Posted on January 12, 2010 by sheconomy
Women are continuing to flood to the online social networks. But some of you continue to ask: how does this affect her purchases? I believe for companies that not only participate in social media marketing, but strategically listen and respond, it means increased revenue even during recessionary times. Let’s take a look at three factors [...]
Filed under: Blogging, Connecting with Women, Marketing 2.0, Marketing to Women, Social Media, Targeting Women, Women and the Internet | Tagged: Convergence Theory, Online Social Channels, social networks, The Buying Process, The Conversation Prism, Women Want More, Womens wants | 5 Comments »
Posted on October 26, 2009 by sheconomy
As you know, I closely followed Maria Shriver’s special report: A Woman’s Nation Changes Everything, on NBC this past week. Among other topics related to females, Shriver discussed how women’s purchasing power affects bottom line. Sounds like She-conomy, right? Jody DeVere, who I met on Twitter and got to know even better at the 2009 [...]
Filed under: Buying Power of Women, Connecting with Women, Marketing 2.0, Marketing to Women, Marketing-to-Moms, Targeting Women | Tagged: A Women's Nation, AskPatty.com, Fritz Henderson, General Motors, Jody DeVere, Maria Shriver, Marketing to Women Conference, NBC, Susan Docherty, women executives, Yankelovich Monitor | 3 Comments »
Posted on October 15, 2009 by sheconomy
Although not mentioned in this iVillage article, which is a preview of next weeks’ coverage on NBC’s report about women’s buying power, I still remain hopeful that they plan to address one of the most overused stereotypes about women. Many male marketers assume that all women are moms. However, while all moms are women, not [...]
Filed under: Advertising during recession, Buying Power of Women, Connecting with Women, Marketing 2.0, Marketing to Single Women, Marketing to Women, Marketing to Women Myths, Marketing-to-Moms, Targeting Women, Women and the Internet | Tagged: aunties, iVillage, Melanie Notkin, mom market, NBC, PANK, Savvy Auntie, Savvyauntie.com, women’s buying power | 12 Comments »
Posted on October 3, 2009 by sheconomy
I love this AT&T TV commercial! I have no idea what the media buy is, but I know that I have only seen it when I am watching sports. I am assuming that’s because of the focus on Tyler Hansbrough, the former North Carolina basketball hero who was recently drafted into the NBA by the [...]
Filed under: Advertising to Women During Recession, Connecting with Women, Examples of Bad/Good Advertising, Marketing 2.0, Marketing to Women Myths, Social Media, Targeting Women, Women and the Internet | Tagged: Marketing to Women, advertising to women, social networking, Women and social media, Female media, Tyler Hansbrough, North Carolina Tarhills | 6 Comments »
Posted on September 28, 2009 by sheconomy
Last week Google launched SideWiki, which allows people to contribute their thoughts or comments on any webpage. That’s right. ANY webpage on the Internet. Google SideWiki appears as a browser sidebar, where anyone who has subscribed to it for free, can read and write entries along the side of the page. Women communicate, connect and [...]
Filed under: Marketing 2.0, Social Media, Web 2.0, Women and the Internet | Tagged: Chrome, FireFox, google, Google Sidewiki, Internet Explorer, Jeremiah Owyang, Socail Strategy, Social Media Marketing, The Altimeter Group | 2 Comments »
Posted on September 8, 2009 by sheconomy
“As a result of the Digital Revolution, traditional media are in a stage of dire retrenchment as prelude to complete collapse. Newspapers, magazines and especially TV as we currently know them are fundamentally doomed,” according to Bob Garfield in his new book, The Chaos Scenario. Garfield authors the “Ad Review” TV-commercial criticism feature in Advertising [...]
Filed under: Buying Power of Women, Connecting with Women, Marketing 2.0, Marketing to Women, Social Media, Targeting Women, Web 2.0, Women and the Internet | Tagged: adage, Bob Garfield, The Chaos Scenario, Listenomics Age, Consumer-driven marketing | 1 Comment »
Posted on September 3, 2009 by sheconomy
We have talked many times here about how the way to connect with women is by understanding them, engaging them and developing authentic relationships. We also talk a good bit about how social media virtually converges with those pressure points through its multitude of channels categorized by social networking (Facebook), publishing (blogs), microblogging (Twitter), image [...]
Filed under: Advertising to Women During Recession, Blogging, Connecting with Women, Marketing 2.0, Marketing to Women, Social Media, Targeting Women, Women and the Internet | Tagged: facebook, Twitter, youtube, Web 2.0, flickr, Charlene Li, The Altimeter Group, ENGAGEMENTdb, Marketing to women with social media, wet paint | 11 Comments »
Posted on August 27, 2009 by sheconomy
When I think about what women want and respond to versus what we see from most advertisers, I am reminded of the Pink Floyd song, “Comfortably Numb.” A line from the song states, “Your lips move, but I can’t hear what you are saying.” I speak with several male marketers who are very proud to [...]
Filed under: Buying Power of Women, Marketing 2.0, Targeting Women, Web 2.0, Women and the Internet | Tagged: The Soccer Mom Myth, women demographic, Motrin, della, Study, Listen, Connect, Pink Floyd, Holly Buchanan, Dell | 5 Comments »
Posted on August 21, 2009 by sheconomy
For a company, being a community and sharing creates a higher level of trust in a brand among women. Lifetime network research confirms what we know: Online communities provide a sense of friendship, support, belonging, commitment and positivism to daily life. When reaching women online, companies need to tap into this, listen and show they [...]
Filed under: Advertising to Women During Recession, Blogging, Marketing 2.0, Marketing to Women, Social Media, Targeting Women | Tagged: Blogging, facebook, Lifetime Network, M2W Conference, Marketing to Women, online community, Social Networking and Women | 4 Comments »
Posted on July 25, 2009 by sheconomy
There are several reasons that marketers have yet to get involved in Social Media. Some are still completely unaware of it, some are fearful of it, some feel it is only for national brands and some say they just don’t get it. As the Social Web has become even more popular, now some question if [...]
Filed under: Buying Power of Women, Marketing 2.0, Social Media, Targeting Women, Web 2.0, Women and the Internet | Tagged: advertising to women, Five Eras, Forrester Research, Jeremiah Owyang, Josh Bernoff, Marketing 2.0, Marketing to Women Effectively, Social Media, social networking, social networks, Social Technographics Ladder, Web 2.0, Women and social media | 2 Comments »
