Posted on July 14, 2010 by sheconomy
I was honored to be interviewed by Ashley Milne-Tyte for a story on American Public Radio’s™ Market Place® radio show. The focus was on the lack of attention and respect that advertisers show single women. Guys, simply knowing that women are your market is not enough. You must understand WHO she is to connect with [...]
Filed under: Connecting with Women, Examples of Bad/Good Advertising, Marketing to Single Women, Targeting Women | Tagged: Stephanie Holland, Marketing to Single Women, holland and holland advertising, Melanie Notkin, American Public Radio, Marketplace, Lowes, Ashley Milne-Tyte, Kai Ryssdal, Chevrolet, Tracy Chapman | Leave a Comment »
Posted on July 13, 2010 by sheconomy
Yes… that “is” a shot of a rhinoceros peeing. But wait, there’s more! For everyone to watch, Mohawk® Flooring subjected a piece of their carpet to two weeks of being walked on, peed on and yes… crapped on by Ricko, a 2,800 lb. African rhinoceros. All in an effort to prove how stain resistant and [...]
Filed under: Buying Power of Women, Connecting with Women, Examples of Bad/Good Advertising, Marketing-to-Moms, Targeting Women | Tagged: Marketing to Women, bad advertising, SmartStrand® Carpet, Mohawk® Flooring, Chip Wade, HGTV, Bad marketing to women | 7 Comments »
Posted on February 16, 2010 by sheconomy
For the first time ever, girls from around the world were asked to help Barbie ® select her next milestone career. Mattel used social media to solicit votes online and the winning career was unveiled at the New York Toy Fair on February 12th, 2010. Barbie is now a geek. Well, sort of. More than [...]
Filed under: Connecting with Women, Examples of Bad/Good Advertising, Marketing to Women, Social Media, Women and social media, Women and the Internet | Tagged: Marketing to Women, Women and social media, Mattel, Barbie, Computer Engineer Barbie, Society of Women Engineers, Click, Investors.com | 2 Comments »
Posted on December 18, 2009 by sheconomy
Aaron Baar, a writer for Media Post News’ Marketing Daily, called a couple of weeks ago to get my opinion on the newest Virgin Mobile TV spots. At the time, I had not yet seen them, so he gave me a link to the “Shopping” one shown above. At first glance I had very little [...]
Filed under: Advertising during recession, Advertising to Women During Recession, Connecting with Women, Examples of Bad/Good Advertising, Marketing to Women, Targeting Women | Tagged: Marketing to Women, Aaron Baar, Media Post, Virgin Mobile TV spots | 20 Comments »
Posted on November 10, 2009 by sheconomy
That is one of my favorite lines in this hysterical video, narrated by Sarah Haskins. A clever montage of six dreadful ads, it’s easy to get lost in the absurdity and hilarity of it all, but you would be wise to take note. Her observations of poor marketing to women are dead on. Special thanks [...]
Filed under: Buying Power of Women, Connecting with Women, Examples of Bad/Good Advertising, Marketing to Women, Targeting Women | Tagged: Marketing to Women, Targeting Women, bad advertising, Sarah Haskins, Twocommacopy, Kristina Mills | 3 Comments »
Posted on October 3, 2009 by sheconomy
I love this AT&T TV commercial! I have no idea what the media buy is, but I know that I have only seen it when I am watching sports. I am assuming that’s because of the focus on Tyler Hansbrough, the former North Carolina basketball hero who was recently drafted into the NBA by the [...]
Filed under: Advertising to Women During Recession, Connecting with Women, Examples of Bad/Good Advertising, Marketing 2.0, Marketing to Women Myths, Social Media, Targeting Women, Women and the Internet | Tagged: Marketing to Women, advertising to women, social networking, Women and social media, Female media, Tyler Hansbrough, North Carolina Tarhills | 6 Comments »
Posted on August 31, 2009 by sheconomy
No matter how many times I go to The Home Depot’s Twitter page to use it as an example of a company using Twitter to address poor customer service, I have never been disappointed. Unfortunately for them, there is always a sample of them responding to a dissatisfied customer. But the good news is they ARE [...]
Filed under: Connecting with Women, Examples of Bad/Good Advertising, Social Media, Web 2.0, Women and the Internet | Tagged: Twitter, build trust, build relationships, Customer Service, The Home Depot, improve, oportunities, problem solving, engage people, serving, resource | 1 Comment »
Posted on March 20, 2009 by sheconomy
“At last, a vacuum campaign that defies gender and every stereotypical demographic” states Barbara Lippert in her Creative Critique for Adweek. I absolutely agree. This ad is funny, touches familiar emotions and connects with women. One of the most important things to remember when marketing to women is, if executed appropriately, it will appeal to [...]
Filed under: Buying Power of Women, Examples of Bad/Good Advertising, Marketing to Women, Marketing to Women Myths, Targeting Women | Tagged: Adweek, Soul Mate, Hoover Vacuums, Barbara LiDeleteppert, Clean Freaks Rejoice, After Party, Wedding, Street Sweeper | 5 Comments »
Posted on February 12, 2009 by sheconomy
Knowing women are your market is huge, but knowing where they are and how to connect with them – in their world – is what will separate you from your competitors. Research continues to be over-whelming that social marketing plus women will add to the bottom line. And companies that are listening are rapidly developing [...]
Filed under: Advertising during recession, Examples of Bad/Good Advertising, Marketing 2.0, Marketing to Women, Targeting Women, Web 2.0, Women and the Internet | Tagged: Marketing to Women, women consumers, men marketing to women, women spending, Social Media, Women and social media, Frito-lay, Only In A Woman's World, Baked Lays, Flat Earth | 2 Comments »
