When Marketing to Women, How Important is Color?

The first thing men tend to do when marketing to women is think “pink.” But is that wise? The simple answer is ….no. For one, as we have mentioned time and again all women are not alike. That could not be more true than when it comes to color preferences. To draw general stereotypes about color can be dangerous. For instance, as the infographic reveals below, one study reveals both male and female like the color blue more than any other color. Don’t paint it PINK! Source: How Colors Affect Conversions – Infographic

7 Ways to Effectively Connect With The Millennial Female When She Is Purchasing A Car

MILLENNIAL WOMEN ACCOUNTED FOR $80 BILLION IN NEW CAR SALES LAST YEAR! Of the 17.5 million new cars sold in the U.S. in 2015, millennials made up 27-percent, of which 53-percent (2.5 million) were women. Considering the average new car price of $33,000 in 2015, this translates to millennial women being responsible for approximately $80 billion in new car sales. So, how much do you know about “her” when it comes to buying a car? It’s not enough to simply understand women as a whole. To effectively reach the millennial female during the car buying process, you must be sensitive

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