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	<title>She-conomy &#187; Marketing 2.0</title>
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	<description>A guys guide to marketing to women</description>
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		<item>
		<title>Is Facebook vs. Google+ Similar to Microsoft vs. Apple?</title>
		<link>http://she-conomy.com/2011/07/11/is-facebook-vs-google-similar-to-microsoft-vs-apple/</link>
		<comments>http://she-conomy.com/2011/07/11/is-facebook-vs-google-similar-to-microsoft-vs-apple/#comments</comments>
		<pubDate>Mon, 11 Jul 2011 18:02:27 +0000</pubDate>
		<dc:creator>sheconomy</dc:creator>
				<category><![CDATA[Buying Power of Women]]></category>
		<category><![CDATA[Connecting with Women]]></category>
		<category><![CDATA[Marketing 2.0]]></category>
		<category><![CDATA[Marketing to Single Women]]></category>
		<category><![CDATA[Marketing to Women]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Targeting Women]]></category>
		<category><![CDATA[Web 2.0]]></category>
		<category><![CDATA[Women and social media]]></category>
		<category><![CDATA[Women and the Internet]]></category>
		<category><![CDATA[apple]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[Google Plus]]></category>
		<category><![CDATA[Microsoft]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://she-conomy.com/?p=3470</guid>
		<description><![CDATA[The radical impact Google is making within the social space has reminded me a bit of the early days with Microsoft vs. Apple. Today it’s Facebook vs Google Plus. Much like Microsoft, Facebook captured the bulk of the market early on and rapidly grew on a worldwide basis. And even though Facebook, much like Microsoft [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=she-conomy.com&amp;blog=3599164&amp;post=3470&amp;subd=sheconomy&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>6</slash:comments>
	
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			<media:title type="html">Apple-vs-microsoft-1</media:title>
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			<media:title type="html">Picture 14</media:title>
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	</item>
		<item>
		<title>Marketers, Will Women &#8220;+1&#8243; Your Product or Service?</title>
		<link>http://she-conomy.com/2011/03/31/will-women-1-your-product-or-service/</link>
		<comments>http://she-conomy.com/2011/03/31/will-women-1-your-product-or-service/#comments</comments>
		<pubDate>Thu, 31 Mar 2011 11:22:39 +0000</pubDate>
		<dc:creator>sheconomy</dc:creator>
				<category><![CDATA[Buying Power of Women]]></category>
		<category><![CDATA[Connecting with Women]]></category>
		<category><![CDATA[Marketing 2.0]]></category>
		<category><![CDATA[Marketing to Women]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Targeting Women]]></category>
		<category><![CDATA[Web 2.0]]></category>
		<category><![CDATA[Women and social media]]></category>
		<category><![CDATA[Women and the Internet]]></category>
		<category><![CDATA[advertising to women]]></category>
		<category><![CDATA[connecting wth female audience]]></category>
		<category><![CDATA[Google +1 and women]]></category>
		<category><![CDATA[Google's +1]]></category>
		<category><![CDATA[Jim Prosser]]></category>
		<category><![CDATA[mashable]]></category>

		<guid isPermaLink="false">http://she-conomy.com/?p=3235</guid>
		<description><![CDATA[As if “good content” was not already becoming increasingly important in separating your site on the web, Google has just launched their +1 product for experimentation. In hopes of competing with Facebook’s “like” button, Google’s +1 will allow users to recommend sites and links to their friends and family. For now, Google says the amount [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=she-conomy.com&amp;blog=3599164&amp;post=3235&amp;subd=sheconomy&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://she-conomy.com/2011/03/31/will-women-1-your-product-or-service/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	
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			<media:title type="html">sheconomy</media:title>
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		<title>WOMEN RULE THE INTERNET. As A Male Marketer, Do You View This As Competition or Opportunity?</title>
		<link>http://she-conomy.com/2011/03/23/women-rule-the-internet-as-a-male-marketer-do-you-view-this-as-competition-or-opportunity/</link>
		<comments>http://she-conomy.com/2011/03/23/women-rule-the-internet-as-a-male-marketer-do-you-view-this-as-competition-or-opportunity/#comments</comments>
		<pubDate>Wed, 23 Mar 2011 14:46:34 +0000</pubDate>
		<dc:creator>sheconomy</dc:creator>
				<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Buying Power of Women]]></category>
		<category><![CDATA[Connecting with Women]]></category>
		<category><![CDATA[Marketing 2.0]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Targeting Women]]></category>
		<category><![CDATA[Web 2.0]]></category>
		<category><![CDATA[Women and social media]]></category>
		<category><![CDATA[Women and the Internet]]></category>
		<category><![CDATA[Aileen Lee]]></category>
		<category><![CDATA[Brian Solis]]></category>
		<category><![CDATA[comScore]]></category>
		<category><![CDATA[Digg]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[flickr]]></category>
		<category><![CDATA[Groupon]]></category>
		<category><![CDATA[Kleiner]]></category>
		<category><![CDATA[Male marketers female market]]></category>
		<category><![CDATA[Marketing to Women on the Internet]]></category>
		<category><![CDATA[Nielsen]]></category>
		<category><![CDATA[Perkins Caufield & Byers]]></category>
		<category><![CDATA[Quantcast]]></category>
		<category><![CDATA[TechCrunch]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[Why Women Rule the Internet]]></category>

		<guid isPermaLink="false">http://she-conomy.com/?p=3221</guid>
		<description><![CDATA[I recently read Why Women Rule The Internet on TechCrunch, by Aileen Lee, Partner at Kleiner Perkins Caufield &#38; Byers. This is a GREAT article and chock full of statistics supporting the headline, some of which I have highlighted below. Aileen also made suggestions and asked some very poignant questions. More female users will likely help [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=she-conomy.com&amp;blog=3599164&amp;post=3221&amp;subd=sheconomy&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://she-conomy.com/2011/03/23/women-rule-the-internet-as-a-male-marketer-do-you-view-this-as-competition-or-opportunity/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
	
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			<media:title type="html">sheconomy</media:title>
		</media:content>

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			<media:title type="html">Women increasing</media:title>
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			<media:title type="html">Share</media:title>
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		<item>
		<title>Male Marketers: When Women Talk, Other Women Listen.</title>
		<link>http://she-conomy.com/2010/09/25/male-marketers-when-women-talk-other-women-listen/</link>
		<comments>http://she-conomy.com/2010/09/25/male-marketers-when-women-talk-other-women-listen/#comments</comments>
		<pubDate>Sat, 25 Sep 2010 17:36:36 +0000</pubDate>
		<dc:creator>sheconomy</dc:creator>
				<category><![CDATA[Buying Power of Women]]></category>
		<category><![CDATA[Connecting with Women]]></category>
		<category><![CDATA[Marketing 2.0]]></category>
		<category><![CDATA[Marketing to Women]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Targeting Women]]></category>
		<category><![CDATA[Women and social media]]></category>
		<category><![CDATA[Women and the Internet]]></category>
		<category><![CDATA[Keller Faye Group]]></category>
		<category><![CDATA[Laura Zalaznick]]></category>
		<category><![CDATA[NBC Brand Power Index]]></category>
		<category><![CDATA[NBC's Universal's Women & Lifetyle Entertainment]]></category>
		<category><![CDATA[New Media Strategies]]></category>

		<guid isPermaLink="false">http://she-conomy.com/?p=3022</guid>
		<description><![CDATA[How important is word of mouth to your brand? If you are selling to women, it’s everything. According to Lauren Zalaznick, President of NBC Universal’s Women &#38; Lifestyle Entertainment Networks, “Women talk about brands incessantly &#8212; about 92 times in the course of a week and research shows that 96% of women will recommend a [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=she-conomy.com&amp;blog=3599164&amp;post=3022&amp;subd=sheconomy&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://she-conomy.com/2010/09/25/male-marketers-when-women-talk-other-women-listen/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
	
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			<media:title type="html">sheconomy</media:title>
		</media:content>

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			<media:title type="html">shutterstock_43247185</media:title>
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			<media:title type="html">Women@NBCU</media:title>
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		<item>
		<title>How Women’s Needs, Online Channels and the Buying Process Converge to Perpetually Market Your Brand</title>
		<link>http://she-conomy.com/2010/01/12/how-women%e2%80%99s-needs-online-channels-and-the-buying-process-converge-to-perpetually-market-your-brand/</link>
		<comments>http://she-conomy.com/2010/01/12/how-women%e2%80%99s-needs-online-channels-and-the-buying-process-converge-to-perpetually-market-your-brand/#comments</comments>
		<pubDate>Tue, 12 Jan 2010 15:20:28 +0000</pubDate>
		<dc:creator>sheconomy</dc:creator>
				<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Connecting with Women]]></category>
		<category><![CDATA[Marketing 2.0]]></category>
		<category><![CDATA[Marketing to Women]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Targeting Women]]></category>
		<category><![CDATA[Women and the Internet]]></category>
		<category><![CDATA[Convergence Theory]]></category>
		<category><![CDATA[Online Social Channels]]></category>
		<category><![CDATA[social networks]]></category>
		<category><![CDATA[The Buying Process]]></category>
		<category><![CDATA[The Conversation Prism]]></category>
		<category><![CDATA[Women Want More]]></category>
		<category><![CDATA[Womens wants]]></category>

		<guid isPermaLink="false">http://she-conomy.com/?p=1906</guid>
		<description><![CDATA[Women are continuing to flood to the online social networks. But some of you continue to ask: how does this affect her purchases?  I believe for companies that not only participate in social media marketing, but strategically listen and respond, it means increased revenue even during recessionary times. Let’s take a look at three factors [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=she-conomy.com&amp;blog=3599164&amp;post=1906&amp;subd=sheconomy&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://she-conomy.com/2010/01/12/how-women%e2%80%99s-needs-online-channels-and-the-buying-process-converge-to-perpetually-market-your-brand/feed/</wfw:commentRss>
		<slash:comments>7</slash:comments>
	
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			<media:title type="html">sheconomy</media:title>
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			<media:title type="html">SHE-Wants</media:title>
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			<media:title type="html">SHE-ConversationPrism2</media:title>
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			<media:title type="html">SHE-BuyingProcess</media:title>
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			<media:title type="html">SHE-convergence_theory</media:title>
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		<item>
		<title>Is the Auto Industry a Woman&#8217;s Nation?</title>
		<link>http://she-conomy.com/2009/10/26/is-the-auto-industry-a-womans-nation/</link>
		<comments>http://she-conomy.com/2009/10/26/is-the-auto-industry-a-womans-nation/#comments</comments>
		<pubDate>Mon, 26 Oct 2009 17:09:19 +0000</pubDate>
		<dc:creator>sheconomy</dc:creator>
				<category><![CDATA[Buying Power of Women]]></category>
		<category><![CDATA[Connecting with Women]]></category>
		<category><![CDATA[Marketing 2.0]]></category>
		<category><![CDATA[Marketing to Women]]></category>
		<category><![CDATA[Marketing-to-Moms]]></category>
		<category><![CDATA[Targeting Women]]></category>
		<category><![CDATA[A Women's Nation]]></category>
		<category><![CDATA[AskPatty.com]]></category>
		<category><![CDATA[Fritz Henderson]]></category>
		<category><![CDATA[General Motors]]></category>
		<category><![CDATA[Jody DeVere]]></category>
		<category><![CDATA[Maria Shriver]]></category>
		<category><![CDATA[Marketing to Women Conference]]></category>
		<category><![CDATA[NBC]]></category>
		<category><![CDATA[Susan Docherty]]></category>
		<category><![CDATA[women executives]]></category>
		<category><![CDATA[Yankelovich Monitor]]></category>

		<guid isPermaLink="false">http://she-conomy.com/?p=2037</guid>
		<description><![CDATA[As you know, I closely followed Maria Shriver’s special report: A Woman’s Nation Changes Everything, on NBC this past week. Among other topics related to females, Shriver discussed how women’s purchasing power affects bottom line. Sounds like She-conomy, right? Jody DeVere, who I met on Twitter and got to know even better at the 2009 [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=she-conomy.com&amp;blog=3599164&amp;post=2037&amp;subd=sheconomy&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://she-conomy.com/2009/10/26/is-the-auto-industry-a-womans-nation/feed/</wfw:commentRss>
		<slash:comments>6</slash:comments>
	
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			<media:title type="html">sheconomy</media:title>
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		<item>
		<title>Are Aunts the New Mom?</title>
		<link>http://she-conomy.com/2009/10/15/are-aunts-the-new-mom/</link>
		<comments>http://she-conomy.com/2009/10/15/are-aunts-the-new-mom/#comments</comments>
		<pubDate>Thu, 15 Oct 2009 19:34:45 +0000</pubDate>
		<dc:creator>sheconomy</dc:creator>
				<category><![CDATA[Advertising during recession]]></category>
		<category><![CDATA[Buying Power of Women]]></category>
		<category><![CDATA[Connecting with Women]]></category>
		<category><![CDATA[Marketing 2.0]]></category>
		<category><![CDATA[Marketing to Single Women]]></category>
		<category><![CDATA[Marketing to Women]]></category>
		<category><![CDATA[Marketing to Women Myths]]></category>
		<category><![CDATA[Marketing-to-Moms]]></category>
		<category><![CDATA[Targeting Women]]></category>
		<category><![CDATA[Women and the Internet]]></category>
		<category><![CDATA[aunties]]></category>
		<category><![CDATA[iVillage]]></category>
		<category><![CDATA[Melanie Notkin]]></category>
		<category><![CDATA[mom market]]></category>
		<category><![CDATA[NBC]]></category>
		<category><![CDATA[PANK]]></category>
		<category><![CDATA[Savvy Auntie]]></category>
		<category><![CDATA[Savvyauntie.com]]></category>
		<category><![CDATA[women’s buying power]]></category>

		<guid isPermaLink="false">http://she-conomy.com/?p=2008</guid>
		<description><![CDATA[Although not mentioned in this iVillage article, which is a preview of next weeks’ coverage on NBC’s report about women’s buying power, I still remain hopeful that they plan to address one of the most overused stereotypes about women. Many male marketers assume that all women are moms. However, while all moms are women, not [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=she-conomy.com&amp;blog=3599164&amp;post=2008&amp;subd=sheconomy&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>14</slash:comments>
	
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			<media:title type="html">sheconomy</media:title>
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		<title>Is ATT Missing an Opportunity for an Alley-Oop?</title>
		<link>http://she-conomy.com/2009/10/03/is-att-missing-an-opportunity-for-an-alley-oop/</link>
		<comments>http://she-conomy.com/2009/10/03/is-att-missing-an-opportunity-for-an-alley-oop/#comments</comments>
		<pubDate>Sun, 04 Oct 2009 04:17:23 +0000</pubDate>
		<dc:creator>sheconomy</dc:creator>
				<category><![CDATA[Advertising to Women During Recession]]></category>
		<category><![CDATA[Connecting with Women]]></category>
		<category><![CDATA[Examples of Bad/Good Advertising]]></category>
		<category><![CDATA[Marketing 2.0]]></category>
		<category><![CDATA[Marketing to Women Myths]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Targeting Women]]></category>
		<category><![CDATA[Women and the Internet]]></category>
		<category><![CDATA[advertising to women]]></category>
		<category><![CDATA[Female media]]></category>
		<category><![CDATA[Marketing to Women]]></category>
		<category><![CDATA[North Carolina Tarhills]]></category>
		<category><![CDATA[social networking]]></category>
		<category><![CDATA[Tyler Hansbrough]]></category>
		<category><![CDATA[Women and social media]]></category>

		<guid isPermaLink="false">http://she-conomy.com/?p=1987</guid>
		<description><![CDATA[I love this AT&#38;T TV commercial! I have no idea what the media buy is, but I know that I have only seen it when I am watching sports. I am assuming that’s because of the focus on Tyler Hansbrough, the former North Carolina basketball hero who was recently drafted into the NBA by the [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=she-conomy.com&amp;blog=3599164&amp;post=1987&amp;subd=sheconomy&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://she-conomy.com/2009/10/03/is-att-missing-an-opportunity-for-an-alley-oop/feed/</wfw:commentRss>
		<slash:comments>6</slash:comments>
	
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			<media:title type="html">sheconomy</media:title>
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		<title>Still Wondering How Your Customer is in Control of Your Marketing? Check Out Google’s New SideWiki.</title>
		<link>http://she-conomy.com/2009/09/28/still-questioning-how-your-customer-is-in-control-of-your-marketing-check-out-google%e2%80%99s-new-sidewiki/</link>
		<comments>http://she-conomy.com/2009/09/28/still-questioning-how-your-customer-is-in-control-of-your-marketing-check-out-google%e2%80%99s-new-sidewiki/#comments</comments>
		<pubDate>Mon, 28 Sep 2009 21:42:46 +0000</pubDate>
		<dc:creator>sheconomy</dc:creator>
				<category><![CDATA[Marketing 2.0]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Web 2.0]]></category>
		<category><![CDATA[Women and the Internet]]></category>
		<category><![CDATA[Chrome]]></category>
		<category><![CDATA[FireFox]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[Google Sidewiki]]></category>
		<category><![CDATA[Internet Explorer]]></category>
		<category><![CDATA[Jeremiah Owyang]]></category>
		<category><![CDATA[Socail Strategy]]></category>
		<category><![CDATA[Social Media Marketing]]></category>
		<category><![CDATA[The Altimeter Group]]></category>

		<guid isPermaLink="false">http://she-conomy.com/?p=1939</guid>
		<description><![CDATA[Last week Google launched SideWiki, which allows people to contribute their thoughts or comments on any webpage. That’s right. ANY webpage on the Internet. Google SideWiki appears as a browser sidebar, where anyone who has subscribed to it for free, can read and write entries along the side of the page. Women communicate, connect and [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=she-conomy.com&amp;blog=3599164&amp;post=1939&amp;subd=sheconomy&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://she-conomy.com/2009/09/28/still-questioning-how-your-customer-is-in-control-of-your-marketing-check-out-google%e2%80%99s-new-sidewiki/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
	
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			<media:title type="html">sheconomy</media:title>
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		<title>Men, The Female Consumer is in Control. Listen or Perish.</title>
		<link>http://she-conomy.com/2009/09/08/men-the-female-consumer-is-in-control-listen-or-perish/</link>
		<comments>http://she-conomy.com/2009/09/08/men-the-female-consumer-is-in-control-listen-or-perish/#comments</comments>
		<pubDate>Tue, 08 Sep 2009 13:33:03 +0000</pubDate>
		<dc:creator>sheconomy</dc:creator>
				<category><![CDATA[Buying Power of Women]]></category>
		<category><![CDATA[Connecting with Women]]></category>
		<category><![CDATA[Marketing 2.0]]></category>
		<category><![CDATA[Marketing to Women]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Targeting Women]]></category>
		<category><![CDATA[Web 2.0]]></category>
		<category><![CDATA[Women and the Internet]]></category>
		<category><![CDATA[adage]]></category>
		<category><![CDATA[Bob Garfield]]></category>
		<category><![CDATA[Consumer-driven marketing]]></category>
		<category><![CDATA[Listenomics Age]]></category>
		<category><![CDATA[The Chaos Scenario]]></category>

		<guid isPermaLink="false">http://she-conomy.com/?p=1855</guid>
		<description><![CDATA[“As a result of the Digital Revolution, traditional media are in a stage of dire retrenchment as prelude to complete collapse. Newspapers, magazines and especially TV as we currently know them are fundamentally doomed,” according to Bob Garfield in his new book, The Chaos Scenario. Garfield authors the &#8220;Ad Review&#8221; TV-commercial criticism feature in Advertising [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=she-conomy.com&amp;blog=3599164&amp;post=1855&amp;subd=sheconomy&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://she-conomy.com/2009/09/08/men-the-female-consumer-is-in-control-listen-or-perish/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	
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			<media:title type="html">sheconomy</media:title>
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