Marketing To Women Is About Providing GOOD Content And Google Is Making Sure Of It

Posted on March 2, 2011 by sheconomy

Good content continues to rule and there simply are no short cuts. Not only does it make sense to provide content relevant and helpful to your female audience, Google is actually rewarding you for doing so. According to their press release an update to Google’s algorithms, will provide better rankings for high-quality sites—sites with original [...]

Filed under: Marketing to Women, Marketing-to-Moms, Social Media, Targeting Women, Women and social media, Women and the Internet | Tagged: , , , , | 7 Comments »

When Marketing to Women, Remember: Moms Are Not JUST Moms

Posted on October 25, 2010 by sheconomy

We talk a good bit about how all women are not moms. But it would also be wise for marketers to remember that moms are not just moms. They have other interests, and that is true for mom bloggers as well as mom blog readers. Yes, moms who blog are very influential and according to [...]

Filed under: Advertising during recession, Advertising to Women During Recession, Blogging, Buying Power of Women, Connecting with Women, Marketing to Women, Marketing-to-Moms, Social Media, Targeting Women, Web 2.0, Women and social media, Women and the Internet | Tagged: , , , , , , | 3 Comments »

Guys, Women Are Not Inspired by Bathroom Humor

Posted on July 13, 2010 by sheconomy

Yes… that “is” a shot of a rhinoceros peeing. But wait, there’s more! For everyone to watch, Mohawk® Flooring subjected a piece of their carpet to two weeks of being walked on, peed on and yes… crapped on by Ricko, a 2,800 lb. African rhinoceros. All in an effort to prove how stain resistant and [...]

Filed under: Buying Power of Women, Connecting with Women, Examples of Bad/Good Advertising, Marketing-to-Moms, Targeting Women | Tagged: , , , , , , | 11 Comments »

Men: Want to Engage Moms? Go Online

Posted on April 30, 2010 by sheconomy

T.V. is a part of most Americans life, especially for moms. Their children watch television, and consequently so do they.  In a blog on MediaPost, writer Petra Arbutina, asks a very good question: “Are these moms really engaged in the programming when they’re watching television with their families?” I would think that the answer is…no. [...]

Filed under: Buying Power of Women, Connecting with Women, Marketing to Women, Marketing-to-Moms, Social Media, Targeting Women, Women and the Internet | Tagged: , , , , , , , , , | 6 Comments »

Is the Auto Industry a Woman’s Nation?

Posted on October 26, 2009 by sheconomy

As you know, I closely followed Maria Shriver’s special report: A Woman’s Nation Changes Everything, on NBC this past week. Among other topics related to females, Shriver discussed how women’s purchasing power affects bottom line. Sounds like She-conomy, right? Jody DeVere, who I met on Twitter and got to know even better at the 2009 [...]

Filed under: Buying Power of Women, Connecting with Women, Marketing 2.0, Marketing to Women, Marketing-to-Moms, Targeting Women | Tagged: , , , , , , , , , , | 6 Comments »

Are Aunts the New Mom?

Posted on October 15, 2009 by sheconomy

Although not mentioned in this iVillage article, which is a preview of next weeks’ coverage on NBC’s report about women’s buying power, I still remain hopeful that they plan to address one of the most overused stereotypes about women. Many male marketers assume that all women are moms. However, while all moms are women, not [...]

Filed under: Advertising during recession, Buying Power of Women, Connecting with Women, Marketing 2.0, Marketing to Single Women, Marketing to Women, Marketing to Women Myths, Marketing-to-Moms, Targeting Women, Women and the Internet | Tagged: , , , , , , , , | 14 Comments »

Women With Children At Home Are More Likely To Use Social Media

Posted on September 23, 2009 by sheconomy

A recent study conducted by BIGresearch for the Retail Advertising and Marketing Association (RAMA), a division of the National Retail Federation, confirms there is advantage to connecting with women through social media and shows this advantage to be especially true for those longing to reach the “mom” market. The study also noted that in an economy where [...]

Filed under: Advertising during recession, Advertising to Women During Recession, Blogging, Connecting with Women, Marketing to Women, Marketing-to-Moms, Social Media, Women and the Internet | Tagged: , , , | 4 Comments »