Social Networking and Women – Continues To Be A Growing Phenomenon

sheconomy-growing

For a company, being a community and sharing creates a higher level of trust in a brand among women. Lifetime network research confirms what we know: Online communities provide a sense of friendship, support, belonging, commitment and positivism to daily life. When reaching women online, companies need to tap into this, listen and show they care. Last year, 15 million women were blogging with 20 million reading and commenting. Women ages 55 and older are the fastest growing group on Facebook. Advice and online community is key. It encourages users to share experiences and bridge relationships with partners. There is

Read More…

Men, Do You Think The Social Web is Just a Trend For Marketing to Women? Think Again….It’s Just Getting Started.

eras_future

There are several reasons that marketers have yet to get involved in Social Media. Some are still completely unaware of it, some are fearful of it, some feel it is only for national brands and some say they just don’t get it. As the Social Web has become even more popular, now some question if it is merely a trend or a fad. Whatever your reason for resistance, if you are marketing to women, it is time to get on board with Social Media. “Communities are going to continue to take charge over brands at an accelerated pace.” – Jeremiah

Read More…

Social Media Must Have Ad Agency Buy-In

Atlanta Workshop

Earlier this week I spoke in Atlanta at the New Business from Social Media workshop. As I mentioned in a previous post about Why Ad Agencies Are Not Getting Social Media, there are several reasons agencies have yet to buy-in to learning and participating in social media, including: too time intensive do not understand how they can make money at it overwhelmed by it do not get how to integrate it with traditional media were already deficient with interactive speed of its popularity, can’t keep up creative staff feels it is a trend I was asked to discuss the importance of

Read More…

Why Ad Agencies Are Not Getting Social Media

NewBizSM_SheSpeaks

If you have followed my blog for any length of time, you know I am a huge advocate for incorporating social media when marketing to women. But as I meet with potential clients daily, I am surprised by the number of times I am told that their ad agencies have still not gotten on board with social media. I have been asked to speak at the New Business From Social Media Workshop conducted by Catapult New Business in Atlanta next month. So I asked Michael Gass, the workshop’s Keynote Speaker and author of the Fuel Lines blog, why he thought

Read More…

Dare to Lead. It’s Never Been Easier.

Godin_tribes

In my experience I have found that there is an innate longing of people wanting to connect—especially women. Perhaps this is why women are leading the way in Social Networking; men, if you want to speak to them you need to step out and be a leader in these venues. An easy way to do this is to connect people who are desperate to connect with each other. C.S. Lewis states “Friendship is born at that moment when one person says to another, ‘What! You too? I thought I was the only one.” These groups need a leader—someone to direct

Read More…

Men, Social Media and Marketing to Women Explode. Are You Ready?

18oprah_span1

Ashton Kutcher beats CNN to reach 1,000,000 followers first Oprah has over 367,000 followers after just 3 days of Tweeting Domino’s learns the power of social media with a PR crisis Doctors begin tweeting during surgery Twitter users up 131% in March As Social Media and Twitter, specifically, become mainstream, one thing is certain— people are on the Internet, and Social Networking tools like Facebook, YouTube, Twitter or the next big thing are how they connect. Twitter started three years ago, and it has taken @aplsuk (AshtonKutcher) about a year to accumulate 1,000,000 followers. Oprah started tweeting last Friday and

Read More…

The New Art of Networking

sheconomy-skydiver3

Excerpts From Lunch with Social Media Guru, Peter Shankman Yesterday, PRSA’s Birmingham chapter hosted Peter Shankman, social media marketing guru, founder of HARO and Twitter’s @skydiver. I was up front with pen to paper and I’m posting today to share a few nuggets I took away. Enjoy! LESSONS LEARNED: If you’re using social media correctly, other people should be doing your p.r. for you. Reach out to people when you don’t need anything. That way you’ll always be top-of-mind—the person who gets called when your contacts need something. Four things make online marketing successful: Transparency: Be straightforward. If you avoid

Read More…

Women Over the Age of 55 Are The Largest Growing Group on Facebook

elderly-people-on-computer

With over 200 million users now, Facebook‘s popularity is growing most quickly among women older than 55, according to Inside Facebook, which tracks Facebook’s growth. Yesterday a CNN article revealed that there are now about 1.5 million female users older than 55 on the site – roughly a 550 percent increase over six months ago. By comparison, membership among people younger than 25 grew by less than 20 percent over the same period. The number of men over age 55 also grew dramatically, but women over 55 still outnumber men in this age group by almost two-to-one. This is contrary

Read More…

Top 10 Social Media Questions Marketers Want Answered

sociale28093media_marketing

Social Media Marketing is undoubtedly still in its infancy, and exactly how to utilize it to market your company remains a complete mystery to most marketers and business owners. A recent online survey of marketers conducted by Michael Stelzner reveals that 88% of the nearly 900 participants indicated they were employing social media for marketing purposes, but a significant 72% have either just started or have been using social media for only a few months. This makes Stelzner’s March 2009 white paper, Social Media Marketing Industry Report: How Marketers Are Using Social Media to Grow Their Businesses, an invaluable tool

Read More…

Male Marketers Beware When Marketing to Women with Social Media

women-social-networking

I talk a good bit here about the power of the female target audience and reaching them with Social Media Marketing. But, I would like to pause for a moment to make sure something does not get lost in the messages. Simply becoming aware that women are your market and social media is a way to reach them could actually be more damaging to your marketing efforts if both findings are not researched and strategized very carefully. You’ve heard the old saying that “someone knows just enough about a subject to be dangerous?” That adage could not be more accurate

Read More…