7 Ways to Effectively Connect With The Millennial Female When She Is Purchasing A Car
MILLENNIAL WOMEN ACCOUNTED FOR $80 BILLION IN NEW CAR SALES LAST YEAR! Of the 17.5 million new cars sold in the U.S. in 2015, millennials made up 27-percent, of which 53-percent (2.5 million) were women. Considering the average new car price of $33,000 in 2015, this translates to millennial women being responsible for approximately $80 billion in new car sales. So, how much do you know about “her” when it comes to buying a car? It’s not enough to simply understand women as a whole. To effectively reach the millennial female during the car buying process, you must be sensitive to how she differs from non-millennial females. A recent study conducted by Women-Drivers.com sheds light
Filed under: Buying Power of Women, Connecting with Women, Marketing to Millennial Women, Marketing to Single Women, Marketing to Women | No Comments »
