Is Facebook vs. Google+ Similar to Microsoft vs. Apple?

Posted on July 11, 2011 by sheconomy

The radical impact Google is making within the social space has reminded me a bit of the early days with Microsoft vs. Apple. Today it’s Facebook vs Google Plus. Much like Microsoft, Facebook captured the bulk of the market early on and rapidly grew on a worldwide basis. And even though Facebook, much like Microsoft [...]

Filed under: Buying Power of Women, Connecting with Women, Marketing 2.0, Marketing to Single Women, Marketing to Women, Social Media, Targeting Women, Web 2.0, Women and social media, Women and the Internet | Tagged: , , , , , , | 6 Comments »

Marketers, Will Women “+1″ Your Product or Service?

Posted on March 31, 2011 by sheconomy

As if “good content” was not already becoming increasingly important in separating your site on the web, Google has just launched their +1 product for experimentation. In hopes of competing with Facebook’s “like” button, Google’s +1 will allow users to recommend sites and links to their friends and family. For now, Google says the amount [...]

Filed under: Buying Power of Women, Connecting with Women, Marketing 2.0, Marketing to Women, Social Media, Targeting Women, Web 2.0, Women and social media, Women and the Internet | Tagged: , , , , , , | 1 Comment »

WOMEN RULE THE INTERNET. As A Male Marketer, Do You View This As Competition or Opportunity?

Posted on March 23, 2011 by sheconomy

I recently read Why Women Rule The Internet on TechCrunch, by Aileen Lee, Partner at Kleiner Perkins Caufield & Byers. This is a GREAT article and chock full of statistics supporting the headline, some of which I have highlighted below. Aileen also made suggestions and asked some very poignant questions. More female users will likely help [...]

Filed under: Blogging, Buying Power of Women, Connecting with Women, Marketing 2.0, Social Media, Targeting Women, Web 2.0, Women and social media, Women and the Internet | Tagged: , , , , , , , , , , , , , , , | 3 Comments »

Male Marketers: When Women Talk, Other Women Listen.

Posted on September 25, 2010 by sheconomy

How important is word of mouth to your brand? If you are selling to women, it’s everything. According to Lauren Zalaznick, President of NBC Universal’s Women & Lifestyle Entertainment Networks, “Women talk about brands incessantly — about 92 times in the course of a week and research shows that 96% of women will recommend a [...]

Filed under: Buying Power of Women, Connecting with Women, Marketing 2.0, Marketing to Women, Social Media, Targeting Women, Women and social media, Women and the Internet | Tagged: , , , , | 3 Comments »

How Women’s Needs, Online Channels and the Buying Process Converge to Perpetually Market Your Brand

Posted on January 12, 2010 by sheconomy

Women are continuing to flood to the online social networks. But some of you continue to ask: how does this affect her purchases?  I believe for companies that not only participate in social media marketing, but strategically listen and respond, it means increased revenue even during recessionary times. Let’s take a look at three factors [...]

Filed under: Blogging, Connecting with Women, Marketing 2.0, Marketing to Women, Social Media, Targeting Women, Women and the Internet | Tagged: , , , , , , | 7 Comments »

Is the Auto Industry a Woman’s Nation?

Posted on October 26, 2009 by sheconomy

As you know, I closely followed Maria Shriver’s special report: A Woman’s Nation Changes Everything, on NBC this past week. Among other topics related to females, Shriver discussed how women’s purchasing power affects bottom line. Sounds like She-conomy, right? Jody DeVere, who I met on Twitter and got to know even better at the 2009 [...]

Filed under: Buying Power of Women, Connecting with Women, Marketing 2.0, Marketing to Women, Marketing-to-Moms, Targeting Women | Tagged: , , , , , , , , , , | 6 Comments »

Are Aunts the New Mom?

Posted on October 15, 2009 by sheconomy

Although not mentioned in this iVillage article, which is a preview of next weeks’ coverage on NBC’s report about women’s buying power, I still remain hopeful that they plan to address one of the most overused stereotypes about women. Many male marketers assume that all women are moms. However, while all moms are women, not [...]

Filed under: Advertising during recession, Buying Power of Women, Connecting with Women, Marketing 2.0, Marketing to Single Women, Marketing to Women, Marketing to Women Myths, Marketing-to-Moms, Targeting Women, Women and the Internet | Tagged: , , , , , , , , | 14 Comments »

Is ATT Missing an Opportunity for an Alley-Oop?

Posted on October 3, 2009 by sheconomy

I love this AT&T TV commercial! I have no idea what the media buy is, but I know that I have only seen it when I am watching sports. I am assuming that’s because of the focus on Tyler Hansbrough, the former North Carolina basketball hero who was recently drafted into the NBA by the [...]

Filed under: Advertising to Women During Recession, Connecting with Women, Examples of Bad/Good Advertising, Marketing 2.0, Marketing to Women Myths, Social Media, Targeting Women, Women and the Internet | Tagged: , , , , , , | 6 Comments »

Still Wondering How Your Customer is in Control of Your Marketing? Check Out Google’s New SideWiki.

Posted on September 28, 2009 by sheconomy

Last week Google launched SideWiki, which allows people to contribute their thoughts or comments on any webpage. That’s right. ANY webpage on the Internet. Google SideWiki appears as a browser sidebar, where anyone who has subscribed to it for free, can read and write entries along the side of the page. Women communicate, connect and [...]

Filed under: Marketing 2.0, Social Media, Web 2.0, Women and the Internet | Tagged: , , , , , , , , | 2 Comments »

Men, The Female Consumer is in Control. Listen or Perish.

Posted on September 8, 2009 by sheconomy

“As a result of the Digital Revolution, traditional media are in a stage of dire retrenchment as prelude to complete collapse. Newspapers, magazines and especially TV as we currently know them are fundamentally doomed,” according to Bob Garfield in his new book, The Chaos Scenario. Garfield authors the “Ad Review” TV-commercial criticism feature in Advertising [...]

Filed under: Buying Power of Women, Connecting with Women, Marketing 2.0, Marketing to Women, Social Media, Targeting Women, Web 2.0, Women and the Internet | Tagged: , , , , | 1 Comment »

Next Page »