Sheconomy is Speaking at the 2011 MIMA Summit

Posted on August 8, 2011 by sheconomy

I am honored to have been asked to be a featured speaker at the 2011 Annual MIMA Summit. The theme is Celebrating the Digital Decade with a focus on consumer insights. Keynote speakers are Avinash Kaushik, the analytics evangelist for Google and Chris Anderson, editor-in-chief of Wired magazine. A complete line up of speakers can [...]

Filed under: Buying Power of Women, Marketing to "Green" Women, Marketing to Boomer Women, Marketing to Single Women, Marketing to Women, Marketing to Women Myths, Social Media, Targeting Women, Viral marketing, Web 2.0, Women and social media, Women and the Internet | Tagged: , , , , , | Leave a Comment »

Men, Do You Have Questions About Marketing To Women?

Posted on April 29, 2009 by sheconomy

Now is the time to ask. I am in Chicago and for the next 2 days will be listening to speakers or attending workshops with some of the top leaders and researchers in the world of marketing to women. They will be discussing the topics listed below. I plan to tweet during the convention, and [...]

Filed under: Advertising during recession, Advertising to Women During Recession, Blogging, Buying Power of Women, Effects of recession, Marketing to "Green" Women, Marketing to Boomer Women, Marketing to Single Women, Marketing to Women, Marketing to Women Myths, Social Media, Targeting Women, Women and the Internet | Tagged: , , , , , | Leave a Comment »

Advertisers Shouldn’t Abandon Women. Build Relationships Through Social Media

Posted on March 11, 2009 by sheconomy

You’ve heard it before, and you will most likely hear it again and again throughout these rough economic times. Advertisers who continue their branding efforts during a recession will emerge as winners. But do you know why? Other than the obvious, continued name awareness, I believe one of the major reasons is… women don’t want [...]

Filed under: Advertising during recession, Advertising to Women During Recession, Effects of recession, Marketing 2.0, Marketing to "Green" Women, Marketing to Boomer Women, Marketing to Single Women, Marketing to Women, Marketing to Women Myths, Social Media, Targeting Women, Women and the Internet | Tagged: , , , | 3 Comments »

Guys, Women Are Still Buying. Make Sure They Are Buying Your Brand.

Posted on March 3, 2009 by sheconomy

Studies reveal that even during tough economic times, 78% of women are willing to pay full price for items they want and need. But as noted a few days ago in Marketing Week, studies also show that women do not feel that advertising connects or appeals to their needs, especially during these recessionary times. This [...]

Filed under: Advertising during recession, Advertising to Women During Recession, Buying Power of Women, Marketing 2.0, Marketing to "Green" Women, Marketing to Boomer Women, Marketing to Single Women, Marketing to Women, Marketing to Women Myths, Targeting Women, Women and the Internet | Tagged: , , | 2 Comments »

Sixty Percent of LOHAS Are Women

Posted on October 23, 2008 by sheconomy

Meet the LOHAS, an acronym for Lifestyles of Health and Sustainability, a market segment focused on health and fitness, the environment, personal development, sustainable living, and social justice. LOHAS consumers are estimated to account for one-third of the U.S. population, 63 million adults and accounts for over 230 billion in sales annually. And, according to [...]

Filed under: Buying Power of Women, Marketing 2.0, Marketing to "Green" Women, Marketing to Women, Targeting Women | Tagged: , , , , , , , , | 3 Comments »