Is Marketing To Women All Fun and Games?

Posted on January 17, 2012 by sheconomy

Social games have become serious business. In 2011, the total market in North America increased from $1 billion to $1.4 billion, an overall growth of 35%. And of the 13 hours each week that gamers spend on social networks, they play social games for an average of 9.5 hours (study conducted by RockYou® and Interpret, [...]

Filed under: Buying Power of Women, Marketing to Boomer Women, Marketing to Single Women, Marketing to Women, Social Media, Web 2.0, Women and social media, Women and the Internet | Tagged: , , , , , , , , | Leave a Comment »

Sheconomy is Speaking at the 2011 MIMA Summit

Posted on August 8, 2011 by sheconomy

I am honored to have been asked to be a featured speaker at the 2011 Annual MIMA Summit. The theme is Celebrating the Digital Decade with a focus on consumer insights. Keynote speakers are Avinash Kaushik, the analytics evangelist for Google and Chris Anderson, editor-in-chief of Wired magazine. A complete line up of speakers can [...]

Filed under: Buying Power of Women, Marketing to "Green" Women, Marketing to Boomer Women, Marketing to Single Women, Marketing to Women, Marketing to Women Myths, Social Media, Targeting Women, Viral marketing, Web 2.0, Women and social media, Women and the Internet | Tagged: , , , , , | Leave a Comment »

Marketers: Are You Ignoring The Once, Highly Sought After, Female Baby Boomer?

Posted on April 6, 2011 by sheconomy

According to eMarketer, boomers, whose median age is 55, spend more time and money online than any other demographic. Yet, this market is essentially neglected by most advertisers and marketers. It is estimated that 78.2% of this cohort, or nearly 60 million adults, is online. Even as their numbers decline, that penetration rate will remain [...]

Filed under: Advertising to Women During Recession, Buying Power of Women, Connecting with Women, Marketing to Boomer Women, Targeting Women, Women and social media, Women and the Internet | Tagged: , , , , , , , , , , | 8 Comments »

Guys, Could Marketing To Women Be As Simple As Playing A Game? Just Might Be.

Posted on November 11, 2009 by sheconomy

A new study released this week from Q Interactive and Social Media World Forum reveals that women are actively engaging with brands as they play some of their favorite online games. FarmVille has nearly 64,00,000 active monthly users on Facebook alone. And according to market research firm, Think Equity, the $720 million online social-gaming market [...]

Filed under: Advertising to Women During Recession, Connecting with Women, Female Business Owners, Marketing to Boomer Women, Marketing to Single Women, Marketing to Women, Targeting Women, Women and the Internet | Tagged: , , , , , , , , | 6 Comments »

Men, Do You Have Questions About Marketing To Women?

Posted on April 29, 2009 by sheconomy

Now is the time to ask. I am in Chicago and for the next 2 days will be listening to speakers or attending workshops with some of the top leaders and researchers in the world of marketing to women. They will be discussing the topics listed below. I plan to tweet during the convention, and [...]

Filed under: Advertising during recession, Advertising to Women During Recession, Blogging, Buying Power of Women, Effects of recession, Marketing to "Green" Women, Marketing to Boomer Women, Marketing to Single Women, Marketing to Women, Marketing to Women Myths, Social Media, Targeting Women, Women and the Internet | Tagged: , , , , , | Leave a Comment »

Advertisers Shouldn’t Abandon Women. Build Relationships Through Social Media

Posted on March 11, 2009 by sheconomy

You’ve heard it before, and you will most likely hear it again and again throughout these rough economic times. Advertisers who continue their branding efforts during a recession will emerge as winners. But do you know why? Other than the obvious, continued name awareness, I believe one of the major reasons is… women don’t want [...]

Filed under: Advertising during recession, Advertising to Women During Recession, Effects of recession, Marketing 2.0, Marketing to "Green" Women, Marketing to Boomer Women, Marketing to Single Women, Marketing to Women, Marketing to Women Myths, Social Media, Targeting Women, Women and the Internet | Tagged: , , , | 3 Comments »

Guys, Women Are Still Buying. Make Sure They Are Buying Your Brand.

Posted on March 3, 2009 by sheconomy

Studies reveal that even during tough economic times, 78% of women are willing to pay full price for items they want and need. But as noted a few days ago in Marketing Week, studies also show that women do not feel that advertising connects or appeals to their needs, especially during these recessionary times. This [...]

Filed under: Advertising during recession, Advertising to Women During Recession, Buying Power of Women, Marketing 2.0, Marketing to "Green" Women, Marketing to Boomer Women, Marketing to Single Women, Marketing to Women, Marketing to Women Myths, Targeting Women, Women and the Internet | Tagged: , , | 2 Comments »

Is the VEET Hair Removal Ad Offensive? MAYBE. Is it Missing the Mark? DEFINITELY.

Posted on February 10, 2009 by sheconomy

You may recall we posted a poll a couple of weeks ago asking that you vote on whether or not you found this Veet hair removal ad offensive. I found the results interesting. 33% – As a woman, yes, I am offended by this ad. 36% – As a woman, no, I am not offended [...]

Filed under: Buying Power of Women, Examples of Bad/Good Advertising, Marketing to Boomer Women, Marketing to Single Women, Marketing to Women, Targeting Women | Tagged: , , , | 1 Comment »

Does a Recession Inspire Innovation?

Posted on December 12, 2008 by sheconomy

The answer is clear: it has to. Plato set the precedent when he said, “Necessity is the mother of invention,” in his iconic Republic, and the logic still applies today. We are certainly in a time where consumers, their confidence at a shocking low, are necessitating change. These leaner times mean businesses who respond to [...]

Filed under: Advertising during recession, Advertising to Women During Recession, Buying Power of Women, Effects of recession, Marketing 2.0, Marketing to Boomer Women, Marketing to Single Women, Marketing to Women, Marketing to Women Myths, Targeting Women, Women and the Internet | Tagged: , , , , , , , , | 6 Comments »

Social Marketing is Great. Mocking Your Female Market – Not So Much

Posted on November 16, 2008 by sheconomy

Volkswagen recently produced a series of webisodes that can be found on the Major League Soccer website. Their goal is to create a loyal relationship between soccer moms and their Routan minivan as well as instigate a viral impact on the Internet. An article that highlighted this release ran in Advertising Age a couple of [...]

Filed under: Buying Power of Women, Examples of Bad/Good Advertising, Marketing to Boomer Women, Marketing to Women, Targeting Women, Women and the Internet | Tagged: , , , , , , , , | 4 Comments »

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