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	<title>She-conomy &#187; Marketing to Boomer Women</title>
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	<link>http://she-conomy.com</link>
	<description>A guys guide to marketing to women</description>
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		<title>She-conomy &#187; Marketing to Boomer Women</title>
		<link>http://she-conomy.com</link>
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		<item>
		<title>Is Marketing To Women All Fun and Games?</title>
		<link>http://she-conomy.com/2012/01/17/marketing-to-women-is-all-fun-and-games/</link>
		<comments>http://she-conomy.com/2012/01/17/marketing-to-women-is-all-fun-and-games/#comments</comments>
		<pubDate>Tue, 17 Jan 2012 14:08:38 +0000</pubDate>
		<dc:creator>sheconomy</dc:creator>
				<category><![CDATA[Buying Power of Women]]></category>
		<category><![CDATA[Marketing to Boomer Women]]></category>
		<category><![CDATA[Marketing to Single Women]]></category>
		<category><![CDATA[Marketing to Women]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Web 2.0]]></category>
		<category><![CDATA[Women and social media]]></category>
		<category><![CDATA[Women and the Internet]]></category>
		<category><![CDATA[female social gamers]]></category>
		<category><![CDATA[Flowtown]]></category>
		<category><![CDATA[Inc.]]></category>
		<category><![CDATA[Interpret]]></category>
		<category><![CDATA[RockYou]]></category>
		<category><![CDATA[social gamers]]></category>
		<category><![CDATA[social games]]></category>
		<category><![CDATA[women and social games]]></category>

		<guid isPermaLink="false">http://sheconomy.wordpress.com/?p=3713</guid>
		<description><![CDATA[Social games have become serious business. In 2011, the total market in North America increased from $1 billion to $1.4 billion, an overall growth of 35%. And of the 13 hours each week that gamers spend on social networks, they play social games for an average of 9.5 hours (study conducted by RockYou® and Interpret, [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=she-conomy.com&amp;blog=3599164&amp;post=3713&amp;subd=sheconomy&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Who Are Social Gamers?</media:title>
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	</item>
		<item>
		<title>Sheconomy is Speaking at the 2011 MIMA Summit</title>
		<link>http://she-conomy.com/2011/08/08/sheconomy-is-speaking-at-the-2011-mima-summit/</link>
		<comments>http://she-conomy.com/2011/08/08/sheconomy-is-speaking-at-the-2011-mima-summit/#comments</comments>
		<pubDate>Mon, 08 Aug 2011 23:05:30 +0000</pubDate>
		<dc:creator>sheconomy</dc:creator>
				<category><![CDATA[Buying Power of Women]]></category>
		<category><![CDATA[Marketing to "Green" Women]]></category>
		<category><![CDATA[Marketing to Boomer Women]]></category>
		<category><![CDATA[Marketing to Single Women]]></category>
		<category><![CDATA[Marketing to Women]]></category>
		<category><![CDATA[Marketing to Women Myths]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Targeting Women]]></category>
		<category><![CDATA[Viral marketing]]></category>
		<category><![CDATA[Web 2.0]]></category>
		<category><![CDATA[Women and social media]]></category>
		<category><![CDATA[Women and the Internet]]></category>
		<category><![CDATA[2011 MIMA Summit]]></category>
		<category><![CDATA[Avinash Kaushik]]></category>
		<category><![CDATA[Chris Anderson]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[Sheconomy 2011 MIMA Summit]]></category>
		<category><![CDATA[Wired Magazine]]></category>

		<guid isPermaLink="false">http://she-conomy.com/?p=3493</guid>
		<description><![CDATA[I am honored to have been asked to be a featured speaker at the 2011 Annual MIMA Summit. The theme is Celebrating the Digital Decade with a focus on consumer insights. Keynote speakers are Avinash Kaushik, the analytics evangelist for Google and Chris Anderson, editor-in-chief of Wired magazine. A complete line up of speakers can [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=she-conomy.com&amp;blog=3599164&amp;post=3493&amp;subd=sheconomy&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://she-conomy.com/2011/08/08/sheconomy-is-speaking-at-the-2011-mima-summit/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">sheconomy</media:title>
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			<media:title type="html">Screen Shot 2011-08-08 at 4.20.10 PM</media:title>
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			<media:title type="html">Share</media:title>
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	</item>
		<item>
		<title>Marketers: Are You Ignoring The Once, Highly Sought After, Female Baby Boomer?</title>
		<link>http://she-conomy.com/2011/04/06/marketers-are-you-ignoring-the-once-highly-sought-after-female-baby-boomer/</link>
		<comments>http://she-conomy.com/2011/04/06/marketers-are-you-ignoring-the-once-highly-sought-after-female-baby-boomer/#comments</comments>
		<pubDate>Wed, 06 Apr 2011 13:07:24 +0000</pubDate>
		<dc:creator>sheconomy</dc:creator>
				<category><![CDATA[Advertising to Women During Recession]]></category>
		<category><![CDATA[Buying Power of Women]]></category>
		<category><![CDATA[Connecting with Women]]></category>
		<category><![CDATA[Marketing to Boomer Women]]></category>
		<category><![CDATA[Targeting Women]]></category>
		<category><![CDATA[Women and social media]]></category>
		<category><![CDATA[Women and the Internet]]></category>
		<category><![CDATA[Advertising to female boomers]]></category>
		<category><![CDATA[advertising to women]]></category>
		<category><![CDATA[Advertising to women online.]]></category>
		<category><![CDATA[eMarketer]]></category>
		<category><![CDATA[Marketing to boomers]]></category>
		<category><![CDATA[Marketing to female boomers]]></category>
		<category><![CDATA[Marketing to Women]]></category>
		<category><![CDATA[Marketing to Women Conference]]></category>
		<category><![CDATA[marketing to women online]]></category>
		<category><![CDATA[Marti Barletta]]></category>
		<category><![CDATA[PrimeTime Women]]></category>

		<guid isPermaLink="false">http://she-conomy.com/?p=3257</guid>
		<description><![CDATA[According to eMarketer, boomers, whose median age is 55, spend more time and money online than any other demographic. Yet, this market is essentially neglected by most advertisers and marketers. It is estimated that 78.2% of this cohort, or nearly 60 million adults, is online. Even as their numbers decline, that penetration rate will remain [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=she-conomy.com&amp;blog=3599164&amp;post=3257&amp;subd=sheconomy&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://she-conomy.com/2011/04/06/marketers-are-you-ignoring-the-once-highly-sought-after-female-baby-boomer/feed/</wfw:commentRss>
		<slash:comments>8</slash:comments>
	
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			<media:title type="html">sheconomy</media:title>
		</media:content>

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			<media:title type="html">125757</media:title>
		</media:content>

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			<media:title type="html">ptwomen3</media:title>
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			<media:title type="html">Share</media:title>
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	</item>
		<item>
		<title>Guys, Could Marketing To Women Be As Simple As Playing A Game? Just Might Be.</title>
		<link>http://she-conomy.com/2009/11/11/is-marketing-to-women-with-social-media-as-simple-as-playing-a-game-just-might-be/</link>
		<comments>http://she-conomy.com/2009/11/11/is-marketing-to-women-with-social-media-as-simple-as-playing-a-game-just-might-be/#comments</comments>
		<pubDate>Wed, 11 Nov 2009 10:54:45 +0000</pubDate>
		<dc:creator>sheconomy</dc:creator>
				<category><![CDATA[Marketing to Women]]></category>
		<category><![CDATA[Targeting Women]]></category>
		<category><![CDATA[Women and the Internet]]></category>
		<category><![CDATA[Marketing to Boomer Women]]></category>
		<category><![CDATA[Marketing to Single Women]]></category>
		<category><![CDATA[Advertising to Women During Recession]]></category>
		<category><![CDATA[Female Business Owners]]></category>
		<category><![CDATA[Connecting with Women]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[Farmville]]></category>
		<category><![CDATA[Online games and apps]]></category>
		<category><![CDATA[Q Interactive]]></category>
		<category><![CDATA[Social Media World Forum]]></category>
		<category><![CDATA[Think Equity]]></category>
		<category><![CDATA[Women and Games]]></category>
		<category><![CDATA[Brands and Women]]></category>

		<guid isPermaLink="false">http://she-conomy.com/?p=2134</guid>
		<description><![CDATA[A new study released this week from Q Interactive and Social Media World Forum reveals that women are actively engaging with brands as they play some of their favorite online games. FarmVille has nearly 64,00,000 active monthly users on Facebook alone. And according to market research firm, Think Equity, the $720 million online social-gaming market [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=she-conomy.com&amp;blog=3599164&amp;post=2134&amp;subd=sheconomy&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>6</slash:comments>
	
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			<media:title type="html">sheconomy</media:title>
		</media:content>

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			<media:title type="html">FarmVille_lg</media:title>
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			<media:title type="html">Share/Bookmark</media:title>
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	</item>
		<item>
		<title>Men, Do You Have Questions About Marketing To Women?</title>
		<link>http://she-conomy.com/2009/04/29/men-now-is-the-time-to-ask-your-questions-about-marketing-to-women/</link>
		<comments>http://she-conomy.com/2009/04/29/men-now-is-the-time-to-ask-your-questions-about-marketing-to-women/#comments</comments>
		<pubDate>Wed, 29 Apr 2009 12:03:46 +0000</pubDate>
		<dc:creator>sheconomy</dc:creator>
				<category><![CDATA[Advertising during recession]]></category>
		<category><![CDATA[Advertising to Women During Recession]]></category>
		<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Buying Power of Women]]></category>
		<category><![CDATA[Effects of recession]]></category>
		<category><![CDATA[Marketing to "Green" Women]]></category>
		<category><![CDATA[Marketing to Boomer Women]]></category>
		<category><![CDATA[Marketing to Single Women]]></category>
		<category><![CDATA[Marketing to Women]]></category>
		<category><![CDATA[Marketing to Women Myths]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Targeting Women]]></category>
		<category><![CDATA[Women and the Internet]]></category>
		<category><![CDATA[advertising to women]]></category>
		<category><![CDATA[M2W]]></category>
		<category><![CDATA[Trends]]></category>
		<category><![CDATA[Women and social media]]></category>

		<guid isPermaLink="false">http://she-conomy.com/?p=1385</guid>
		<description><![CDATA[Now is the time to ask. I am in Chicago and for the next 2 days will be listening to speakers or attending workshops with some of the top leaders and researchers in the world of marketing to women. They will be discussing the topics listed below. I plan to tweet during the convention, and [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=she-conomy.com&amp;blog=3599164&amp;post=1385&amp;subd=sheconomy&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://she-conomy.com/2009/04/29/men-now-is-the-time-to-ask-your-questions-about-marketing-to-women/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">sheconomy</media:title>
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		<item>
		<title>Advertisers Shouldn&#8217;t Abandon Women. Build Relationships Through Social Media</title>
		<link>http://she-conomy.com/2009/03/11/dont-abandon-women-build-relationships-through-social-media/</link>
		<comments>http://she-conomy.com/2009/03/11/dont-abandon-women-build-relationships-through-social-media/#comments</comments>
		<pubDate>Wed, 11 Mar 2009 14:25:57 +0000</pubDate>
		<dc:creator>sheconomy</dc:creator>
				<category><![CDATA[Advertising during recession]]></category>
		<category><![CDATA[Advertising to Women During Recession]]></category>
		<category><![CDATA[Effects of recession]]></category>
		<category><![CDATA[Marketing 2.0]]></category>
		<category><![CDATA[Marketing to "Green" Women]]></category>
		<category><![CDATA[Marketing to Boomer Women]]></category>
		<category><![CDATA[Marketing to Single Women]]></category>
		<category><![CDATA[Marketing to Women]]></category>
		<category><![CDATA[Marketing to Women Myths]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Targeting Women]]></category>
		<category><![CDATA[Women and the Internet]]></category>
		<category><![CDATA[Advertising during the Recession]]></category>
		<category><![CDATA[build relationships]]></category>
		<category><![CDATA[women and recession]]></category>
		<category><![CDATA[Women and social media]]></category>

		<guid isPermaLink="false">http://she-conomy.com/?p=1154</guid>
		<description><![CDATA[You&#8217;ve heard it before, and you will most likely hear it again and again throughout these rough economic times. Advertisers who continue their branding efforts during a recession will emerge as winners. But do you know why? Other than the obvious, continued name awareness, I believe one of the major reasons is&#8230; women don&#8217;t want [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=she-conomy.com&amp;blog=3599164&amp;post=1154&amp;subd=sheconomy&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://she-conomy.com/2009/03/11/dont-abandon-women-build-relationships-through-social-media/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
	
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			<media:title type="html">sheconomy</media:title>
		</media:content>

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			<media:title type="html">women-relationships</media:title>
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		<title>Guys, Women Are Still Buying. Make Sure They Are Buying Your Brand.</title>
		<link>http://she-conomy.com/2009/03/03/guys-women-are-still-buying-make-sure-they-are-buying-your-brand/</link>
		<comments>http://she-conomy.com/2009/03/03/guys-women-are-still-buying-make-sure-they-are-buying-your-brand/#comments</comments>
		<pubDate>Tue, 03 Mar 2009 17:25:06 +0000</pubDate>
		<dc:creator>sheconomy</dc:creator>
				<category><![CDATA[Advertising during recession]]></category>
		<category><![CDATA[Advertising to Women During Recession]]></category>
		<category><![CDATA[Buying Power of Women]]></category>
		<category><![CDATA[Marketing 2.0]]></category>
		<category><![CDATA[Marketing to "Green" Women]]></category>
		<category><![CDATA[Marketing to Boomer Women]]></category>
		<category><![CDATA[Marketing to Single Women]]></category>
		<category><![CDATA[Marketing to Women]]></category>
		<category><![CDATA[Marketing to Women Myths]]></category>
		<category><![CDATA[Targeting Women]]></category>
		<category><![CDATA[Women and the Internet]]></category>
		<category><![CDATA[5th Annual M2W®-The Marketing To Women Conference]]></category>
		<category><![CDATA[Marketing Week]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://she-conomy.com/?p=1098</guid>
		<description><![CDATA[Studies reveal that even during tough economic times, 78% of women are willing to pay full price for items they want and need. But as noted a few days ago in Marketing Week, studies also show that women do not feel that advertising connects or appeals to their needs, especially during these recessionary times. This [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=she-conomy.com&amp;blog=3599164&amp;post=1098&amp;subd=sheconomy&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://she-conomy.com/2009/03/03/guys-women-are-still-buying-make-sure-they-are-buying-your-brand/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
	
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			<media:title type="html">sheconomy</media:title>
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		<title>Is the VEET Hair Removal Ad Offensive? MAYBE. Is it Missing the Mark? DEFINITELY.</title>
		<link>http://she-conomy.com/2009/02/10/poll-results-for-is-this-hair-removal-ad-offensive/</link>
		<comments>http://she-conomy.com/2009/02/10/poll-results-for-is-this-hair-removal-ad-offensive/#comments</comments>
		<pubDate>Tue, 10 Feb 2009 16:44:36 +0000</pubDate>
		<dc:creator>sheconomy</dc:creator>
				<category><![CDATA[Buying Power of Women]]></category>
		<category><![CDATA[Examples of Bad/Good Advertising]]></category>
		<category><![CDATA[Marketing to Boomer Women]]></category>
		<category><![CDATA[Marketing to Single Women]]></category>
		<category><![CDATA[Marketing to Women]]></category>
		<category><![CDATA[Targeting Women]]></category>
		<category><![CDATA[Offending women]]></category>
		<category><![CDATA[Offensive ads]]></category>
		<category><![CDATA[Targeting to Women]]></category>
		<category><![CDATA[Veet]]></category>

		<guid isPermaLink="false">http://she-conomy.com/?p=953</guid>
		<description><![CDATA[You may recall we posted a poll a couple of weeks ago asking that you vote on whether or not you found this Veet hair removal ad offensive. I found the results interesting. 33% &#8211; As a woman, yes, I am offended by this ad. 36% &#8211; As a woman, no, I am not offended [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=she-conomy.com&amp;blog=3599164&amp;post=953&amp;subd=sheconomy&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://she-conomy.com/2009/02/10/poll-results-for-is-this-hair-removal-ad-offensive/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	
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			<media:title type="html">sheconomy</media:title>
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		<title>Does a Recession Inspire Innovation?</title>
		<link>http://she-conomy.com/2008/12/12/does-a-recession-inspire-innovation/</link>
		<comments>http://she-conomy.com/2008/12/12/does-a-recession-inspire-innovation/#comments</comments>
		<pubDate>Thu, 11 Dec 2008 21:31:21 +0000</pubDate>
		<dc:creator>sheconomy</dc:creator>
				<category><![CDATA[Advertising during recession]]></category>
		<category><![CDATA[Advertising to Women During Recession]]></category>
		<category><![CDATA[Buying Power of Women]]></category>
		<category><![CDATA[Effects of recession]]></category>
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		<category><![CDATA[Advertising Age]]></category>
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		<category><![CDATA[consumer driven advertising]]></category>
		<category><![CDATA[Downtime Opportunity]]></category>
		<category><![CDATA[Great Depression]]></category>
		<category><![CDATA[Great Recession]]></category>
		<category><![CDATA[Plato]]></category>
		<category><![CDATA[Recession advertising]]></category>

		<guid isPermaLink="false">http://she-conomy.com/?p=645</guid>
		<description><![CDATA[The answer is clear: it has to. Plato set the precedent when he said, “Necessity is the mother of invention,” in his iconic Republic, and the logic still applies today. We are certainly in a time where consumers, their confidence at a shocking low, are necessitating change. These leaner times mean businesses who respond to [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=she-conomy.com&amp;blog=3599164&amp;post=645&amp;subd=sheconomy&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://she-conomy.com/2008/12/12/does-a-recession-inspire-innovation/feed/</wfw:commentRss>
		<slash:comments>6</slash:comments>
	
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		<title>Social Marketing is Great. Mocking Your Female Market &#8211; Not So Much</title>
		<link>http://she-conomy.com/2008/11/16/mocking-your-female-market-not-a-good-idea/</link>
		<comments>http://she-conomy.com/2008/11/16/mocking-your-female-market-not-a-good-idea/#comments</comments>
		<pubDate>Sun, 16 Nov 2008 02:52:43 +0000</pubDate>
		<dc:creator>sheconomy</dc:creator>
				<category><![CDATA[Buying Power of Women]]></category>
		<category><![CDATA[Examples of Bad/Good Advertising]]></category>
		<category><![CDATA[Marketing to Boomer Women]]></category>
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		<category><![CDATA[Targeting Women]]></category>
		<category><![CDATA[Women and the Internet]]></category>
		<category><![CDATA[adage]]></category>
		<category><![CDATA[Jeremy Mullman]]></category>
		<category><![CDATA[Offending women]]></category>
		<category><![CDATA[Offensive ads]]></category>
		<category><![CDATA[soccer moms]]></category>
		<category><![CDATA[Tim Ellis]]></category>
		<category><![CDATA[Viral marketing]]></category>
		<category><![CDATA[Volkswagen Routan]]></category>

		<guid isPermaLink="false">http://sheconomy.wordpress.com/?p=586</guid>
		<description><![CDATA[Volkswagen recently produced a series of webisodes that can be found on the Major League Soccer website. Their goal is to create a loyal relationship between soccer moms and their Routan minivan as well as instigate a viral impact on the Internet. An article that highlighted this release ran in Advertising Age a couple of [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=she-conomy.com&amp;blog=3599164&amp;post=586&amp;subd=sheconomy&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://she-conomy.com/2008/11/16/mocking-your-female-market-not-a-good-idea/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
	
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