What Did Google Learn That Male Marketers Need to Know? It’s Not Just About The Numbers.

Posted on July 6, 2011 by sheconomy

Watching the progression of Google’s newest social attempt with Google+  (also referred to as Google Plus), I have noticed a strong similarity with male marketers attempting to get on board with marketing to women. There are two main stages that both must go through to be successful. Acceptance and understanding. STEP I: ACCEPTANCE Google had [...]

Filed under: Buying Power of Women, Connecting with Women, Female Business Owners, Marketing to Women, Social Media, Targeting Women, Women and social media, Women and the Internet | Tagged: , , , , , , , | 2 Comments »

Guys, Could Marketing To Women Be As Simple As Playing A Game? Just Might Be.

Posted on November 11, 2009 by sheconomy

A new study released this week from Q Interactive and Social Media World Forum reveals that women are actively engaging with brands as they play some of their favorite online games. FarmVille has nearly 64,00,000 active monthly users on Facebook alone. And according to market research firm, Think Equity, the $720 million online social-gaming market [...]

Filed under: Advertising to Women During Recession, Connecting with Women, Female Business Owners, Marketing to Boomer Women, Marketing to Single Women, Marketing to Women, Targeting Women, Women and the Internet | Tagged: , , , , , , , , | 6 Comments »

The Power of Female Business Owners in Business-to-Business Marketing

Posted on September 25, 2008 by sheconomy

Now the fastest-growing business segment of the economy, thousands of female-owned businesses are starting up every day all over the U.S. So it makes since that smart business-to-business marketers are beginning to recognize and study this valuable niche. Here are some fast facts about women business owners: • The number of businesses owned by women [...]

Filed under: Female Business Owners | Tagged: , , , , | 1 Comment »