Posted on July 13, 2010 by sheconomy
Yes… that “is” a shot of a rhinoceros peeing. But wait, there’s more! For everyone to watch, Mohawk® Flooring subjected a piece of their carpet to two weeks of being walked on, peed on and yes… crapped on by Ricko, a 2,800 lb. African rhinoceros. All in an effort to prove how stain resistant and [...]
Filed under: Buying Power of Women, Connecting with Women, Examples of Bad/Good Advertising, Marketing-to-Moms, Targeting Women | Tagged: Marketing to Women, bad advertising, SmartStrand® Carpet, Mohawk® Flooring, Chip Wade, HGTV, Bad marketing to women | 7 Comments »
Posted on April 30, 2010 by sheconomy
T.V. is a part of most Americans life, especially for moms. Their children watch television, and consequently so do they. In a blog on MediaPost, writer Petra Arbutina, asks a very good question: “Are these moms really engaged in the programming when they’re watching television with their families?” I would think that the answer is…no. [...]
Filed under: Buying Power of Women, Connecting with Women, Marketing to Women, Marketing-to-Moms, Social Media, Targeting Women, Women and the Internet | Tagged: Marketing to Women, Engage, Moms, MediaPost, Petra Arbutina, multi-minders, tv, American Idol, Survivor, Hulu | 4 Comments »
Posted on October 26, 2009 by sheconomy
As you know, I closely followed Maria Shriver’s special report: A Woman’s Nation Changes Everything, on NBC this past week. Among other topics related to females, Shriver discussed how women’s purchasing power affects bottom line. Sounds like She-conomy, right? Jody DeVere, who I met on Twitter and got to know even better at the 2009 [...]
Filed under: Buying Power of Women, Connecting with Women, Marketing 2.0, Marketing to Women, Marketing-to-Moms, Targeting Women | Tagged: A Women's Nation, AskPatty.com, Fritz Henderson, General Motors, Jody DeVere, Maria Shriver, Marketing to Women Conference, NBC, Susan Docherty, women executives, Yankelovich Monitor | 3 Comments »
Posted on October 15, 2009 by sheconomy
Although not mentioned in this iVillage article, which is a preview of next weeks’ coverage on NBC’s report about women’s buying power, I still remain hopeful that they plan to address one of the most overused stereotypes about women. Many male marketers assume that all women are moms. However, while all moms are women, not [...]
Filed under: Advertising during recession, Buying Power of Women, Connecting with Women, Marketing 2.0, Marketing to Single Women, Marketing to Women, Marketing to Women Myths, Marketing-to-Moms, Targeting Women, Women and the Internet | Tagged: aunties, iVillage, Melanie Notkin, mom market, NBC, PANK, Savvy Auntie, Savvyauntie.com, women’s buying power | 12 Comments »
Posted on September 23, 2009 by sheconomy
A recent study conducted by BIGresearch for the Retail Advertising and Marketing Association (RAMA), a division of the National Retail Federation, confirms there is advantage to connecting with women through social media and shows this advantage to be especially true for those longing to reach the “mom” market. The study also noted that in an economy where [...]
Filed under: Advertising during recession, Advertising to Women During Recession, Blogging, Connecting with Women, Marketing to Women, Marketing-to-Moms, Social Media, Women and the Internet | Tagged: Marketing-to-Moms, marketing to moms with social media, moms and social networks, listening to moms | 3 Comments »
