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	<title>She-conomy &#187; Examples of Bad/Good Advertising</title>
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		<title>On A Painting It&#8217;s Art. For A Car Commercial It&#8217;s CREEPY.</title>
		<link>http://she-conomy.com/2011/10/04/on-a-painting-its-art-for-a-car-its-creepy/</link>
		<comments>http://she-conomy.com/2011/10/04/on-a-painting-its-art-for-a-car-its-creepy/#comments</comments>
		<pubDate>Tue, 04 Oct 2011 18:41:56 +0000</pubDate>
		<dc:creator>sheconomy</dc:creator>
				<category><![CDATA[Connecting with Women]]></category>
		<category><![CDATA[Examples of Bad/Good Advertising]]></category>
		<category><![CDATA[Andre Martins de Barros]]></category>
		<category><![CDATA[Creepy Prius spot]]></category>
		<category><![CDATA[People Person Prius spot]]></category>
		<category><![CDATA[Saatchi & Saatchi]]></category>
		<category><![CDATA[Toyota Prius Family]]></category>

		<guid isPermaLink="false">http://she-conomy.com/?p=3544</guid>
		<description><![CDATA[CREEPY was the first word that came to mind as I watched Toyota&#8216;s new &#8220;Family People Person&#8221; Prius commercial. Next was &#8220;disturbing&#8221; and then &#8220;I don&#8217;t get it.&#8221; (I actually do &#8220;get it&#8221; now or rather, I get what they are &#8220;trying&#8221; to say after it was explained to me in the &#8220;Making of Toyota [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=she-conomy.com&amp;blog=3599164&amp;post=3544&amp;subd=sheconomy&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>3</slash:comments>
	
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		<title>Pink Done Right Equals PANK® And Male Marketers Should Pay Attention</title>
		<link>http://she-conomy.com/2011/04/25/pink-done-right-equals-pank%c2%ae-and-marketers-should-pay-attention/</link>
		<comments>http://she-conomy.com/2011/04/25/pink-done-right-equals-pank%c2%ae-and-marketers-should-pay-attention/#comments</comments>
		<pubDate>Mon, 25 Apr 2011 14:40:51 +0000</pubDate>
		<dc:creator>sheconomy</dc:creator>
				<category><![CDATA[Buying Power of Women]]></category>
		<category><![CDATA[Connecting with Women]]></category>
		<category><![CDATA[Examples of Bad/Good Advertising]]></category>
		<category><![CDATA[Marketing to Single Women]]></category>
		<category><![CDATA[Marketing to Women]]></category>
		<category><![CDATA[Targeting Women]]></category>
		<category><![CDATA[Disney]]></category>
		<category><![CDATA[Hallmark]]></category>
		<category><![CDATA[marketing to aunts]]></category>
		<category><![CDATA[Melanie Notkin]]></category>
		<category><![CDATA[Mother's Day]]></category>
		<category><![CDATA[PANK]]></category>
		<category><![CDATA[Panks]]></category>
		<category><![CDATA[Pepsi]]></category>
		<category><![CDATA[Robert Raible]]></category>
		<category><![CDATA[Savvy Auntie]]></category>
		<category><![CDATA[Sears]]></category>
		<category><![CDATA[The White House Report: Women in America]]></category>

		<guid isPermaLink="false">http://she-conomy.com/?p=3321</guid>
		<description><![CDATA[The segment of women who do not have children is growing and so too is their voice thanks to Melanie Notkin, founder and CEO of SavvyAuntie.com. Notkin has coined the name PANKs® (Professional Aunts No Kids) as well as created this online community to provide a place for aunts to share their passion and love [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=she-conomy.com&amp;blog=3599164&amp;post=3321&amp;subd=sheconomy&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>1</slash:comments>
	
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		<title>Male Marketers, Don&#8217;t Forget to Target the Single Woman</title>
		<link>http://she-conomy.com/2010/07/14/male-marketers-dont-forget-to-target-the-single-woman/</link>
		<comments>http://she-conomy.com/2010/07/14/male-marketers-dont-forget-to-target-the-single-woman/#comments</comments>
		<pubDate>Wed, 14 Jul 2010 12:33:38 +0000</pubDate>
		<dc:creator>sheconomy</dc:creator>
				<category><![CDATA[Connecting with Women]]></category>
		<category><![CDATA[Examples of Bad/Good Advertising]]></category>
		<category><![CDATA[Marketing to Single Women]]></category>
		<category><![CDATA[Targeting Women]]></category>
		<category><![CDATA[American Public Radio]]></category>
		<category><![CDATA[Ashley Milne-Tyte]]></category>
		<category><![CDATA[Chevrolet]]></category>
		<category><![CDATA[holland and holland advertising]]></category>
		<category><![CDATA[Kai Ryssdal]]></category>
		<category><![CDATA[Lowes]]></category>
		<category><![CDATA[Marketplace]]></category>
		<category><![CDATA[Melanie Notkin]]></category>
		<category><![CDATA[Stephanie Holland]]></category>
		<category><![CDATA[Tracy Chapman]]></category>

		<guid isPermaLink="false">http://she-conomy.com/?p=2797</guid>
		<description><![CDATA[I was honored to be interviewed by Ashley Milne-Tyte for a story on American Public Radio&#8217;s™ Market Place® radio show. The focus was on the lack of attention and respect that advertisers show single women. Guys, simply knowing that women are your market is not enough. You must understand WHO she is to connect with [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=she-conomy.com&amp;blog=3599164&amp;post=2797&amp;subd=sheconomy&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>4</slash:comments>
	
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		<title>Guys, Women Are Not Inspired by Bathroom Humor</title>
		<link>http://she-conomy.com/2010/07/13/guys-women-are-not-inspired-by-bathroom-humor/</link>
		<comments>http://she-conomy.com/2010/07/13/guys-women-are-not-inspired-by-bathroom-humor/#comments</comments>
		<pubDate>Tue, 13 Jul 2010 12:32:27 +0000</pubDate>
		<dc:creator>sheconomy</dc:creator>
				<category><![CDATA[Buying Power of Women]]></category>
		<category><![CDATA[Connecting with Women]]></category>
		<category><![CDATA[Examples of Bad/Good Advertising]]></category>
		<category><![CDATA[Marketing-to-Moms]]></category>
		<category><![CDATA[Targeting Women]]></category>
		<category><![CDATA[bad advertising]]></category>
		<category><![CDATA[Bad marketing to women]]></category>
		<category><![CDATA[Chip Wade]]></category>
		<category><![CDATA[HGTV]]></category>
		<category><![CDATA[Marketing to Women]]></category>
		<category><![CDATA[Mohawk® Flooring]]></category>
		<category><![CDATA[SmartStrand® Carpet]]></category>

		<guid isPermaLink="false">http://she-conomy.com/?p=2758</guid>
		<description><![CDATA[Yes&#8230; that &#8220;is&#8221; a shot of a rhinoceros peeing. But wait, there&#8217;s more! For everyone to watch, Mohawk® Flooring subjected a piece of their carpet to two weeks of being walked on, peed on and yes&#8230; crapped on by Ricko, a 2,800 lb. African rhinoceros. All in an effort to prove how stain resistant and [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=she-conomy.com&amp;blog=3599164&amp;post=2758&amp;subd=sheconomy&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>11</slash:comments>
	
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		<title>Marketers, Using Social Marketing Halfway Can Be Harmful</title>
		<link>http://she-conomy.com/2010/02/16/marketers-using-social-marketing-halfway-can-be-harmful/</link>
		<comments>http://she-conomy.com/2010/02/16/marketers-using-social-marketing-halfway-can-be-harmful/#comments</comments>
		<pubDate>Tue, 16 Feb 2010 14:53:35 +0000</pubDate>
		<dc:creator>sheconomy</dc:creator>
				<category><![CDATA[Connecting with Women]]></category>
		<category><![CDATA[Examples of Bad/Good Advertising]]></category>
		<category><![CDATA[Marketing to Women]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Women and social media]]></category>
		<category><![CDATA[Women and the Internet]]></category>
		<category><![CDATA[Barbie]]></category>
		<category><![CDATA[Click]]></category>
		<category><![CDATA[Computer Engineer Barbie]]></category>
		<category><![CDATA[Investors.com]]></category>
		<category><![CDATA[Mattel]]></category>
		<category><![CDATA[Society of Women Engineers]]></category>

		<guid isPermaLink="false">http://she-conomy.com/?p=2309</guid>
		<description><![CDATA[For the first time ever, girls from around the world were asked to help Barbie ® select her next milestone career. Mattel used social media to solicit votes online and the winning career was unveiled at the New York Toy Fair on February 12th, 2010. Barbie is now a geek. Well, sort of. More than [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=she-conomy.com&amp;blog=3599164&amp;post=2309&amp;subd=sheconomy&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://she-conomy.com/2010/02/16/marketers-using-social-marketing-halfway-can-be-harmful/feed/</wfw:commentRss>
		<slash:comments>5</slash:comments>
	
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			<media:title type="html">She-barbie</media:title>
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		<title>Guys, Women Like Humor, But Make Sure THEY Will Think It&#8217;s Funny</title>
		<link>http://she-conomy.com/2009/12/18/guys-women-like-humor-but-make-sure-they-will-think-its-funny/</link>
		<comments>http://she-conomy.com/2009/12/18/guys-women-like-humor-but-make-sure-they-will-think-its-funny/#comments</comments>
		<pubDate>Fri, 18 Dec 2009 22:13:15 +0000</pubDate>
		<dc:creator>sheconomy</dc:creator>
				<category><![CDATA[Advertising during recession]]></category>
		<category><![CDATA[Advertising to Women During Recession]]></category>
		<category><![CDATA[Connecting with Women]]></category>
		<category><![CDATA[Examples of Bad/Good Advertising]]></category>
		<category><![CDATA[Marketing to Women]]></category>
		<category><![CDATA[Targeting Women]]></category>
		<category><![CDATA[Aaron Baar]]></category>
		<category><![CDATA[Media Post]]></category>
		<category><![CDATA[Virgin Mobile TV spots]]></category>

		<guid isPermaLink="false">http://she-conomy.com/?p=2257</guid>
		<description><![CDATA[Aaron Baar, a writer for Media Post News&#8217; Marketing Daily, called a couple of weeks ago to get my opinion on the newest Virgin Mobile TV spots. At the time, I had not yet seen them, so he gave me a link to the “Shopping” one shown above. At first glance I had very little [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=she-conomy.com&amp;blog=3599164&amp;post=2257&amp;subd=sheconomy&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://she-conomy.com/2009/12/18/guys-women-like-humor-but-make-sure-they-will-think-its-funny/feed/</wfw:commentRss>
		<slash:comments>20</slash:comments>
	
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		<title>Hey Guys,  &#8220;Name Some More Stuff I Generically Relate To&#8230;.&#8221;</title>
		<link>http://she-conomy.com/2009/11/10/hey-guys-name-some-more-stuff-i-generically-relate-to/</link>
		<comments>http://she-conomy.com/2009/11/10/hey-guys-name-some-more-stuff-i-generically-relate-to/#comments</comments>
		<pubDate>Tue, 10 Nov 2009 13:35:57 +0000</pubDate>
		<dc:creator>sheconomy</dc:creator>
				<category><![CDATA[Buying Power of Women]]></category>
		<category><![CDATA[Connecting with Women]]></category>
		<category><![CDATA[Examples of Bad/Good Advertising]]></category>
		<category><![CDATA[Marketing to Women]]></category>
		<category><![CDATA[Targeting Women]]></category>
		<category><![CDATA[bad advertising]]></category>
		<category><![CDATA[Kristina Mills]]></category>
		<category><![CDATA[Sarah Haskins]]></category>
		<category><![CDATA[Twocommacopy]]></category>

		<guid isPermaLink="false">http://she-conomy.com/?p=2124</guid>
		<description><![CDATA[That is one of my favorite lines in this hysterical video, narrated by Sarah Haskins. A clever montage of six dreadful ads, it&#8217;s easy to get lost in the absurdity and hilarity of it all, but you would be wise to take note. Her observations of poor marketing to women are dead on. Special thanks [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=she-conomy.com&amp;blog=3599164&amp;post=2124&amp;subd=sheconomy&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>4</slash:comments>
	
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		<title>Is ATT Missing an Opportunity for an Alley-Oop?</title>
		<link>http://she-conomy.com/2009/10/03/is-att-missing-an-opportunity-for-an-alley-oop/</link>
		<comments>http://she-conomy.com/2009/10/03/is-att-missing-an-opportunity-for-an-alley-oop/#comments</comments>
		<pubDate>Sun, 04 Oct 2009 04:17:23 +0000</pubDate>
		<dc:creator>sheconomy</dc:creator>
				<category><![CDATA[Advertising to Women During Recession]]></category>
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		<category><![CDATA[Examples of Bad/Good Advertising]]></category>
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		<category><![CDATA[Marketing to Women Myths]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Targeting Women]]></category>
		<category><![CDATA[Women and the Internet]]></category>
		<category><![CDATA[advertising to women]]></category>
		<category><![CDATA[Female media]]></category>
		<category><![CDATA[Marketing to Women]]></category>
		<category><![CDATA[North Carolina Tarhills]]></category>
		<category><![CDATA[social networking]]></category>
		<category><![CDATA[Tyler Hansbrough]]></category>
		<category><![CDATA[Women and social media]]></category>

		<guid isPermaLink="false">http://she-conomy.com/?p=1987</guid>
		<description><![CDATA[I love this AT&#38;T TV commercial! I have no idea what the media buy is, but I know that I have only seen it when I am watching sports. I am assuming that’s because of the focus on Tyler Hansbrough, the former North Carolina basketball hero who was recently drafted into the NBA by the [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=she-conomy.com&amp;blog=3599164&amp;post=1987&amp;subd=sheconomy&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>6</slash:comments>
	
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		<title>Men, Home Depot Knows How to Build Female Relationships with Twitter. Do You?</title>
		<link>http://she-conomy.com/2009/08/31/men-home-depot-knows-how-to-build-female-relationships-with-twitter-do-you/</link>
		<comments>http://she-conomy.com/2009/08/31/men-home-depot-knows-how-to-build-female-relationships-with-twitter-do-you/#comments</comments>
		<pubDate>Mon, 31 Aug 2009 19:38:09 +0000</pubDate>
		<dc:creator>sheconomy</dc:creator>
				<category><![CDATA[Connecting with Women]]></category>
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		<category><![CDATA[build relationships]]></category>
		<category><![CDATA[build trust]]></category>
		<category><![CDATA[Customer Service]]></category>
		<category><![CDATA[engage people]]></category>
		<category><![CDATA[improve]]></category>
		<category><![CDATA[oportunities]]></category>
		<category><![CDATA[problem solving]]></category>
		<category><![CDATA[resource]]></category>
		<category><![CDATA[serving]]></category>
		<category><![CDATA[The Home Depot]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://she-conomy.com/?p=1721</guid>
		<description><![CDATA[No matter how many times I go to The Home Depot’s Twitter page to use it as an example of a company using Twitter to address poor customer service, I have never been disappointed. Unfortunately for them, there is always a sample of them responding to a dissatisfied customer. But the good news is they ARE [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=she-conomy.com&amp;blog=3599164&amp;post=1721&amp;subd=sheconomy&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://she-conomy.com/2009/08/31/men-home-depot-knows-how-to-build-female-relationships-with-twitter-do-you/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
	
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			<media:title type="html">sheconomy</media:title>
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			<media:title type="html">HomeDepot Twitter</media:title>
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		<title>If You Want to Successfully Market to a Woman, Don&#8217;t Treat Her Like One</title>
		<link>http://she-conomy.com/2009/03/20/if-you-want-to-sucessfully-market-to-a-woman-dont-treat-her-like-one/</link>
		<comments>http://she-conomy.com/2009/03/20/if-you-want-to-sucessfully-market-to-a-woman-dont-treat-her-like-one/#comments</comments>
		<pubDate>Fri, 20 Mar 2009 15:03:00 +0000</pubDate>
		<dc:creator>sheconomy</dc:creator>
				<category><![CDATA[Buying Power of Women]]></category>
		<category><![CDATA[Examples of Bad/Good Advertising]]></category>
		<category><![CDATA[Marketing to Women]]></category>
		<category><![CDATA[Marketing to Women Myths]]></category>
		<category><![CDATA[Targeting Women]]></category>
		<category><![CDATA[Adweek]]></category>
		<category><![CDATA[After Party]]></category>
		<category><![CDATA[Barbara LiDeleteppert]]></category>
		<category><![CDATA[Clean Freaks Rejoice]]></category>
		<category><![CDATA[Hoover Vacuums]]></category>
		<category><![CDATA[Soul Mate]]></category>
		<category><![CDATA[Street Sweeper]]></category>
		<category><![CDATA[Wedding]]></category>

		<guid isPermaLink="false">http://she-conomy.com/?p=1208</guid>
		<description><![CDATA[&#8220;At last, a vacuum campaign that defies gender and every stereotypical demographic&#8221; states Barbara Lippert in her Creative Critique for Adweek. I absolutely agree. This ad is funny, touches familiar emotions and connects with women. One of the most important things to remember when marketing to women is, if executed appropriately, it will appeal to [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=she-conomy.com&amp;blog=3599164&amp;post=1208&amp;subd=sheconomy&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>6</slash:comments>
	
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