s Nation Changes Everything, on NBC this past week. Among other topics related to females, Shriver discussed how women’s purchasing power affects bottom line. Sounds like She-conomy, right? Jody DeVere, who I met on Twitter and got to know even better at the 2009 [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=she-conomy.com&amp;blog=3599164&amp;post=2037&amp;subd=sheconomy&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://she-conomy.com/2009/10/26/is-the-auto-industry-a-womans-nation/feed/</wfw:commentRss>
		<slash:comments>6</slash:comments>
	
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			<media:title type="html">sheconomy</media:title>
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	</item>
		<item>
		<title>Are Aunts the New Mom?</title>
		<link>http://she-conomy.com/2009/10/15/are-aunts-the-new-mom/</link>
		<comments>http://she-conomy.com/2009/10/15/are-aunts-the-new-mom/#comments</comments>
		<pubDate>Thu, 15 Oct 2009 19:34:45 +0000</pubDate>
		<dc:creator>sheconomy</dc:creator>
				<category><![CDATA[Advertising during recession]]></category>
		<category><![CDATA[Buying Power of Women]]></category>
		<category><![CDATA[Connecting with Women]]></category>
		<category><![CDATA[Marketing 2.0]]></category>
		<category><![CDATA[Marketing to Single Women]]></category>
		<category><![CDATA[Marketing to Women]]></category>
		<category><![CDATA[Marketing to Women Myths]]></category>
		<category><![CDATA[Marketing-to-Moms]]></category>
		<category><![CDATA[Targeting Women]]></category>
		<category><![CDATA[Women and the Internet]]></category>
		<category><![CDATA[aunties]]></category>
		<category><![CDATA[iVillage]]></category>
		<category><![CDATA[Melanie Notkin]]></category>
		<category><![CDATA[mom market]]></category>
		<category><![CDATA[NBC]]></category>
		<category><![CDATA[PANK]]></category>
		<category><![CDATA[Savvy Auntie]]></category>
		<category><![CDATA[Savvyauntie.com]]></category>
		<category><![CDATA[women’s buying power]]></category>

		<guid isPermaLink="false">http://she-conomy.com/?p=2008</guid>
		<description><![CDATA[Although not mentioned in this iVillage article, which is a preview of next weeks’ coverage on NBC’s report about women’s buying power, I still remain hopeful that they plan to address one of the most overused stereotypes about women. Many male marketers assume that all women are moms. However, while all moms are women, not [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=she-conomy.com&amp;blog=3599164&amp;post=2008&amp;subd=sheconomy&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>14</slash:comments>
	
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			<media:title type="html">sheconomy</media:title>
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		<item>
		<title>Women With Children At Home Are More Likely To Use Social Media</title>
		<link>http://she-conomy.com/2009/09/23/women-with-children-at-home-are-more-likely-to-use-social-media/</link>
		<comments>http://she-conomy.com/2009/09/23/women-with-children-at-home-are-more-likely-to-use-social-media/#comments</comments>
		<pubDate>Wed, 23 Sep 2009 18:56:16 +0000</pubDate>
		<dc:creator>sheconomy</dc:creator>
				<category><![CDATA[Advertising during recession]]></category>
		<category><![CDATA[Advertising to Women During Recession]]></category>
		<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Connecting with Women]]></category>
		<category><![CDATA[Marketing to Women]]></category>
		<category><![CDATA[Marketing-to-Moms]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Women and the Internet]]></category>
		<category><![CDATA[listening to moms]]></category>
		<category><![CDATA[marketing to moms with social media]]></category>
		<category><![CDATA[moms and social networks]]></category>

		<guid isPermaLink="false">http://she-conomy.com/?p=1895</guid>
		<description><![CDATA[A recent study conducted by BIGresearch for the Retail Advertising and Marketing Association (RAMA), a division of the National Retail Federation, confirms there is advantage to connecting with women through social media and shows this advantage to be especially true for those longing to reach the “mom” market. The study also noted that in an economy where [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=she-conomy.com&amp;blog=3599164&amp;post=1895&amp;subd=sheconomy&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://she-conomy.com/2009/09/23/women-with-children-at-home-are-more-likely-to-use-social-media/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
	
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			<media:title type="html">sheconomy</media:title>
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			<media:title type="html">mom1</media:title>
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