Posted on November 11, 2009 by sheconomy
A new study released this week from Q Interactive and Social Media World Forum reveals that women are actively engaging with brands as they play some of their favorite online games. FarmVille has nearly 64,00,000 active monthly users on Facebook alone. And according to market research firm, Think Equity, the $720 million online social-gaming market [...]
Filed under: Advertising to Women During Recession, Connecting with Women, Female Business Owners, Marketing to Boomer Women, Marketing to Single Women, Marketing to Women, Targeting Women, Women and the Internet | Tagged: Marketing to Women, facebook, Farmville, Online games and apps, Q Interactive, Social Media World Forum, Think Equity, Women and Games, Brands and Women | 5 Comments »
Posted on April 29, 2009 by sheconomy
Now is the time to ask. I am in Chicago and for the next 2 days will be listening to speakers or attending workshops with some of the top leaders and researchers in the world of marketing to women. They will be discussing the topics listed below. I plan to tweet during the convention, and [...]
Filed under: Advertising during recession, Advertising to Women During Recession, Blogging, Buying Power of Women, Effects of recession, Marketing to "Green" Women, Marketing to Boomer Women, Marketing to Single Women, Marketing to Women, Marketing to Women Myths, Social Media, Targeting Women, Women and the Internet | Tagged: advertising to women, M2W, Marketing to Women, Targeting Women, Trends, Women and social media | Leave a Comment »
Posted on March 11, 2009 by sheconomy
You’ve heard it before, and you will most likely hear it again and again throughout these rough economic times. Advertisers who continue their branding efforts during a recession will emerge as winners. But do you know why? Other than the obvious, continued name awareness, I believe one of the major reasons is… women don’t want [...]
Filed under: Advertising during recession, Advertising to Women During Recession, Effects of recession, Marketing 2.0, Marketing to "Green" Women, Marketing to Boomer Women, Marketing to Single Women, Marketing to Women, Marketing to Women Myths, Social Media, Targeting Women, Women and the Internet | Tagged: women and recession, Women and social media, Advertising during the Recession, build relationships | 3 Comments »
Posted on March 3, 2009 by sheconomy
Studies reveal that even during tough economic times, 78% of women are willing to pay full price for items they want and need. But as noted a few days ago in Marketing Week, studies also show that women do not feel that advertising connects or appeals to their needs, especially during these recessionary times. This [...]
Filed under: Advertising during recession, Advertising to Women During Recession, Buying Power of Women, Marketing 2.0, Marketing to "Green" Women, Marketing to Boomer Women, Marketing to Single Women, Marketing to Women, Marketing to Women Myths, Targeting Women, Women and the Internet | Tagged: 5th Annual M2W®-The Marketing To Women Conference, Marketing Week, Twitter | 2 Comments »
Posted on February 10, 2009 by sheconomy
You may recall we posted a poll a couple of weeks ago asking that you vote on whether or not you found this Veet hair removal ad offensive. I found the results interesting. 33% – As a woman, yes, I am offended by this ad. 36% – As a woman, no, I am not offended [...]
Filed under: Buying Power of Women, Examples of Bad/Good Advertising, Marketing to Boomer Women, Marketing to Single Women, Marketing to Women, Targeting Women | Tagged: Offending women, Offensive ads, Veet, Targeting to Women | 1 Comment »
Posted on December 12, 2008 by sheconomy
The answer is clear: it has to. Plato set the precedent when he said, “Necessity is the mother of invention,” in his iconic Republic, and the logic still applies today. We are certainly in a time where consumers, their confidence at a shocking low, are necessitating change. These leaner times mean businesses who respond to [...]
Filed under: Advertising during recession, Advertising to Women During Recession, Buying Power of Women, Effects of recession, Marketing 2.0, Marketing to Boomer Women, Marketing to Single Women, Marketing to Women, Marketing to Women Myths, Targeting Women, Women and the Internet | Tagged: advertise to women, Advertising Age, Bradley Johnson, consumer driven advertising, Downtime Opportunity, Great Depression, Great Recession, Plato, Recession advertising | 6 Comments »
Posted on November 16, 2008 by sheconomy
Volkswagen recently produced a series of webisodes that can be found on the Major League Soccer website. Their goal is to create a loyal relationship between soccer moms and their Routan minivan as well as instigate a viral impact on the Internet. An article that highlighted this release ran in Advertising Age a couple of [...]
Filed under: Buying Power of Women, Examples of Bad/Good Advertising, Marketing to Boomer Women, Marketing to Women, Targeting Women, Women and the Internet | Tagged: Targeting Women, adage, Offending women, Offensive ads, Jeremy Mullman, soccer moms, Viral marketing, Tim Ellis, Volkswagen Routan | 4 Comments »
Posted on June 17, 2008 by sheconomy
Marketers Beware! Ignoring Boomer women could be detrimental to your bottom line. Times of patronizing ads and ignorance has long gone. These are huge and costly mistakes, especially in categories where the male buyer is less influential than conventional wisdom suggests. In particular, the 40+ female, warrants your attention. There are 80 million Boomers working [...]
Filed under: Marketing to Boomer Women, Marketing to Women, Targeting Women | Tagged: Alabama, Birmingham, female creative directors, holland and holland advertising, Marketing to Boomer Women, Stephanie Holland, women consumers | Leave a Comment »
Posted on May 8, 2008 by sheconomy
Women are not a niche group. They control 80-90% of every consumer purchase decision being made right now. If your advertising focus is on men or is gender neutral you could be missing your target altogether. Women control seven trillion dollars in spending – roughly equal to the entire Japanese economy. Economists site women as [...]
Filed under: Marketing to Boomer Women, Marketing to Women, Targeting Women | Tagged: Alabama, Birmingham, female creative directors, Marketing to Women, Stephanie Holland, Tom Peters, Trends | 2 Comments »
Posted on May 8, 2008 by sheconomy
This high-powered female buying group is growing everyday. And research is proving the best way to reach them is online. As an individual’s income level rises, so do the responsibility and expectations of the job. So women in these positions are finding they have far less time to physically shop around for the things they [...]
Filed under: Marketing 2.0, Marketing to Boomer Women | 1 Comment »
